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Research on Teaching Achievements Transformation
with Creative Market as a Carrier*
Dehui Ye
School of Art & Design
Guilin University of Electronic Technology
Guilin, China 541004
Xiongyan Yang
School of Arts & Design
Guilin University of Electronic Technology
Guilin, China 541004
Yuanyuan Tan
School of Art & Design
Guilin University of Electronic Technology
Guilin, China 541004
Abstract—Creative market teaching has become a new
undergraduate practical teaching method, which provides a
show and exchange platform for students so as to enhance their
motivation and enthusiasm for creation. In addition, by studying
the exhibition sales model and current situation, teachers can put
forward the idea of transformation of the creative market
teaching achievements and use the internet platform to tie the
“thinking creation, doing creation and showing creation” stages
together, centering on the active task. In this way, the creative
market interactions can be combined with the specialized
courses to improve students’ ability of practice.
Keywords—creative market; Internet plus; practical teaching;
achievement transformation
I. INTRODUCTION
Under the background of “nationwide entrepreneurship and
popular innovation”, creative market is developing in full
swing. In addition, there is a lack of practical teaching for
students in arts and design in colleges and universities,
resulting in low completeness of involvement in their majors.
Under the circumstances, the creative market teaching based
on internet platform, centering on the actual project tasks, can
realize integration of curriculum resources and help students
transform their work into merchandise to improve their
creative enthusiasm, thus it has certain practical significance in
improving students' professional practice ability.
II. CURRENT SITUATION OF IMPLEMENTATION OF
CREATIVE MARKET
In many European cities, creative market has become a part
of the charm of the city, the birthplace of street fashion and
also the starting point of the careers of many talented original
artists and designers. At present, the main form of creative
market is to provide street booths for young people to show
their creative products. Young people can rent a booth at a
relatively low price or even get a booth for free to exhibit and
sell their creative goods [1]. In university campus, the creative
market, with its low threshold, low risk, economy,
practicability and uniqueness, is attracting students to get
involved, where they can sell their handmade products of
creativity to get economic benefit. The activities in the creative
market mainly include exhibition, customization, sales, auction
and field fabrication of creative works. The creative market in
university campus is developing rapidly, and attracts college
students with high enthusiasm to participate, thus achieving
good result and great social influence.
A. Exhibition Sales Model in the Creative Market
Exhibition sales model in the creative market mainly
include booth mode, lattice shop mode and network mode [2].
Among them, the booth mode is currently the most primitive
and also the most important operation mode of creative market
activities, which is similar to a trade fair and the creative
producers can apply for or get invitation for participation. The
booth mode market requires sales of finished creative product,
which means high investment in product pre-production,
promotion, exhibition sales, etc., so it poses a high income risk.
In addition, some creative markets held irregularly in fixed city
art communities also have a certain influence and appeal, such
as Beijing 798 Art District creative market, Guangzhou
Redtory Art & Design Factory creative market and Shenzhen
OCT LOFT. The lattice shop mode means putting a “lattice
cabinet” of standard size in the shops in the busy area of a city,
so that the creative producers can rent the lattice cabinet at a
low price per month to sell their products, and different
exhibition units are for different types of products and users.
The “lattice shop” has the characteristics of wide range of
applicable group and low cost, etc., as it does not need to
organize the supply of products, all goods are provided directly
by customers, and the shop only needs to provide the
storefront, the cabinet and corresponding management. The
*[Fund Project]: 2016 Teaching Reform Major Project of School Level
of Guilin University of Electronic Technology (JGA201601), 2017 Guangxi
Higher Education Undergraduate Teaching Reform Project-Class A
(2017JGA201), 2018 Guangxi Academic Degree and Postgraduate Teaching
Reform Project (JGY2018060)
[CLC number]: J06.
4th International Conference on Arts, Design and Contemporary Education (ICADCE 2018)
Copyright © 2018, the Authors. Published by Atlantis Press.
This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Advances in Social Science, Education and Humanities Research, volume 232
508
lattice shop sale on consignment has now become a low entry
channel of entrepreneurship for young creative people, and
physical stores of lattice shop can be found in many cities of
China and they also have flexible operation mode.
In the age of internet +, online shopping has become the
main shopping way for young people, and e-commerce and
online platforms are increasingly diversified and mature,
which lays a solid foundation for online operation of creative
market. The network mode of creative market is relatively
abundant, and the common network mode of creative market is
integrated service platform. The relatively mature domestic
creative market service platforms mainly include the Crazy
Fruit creative market, the iMART creative market, the Candy
Box consignment system, etc. The Crazy Fruit web is currently
the most online creative market in China, and its offline
activities brand the Crazy Fruit creative market has great
influence in the country, and has organized or participated in
many creative market activities throughout the country since
its founding. iMART creative market was sponsored by City
Pictorial in July 2006, and is China’s first large-scale creativity
exchange platform aimed at young people. “IMART”, short for
“I am art” (everyone is an artist), is a test platform which
produces creativity and commercialize the creative works.
