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Making it happen: Entrepreneurs’ perspectives on co-creation partnerships with Corporates

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... The importance of stakeholders is empirically emphasized in activities from securing crowdsourced funding (Cucari and Nuhu, 2017) to building partnerships with larger corporations (Allmendinger and Berger, 2018), to expanding the venture internationally (Rastrollo-Horrillo and Martín-Armario, 2019). Our review also identified collaborations spanning employees (Ulhøi, 2009) business partners (Pollack and Bosse, 2014), and customers (Chandra and Coviello, 2010;Elias et al., 2018), often with those roles blurred. ...
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Interest in applying the idea of co-creation to entrepreneurship is emerging through research on opportunity creation and entrepreneur heuristics. We place co-creation in the conceptual center of the entrepreneurship research discussion. Doing so requires relaxing the view of a central entrepreneur and adopting a view of stakeholders as peers in the venture, providing resources and deriving benefit. We formalize this insight into a central proposition and derive implications of it for major themes of entrepreneurship research, entrepreneurial outcomes, and three challenges unique to entrepreneurship. The sum of our work suggests moving the discussion in entrepreneurship research from the unit of analysis of the individual entrepreneur, venture, or opportunity to entrepreneurship as a collaborative process undertaken by a constellation of stakeholders that come together to co-create novelty in the environment.
... The importance of stakeholders is empirically emphasized in activities from securing crowdsourced funding (Cucari and Nuhu, 2017) to building partnerships with larger corporations (Allmendinger and Berger, 2018), to expanding the venture internationally (Rastrollo-Horrillo and Martín-Armario, 2019). Our review also identified collaborations spanning employees (Ulhøi, 2009) business partners (Pollack and Bosse, 2014), and customers (Chandra and Coviello, 2010;Elias et al., 2018), often with those roles blurred. ...
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Interest in applying the idea of co-creation to entrepreneurship is emerging through research on opportunity creation and entrepreneur heuristics. We place co-creation in the conceptual center of the entrepreneurship research discussion. Doing so requires relaxing the view of a central entrepreneur and adopting a view of stakeholders as peers in the venture, providing resources and deriving benefit. We formalize this insight into a central proposition and derive implications of it for major themes of entrepreneurship research, entrepreneurial outcomes, and three challenges unique to entrepreneurship. The sum of our work suggests moving the discussion in entrepreneurship research from the unit of analysis of the individual entrepreneur, venture, or opportunity to entrepreneurship as a collaborative process undertaken by a constellation of stakeholders that come together to co-create novelty in the environment.
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Drawing on the multi-principal–agent perspective, this research models the influence of venture capitalists' reputation for ethical behavior on entrepreneurs' willingness to partner decisions. We test our model using a two-study design. Study one, a conjoint experiment, revealed that explicit knowledge of past unethical behavior negatively affects entrepreneurs' willingness to partner. Interaction effects revealed that factors previously shown to influence the entrepreneurs' evaluations—investor value-add and investment track record—become largely contingent upon and often subjugated by investors' ethical reputation. Study two, a traditional between-subjects scenario experiment, revealed that when entrepreneurs develop their own perceptions about the ethicality of an investor's prior behaviors, the ethical dimension remains highly influential. Further, we find that as the consequences of rejecting funding become more severe (e.g., possible bankruptcy), entrepreneurs become increasingly willing to partner with unethical investors. We also find that high fear of failure entrepreneurs are less willing to partner with unethical investors than their low fear of failure counterparts.
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Jeffrey L. Cummings, Associate Professor, Sellinger School of Business, Loyola University Maryland, Baltimore, MD, USA. His research and consulting focuses on strategic alliances, strategy formulation approaches and knowledge-transfer mechanisms. His work has been applied at IBM, the World Bank and the U.S. Navy, among other organizations, and has appeared in Long Range Planning, California Management Review, Journal of Engineering and Technology Management and other outlets. E-mail: jcummings@loyola.edu.
