license from the companies Visa and MasterCard, started offering e-commerce ser-
vices to the e-retailers in Serbia . Nowadays, banks that provide e-commerce
services are Banka Intesa and UniCredit Bank . They use foreign payment proces-
sors (FirstData, AllSecure, ISPC) because there is still no Serbian payment processor.
Serbian people mostly pay online with debit or credit cards.
Serbia is one of the countries that have Cyrillic (.СРБ) and Latin (.RS) domain.
Their Cyrillic domain was established second in the world, after Russia’s . The
RNIDS foundation (Register for National Internet Domain of Serbia) is an organiza-
tion for registering Serbian national domains . Serbian e-retailers mainly decide to
own “open source” solution for e-commerce, because it is cheaper than customized
solution and easy to use. In Serbia, e-retailers mostly choose: Magento, WooCom-
merce, osCommerce, DrupalCommerce, Opencart, PrestaShop and VirtueMart and
platforms of choice for creating e-store are: Shopify, BigCommerce, Volusion, Zepo,
and Kartrocket. E-retailers in Serbia pay attention to marketing, especially digital
marketing. In 2015, e-retailers spent 12.2 million euro on marketing . Most com-
mon marketing vehicles are e-mail marketing, social media marketing, Search Engine
Optimization, and Blogs. Domestic logistics is not on a high level in Serbia, and in-
ternational logistics is expensive. Distributing companies operating in the territory of
Serbia are: Serbia Post, Bex courier, UPS Express Courier, Ciclo Courier .
In the Republic of Macedonia, the Law on e-commerce was passed in 2007, ac-
cording to the EU Directive of e-commerce . The Law is fully harmonized with
the EU Directive being introduced in Macedonia in 2000. There are two institutions
that control the legal work on e-commerce companies – State Market Inspectorate
(DPI)  and Agency for Electronic Communications (AEK) . There are also
other laws and legislation which apply to e-retailers: Law on electronic signature;
Law on electronic communications; Trade Law; Law on customer right protection. In
Macedonia, there are 14 banks that work with e-commerce. There is one payment
processor in Macedonia – Casys . Most of the banks work with Casys, and several
of them work with a foreign payment processor. The banks in Macedonia are trying
cut all the fees and monthly commission, and their fees are per transaction .
Similar as in Serbia, in Macedonia, there is a Cyrillic domain (.мкд) and Latin
(.mk). The Cyrillic domain was introduced to the country in 2014. The MK-DNS
foundation (Macedonian Academic Research Network) is an organization for register-
ing Macedonian national domains. There are 35.000 registered domains until the end
of 2016 . E-retailers in Macedonia mostly choose „open source“ solutions in
which they find control, security and stability . According to the hosting, they
choose mostly hosting company that has servers in other European countries or USA
. Macedonian e-retailers pay attention to marketing activities, especially digi-
tal marketing activities: Search Engine Marketing, Search Engine Optimization, So-
cial Media Marketing, Pay-per-Click marketing, e-mail marketing, blogs, e-
magazines, banners. About the logistics in Macedonia, they offer quite decent and