We propose that many giver-recipient discrepancies in the gift-giving literature can be explained, at least partially, by the notion that when evaluating the quality of a gift, givers primarily focus on the moment of exchange, whereas recipients primarily focus on how valuable a gift will be once owned. In this review, we summarize the variety of errors givers make and, more critically, position
... [Show full abstract] these errors within our newly developed framework. We hope this framework will provide a single point of reference for those interested in gift giving and spur novel predictions about the causes and consequences of miscalibrated gift choice.