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How do accommodation providers in Austria use Revenue Management?

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  • myNext - Hotels, Apartments, Hostels

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This work explains the evolution of the digital hotel distribution from 1978-2018 and how software and cloud computing currently affect revenue managment. Answers from 1,056 accomodation providers in Austria show, that pricing for frequent guest, price fairness and price dumping from competitors are perceived as the biggest challenges. The current market power of OTA and the price transparency in the market SME-accomodation provider need to focus on value creation and experience design.
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