Both the Crazy Fruit creative market and the iMART creative
market carry out the booth mode, box consignment mode and
the network mode in the same time and achieve good sales and
propaganda effects. The three modes of “creative market” are
interdependent and each has its own advantages. The “Box
consignment mode” as the “physical store” of the original
brand is to build brand image; the “Internet mode” realizes the
overall exhibition of the brand to provide a deeper platform for
audience; and the “booth mode”, similar to the “signing
session” of the creative producer, can increase brand affinity
and obtain direct information feedback so as to facilitate the
innovation and development of the brand.
B. Current Situation of Creative Market in Campus
1) Cases of influential campus creative market: Many
colleges and universities in China have also carried out
creative market activities with unique characteristics so as to
create a good entrepreneurial atmosphere and provide a better
practical platform for college students. For example, Taiyuan
University of Technology undergraduate creative market, as
the practical platform of innovation and entrepreneurship
education of Taiyuan University of Technology, has been held
for successive six years since 2016, and there are about 200
booths in the creative market each year, showing nearly 5000
pieces of works. A large-scale creative market brings great
influence. In the creative market, students can sell their
handmade design works, and their works based on their
design schemes also can be produced in batch and enter the
market as the merchandise. In this way, the whole process
from design idea to design draft to material object and finally
to merchandise is right for the teaching purpose and reflects
the pragmatic education. Guangxi Arts University creative
market has been held for successive 16 years, and includes the
original creative products zone, artwork zone, DIY interactive
zone, folk culture performance zone, the ancient Zhuang
characters creative poster exhibition zone, etc., which receives
high attention from media, creates good social influence and
can facilitate the employment of students.
2) Problems of campus creative market: Although various
campus creative markets are growing vigorously, and the
pattern of activities is also growing larger, there are still some
problems in campus creative markets based on the activity
conditions. Most campus creative market activities are less
original and serious homogeneous. Some creative markets
have become common commodity marketing activities.
What’s more, in the process of product sales, team awareness
and lack of organizational capabilities are more prominent [3].
a) Creative market activities are completely
disconnected from professional practice teaching: At present,
many colleges and universities in China have the creative
market activities, but most of them are held by the club
activity of college students' union. The main content of
activities is selling general goods, the nature of which tends to
be that of extracurricular activities. The creative market model
should be combined with professional practice teaching,
which is an extension of practice teaching in professional
classroom. After the classroom teaching and after-school
evaluation are closely related with market demand, the
creative market teaching is more targeted, the activities has
more adequate prepare, and the significance of market
activities is more prominent.
b) Operation and management mechanism of creative
market model: At present, most of the creative markets in
colleges and universities belong to the club management of
student unions. Due to various reasons such as graduation and
the change of clubs, the continuous and effective activities of
creative market are affected. The lack of long-term
management mechanism is not conducive to the regular and
steady development of creative market; the market lacks
access mechanism, return and exchange mechanism and
propaganda mechanism.
c) The creative market activities is lack of connotation,
and the original features are not distinct: There is a lack of
professional practical teaching guidance and systematic
organization and management in many campus creative
markets. The works are uneven in quality, and lack of
originality, refinement and perfection. During the process of
implementation, it is lack of effective school-enterprise
cooperation mechanism; and the construction of service
platform do not integrate all factors such as enterprises,
professional teachers and college students, which is lack of
the evaluation system of all parties. Therefore, the cultivation
is discounted in the students' professional practice ability,
professional innovation ability and entrepreneurial ability. In
addition, there are few supports of technical support and
brand building in the follow-up of creative market activities.
Although the creative market activities on campus have
achieved good results, most of them are still at the level of club
activities, and there are some problems that the cultivation of
applied talents' innovative and entrepreneurial ability cannot
Advances in Social Science, Education and Humanities Research, volume 232
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achieve the desired effect. Therefore, it is of practical
significance to carry out creative market teaching, combine
teaching with market activities, and promote the
transformation of classroom teaching results.
III. SIGNIFICANCE OF TRANSFORMATION OF CREATIVE
MARKET TEACHING RESULTS
The "creative market" activity is a pattern of manifestation
of the real market, requiring authentic design works to be
presented and having some value before being recognized [4].
It is not easy to transform paper design into physical objects.
With the established goals, the students must think about the
links of production and production, including the internal
structure of their works. This mode can make students' paper
creativity be tested in reality. And the "creative market" is a
good practice and test for students of art and design majors.
