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New materialism: A theoretical framework for fashion in the age of technological innovation. In: International Journal of Fashion Studies

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Working from the case study of Dutch designer Iris van Herpen, this article proposes a new-materialist framework for fashion studies. The ‘material turn’ has gained substantial recognition in social and cultural research in the past decade but has received less attention in fashion studies. At the same time, fashion hardly ever figures in scholarship on new materialism. This article connects the two fields, surveys the literature, foregrounds key concepts and points to possible directions for fashion studies. The interdisciplinary field of new materialism highlights the role of non-human factors in the field of fashion, ranging from raw materials (cotton) to smart materials (solar cells) and from the textility of the garment to the tactility of the human body. New materialists work from a dynamic notion of life in which human bodies, fibres, fabrics, garments and technologies are inextricably entangled. The context of new materialism is posthumanism, which entails both a decentring of the human subject and an understanding of things and nature as having agency. The key concept is thus material agency, involving a shift from human agency to the intelligent matter of the human body as well as the materiality of fabrics, clothes and technology. The insight of material agency is important for acknowledging the pivotal role of technology in fashion design today, allowing greater attention for the material aspects of high-performance fibres and smart fabrics. From a new-materialist perspective, Iris van Herpen’s designs can be understood as hybrid assemblages of fibres, materials, fabrics and skin that open up engaged and meaningful interconnections with the human body.
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33
INFS 5 (1) pp. 33–54 Intellect Limited 2018
International Journal of Fashion Studies
Volume 5 Number 1
© 2018 Intellect Ltd Article. English language. doi: 10.1386/infs.5.1.33_1
KEYWORDS
new materialism
material agency
Deleuze
wearable technology
Iris van Herpen
ANNEKE SMELIK
Radboud University, the Netherlands
New materialism:
A theoretical framework
for fashion in the age of
technological innovation
ABSTRACT
Working from the case study of Dutch designer Iris van Herpen, this article proposes
a new-materialist framework for fashion studies. The ‘material turn’ has gained
substantial recognition in social and cultural research in the past decade but has
received less attention in fashion studies. At the same time, fashion hardly ever
figures in scholarship on new materialism. This article connects the two fields,
surveys the literature, foregrounds key concepts and points to possible directions for
fashion studies. The interdisciplinary field of new materialism highlights the role
of non-human factors in the field of fashion, ranging from raw materials (cotton)
to smart materials (solar cells) and from the textility of the garment to the tactility
of the human body. New materialists work from a dynamic notion of life in which
human bodies, fibres, fabrics, garments and technologies are inextricably entangled.
The context of new materialism is posthumanism, which entails both a decentring
of the human subject and an understanding of things and nature as having agency.
The key concept is thus material agency, involving a shift from human agency to the
intelligent matter of the human body as well as the materiality of fabrics, clothes
and technology. The insight of material agency is important for acknowledging the
pivotal role of technology in fashion design today, allowing greater attention for the
4. INFS_5.1_Smelik_33-54.indd 33 6/6/18 12:00 PM
Anneke Smelik
34 International Journal of Fashion Studies
1. The news was
announced on several
Dutch sites that Lidewij
Edelkoort would give
a seminar in May 2016
on the trends for 2018,
titled ‘New Materialism’
(e.g. https://goo.gl/
Ny5dzY. Accessed 21
February 2018). The
information is rather
limited, often in Dutch,
or protected on closed
sites. See e.g. the online
magazine Fashion
United (https://goo.
gl/HcxDMK. Accessed
21 February 2018).
material aspects of high-performance fibres and smart fabrics. From a new-materi-
alist perspective, Iris van Herpen’s designs can be understood as hybrid assemblages
of fibres, materials, fabrics and skin that open up engaged and meaningful intercon-
nections with the human body.
Through the marriage of the handmade and the machine made, a
new aesthetic is emerging – one of exacting beauty and unfettered
imaginings.
Andrew Bolton (2016: 13)
It matters what matters we use to think other matters with.
Donna Haraway (2016: 12)
INtroductIoN
In the autumn of 2016, the renowned trend forecaster Lidewij Edelkoort
announced in capital letters a new trend for the next year, in fact, for the next
decade: NEW MATERIALISM (Edelkoort 2016).1 Interestingly, ‘new mate-
rialism’ has been on the agenda of cultural theory and academic thought
for quite some time now. In that sense, the forecaster has finally caught up
with a trend that has been growing steadily in universities for over a decade.
Although what is known as the ‘material turn’ has gained substantial recogni-
tion in social and cultural research, it has, however, received much less atten-
tion in the field of fashion studies, and vice versa: fashion hardly ever features
in scholarship on new materialism. In this article, I will connect the two fields
and propose a new-materialist theoretical framework by surveying the litera-
ture, foregrounding some key concepts and pointing to possible directions for
fashion studies. The futuristic dresses by the Dutch fashion designer Iris van
Herpen are my privileged case, as her designs are ‘one of the present day’s
most visionary expressions of technology’ (Quinn 2012: 12).
For Edelkoort (2016), new materialism involves a return to the material-
ity of fabrics and craftsmanship in fashion design: ‘We are in an age of new
materialism, the making of materials comes first before form, colour, function’.
However, for academics new materialism goes much deeper than that. At the
heart of this highly interdisciplinary field there is ‘matter’. New materialism
abides by the notion that things, objects, art, fashion, even people, are made of
matter, that is to say they are all mixtures of mineral, vegetable and synthetic
materials. Materiality refers not only to materials like fabrics or the garment,
but also to the wearer’s body, and, at large, to the world of production and
consumption. Within a new-materialist perspective, ‘matter’ is not merely raw
and inert stuff on which humans act, but is itself alive and kicking, as it were. In
the words of Jane Bennett (2010), matter is ‘vibrant’. The role of agency of non-
human factors in the field of fashion can thus be highlighted, ranging from raw
materials to smart materials and from the textility of the garment to the tactility
of the human body. Such a perspective helps to understand fashion as materi-
ally embedded in a network of human and non-human actors. It decentres the
human subject, expanding fashion beyond the frame of the human body and
human identity to the non-human world of technology and ecology.
This is all the more important because of the pivotal role of technology today.
The exhibition titled Manus x Machina: Fashion in an Age of Technology (which
the title of my article echoes) at the Metropolitan Museum of Art in New York
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New materialism
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2. Iris van Herpen
graduated from the
Fashion Academy ArtEZ
in Arnhem and started
her own label in 2007.
