Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya
Abstract
Pasar halal menjadi sektor pertumbuhan ekonomi baru dalam dunia global. Pasar halal tidak hanya pada industri keuangan dan makanan, tetapi juga pada industri kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh variabel halal knowledge, Islamic religiosity, dan attitude terhadap perilaku pembelian aktual atau behavior konsumen generasi Y pada pembelian kosmetik halal. Penelitian tentang perilaku konsumen muslim generasi Y dalam pembelian kosmetik halal di Indonesia masih terbatas, sehingga hal ini menarik dilakukan penelitian mengingat generasi Y adalah generasi yang unik dan berbeda dengan generasi sebelumnya. Teknik analisis data pada penelitian ini adalah multiple regression analysis. Hasil dari penelitian ini yaitu halal knowledge, Islamic religiosity, dan attitude secara parsial berpengaruh positif dan signifikan terhadap behavior konsumen muslim genrasi Y pengguna kosmetik halal di Surabaya. Variabel halal knowledge dan Islamic religiosity secara parsial tidak berpengaruh terhadap behavior konsumen, sedangkan attitude secara parsial berpengaruh positif dan signifikan terhadap behavior konsumen muslim generasi Y pengguna kosmetik halal di Surabaya. Keywords: halal knowledge, Islamic religiosity, attitude, consumer behavior, halal cosmetic
... Religious knowledge significantly influences consumer behavior, as Muslim culture tends to adhere to the guidelines set by Allah, avoiding haram goods and eschewing stinginess and greed. Consequently, consumer behavior should embody their relationship with Allah SWT (Adiba & Wulandari, 2018). ...
This study seeks to assess the impact of financial literacy and religious knowledge on the propensity for sharia-compliant transactions among traders in Gandoriah Beach, Pariaman City. The sample consisted of 56 respondents. This research is quantitative. Data was acquired from primary sources and analyzed using multiple linear regression approaches, with processing conducted via SPSS Software Version 25. The data gathering approach employed a questionnaire, whilst the data analysis strategy utilized multiple linear regression analysis. The study's results indicated that financial literacy significantly influenced the propensity for Sharia-compliant transactions. The presence of financial literacy and religious awareness among traders will enhance the tendency for Sharia-compliant transactions in Gandoriah Beach, Pariaman City. Financial literacy and religious understanding concurrently exert a substantial influence on the propensity for engaging in Sharia-compliant activities
... Endah (2014) examines the purchasing behaviour of halal-labelled cosmetics, focusing on attitudes, subjective norms, and perceived behavioural control. Adiba & Wulandari (2018) explore halal cosmetics from the perspectives of knowledge, religious enthusiasm, and attitudes toward the purchasing behaviour of Generation Y consumers in Surabaya. Some studies did not explicitly mention the specific cosmetic brands being analysed, while others do. ...
The growth of the global cosmetic industry, including in Indonesia, is supported by technology and internet development, with Instagram content marketing playing a key role in shaping positive brand meaning through customer engagement. This study aims to analyse the role of content marketing aspects on customer engagement. This research used a quantitative approach based on data collected through PT WOW's Instagram posts. MANOVA is used to analyse the influence of several independent variables (content marketing aspects) on more than one dependent variable (number of likes and comments) simultaneously. A total of 1,119 posts were collected over the last 20 months, recorded based on the number of likes, comments, and content. The results of this study state that uploads containing the call to win, the call to act, and the pure question will generate higher customer engagement. Uploads containing benefit-centric content can also create higher customer engagement. Companies can use the managerial implications of this research to select content to be uploaded and aim to attract consumers and increase consumer engagement.JEL: M20, M31.
... To further support the observation (Equation 1), Adiba & Wulandari (2018) stated that individuals with knowledge about halal products were more probable to show halal-compliant behavior since knowledge can influence the behavior and attitudes of individuals (Saleh 2018 Bloom et al. (1956) introduced the theory of "Bloom's Taxonomy," also known as the Educational Taxonomy Triangle. This framework aims to guide the transformation of behavior, from ignorance to knowledge, unwillingness to willingness, and inaction to action (Budiman & Riyanto 2013). ...