A. Creative Market Teaching Strengthens Practice Teaching,
and Provides an Exchange and Display Platform for
Practical Teaching
The creative market teaching is essentially a maker
teaching, which is targeted to a specific problem. And it is a
problem-oriented educational mode [5] that solves problems
creatively through interrelated resources, skills and technology.
Creative market teaching is based on the "pragmatic"
educational philosophy, and embodies the educational concept
of "combining theory with practice". With the construction of
creative market resources and product display platform
combined with Internet platform, through the way of campus
market, the students are encouraged to develop original
products and build a good platform for students' practice. As
an effective supplement and reference practice to the system
reform, creative market teaching has great flexibility and
affinity. And domestic design education is rather weak in
practice, and many practical activities are mere formality. The
combination of creative market teaching and professional
courses integrates some basic design courses and design
practice ones. The market feedback is obtained through some
"creative market" activities with themes, so as to make up for
the lack of cooperative design projects between universities
and enterprises, enhance the flexibility and purpose of teaching
practice, and achieve the effect of learning for practical
purposes. According to the Pyramid theory of learning
efficiency, the knowledge absorption by "learning by doing"
reaches 75%, and "immediate application" reaches 90%. So
the comprehensive effect of creative market teaching is more
prominent.
B. Creative Market Teaching Transforms "Works" into
"Goods" to Enhance Students' Creative Enthusiasm
The creative students make use of the knowledge that they
have learned in the classroom to make the product, or translate
the homework into the product directly, so as to achieve the
goal of "changing works into goods and turning ideas into
benefits". The works designed by students are no longer stayed
in a corner of the classroom, but are vividly shown on the stalls
and showcases of the handmade creative markets for exchange
and sell. Consumers who like these original works can get
close contact with them, and the cost of student investment can
be rewarded in a certain way, which is conducive to students'
creative enthusiasm. In addition, the factors that affect the
quality of products are not only the quality of products, but
also the creativity, production, packaging and marketing, all of
which relate to creativity, skills and talents of product makers.
Unusual but wonderful thinking makes the design realize the
function transformation and the value promotion, to develop
the students' creative thinking and creative practice ability, and
transform the creativity into the target effectively. The purpose
is to stimulate students' consciousness, initiative and creativity
in students’ growth and development.
IV. TEACHING IMPLEMENTATION AND ACHIEVEMENT
TRANSFORMATION WITH CREATIVE MARKET AS THE CARRIER
A. The Idea of Transformation of Teaching Results with
Creative Market as the Carrier
In the actual teaching process of creative market, the idea
of transformation of teaching results affects the direction and
teaching effect of creative market teaching. There are the
following aspects in the idea of transformation of teaching
results.
1) Introducing project management and promoting
efficiency of result transformation: In the creative
marketplace teaching, one or more projects are taken as the
cases for product development [7], involving design, research
and development, processing and sales. In traditional teaching,
the teaching of art and design majors is mainly creative design,
with the creation of effect pictures. Most coursework stays on
the effect-picture level, and the students are less involved in
the product development process in the teaching process.
Creative market teaching runs through the whole process of
creative product development, involving many links. In this
process, students are not only in drawing, but also in
production, processing and sales, which needs teamwork and
effective management of projects/ products. Therefore, we
introduce project management content, use QQ group and
WeChat to carry out project management and supervise the
design process, including the selections of creative schemes,
materials, processing technologies, suppliers and sales
channels. It is necessary that teachers shall give professional
guidance to improve the efficiency of teaching results.
2) Making full use of school processing resources: Most
of arts and design majors are equipped with related processing
equipment and tools, and the related studios are opened up to
students for improving the utilization efficiency of all kinds of
processing equipment in the school. The teaching and making
practice of creative market is more important. And the
students should be able to use advanced manufacturing
technology to develop creative small products, such as
carving technology, molding, screen printing, NC machining
and 3D printing. So that the students can be familiar with
technology and materials, and the production process and
links, so as to complete the production of physical products
and turn creativity into real products.
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B. Teaching Practice Based on Internet plus Creative Market
The teaching practice based on Internet + creative market
runs through the stages of "Create ideas, make ideas and show
ideas" through the Internet platform, following the process of
design idea creation, practice and display. Selective
implementation of creative market teaching is carried out
according to the nature of course and the conditions for its
implementation. And we can implement the whole process of
creative market teaching in a curriculum. The integrity of
creative market teaching is good, and the production progress
is easy to control with a short production cycle. It is suitable
for short and fast creative product production, such as small
ornaments making and graffiti products; it can also link up
several courses to complete the practice of creative market
project, each course taking different division of labor and
process link. This type of creative market teaching requires
more collaboration and is suitable for the production of
complex creative products with longer cycle.