In 2011 she was invited
as a guest member of
the ‘Chambre Syndicale
de la Haute Couture’
in Paris. In 2014 Iris
van Herpen won the
prestigious ANDAM
Fashion Award, which
included a large sum
of 250,000 euros and
coaching for a year
by Francois-Henri
Pinault, chair and CEO
of Kering. She won
the Dutch Design
Award for three years
(2009, 2010 and 2013),
and she also received
the Marie Claire Prix de
la Mode in 2013.
3. https://goo.gl/7AACLm.
Accessed 21 February
2018.
in 2016, suggests that we should reconcile the distinction between the hand
(manus) and the machine (machina) in the design and production of fashion.
The new aesthetic that is emerging, which, according to Andrew Bolton (2016:
13), is ‘one of exacting beauty and unfettered imaginings’, can be found in the
designs of Iris van Herpen, which featured prominently in Manus x Machina. As
she says, ‘I love getting to know a material […] of having it do exactly what I
want’ (van Herpen cited in Bolton 2016: xvii) – using technology like 3D print-
ing to achieve control over details and movement to enhance the sculptural
allure of her dresses and pieces. She combines an intense love for craftsman-
ship with the latest innovations in technology, and for this rare quality she won
many prestigious awards. In the year 2016 alone, she received three awards in
her home country, the Netherlands: the most important Dutch fashion award,
the Grand Seigneur, for her ‘combination of traditional craftsmanship and
innovative technology’ (Buis 2017); the Witteveen+Bos Award for fusing art and
technology and for ‘her research into new materials’ (Witteveen+Bos 2016);
and the Modestipendium (‘fashion stipend’) from the Prins Bernhard Fund for
Culture for her artistic qualities.2 In 2017, Iris van Herpen won the prestigious
Johannes Vermeer Prize for her groundbreaking and interdisciplinary designs.3
Another example of the importance of technology for a renewed focus on
materiality is the ‘wearables’ (Smelik 2017). Wearable technology illustrates
the uncanny agency of inanimate things. Clothes usually hang on the body,
Figure 1: Iris van Herpen, Seijaku, F/W 2016. Photo and copyright by Peter Stigter.
4. INFS_5.1_Smelik_33-54.indd 35 5/27/18 5:04 AM
Anneke Smelik
36 International Journal of Fashion Studies
moving along with it, but technologies, like solar panels, LED lights and
microcontrollers enable the garments to act and move autonomously irre-
spective of the wearer (Toussaint 2018). Fabrics and clothes take on a life of
their own, acquiring non-human agency, entangled with the human body. The
notion of material agency highlights the fact that the technologies establish
interactions between the garments and the body, between human and non-
human entities. As I shall argue, material agency is not located exclusively in
the technology nor in the human body, but in an assemblage of wearer, fash-
ion and technology.
To understand the complexity of new materialism in relation to techno-
logical innovation requires taking into account not merely the materiality of
fabrics, as Lidewij Edelkoort suggests, but rather working from a dynamic
notion of life in which human bodies, fabrics, objects and technologies are
inextricably entangled. I hope to show that such a perspective is productive for
the study of fashion, because it helps to better understand cultural objects, like
fibres, textiles and clothes, as significant and interconnected actors.
the theoretIcAL frAMeworK of New MAterIALIsM(s)
The ‘material turn’ is a response to the so-called ‘linguistic turn’ of post-
structuralism with its exclusive emphasis on the discursive and the textual
(Barad 2003). It does so by turning – or returning – to the matter and materi-
ality of things and objects, including human bodies and identities (Rocamora
and Smelik 2016). The material turn encompasses ‘new materialism’ (Barrett
and Bolt 2013; Dolphijn and van der Tuin 2012) or ‘new materialisms (Boscagli
2014; Coole and Frost 2010; St Pierre, Mazzei and Jackson 2016). Its sources of
inspiration are manifold, including important adjacent fields to fashion stud-
ies such as material culture studies, with its roots in anthropology and sociol-
ogy (Granata 2012). It stretches to a wide range of disciplines or schools of
thought, from historical materialism – such as (neo-)Marxism – via (post-)
phenomenology, actor–network theory and feminism, to Deleuze’s philoso-
phy (for overviews of new materialism, see Bennett and Joyce 2010; Hicks
and Beaudry 2010; and a helpful outline for design studies by Boradkar 2010).
Given its rich heritage, the ‘newness’ of new materialism rather refers to a
renewing of older traditions. As Diana Coole and Samantha Frost write, it is
about rediscovering ‘older materialist traditions, while pushing them in novel,
and sometimes experimental directions, or toward fresh applications’ (2010: 4).
As we are witnessing the ‘emergence of new paradigms for which no over-
all orthodoxy has yet been established’ (Coole and Frost 2010: 4), the debates
are lively. This is the case for the field of cultural studies where the paradigm of
semiotics and signification was dominant until recently or even today. Barthes’s
([1967] 1990) semiotic understanding of dress as representation pushed the
realm of fashion into the sphere of immateriality. As Sophie Woodward and
Tom Fisher put it: ‘representation privileges the immaterial’ (2014: 5). A focus
on materiality is both welcome and necessary in order to restore the balance.
John Storey, for instance, added the chapter ‘The materiality of popular culture’
to the seventh edition of his well-known Cultural Theory and Popular Culture
(Storey 2015). While he readily acknowledges that popular culture takes a
material form, giving a long list of random examples including cars, DVDs,
toys and wedding rings, he also defends time and again that ‘[m]ateriality is
mute and outside culture until it is made to signify by human action’ (2015:
229). Storey is wary of the claim made by theorists of material culture studies,
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New materialism
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4. Interestingly, in recent
applications of Prown’s
method, e.g. Granata
(2012) or Mida and
Kim (2015), there is no
mention of Fleming
at all, although both
publications refer to
Steele’s article.
5. This article formed
the basis for the third
chapter of her book The
Study of Dress History
(Taylor 2002: 64–89).
for him represented by anthropologist Daniel Miller, that ‘addressing ques-
tions of meaning is superficial’ (Storey 2015: 235). Similarly, Miller is wary of
cultural studies scholars who reduce clothing ‘to its ability to signify something
that seems more real […] as though these things exist above or prior to their
own materiality’ (2005: 2). While the reproaches back and forth point to the
vibrancy of the debate, we may want to keep the ‘entanglement of materiality,
meaning and social practice’ in equal balance, as Storey recommends (2015:
235). According to Woodward and Fisher, ‘material culture studies attempted
to reconcile both structuralist and semiotic approaches’ (2014: 4), by studying
not only the material qualities of garments, but also ‘how garments are able to
externalize particular cultural categories of identities’ (4).