Bali Island is one of the most popular tourist destinations in the world and with the growing preference for the location, especially among Muslim tourists, the demand for halal food has increased. However, due to the predominantly Hindu population in Bali, the availability of halal-certified food remains limited. This study aims to identify the characteristics and examine the level of halal knowledge among food Micro and Small Enterprise (MSE) actors in Bali. It also aims to analyze the factors influencing the halal knowledge of the actors. In order to achieve the stated objectives, the study adopted descriptive analysis and multiple linear regression as its analytical methods. The obtained results showed that the entire level of halal knowledge among food MSE actors in Bali was satisfactory. Additionally, the results also signified that factors such as education level, access to information, and religious awareness were found to significantly and positively influence the level of halal knowledge possessed by the actors.
... Beragamnya jenis kosmetik di pasaran mengharuskan masyarakat memiliki pengetahuan terhadap produk yang akan digunakan dalam segi keamanan dan kehalalan bahan yang terkandung termasuk titik kritis kosmetik halal terutama muslim [7]. Penelitian Nugrahaeni dkk. ...
Kosmetik digunakan untuk membersihkan, mengharumkan, mengubah penampilan, memperbaiki bau, serta melindungi dan memelihara tubuh. Pertimbangan penggunaan kosmetik bagi umat muslim berupa bahan penyusun dan proses serta dampak setelah pemakaian. Kosmetik halal diketahui sebagai produk yang telah lulus uji kehalalan serta keamanan oleh pihak yang berwenang. Pengumpulan data penelitian ini menggunakan metode purposive sampling dan pendekatan secara cross-sectional, responden yang didapat sebanyak 400 orang. Tujuan penelitian adalah untuk mengetahui pengetahuan, sikap, dan perilaku masyarakat terkait kosmetik halal serta hubungan antar masing-masing variabel. Analisis bivariat dan univariat digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa sebanyak 64,4% responden di Kecamatan Cadasari memiliki pengetahuan cukup mengenai kosmetik halal. Sebanyak 97,5% responden di Kecamatan Cadasari memiliki sikap positif mengenai kosmetik halal. Sebanyak 51,2% responden di Kecamatan Cadasari memiliki perilaku cukup mengenai kosmetik halal. Pengetahuan memiliki pengaruh yang signifikan terhadap sikap responden menggunakan uji Spearman’s rho dengan nilai p-value 0,001 < 0,05 korelasi sangat lemah, pengetahuan memiliki pengaruh yang signifikan terhadap perilaku responden dengan nilai p-value 0,001 < 0,05 korelasi sangat lemah, sikap memiliki pengaruh yang signifikan terhadap perilaku responden dengan nilai p-value 0,001 < 0,05 korelasi cukup.
Background: Digital transformation and the implementation of advanced technologies play a crucial role in the advancement of the halal industry. As a strategic step in building a halal product ecosystem, developing halal food products, encompassing the entire supply chain from upstream to downstream, is essential. However, there are many halal products, particularly food products, whose halal status is not guaranteed and lack halal certification. BPJPH (Halal Product Assurance Organizing Agency) reported that around 1,544 products had not received halal certification, including 192 ready-to-eat instant foods registered as halal. Purpose: In light of these issues, this research examines how halal certification and knowledge of halal products affect instant food purchase decisions through halal awareness moderated by religiosity. Methods: This study employed a cross-sectional design with a non-probability sampling approach, specifically the convenience sampling technique. Data was obtained using questionnaires distributed to 150 respondents who have consumed instant food. Using WarpPLS 8.0, the data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). Findings: The research findings indicate that halal certification and knowledge of halal products significantly impact halal awareness and instant food purchase decisions. Halal awareness also mediates the effect of halal certification and knowledge of halal products on purchase decisions. Furthermore, religiosity strengthens the relationship between halal awareness and individuals’ decision to purchase instant food in Malang. This study provides valuable insights into instant food purchase decisions, particularly for halal instant food. Conclusion: Based on these results, it is recommended that producers develop marketing strategies that emphasize halal certification or logos and provide clear information regarding the benefits of halal products. Research implication: Companies should collaborate with authorized institutions and religious figures to increase societal halal awareness. Meanwhile, LPPOM MUI should simplify the halal certification process, launch campaigns to raise awareness about the importance of halal products, and provide the general public comprehensive education about halal concepts.