1) “Create ideas” stage: "Create ideas" mainly includes
two links: market Research and positioning analysis. Market
research is more important in creative market teaching, which
is the first step in finding demand. Design works are often self
describing and painting in conventional teaching, and few of
students are able to conduct questionnaire surveys under the
restriction of time and energy. Their market research is often
formalistic and of no practical significance. And their product
design process starts with sketches, terminating in the
rendering, resulting in the lack of persuasive power. During
the creative market teaching, if the students want their works
get the favor and approval in the actual market, they have to
conscientiously carry out the market investigation and
excavate the real demand [8]. The investigation includes the
survey of audiences, raw materials, manufacturing and
processing market, and sales market. Moreover, the
investigation channels are combined with field investigation
and network investigation.
In the link of positioning analysis, campus creative market
teaching is mainly about active water.
To highlight the characteristics and personalization
characteristics, it is necessary to analyze the regional
characteristic resources and the actual consumption demand of
consumer groups. This subject has two main attempts in this
respect: first, combining local traditional handicraft industry
and exploring featured resources for product creation. This
subject not only has economic significance, but also has
certain social value, such as Zhuang brocade craft in Guangxi,
Naxing pottery craft, shell carving craft, etc. Combined with
modern design means, Internet technology and platform, by
the method of "traditional redesign", the traditional products
are given new connotation, and then the products can be made
by hands and sold. Two, according to the actual needs of
contemporary college students, it is necessary to meet the
personality differences and emotional psychological
experience of consumers, for example, customized handmade
products, experiential decorative trinkets, high-tech smart
small products, which the students are more familiar with, and
more active to make; and these products are simple in structure
and convenient for production and processing.
2) “Make ideas” stage: The content of "Make ideas" is
the stage of creative practice, which determines the content of
the course with specific tasks and emphasizes hands-on
practice. And it can be carried out in both professional
foundation and professional courses. For the three major
constituent courses in the basic courses, in the theme form of
"creative market", we can combine the plane structure, three-
dimensional structure, color composition and basic design, so
as to establish the creative market teaching course group. We
shall set up specific tasks to ensure the integrity of teaching
and choose diversified materials in life such as ceramic, glass,
plastic, wood, knitted fabric, iron, copper and silver; and
through the modern design methods, the material is
reprocessed, spliced, assembled, and displayed through
different means such as colors, shapes, cutting, collage and so
on. Design works that are different from common decorations
in life, not flashy and conceptual works. In practice, we
should grasp theoretical knowledge, find problems, analyze
problems and solve problems.
In terms of professional courses, we can choose
comprehensive courses according to different professional
courses, and set specific tasks for implementation, such as
graphic design’s illustration design, T-shirt design, animation
major’s animation derivative products, graffiti products,
industrial Design’s creative jewelry design, and fashion design
major’s custom tailored clothes design, and decorative arts’ oil
painting and traditional Chinese painting. In the creative
market teaching practice of different professional courses,
creative products are made according to professional
positioning and actual market demand. In the realization link
of product creativity, the scheme of creative market teaching
mode can be processed by the processing equipment resources
of the school to improve the efficiency of utilization of
production equipment. We can also find a small-batch low-
cost production channels for small batch production.
3) “Show ideas” stage: The “Show ideas” stage is the
exhibition and sales stage of creative market teaching. During
this stage, we use the wide spread channels of the Internet
platform to carry out multi-directional publicity, display and
sales. In addition, combined with the three modes of "creative
market", the "booth mode" in campus is carried out regularly
to exhibit and sell physical products. So than we have a dace
to face communication with university students and collect
feedback so as to improve the products in the later stage. The
network sale is carried out on the Crazy Fruit creative market,
the iMART creative market, the Candy Box consignment
system and other websites. And the biggest advantage of
network mode lies in —first sale and then production, on-
demand customization and zero inventory. If you are
convenient, you can go to the "Lattice Shop" physical store to
rent the lattice space for sales. In addition, we can also build
our own WeChat official accounts, QQ group, weibo for
product publicity and sales. After the product has been
approved in the early stage, creative people can try the crowd
Advances in Social Science, Education and Humanities Research, volume 232
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raising mode, publishing fundraising projects through the
Internet or SNS to raise funds. The risk assessment of
investors not only solve the most difficult problems—
processing funds and sales channels in this study, but also
help to expand the scale of production.
V. CONCLUSION
Creative marketplace teaching is a new attempt of teaching
in colleges and universities, which takes the design and
production of practical tasks as the main line and transforms
works into products. And students are more active in the
degree of participation and creative enthusiasm in the
professional courses, and it is of great significance for the
training of applied talents through multidirectional propaganda
and sale in combination with the Internet platforms.
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