The focus on materiality in new materialism may be relatively new for a
field like cultural studies, but this is less the case for fashion studies, which has
its origin in dress history, paying great attention to the details of the object,
especially the ‘material qualities of cloth’ (Woodward and Fisher 2014: 3;
recent examples of such approaches are Sykas 2013 and Palmer 2013). The
‘Methodology’ issue of Fashion Theory from 1998 was concerned to address
‘the current divergence between object-based study, carried out by museum
curators and makers of reproduction dress, and university studies of dress and
fashion, usually based on written sources, images and statistics, but rarely on
the real thing’ (Jarvis 1998: 300). The special issue testifies to the unease expe-
rienced by dress historians and museum curators who often felt that ‘dress
study ha[d] been appropriated by the theorists, and buried in complex and
inaccessible language’ (Jarvis 1998: 300).
In order to distinguish new materialism from traditional object-based
studies, let me turn in more detail to the debates in the ‘Methodology’ issue
of Fashion Theory from 1998. Object-based research is described by Lou Taylor
as a method that ‘focuses necessarily and unapologetically on examination of
the details of clothing and fabric’ (Taylor 1998: 347). In her contribution, Valerie
Steele explains how archaeologist Jules Prown taught her ‘to “read” a dress’, by
analysing an artefact in three stages: description, deduction and speculation
(Steele 1998: 329). She expands Prown’s model with a second one proposed
by E. McClung Fleming, which consists first of a fivefold classification of the
basic properties of the artefact, i.e. its history, material, construction, design
and function, and then ‘a set of four operations to be performed on these
properties’: identification, evaluation, cultural analysis and interpretation
(Steele 1998: 329). The combination of these two methods allows Steele to
move from an object-based analysis of a dress or corset to a cultural analysis
of gender and sexuality.4
In spite of Steele’s smooth operation, Lou Taylor refers in the same special
issue of Fashion Theory to heated debates between object-based methods and
theory-based cultural analysis. Indeed, Taylor introduces the infamous ‘great
divide’ between the object-centred methods that emerged predominantly out
of the work of museum curators versus academic and theoretical approaches
situated in the universities (1998: 338).5 According to John Styles, the debate
was fierce, with academic scholars being criticized ‘for their empirical ignorance’
and empirical researchers dismissed ‘as conceptually naïve’ (Styles 1998: 388).
Looking back on the debate almost two decades later, it is interesting to
note that a focus on the gathering of data for description and documenta-
tion can no longer be considered the most appropriate approach for analysing
fashion now that fashion studies encompasses such diverse issues as ‘iden-
tity, materiality, dress history, technology, and globalization, among others’
4. INFS_5.1_Smelik_33-54.indd 37 5/27/18 5:04 AM
Anneke Smelik
38 International Journal of Fashion Studies
(Black et al. 2013: 1). Alexandra Palmer writes that ‘[t]he descriptive meth-
odology has fallen out of academic fashion’ (Palmer 2013: 269), noting that
the ‘seemingly old-fashioned museum-based approach of fashion studies,
which begins with the description of the object, is a complex and underuti-
lized approach for new scholars’ (268). Perhaps this is partly due to the fact
that scholars lack specialized knowledge ‘of sewing technology, fabric types,
various weaving techniques, different kinds of trim, cut[s] of fashionable and
other dress throughout history and in different parts of the world’ (Skov and
Riegels Melchior 2008: 10). Francesca Granata (2012) has reinstalled Prown’s
method of ‘reading’ clothes, but in her case this method can only work by criti-
cally combining it with theories from film studies and cultural studies.
In my view, fashion studies may be well equipped to integrate the diver-
gent strands and bring together dress and art historians, anthropologists, soci-
ologists and cultural studies scholars, in their shared acknowledgement that
fashion consists of material objects and involves a bodily and social practice
of dressing. For Jules Prown, material culture studies aims to study objects
for the purpose of better understanding culture (1982: 2). Anthropologists
regard clothes as objects in their own right or as meaningful within prac-
tices of dressing (Küchler and Miller 2005), while art historians like Caroline
Evans (2003) combine attention to dress with a solid understanding of post-
modern culture. Ethnographic approaches are important methodologies for
understanding what people wear and why in their everyday lives, making
choices about how to construct their identities through the act of dressing
(Woodward, 2007, 2016). Joanne Entwistle (2015) has argued for an empiri-
cally grounded sociology that takes the embodied practice of dress seriously,
and cultural studies scholars like Angela McRobbie (1998) shifted the focus to
the conditions in which fashion is produced. Recently, Bruggeman and Van de
Peer foregrounded the materiality of conceptual fashion, ‘the actual material
objects of [Viktor&Rolf’s] collections as well as the living, fashioned bodies on
the runway’ (2016: 9). We can then safely say that fashion studies has always
privileged the materiality of clothes and the relation between clothing and the
body. Because these diverse approaches have been vital methodologies for
fashion studies (see for a good overview, Jenss 2016a), the question is what
does new materialism have to add, or how can it advance the study of fashion?
As we have seen, fashion studies has developed many different methods
for analysing garments, but the field needs new ways of conceptualizing fash-
ion as a complex and ever-evolving phenomenon. It is essential to address
conceptual issues if we are to understand what the field of fashion has become
in all its multiplicity and complexity in contemporary society, where new tech-
nologies and social media have changed modes of production and consump-
tion. I am advocating a move towards a more conceptual apparatus so as to
be able to ask new questions and seek new explanations. New materialism is
here presented not so much as a methodology, but rather as an interdiscipli-
nary perspective grounded in a theoretical approach. My effort in this article is
to construct a theoretical framework for understanding materiality in an age of
technological innovation.
A new-materialist approach offers fresh perspectives for the study of
fashion for two reasons: (1) it rethinks dualisms and (2) it interrogates the
notion of material agency. New materialism endeavours to rethink dual-
isms between, for instance, the natural and the social, the human and the
non-human, the material and the immaterial (Bennett and Joyce 2010).
