ChapterPDF Available

क्या सोशल मीडिया लैंगिग समानता का उपकरण है ?

August 2014

In book: सोशल मीडिया और स्त्री
Publisher: Northern Book Centre

Authors:

Keshav Patel

Content uploaded by Keshav Patel

Content may be subject to copyright.

ResearchGate has not been able to resolve any citations for this publication.

ResearchGate has not been able to resolve any references for this publication.

Research

Full-text available

बैगा जनजातीय त्यौहारों में सामाजिक और अध्यात्मिक संवाद

January 2018

Keshav Patel

भारतीय उपमहाद्वीप विश्व में अपने सांस्कृतिक और पारंपरिक त्यौहारों के रूप में एक अलग ही पहचान रखता है। ख़ासकर यहां के प्राचीन त्यौहारों का एक अलग ही दर्शन है। प्रत्येक हिंदू त्यौहार एक विशेष पूजा के साथ संपन्न किए जाते हैं , देश के त्यौहार लोगों को उम्र, जाति और लिंग के भेदभाव के बिना एक साथ एकजुट होकर मानाने की परंपरा है।

View full-text

Research

Full-text available

MINDSET TRANSFORMATION OF INDIAN YOUTH

June 2019

Keshav Patel

The role of marketing and Advertisement is never the same. The spectrum of Marketing includes systematic planning, execution activities to produce and sell the product or services, whereas advertisement is just to retain their customers by reminding them about the product continuously and informing the new innovation in the product. Marketing is an umbrella under which Advertising and Public ... [Show full abstract] Relations and all the promotional activities fall. Advertisement creates a brand and an ambassador too. If the sales have already picked up courtesy advertisement then brand loyalty too makes a stronghold. Advertising do have a positive effect on people by making them more aware of their options when they are looking to purchase a product. Ultimately it keeps the viable purchaser well informed. Marketers or produces advocate the positivity in advertisement. But there is a darker side of the story as well. It has been often contradicted by saying "Advertising encourages wasteful expenditure and increases the burden on the consumer". Apart from this, not all claims by the advertiser are true and unbiased. At times advertisement are quite confusing and takes the viewer or listener akin to mirage. The three major objective of the paper is to analyses the Impact of social television commercials on youth, secondly the effect of Television advertisement on youth purchasing decisions and thirdly to know Accuracy and the claims of Television advertisement. In some instances, advertisements certainly degrade both the artistic and moral quality of the media because it uses such a language or visual portion that adds to the distaste of the citizens. This paper will give a basic outlook to the Advertising industry for constructive content, which will help customers to think rationally.

View full-text

Book

Full-text available

New Media: New Frontiers of Communication

February 2017

Keshav Patel

The oxforddictionaries.com defines terrorism as: “The unlawful use of violence and intimidation, especially against civilians, in the pursuit of political aims.” Nearly two centuries back this word was added initially to the French and the English language from the original Latin word ‘terror’. The following graph by Google Books shows how its use grew exponentially in last two decades.The ... [Show full abstract] terrorism today, has spread its tentacles beyond the physical world and engaging every available platform, including virtual, to seed the thoughts of violence and intimidation.

View full-text

Research

Full-text available

क्या मीडिया आपका भविष्य है?”

June 2019

Keshav Patel

ग्लैमर्स चेहरे, सूट-बूट की चमक, तेज लाइट की चकाचौंध में चमकता चेहरा, एक-दो-चार-दस-पचास लोगों की भीड़ के बीच कैमरे की आंख में आंख डालते हुए सरकारी प्र-पंचतंत्र चाकरों के बीच, सरकार को कठघरे में खड़ा करती वो उठी हुई उंगलियां, और देखने वालों के सिर से लेकर पैर के नाखून तक रोंगटे खडे कर देने वाली तमाम उम्मीदों के बीच, आज मीडिया एक प्रश्न की तरह मूक खड़ा हुआ है? और वह प्रश्न है कि “क्या मीडिया आपका ... [Show full abstract] भविष्य है?”

View full-text