"Tartanilla and Pinoy": Reviewing Iligan's Transportation Regulations, Prospecting Efficient Tourism Directions for ASEAN Integration
Iligan City boasts in its cityscape the coexistence of the old and the new, the traditional and the modern, in the forms of tartanillas and pinoys which can be considered as two of the major modes of mass transportation of the people. Horse-drawn carriages date back much earlier, during the Spanish times and have survived extinction in Iligan. Eventually, a mass transport system that is motorized became inevitable, thus public utility jeepneys (PUJ) locally called pinoys, have arrived. These two (2) have been servicing the riding public but with the passage of time, the intricacies and the pains of modernization and urbanization caused issues and concerns to surface involving these two (2) major public transports. Recent times however, would show that it wouldn’t be just a matter of jeepney versus tartanilla any longer but an issue on the sustainability of the transport system and how responsive it is to the changes and challenges of time. This paper therefore attempts to review city ordinances and other regulations related to the transport management systems in Iligan City. As a qualitative and interdisciplinary study it briefly traces the roots of tartanillas and pinoys and at the same time use them as analogies in the city’s aim towards sustainability of Iligan’s transport management. Finally it also looks into a prospect of an efficient and sustainable tourism strategy by exploring the advantages of historical or cultural heritage tourism that the local government and local community can adopt in the hope of resourcefully competing in the ASEAN Integration.