The deconstruction of binary oppositions was already at the heart of post-
structuralism, but the critique is further ‘intensified’ in new materialism
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New materialism
www.intellectbooks.com    39
(St Pierre, Mazzei and Jackson 2016: 99). In material culture studies, this
perspective has recently gained more ground. Woodward and Fisher, for
example, claim that it is crucial to examine ‘the role of materials in the creation
and dissolution of fashions’ (2014: 6). Such an approach offers ‘a useful way
to understand fashion’s mutability and transience without presuming that we
should either characterize fashion as ‘immaterial’ or that the materiality of
things is just an unambiguous ‘carrier’ of the meanings of fashion’ (2014: 6).
In other words, for a deeper understanding of fashion it is important to over-
come the dualism between the material and the immaterial (Bruggeman and
Van de Peer 2016). In rethinking matter through the prism of new material-
ism, the classical divisions between the material and immaterial, the human
and non-human, animate and inanimate, begin to break down. People are
things too, as new materialists like to emphasize (Frow 2001: 285; Ingold
2012: 438). People and things are not separate entities but constitute one
another in the process of becoming.
The entanglement of things both human and non-human is thus crucial
for new materialism. The context of this radical shift in thought is ‘posthuman-
ism’ (Braidotti 2013), which entails both a decentring of the human subject
(Coole and Frost 2010: 4) and an understanding of things and nature as funda-
mentally ‘agentic’, that is, as having agency (14). As Prasad Boradkar puts it:
‘Human beings and things together possess agency, and they act in conjunc-
tion with each other in making the world’ (2010: 4). For St Pierre, Mazzei and
Jackson, this viewpoint points to an ethical imperative:
If humans have no separate existence, if we are completely entangled
with the world, if we are no longer masters of the universe, then we
are completely responsible to and for the world and all our relations
of becoming with it. We cannot ignore matter (e.g., our planet) as if
it is inert, passive, and dead. It is completely alive, becoming with us,
whether we destroy or protect it.
(St Pierre, Mazzei and Jackson 2016: 101)
In the same year, Donna Haraway pleads in Staying with the Trouble for
‘cultivating response-ability’ for a damaged earth (2016: 34), which means a
‘becoming-with each other’ (60). For Haraway, the other always includes non-
humans, or what she refers to as ‘companion species’ like dogs or monkeys,
but also bacteria, fungi, spiders, synthetic hormones or polymer fibres.
So far I have shown that taking the materiality of things seriously entails
transcending and undoing the dualism of subjects and objects, of people
and things, of human and non-human actors. In the following section I
will further focus on materiality through the case of Iris van Herpen’s tech-
nologically infused designs. The methodology that supports my interpre-
tation of van Herpen’s designs consisted of extensive online research and
desk research over the past few years. This was combined with visits to vari-
ous solo exhibitions of van Herpen’s work in the Netherlands, of which the
most extensive was the one in the Groninger Museum in 2012, which trav-
elled to several countries and is now touring in the United States under the
title Iris van Herpen: Transforming Fashion. She herself considers the support
of the Groninger Museum as pivotal to her career (Bolton 2016). I could not
revisit the Groninger Museum for this research because all thirty pieces by van
Herpen that were in their archive are now on tour for the American exhibi-
tions and will not return to the museum until 2019. However, I paid a visit to
the archive of the Centraal Museum Utrecht, where I was allowed to view,
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Anneke Smelik
40 International Journal of Fashion Studies
touch and photograph van Herpen’s designs. Unfortunately, despite repeated
efforts over the last two years, I was not allowed to visit Iris van Herpen’s
studio in Amsterdam.
MAterIALIty, or the foLds IN IrIs vAN herpeN’s desIgNs
Like most of her collections, Seijaku, Iris van Herpen’s couture winter collec-
tion from 2016, features dresses in the most stunning folds and inimitable
shapes in the strangest fabrics. Hi-tech materials are transformed into layers
of plastic lamellae, glass beads or transparent organza that are folded onto
each other in otherworldly silhouettes. Morphing art, fashion and technology,
van Herpen’s designs come across as alien, perhaps even slightly scary
and off-putting. Van Herpen’s fractal style of undulating waves and post-
Euclidian geometric patterns does not only derive from her imagination,
but is also inspired by new technologies that she developed with scientists
(e.g. MIT Media Lab, CERN) or in collaboration with artists (e.g. architects
Daniel Widrig and Philip Beesley, choreographer Nanine Linning and sound
designer Salvador Breed). Generally considered ‘one of few designers marry-
ing tech and couture’ (CNN Style 2016), she is one of the pioneers of 3D
printing, for which she has used new materials like super-polymers, inorganic
fibres based on carbon, glass or ceramics, metallic or optic fibres, or microfi-
bres, and even nanomaterials, which are all examples of high-performance
textiles (Quinn 2010; Bolton 2016).
Van Herpen describes the complex ways in which she created the fabrics
for Seijaku: she coated thousands of hand-blown glass bubbles in transparent
Figure 2: Iris van Herpen, Seijaku, F/W 2016, dress made of hand-blown glass
bubbles in transparent silicone. Photo and copyright by Peter Stigter.
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New materialism
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6. The process video of
her collection Between
the Lines (F/W 2017)
shows the details
of this combination
of technology and
handwork (van Herpen
2017).
silicone, creating a ‘bioluminescent prism around the body’ (van Herpen 2018).
She used a similar technique to silicone-coat tens of thousands of Swarovski
crystals, creating a dress with ‘the look of a wet skin covered in dew drops’
(van Herpen 2018).
Other techniques included stitching pearl-coated rubber fabric onto black
tulle or laser cutting and stretching a dress over black wire to scroll around
the body. She also applied ‘a 3-D moiré technique in which hand-plisséed and
line-printed organza is hand stitched on transparent tulle’. Japanese organza is
woven from microfibres – ‘threads five times thinner than human hair’ – which
endows fabrics with greater softness by allowing the fabric to be moulded with
the traditional Shibori technique of folding, binding and wrapping. Elsewhere,
she describes how 3D printing enables her to create the finest detail up to ten
lines a millimetre (van Herpen cited in Bolton 2016: xvii). Already in earlier
work (Micro collection, S/S 2012), van Herpen had used laser cutting of acrylic
strips to create a plissé style: ‘I love using non-traditional materials to evoke
traditional techniques’ (van Herpen cited in Bolton 2016: xx). According to
Quinn, the use of advanced materials and pioneering new processes empha-
sizes and enhances ‘strong shapes and extraordinary silhouettes’ (2012: 12), and
expresses the fusion of fashion and technology in all its futuristic splendour.