Tujuan dari penelitian ini adalah untuk menguji hipotesis sikap terhadap produk halal dalam memediasi pengaruh kesadaran halal dan labelisasi halal terhadap keputusan pembelian produk perawatan kulit halal. Penelitian ini menggunakan sampel masyarakat Surakarta dan sekitarnya. Sampel dipilih dengan menggunakan metode non-probability sampling yang berjumlah 100 responden dengan menyebarkan kuesioner secara online. Teknik analisis menggunakan regresi linier berganda yang dibantu dengan program SmartPLS. Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung label halal terhadap sikap pada produk halal dan keputusan pembelian, kemudian kesadaran halal sama sekali tidak berpengaruh terhadap sikap pada produk halal dan keputusan pembelian, baik secara langsung maupun melalui mediator. Sikap terhadap produk halal tidak memediasi kesadaran halal, tetapi memediasi secara parsial pengaruh label halal terhadap keputusan pembelian.
Indonesia is a country that is based on Pancasila in the foundations of its life. One of the Pancasila precepts is Belief in One Almighty God, which in everyday life religiosity is very evident in the behavior of Indonesian people. One of the reflections of this first sila behavior in everyday life is the consideration of consumers in choosing products to be consumed based on their beliefs. Religiosity is an inner relationship between humans and God that can affect their lives. The inner relationship between humans and God in everyday life such as carrying out worship or prayer rituals (Alfiani, 2013). In relation to worship, in order to meet human needs, especially for women, recently consumer awareness regarding halal and safe cosmetic products has begun to increase. According to Kottler in Abzari, et al (2014) buying interest is consumer behavior where consumers have a desire to choose and consume a product. Purchase intention arises from products and attributes offered to the market for attention, acquisition, use or consumption that might satisfy a want or need. Each cosmetic product offers various advantages such as quality, features and product design. With the increasing number of cosmetic products circulating in Indonesia, it results in various considerations for the public in making purchasing decisions. Purchase decisions arise because of consumer attitudes towards an object or product consumer confidence in product quality. Kottler and Keller (2016) state that product quality is a product's ability to perform its functions, this ability includes durability, reliability, accuracy obtained as a whole. The needs of women are slightly different from men, for women appearance is very important because women always want to look beautiful in front of other people. Apart from the need for food, drink and clothing, cosmetics are a necessity that cannot be ignored for women today. Each cosmetic product offers various advantages such as quality, features and product design. With more and more variants of cosmetic and skin care products circulating in Indonesia, this raises various considerations for the public in making purchasing decisions.
This study aims to examine the effect of product knowlwdge, halal labeling, and religiosity on purchasing decisions with attitude as an intervening variable. This research uses quantitive research. This study uses primary data by distributing questionnaires via google form. The data obtained were then analyzed using SPSS version 25. The population in this study were consumers halal food in Semarang Regency. The Sampling method in this study used purposive sampling technique and the result obtained werw 100 respondents. This analysis includes validity test, reliability test, ststistical test ( T test, F test, and R2 test), classical assumption test, and path analysis to test the intervening variables. The result of this study indicate that the variables of product knowledge, halal labeling, and religiosity have a positive and significant effect on purchasing decisions. Product knowledge and halal labeling have a positive and significant effect on attitudes. Religiosity has a negative significant effect on attitudes. Product knoeledge and halal labeling are able mediate attitude towards purchasing decisions, while religiosity has not been able to mediate attitudes towards purchasing decisions.
