This research deals with the interactive relationship between social media and their consumers. Social media has imposed its presence in the lives of individuals who use it. The technological development in the means of communication and social communication has become a factor that increases the intensity of consumers' attachment to these social media, and the research aims to reach a number of
... [Show full abstract] goals, the most important of which is to reach the negative and positive effects of social media sites on consumers, as well as Statement of the role played by the level of awareness of the consumer in this positive and negative impact of the sites, and the knowledge of the role of these sites in changing the behavior of the consumer, and the researchers reached a number of conclusions, the most important of which is that social media sites are at the present time one of the strongest and most effective means of communication among the means of communication In terms of accessing and disseminating information at the lowest cost and in the easiest way, the research also found The use of smart phones to access social media sites facilitated the communication process and contributed to the completion of buying and selling operations that take place on the sites at anytime and anywhere, and in addition to the positive aspects of social media sites, they have negative aspects that may cause harm to users if they are not Protect yourself from hackers who target users' personal information.