Van Herpen’s designs are characterized by pioneering technologies as well
as by detailed handwork. Remarkably, in spite of her predilection for inno-
vative technologies, craftsmanship remains important to van Herpen’s work.
Each garment, however much technologically designed and manufactured,
is finished with the finest detail by hand: ‘between 70 and 90 percent of my
work is done by hand – hand cutting, hand stitching. […] For me, handwork
is a form of meditation’ (van Herpen cited in Bolton 2016: xvii).6 In other
words, the fusion of technology and craftsmanship is paramount. The renewed
focus on craftsmanship is intimately connected to the technological world in
which we live. As Richard Sennett writes, ‘technical understanding develops
Figure 3: Iris van Herpen, Seijaku, F/W 2016, detail of silicone-coated Swarovski
crystals. Photo and copyright by Peter Stigter.
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Anneke Smelik
42 International Journal of Fashion Studies
7. Confusingly, the
website marks both
Seijaku and Lucid as
F/W 2016.
through the powers of imagination’ (2008: 10). The artisanal qualities of crafts-
manship bring the new technologies within our physical grasp, making the
hi-tech world more human and accessible. Moreover, the focus on craftsman-
ship betrays a new interest in the very materiality of matter in a hi-tech world
of digital technologies (Barrett and Bolt 2013). Where for Sennett it seems
utopian for craftsmen to work with machines productively (2008: 118), Iris van
Herpen is apt at combining craftsmanship with technology in a way that can
be related to the original Greek meaning of the word techne: art, skill, craft.
Although the initial designs are made on the computer and transferred by a
technician into a 3D format, van Herpen moves beyond the virtual technology
by finishing the object off by meticulous handwork. Her design practice shows
a traditional approach to materials, except that those materials happen to be
produced by the latest technologies.
From a new-materialist perspective, matter is not just passive and futile
stuff, but should be considered as an active and meaningful actor in the world
(Barrett and Bolt 2013: 3, 5; Ingold 2012). In this respect, let me take a closer
look at the materials and technologies developed by Iris van Herpen for Lucid,
another collection from 2016, in which she made dresses ‘from transparent
hexagonal laser-cut elements that are connected with translucent flexible
tubes, creating a glistering bubble-like exoskeleton around the wearer’s body’.7
She again fused technology with handcraft for ‘two 3-D printed Magma
Figure 4: Iris van Herpen, Seijaku, F/W 2016, detail of hand-plisséed and line-
printed organza woven from microfibres. Photo and copyright by Peter Stigter.
4. INFS_5.1_Smelik_33-54.indd 42 5/27/18 5:04 AM
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8. https://goo.gl/STBa7T.
Accessed 21 February
2018.
9. https://goo.gl/STBa7T.
Accessed 21 February
2018.
dresses that are combining flexible TPU printing, creating a fine web together
with polyamide printing’. She claims that one of the dresses is stitched from
5000 3D-printed elements, creatively fusing silicon fibres, tubes and stitches.
By mixing old and forgotten crafting techniques with technological innova-
tion and new materials, van Herpen creates assemblages linking the past with
the future.
Combining traditional craftsmanship with new technologies not only
allows van Herpen to focus greater attention on the material aspects of dress,
but also to create engaged and meaningful interconnections with the human
body. In van Herpen’s designs, the technology is not hidden, but is expressed
as part of its aesthetic. Her sculptural silhouettes invite the wearer to inhabit
the freedom of co-creating the body into new shapes. Elsewhere, I have
argued that van Herpen’s futuristic designs point to ways of de-organizing
and deterritorializing the human body (Smelik 2017). She creates a dynamic
body that opens up to a multiplicity of lines, notches, gaps, holes and fissures.
Materiality, or matter, pertains to things – to high-performance fibres and
smart materials – and to the human body and identity, as well as to the inter-
action between the two.
The privileged relationship between clothes and the body in fashion
studies predates the claims of bodily agency within the framework of new-
materialist thinking. Fashion studies has claimed that clothes are ‘dead’
without a human body wearing them. Elizabeth Wilson argues that there
is ‘something eerie’ about old clothes displayed in a museum or hanging in
the closet of a deceased person, because they ‘are so much part of our living,
moving selves’ (Wilson [1985] 2003: 1). Steele writes that ‘a museum of fashion
is ipso facto a cemetery for “dead” clothes’, and that ‘collecting and exhibiting
clothes in a museum effectively “kills” their spirit’ (1998: 334). Joanne Entwistle
(2015: 29) has convincingly argued that dressing is a situated embodied prac-
tice located in space and time. According to her, any analysis of dress should
include the body and explore the dynamic relationship between fabric and
flesh (Entwistle 2002: 148). ‘The materials we hang at the margins of our body
enjoy a close proximity to the flesh, outlining, emphasizing, obscuring or
extending the body’ (Entwistle 2002: 133). New materialism then departs from
a respectable tradition of taking the body seriously in fashion studies.
In a 2011 interview,8 Iris van Herpen claimed that the human body is
essential for her creations, although the designs, certainly at the time, look
avant-garde and sculptural, and, frankly, rather unwearable in their stiff
unfamiliarity. While van Herpen focuses first and foremost on the material-
ity of textiles, as fashion designer she is also interested in the materiality of
the human skin and body.9 The innovative materials allow for new forms and
structures that extend the shape of the (female) body. Warwick and Cavalarro
have argued that
[i]n its relationship with dress, the body is an eminently osmotic shell:
when we adopt certain garments, we do not confine ourselves to know-
ing their qualities and attributes, since, through direct physical contact,
we also assimilate them, we make them our flesh.
(Warwick and Cavalarro 1998: 116)
Van Herpen says so much herself: ‘For me fashion is an expression of art that
is very close related to me and to my body. I see it as my expression of identity
combined with desire, moods and cultural setting’.
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44 International Journal of Fashion Studies
Having been a dancer, van Herpen understands that movement is essen-
tial to the body as well as to the clothes: movement ‘infuses every aspect of
my design process’ (van Herpen cited in Bolton 2016: xvii). She claims that the
technology of 3D printing helps her to explore movement three-dimension-
ally (van Herpen cited in Bolton 2016: xvii). Motion and emotion are not only
etymologically linked, but also quite literally: the movement of the clothes and
the motion of the body reveal the human body as full of passion, affect and
intensity. As Giuliana Bruno claims, ‘Sensorially speaking, clothes come alive
in (e)motion’ (Bruno 2010: 222). When watching the video of Seijaku, one can
see the intimate relation between motion and emotion (van Herpen 2016).