Fiqh muamalah cosmetics is a study of the law on the use of cosmetics. Although cosmetics are synonymous with women, basically cosmetics are a need for everyone which has a very broad scope. The government through the Majelis Ulama Indonesia is increasingly educating the public regarding halal cosmetics and issuing regulations related to the cosmetic industry to include halal labels as a form of protection for Muslim consumers. Although there have been many halal cosmetics on the market, this is not followed by Muslim awareness to use them. There have been many studies and discussions from previous research on cosmetic fiqh or halal cosmetics. One of them concludes that a person's religion is not a determinant in using halal cosmetics. The purpose of this study was to see the extent of academic studies or discussions about fiqh muamalah cosmetics or halal cosmetics. The research method used is a qualitative approach, namely content analysis of articles from the Google Scholar database. By mapping the themes of previous studies through literature studies. From a search on the Google Scholar database with the keywords "fiqh" and "cosmetics" or "halal cosmetics" in the period 2017 to 2022, 168 articles were found which were then selected into 38 articles that were considered still relevant to the themes discussed. Of the 38 selected articles, they have been grouped into several themes: 1) An overview of Islamic law related to make-up and the use of cosmetics. 2) Halal Labeling and Interest in Cosmetics. 3) Cosmetics business in Islamic Business Ethics.
Society competes fiercely to produce the best goods and attract customers with various strategies and methods. Due to high demand, the same phenomenon also occurs in Indonesia, especially in the culinary sector. The food and beverage industry in Indonesia experienced an increase from 2020 to 2021 by 2.54 percent to IDR 775.1 trillion, the Central Statistics Agency (BPS) reported that the national food and beverage industry's gross domestic product (GDP) based on current prices (ADHB) was IDR 1.12 quadrillion in 2021. The type of research used in this research is a quantitative research approach. Data collection was carried out through a Google Form survey tool using the convenience sampling method and structural equation modeling (PLS) which was distributed to 121 respondents. The analysis carried out validity, reliability, Goodness-of-Fit and hypothesis testing. The research results show that there is a positive and significant relationship between the utilitarian function, knowledge and religiosity with Attitude Towards Advertising. Apart from that, this research shows that there is a positive and significant relationship between Attitude Towards Advertising and Retailer Brand on Customer Purchase Intentions. This research also shows that attitude towards advertising can mediate religiosity and knowledge on customer purchase intention.
The global increase in Muslim populations and
purchasing power has created a new demand
for halal cosmetic product development.While
the introduction of new product may facilitate
companies in gaining competitive advantage,
the failure rates of product innovation is also
high. Owing to such interests, this paper aims
to determine factors that motivate young adult
Muslim consumers in the emerging market
to adopt halal cosmetics. This study expands
prior research by integrating Diffusion of
Innovation theory and religiosity dimension
to explain the antecedents of halal cosmetics
adoption among young Muslim consumers.
Data were collected from 238 young Muslim
consumers using questionnaires distributed at a
number of supermarkets in Kuala Lumpur. The
conceptual model and hypotheses developed
were tested using partial leased square.Our
results demonstrate that perceived product
characteristics, social influence and consumer
innovativeness influence young Muslim
consumers to adopt halal cosmetics products.
This study also report religiosity as moderator
between these three predictors and halal
cosmetic adoption.
This research aims to analyze the influential factors involved in Moslem consumers’ decision to purchase halal cosmetics and personal care products in Indonesia by using the Theory of Planned Behavior. 100 questionnaires were analyzed using Structural Equation Modeling, collected from respondents of female consumers who purchased Wardah cosmetics and personal care products in South Jakarta and South Tangerang. The findings show that attitude, subjective norm, perceived behavioral control and purchase intention are positively related to the consumers’ decision to purchase halal cosmetics and personal care products. By addressing the consumers’ traits that can predict halal cosmetics and personal care products necessity, marketers could generate proper marketing strategies to validate consumers’ demand which in turn will stimulate the growth of halal products industry in Indonesia.
DOI: 10.15408/aiq.v9i1.1867
Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, and attitude in reading halal label, whereas the behavior in reading label had no significant difference. Age, religiosity value, and attitude were found affected significantly behavior of reading halal label on food products.
Every generation has it's own characteristics. They have been affected by the changes of world and vice a versa they changed the world. Soon a new generation will rule the world and we have to prepare for it. Huge amount of information is now as distant as a cellphone. The old standards and ways should be redesigned and adapted to the new demands. The pessimistic point of view towards the millennial generation evaluates them as lazy, irresponsible, impatient, apathetic, selfish, disrespectful and even lost. But from the optimistic view they are labeled as open minded, social, innovative, energetic, ambitious, confident, motivated and smart. There seems to be one common idea; they love to buy. Consumer behavior is the main field and source for Customer Relationship Management (CRM) programs. It is important to evaluate and understand the patterns and motives behind shopping attitude. The main purpose of this research is to find out if the shopping patterns of the millennials are different from other generations. The secondary purpose of the study is to analyze if brand loyalty of millennials is associated with any other elements related to purchasing behavior.