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This paper focuses on the tension that firms face between the need for resources from partners and the potentially damaging misappropriation of their own resources by corporate “sharks.” Taking an entrepreneurial lens, we study this tension at tie formation in corporate investment relationships in five U.S. technology-based industries over a 25-year period. Central to our study is the “sharks” dilemma: when do entrepreneurs choose partners with high potential for misappropriation over less risky partners? Our findings show that entrepreneurs take the risk when they need resources that established firms uniquely provide (i.e., financial and manufacturing) and when they have effective defense mechanisms to protect their own resources (i.e., secrecy and timing). Overall, the findings show that tie formation is a negotiation that depends on resource needs, defense mechanisms, and alternative partners. These findings contribute to the recent renaissance of resource dependence theory and to the discussion on the surprising power of entrepreneurial firms in resource mobilization.
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A critical challenge facing today's organizational leaders is gaining their followers' trust and having them view leaders as effective in addressing turmoil and change. Using a downsizing scenario as the context, this field experiment examined how a leader's positivity and transparency impacted followers' perceived trust, defined in terms of willingness to be vulnerable, and effectiveness of their leader. To test the hypotheses, 304 participants were randomly assigned to one of the four conditions of high (low) leader positivity×high (low) leader transparency. Results of our mixed methods study indicated both the leader's level of positivity and transparency impacted followers' perceived trust and evaluations of leader effectiveness. Besides limitations and suggestions for future research, we conclude with the practical implications that positive, transparent leaders may have on building trust and perceived effectiveness among their followers.
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The resource-based view of the firm has not been systematically applied to strategic alliances. By examining the role of firm resources in strategic alliances, we attempt, in this paper, to put forward a general resource-based theory of strategic alliances, synthesizing the various findings in the literature on alliances from a resource-based view. The proposed theory covers four major aspects of strategic alliances: rationale, formation, structural preferences, and performance. The resource-based view suggests that the rationale for alliances is the value-creation potential of firm resources that are pooled together. We note that certain resource characteristics, such as imperfect mobility, imitability, and substitutability, promise accentuated value-creation, and thus facilitate alliance formation. We discuss how the resource profiles of partner firms would determine their structural preferences in terms of four major categories of alliances: equity joint ventures, minority equity alliances, bilateral contract-based alliances, and unilateral contract-based alliances. As part of the theory, we propose a typology of inter-partner resource alignment based on the two dimensions of resource similarity and resource utilization, yielding four types of alignment: supplementary, surplus, complementary, and wasteful. We also discuss how partner resource alignment directly affects collective strengths and inter-firm conflicts in alliances, which in turn contribute to alliance performance. Finally, we develop a number of propositions to facilitate empirical testing of the theoretical framework, suggest ways to carry out this testing, indicate future research directions, and list some of the more significant managerial implications of the framework.
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Optimistic overconfidence (OO), that is, being certain of success only to end up disappointed, represents a potentially catastrophic error. However, few studies have identified which entrepreneurial actions are associated with it. To explore this issue, we examined 55 small companies and found that OO of product success was positively related to introducing products that required more resources and were more pioneering. Furthermore, satisfaction with company performance had a curvilinear (U-shaped) relationship with overconfidence. Both high and low levels of satisfaction were associated with greater OO in product introductions. In addition, the bias was positively correlated with entering hostile environments; that is, environments that are characterized by intense competition that threatens a firm and its introductions. Contrary to expectations, however, OO was negatively associated with environmental dynamism; defined as environments that embody frequent and large changes. The research also compared general knowledge overconfidence to OO, concluding that each represents a distinct bias with distinct effects.
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Policy-capturing has been employed extensively in the past to examine how organizational decision makers use the information available to them when making evaluative judgments. The purpose of this article is to provide researchers with guidelines for enhancing the reliability and validity of their studies. More specifically, the authors identify issues researchers may want to consider when designing such studies and offer suggestions for effectively addressing them. They draw on a review of 37 articles from 5 major journals to identify “best practice” and discuss the advantages and disadvantages of alternative approaches to resolving the various issues. The key issues are (a) the realism of the approach and its effect on both internal and external validity, (b) the limits of the full factorial design, (c) the need for orthogonal cues, (d) sample size and statistical power, and (e) the assessment of reliability. The analysis also includes comparisons with conjoint analysis, a similar methodology used in the marketing research literature.