The show is a meditative performance rather than the spectacle of a catwalk,
taking place in a cathedral-looking space, the oratory of the Louvre, and
accompanied by a live sound installation of Zen bowls by the Japanese musi-
cian Kazuya Nagaya. The models walk into the space, pass the installation of
the bowls and take up a position on a pedestal somewhere in the ‘church’. At
the end of the performance all models stand on pedestals in the space, shot
through with light from very high windows, moving their arms and hands
along with the ethereal sounds of the minimalist music. The five-minute video
is rendered in slow motion, enhancing the almost religious atmosphere, creat-
ing a strong effect of awe and wonder.
The clothes move along with the body in the unique folds of the
3D-printed garments, while the organza dress flows softly through space. The
rise and fall of the garments is quite intricate, following the complicated folds
of the 3D-printed materials. As the movement – of garments, of bodies – is
soft and careful, the fashion designs open up a process of becoming, dissolv-
ing the distinction between inside and outside, depth and surface, being and
appearing. Such vibrant movement can be linked to the notion of the fold.
In my view, van Herpen’s fundamental stylistic feature is the inimitable fold:
her designs ripple, loop, wave, twist, curl, wrinkle, circle and undulate. These
fractal folds have been made possible by the technology of 3D printing. While
the polyamide in the designs of the first years was still very hard and stiff, in
more recent years the new materials have become softer and more elastic. The
3D printed folds and creases of the more recent designs are enabled by the
plasticity of new materials like super-polymers – fibres based on carbon, glass,
ceramics, metallic fibres, microfibres, silicone rubbers (Quinn 2010) or nano-
materials (Bolton 2016).
In his book The Fold, the philosopher Gilles Deleuze ([1988] 1993) unravels
the material qualities of the fold as a continuous dialogue between inside and
outside. Turn the fabric of a dress from the Seijaku collection this way and a
fold shows the inside; turn it that way and the fold shows the outside. Deleuze
uses the concept of the fold to undermine the idea that subjectivity consists
of an opposition between interiority and exteriority. He claims that the fold is
a dynamic and creative force that opens the subject up to a process of infinite
becoming. Elsewhere, I have argued that the fold functions as an interface
between the inside and the outside, depth and surface, being and appearing,
and as such demolishes binary oppositions (Smelik 2016). Again, we see how
new-materialist thought is fundamentally non-dualistic. Van Herpen’s designs
are hybrid assemblages of fibres, materials, skin and body that are always in
the process of becoming, or becoming-with, in Haraway’s words (2016). The
term assemblage was introduced by Deleuze and Guattari to understand life
as a rhizomic network made up of ‘semiotic flows, material flows, and social
flows simultaneously’ (Deleuze and Guattari [1980] 1987: 22–23). This creative
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10. https://goo.gl/9sKJcw .
Accessed 21 February
2018.
11. https://goo.gl/STBa7T.
Accessed 21 February
2018.
entanglement is visually replicated in van Herpen’s pieces in Seijaku and so
many other collections. The multiple layers of fold upon fold show the assem-
blage in all its dynamic force. As Iris van Herpen herself says, ‘[t]o me, plissé
is about layering and using those layers to create flexibility and movement’
(van Herpen cited in Bolton 2016: xx). In connecting with the body in ways
that are not static, rigid or normalized, the collections open up possibilities to
slowly morph, transform and become together. In a new-materialist context,
the notion of becoming as a process (rather than as static being) is important:
‘complex, even random, processes have become the new currency’ (Coole and
Frost 2010: 13). We can understand van Herpen’s experimental designs as an
invitation to engage the wearer in a creative process of becoming, by trans-
forming the body, and going with the flow of the movement of the folds. In
3D printing fold after fold, pleat after wrinkle, wave after ripple, her designs
create a play of multiple becomings, fast-forwarding the human body into the
post-human world of a future that has already begun (Braidotti 2013: 182).
Working from the level of heterogeneous materials, I have moved to the
entanglement of matter and meaning, and of materiality and the human
body. This points to the notion of agency, but it begs the question where such
agency can be situated: in the materials, the garment, the body or the indi-
vidual? To further highlight the relevance of new materialism to fashion stud-
ies in the age of technological innovation, I will now turn to the concept of
material agency.
MAterIAL AgeNcy
Valerie Steele admonishes that ‘[t]ape measures, scales, and magnifying
glasses are useful tools’ to ‘read’ a garment (1998: 329). However, when I stud-
ied Iris van Herpen’s dress from the collection Escapism (2011) in the archive
of the Centraal Museum, I was struck that the curator, Ninke Bloemberg, and
I were rather confused as to what was back to front or up and down.10 We
could not make much sense of the 3D-printed piece that we were holding in
our hands, without looking at an image of a model wearing it. Touching the
hard material also did not give much information about the kind of ‘fabric’
or technology we were confronted with, although we could see the plas-
tic had been smeared with the make-up of the model who wore it on the
catwalk. Although we measured the garment (length 120cm, width 60cm,
depth 60cm), the conventional tools of object-based dress studies seemed to
fall short to even begin to describe this garment of intricate fractal folds. The
website of the museum gave the information that the dress had been created
together with the architect Daniel Widrig, with a then still novel technique
called ‘Selective Laser Sintering’. For more information we reverted to a video
specially curated by the Centraal Museum on the making process of several
of those garments.11 My experience in the museum’s archive shows that tech-
nological innovation requires new methods of analysis and new concepts. It is
within this context that I explore a novel concept from the framework of new
materialism to present as a theoretical lens through which we can think about
new materials and technologies: ‘material agency’.