The global halal market has emerged as a new growth sector in the global economy and is creating a strong presence in developed countries. The most promising halal markets are the fast-growing economies of the Asia, Middle East, Europe and the Americas. With a growing consumer base, and increasing growth in many parts of the world, the industry is set to become a competitive force in world international trade. The halal industry has now expanded well beyond the food sector further widening the economic potentials for halal. This paper will help to deepen understanding of the concept of Halal so as to familiarize non-Muslims about Halal principles and products.
Abstract—This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers' attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent's behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products.
This study aims to examine the determinants of urban Generation Y intentions in consuming halal food in Malaysia. Ajzen's Theory of Planned Behavior is used as a theoretical framework postulates three components which are attitude, subjective norms and perceived behavioral control. Data were collected from 425 Muslims respondents through self-administered questionnaires. The respondents were between 15 to 30 years old residing in Klang Valley Malaysia. Findings of this study demonstrates that the intentions of urban Generation Y consumers in consuming halal food is predominantly influenced by attitude, subjective norms and perceived behavioral control towards halal food. This study extends the insights of the Muslim consumers' behaviors particularly on urban generation Y Muslims behaviors. The practical implication of this study contributes knowledge to the manufacturers in expanding their market and for governmental organizations to stimulate halal consumption in the country.
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This paper investigates the influence of attitude, halal knowledge, halal quality on purchase intention towards halal food of young non-Muslim consumers in Thailand. Consequently, total of 600 questionnaires were distributed and 482 usable responses were obtained yielding a response rate of 80.33%. Our results indicated that attitude has a strongest direct influence on intention to purchase and also the results indicated that halal knowledge has a significant effect on attitude towards halal food and had no significant effect on halal purchase intention. Furthermore, halal quality has significant positive influences on the purchase intention among the studied group in Thailand. Therefore, this paper could provide insights important for manufacturers, marketers and policymakers to understand the perspectives of young non-Muslim consumers in Thailand.
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Purpose
– Muslims living in multi-religious societies are considered more conscious about the permissibility ( Halal ) of products and thus the majority of Halal research in the non-financial sector was conducted in multi-ethnic societies. Nonetheless, the global trade is changing the way we perceive the origin of products and brands and their permissibility under Islamic Sharia laws. This apparently has serious implications for international companies operating in food, cosmetics and pharmaceutical products. The purpose of this paper is to investigate the role of Muslim attitude towards Halal products, their subjective norms and religiosity in predicting intention to choose Halal products.
Design/methodology/approach
– A structured question was designed to elicit consumer attitude, subjective norms, intention to choose Halal products and degree of inter and intra personal religiosity. Data were collected from 180 adult respondents using a convenience sampling method. Only 150 responses were deemed suitable for further analysis, yielding a response rate of 83 per cent. Stepwise regression analysis was used to test the proposed model.
Findings
– The results indicated that theory of reasoned action (TRA) is a valid model in predicting intention to choose Halal products. The results further indicate that subjective norms ( β =0.455, p , 0.001), attitude towards the Halal products ( β =0.265, p , 0.001) and intra personal religiosity ( β =0.167, p , 0.001) positively influence attitude towards the Halal products. Interestingly, subjective norm appears to be the strongest of all the predictors for choosing Halal products.
Research limitations/implications
– The data collected for the current study investigate global attitude towards Halal products. It would be interesting if future researchers examine consumers ' attitude towards specific Halal products for specific product categories.
Practical implications
– It is argued in this research that the presence of strong attitude towards Halal products in Muslim consumers might play an important role in exclusion or inclusion of brands, based on their conformance to Halal requirements.
Originality/value
– The paper extends the applicability of the theory of reasoned action model by investigating the role of inter-personal and intra-personal religiosity in intention to choose Halal products.