Agency is conventionally aligned with human intentionality: traditional
philosophy has it that people are endowed with a will and therefore have
agency. New materialists make a radical shift from this by attributing agency
to non-human actors, like things, artefacts, technologies, animals and nature
in general. Fully acknowledging the role of materiality in our daily lives ‘entails
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Anneke Smelik
46 International Journal of Fashion Studies
recognising distinctive forms of agency and effectivity on the part of material
forces’, as Tony Bennett and Patrick Joyce maintain (2010: 3). In the field of
material culture studies, there is a central debate whether objects can be said
to have agency (Knappett and Malafouris 2008). Daniel Miller has long made
up his mind and speaks of material culture as ‘having agency all of its own’,
wittily adding: ‘Things do things to us, and not just the things we want them
to do’ (2010: 94). Do we not all recognize this when an app on our tablet fails,
a dress doesn’t fit us anymore or a woollen sweater itches? Alfred Gell can be
credited with being the first anthropologist to have focused on the agency of
art objects in his posthumously published Art and Agency (1998). Woodward
and Fisher (2014) draw on Gell’s book to propose that agency emerges within
a web of people and artefacts: ‘Objects are part of the generation and actu-
alization of the agency of people, and, through their materiality, can carry
or thwart people’s agency’ (2014: 8). The idea of a web or network is quite
important in new materialism, coming from diverse origins; for example, the
concept of the rhizome that connects at random and across many directions
in Deleuze and Guattari’s A Thousand Plateaus ([1980] 1987) or the network
that connects human and non-human actors in Latour’s actor–network theory
(2005). New materialists perceive things, people and society as co-producing
one another in ‘complex networks’ (Boradkar 2010: 9).
In an earlier anthropological approach, Arjun Appadurai’s seminal volume
The Social Life of Things pleaded to ‘follow the things themselves, for their mean-
ings are inscribed in their forms, their uses, their trajectories’ (1986: 5). The idea
that a thing, a dress or a pair of jeans, may have a social life is indeed illuminat-
ing, particularly in light of the distinction between what Appadurai describes
as the social history of things, pertaining to longer-term shifts and larger-scale
dynamics, and what Igor Kopytoff in the same volume calls the cultural biogra-
phy of a specific thing accumulating a particular narrative (Kopytoff 1986: 64).
For both Appadurai and Kopytoff to trace the cultural biography of a thing
entails the unravelling of the specific value that it has acquired in the course
of its life. This explains how the social practice of dressing endows a garment
with affect and hence with particular memories and psychological importance
(Jenss 2016b). Wardrobe studies (Downing Peters 2014; Woodward 2007),
studies of a particular garment like jeans (Miller and Woodward 2012; Lewis
2015) or of a specific fabric like denim (Miller and Woodward 2011), show how
practices of dressing weave experiences and memories through wear and tear
into the objects that have become part and parcel of our social life.
The idea of ‘thingly’ agency can be pushed much further when follow-
ing different trajectories of thought such as science and technology studies
(Latour 2005; Law 2010), philosophy of science in its feminist inflections
(Haraway [1985] 1991; Barad 2003) or Deleuzean philosophy (Ingold 2007;
Barrett and Bolt 2013; Braidotti 2013). In these perspectives, material agency
entails displacing the anthropomorphic notion of human exceptionalism, i.e.
the idea that only humans possess agency. The most fundamental reconfigura-
tion of agency outside human intentionality or subjectivity has occurred in the
feminist philosophy of science. Donna Haraway was among the first to make
this shift in her well-known cyborg manifesto ([1985] 1991). She deplores the
narcissistic tendency of humans to underestimate the degree to which the
boundaries between human, animal and technology have been thoroughly
breached. She warns: ‘Our machines are disturbingly lively, and we ourselves
frighteningly inert’ (Haraway [1985] 1991: 152). In her latest book, she argues
that deep interconnectedness is the only way to defy human exceptionalism,
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12. Haraway (2016) also
abounds in textile
metaphors throughout
her book, for instance
‘plucking out fibers’,
‘following the threads’,
‘tying off the threads’,
‘undoing the fabric’.
One of her case
studies is Navaja
weaving (2016: 89–97)
as a ‘cosmological
performance, knotting
proper relationality
and connectedness
into the warp and weft
of the fabric’ (91). It
may be interesting to
pursue why theorists
and philosophers take
recourse to textile
metaphors when they
try to think beyond
the usual confines of
conventional discourse.
calling for a ‘practice of becoming-with others for a habitable, flourishing
world’ (2016: 168). Karen Barad (2003) has followed in Haraway’s footsteps in
theorizing non-human agency. By attributing agency to non-human things,
she argues that it is ‘once again possible to acknowledge nature, the body, and
materiality in the fullness of their becoming’ (Barad 2003: 812). Note how here,
too, the notion of becoming, of process, is central to the very understanding
of ‘things’. In her view, agency is not an attribute, but fundamentally dynamic
(Barad 2003: 818). Basing her complex argument on quantum mechanics, she
argues that matter is ‘not a thing, but a doing, a congealing of agency’ (822).
By understanding agency as something that happens in-between, the ‘intra-
action’ of (human and non-human) things, ‘agency is cut loose from its tradi-
tional humanist orbit’ (826).
Tim Ingold (2010), too, understands agency not as an act that is performed
by an object (which would amount to an anthropomorphic view) but rather as
an emergent flow that is inherent in an open-ended process of becoming. The
material world, he reminds us, is made up of ‘things’ – a thing being ‘a certain
gathering together of the threads of life’ (Ingold 2010: 4). Interestingly, Ingold
uses metaphors taken from the world of cloth and textiles, like ‘threads’ (4),
‘woven fabric’ and ‘the tracery of lace’ (12), in order to argue that ‘things’ are
made up of ‘knots’ and ‘entwinements’ (4).12 For Ingold (2010), things are gath-
erings of materials and forces (Toussaint and Smelik 2017). The echoes of
Deleuze and Guattari are not far away when he writes about the life of things,
the flow of materials, the transformation of matter (Ingold 2010). In a similar
vein, Coole and Frost poetically write: ‘For materiality is always something
more than “mere” matter: an excess, force, vitality, relationality, or difference
that renders matter active, self-creative, productive, unpredictable’ (2010: 9).
Figure 5: Iris van Herpen, Seijaku, F/W 2016, detail of folds. Photo and copyright
by Peter Stigter.
4. INFS_5.1_Smelik_33-54.indd 47 5/27/18 5:04 AM
Anneke Smelik
48 International Journal of Fashion Studies
13. For van Herpen’s
fashion shows on
video, see: http://
www.irisvanherpen.
com/video. Accessed
21 February 2018
Figure 6: Iris van Herpen, Seijaku, F/W 2016, detail of folds with a zipper. Photo
and copyright by Peter Stigter.
This dynamic view of the material world may help to better grasp van
Herpen’s designs. Rather than developing a sci-fi aesthetic, she often finds
inspiration in a natural phenomenon, using cutting-edge technologies to
‘catch’ immaterial processes like dreams, sound waves and magnetic fields, or
organic forms like waves of water, wisps of smoke, a spiderweb or a butterfly
wing, in the smart materials of her 3D-printed dresses: ‘With 3-D printing, I
am very much drawn to the organic […] because in organic structures such
as fossils, for instance, you have structures that you can’t easily replicate by
hand’ (van Herpen cited in Bolton 2016: xvii). Elsewhere, she has referred to
her sculptural designs as ‘organic futurism’ (Bloemberg 2011: 13). She believes
that in the future ‘people could be dressed in such things as smoke, drops of
water, coloured vapour or radio waves. Clothes could have the same body
language as the wearer, moving with the body rather than restricting it’ (van
Herpen cited in Quinn 2012: 50). While the first 3D-printed designs of frac-
tal folds are still stiff and hard, for example in Capriole (2011) or Escapism
(2011), van Herpen has further developed the technology of 3D printing and
made the garments gradually more flexible. In the videos of her shows, this
development towards increasing flexibility and fluidity can easily be traced.13
Voltage (F/W 2013) shows the first flexible 3D-printed dresses. The designs
look like they have been struck by lightning as the familiar folds and loops
point outwards in ever-moving spikes or tentacles. In Wilderness Embodied
(F/W 2014) she has managed to make 3D-printed material look like soft
feathers, and in Biopiracy (F/W 2015) the garments are flowing around the
bodies of the models.
By heeding Ingold’s call to follow the ‘flows of materials’ (2010: 4), we can
see how van Herpen’s designs create alliances and encounters between fibres,
fabrics and bodies; between craftsmanship and technology; and between
materiality and immateriality. In the case of Iris van Herpen’s 3D-printed
dresses, the notion of agency foregrounds the fact that the technology
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establishes interaction between human and non-human entities. Van Herpen
shares this view: ‘I think nanoengineering and metamaterials will probably
create completely new behaviours. As designers, we don’t realize how much
of our designs are dictated by materials and their behaviour’ (van Herpen cited
in Bolton 2016: xix). In contrast to viewing fabric and cloth as passive ‘stuff’,
the fibres and garments acquire a life of their own in the 3D-printed folds,
interacting with the human body in motion. In this article I have taken Iris van
Herpen’s designs as a case study, but there are of course many other conceptual
designers who achieve similar effects, such as Issey Miyake, Junya Wanatabe,
Alexander McQueen, Martin Margiela, Hussein Chalayan, Viktor&Rolf and
Gareth Pugh. Other examples are the designers for wearable technology, such
as the collective Cute Circuit, innovation lab and product development studio
The Unseen, and Dutch designers Pauline van Dongen and Anouk Wipprecht.
Here I wish to return to the notion of assemblage, the human and non-human
actors of fibres, materials, technologies, skin and body that together make up
the open-ended process of becoming in van Herpen’s designs. This process is
about connecting and interacting, and thus about morphing, changing, trans-
forming; not only with other human beings, but also with non-human actors
and matter around us.
coNcLusIoN
The claim that we live in an age of new materialism, to paraphrase trend
forecaster Lidewij Edelkoort, holds not only true for fashion designers but
has been long acknowledged by academics. In fact, academics have tried to
explain what it means to live in such an era. In this article, I have explored
how a new-materialist theoretical framework can strengthen fashion studies.
A new-materialist approach aims at undoing dualisms, such as the biological
and the technological, the human and the non-human, the material and the
immaterial. New materialists work from a dynamic notion of life in which
human bodies, fibres, fabrics, garments and technologies are inextricably
entangled. Such a perspective permits an understanding of fashion as materi-
ally co-produced in a complex network of interconnected human and non-
human actors. The post-human framework of new materialism(s) proposes a
non-anthropocentric view by taking the human subject away from the centre
of attention and viewing the world as made up of complex and intensive
assemblages where humans, animals and things connect and interrelate in a
variety of ways (Braidotti 2013). To conclude, let me briefly recap how a new-
materialist framework can facilitate fashion studies.
A new-materialist approach re-appreciates the material and sensory
aspects of fashion in interaction with image, spectacle and representation
(Bruggeman 2017). The key concept here is material agency, which is based
much more on radical insights from science studies than on the humanities.
This means a shift from human will or agency to the very materiality of the
human body as vibrant and intelligent matter. It also entails recognizing some
form of agency in non-human actors – from organic cotton to man-made
fibres, knitted wool to smart fabrics, solar dresses to 3D-printed garments –
bringing the dynamics of fashion to the fore. As fashion is by definition made
for and worn on the human body, it may be particularly difficult, but also
productive, to separate agency from its traditional humanist frame. This means
approaching the human body as an assemblage of material forces, just as
much as nature or things are shot through with material forces.
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Anneke Smelik
50 International Journal of Fashion Studies
The insight of material agency is important for acknowledging the pivotal
role of technology in fashion design today. From wearable technology to Iris
van Herpen’s futuristic designs, technology acquires an independent function
beyond the control of the wearer. Van Herpen’s dresses show how agency can
be performed by technology in such a way that they can no longer be under-
stood as a strictly human property. The extravagant forms and shapes draw
attention to the technology of the designs, showing that materiality is active
and productive. The combination of traditional craftsmanship and innova-
tive technologies not only allows van Herpen to focus greater attention on
the material aspects of high-performance fibres and smart fabrics, but also
opens up engaged and meaningful interconnections with the human body.
Her designs consist of hybrid assemblages of fibres, materials, skin and body
that are always in the process of becoming.
If matter, in all its manifestations, is an emergent flow that forever changes
and transforms, and if technology is an intrinsic component of this flow,
then it is imperative to foreground the field of fashion in discussions about
new materialism and vice versa. For fashion studies it is highly relevant to
analyse human and non-human actors together, given the unsustainable state
of affairs in the field of fashion production and consumption abounding in
waste. Fashion is not an optional extra, but a fundamental operative principle
of contemporary new materialism.
AcKNowLedgeMeNts
I am indebted to my colleagues László Munteán and Liedeke Plate (see
Munteán, Plate and Smelik 2017) for our joint research on ‘matters’ of cultural
memory. I am grateful to Daniëlle Bruggeman and Lianne Toussaint for their
comments on an earlier draft of this article and for our sustained discussions
on fashion and new materialism (see Bruggeman 2014, 2017; and Toussaint
2018). I also thank the peer reviewers and the editors of this special issue of
the International Journal of Fashion Studies for their obliging critique and help-
ful comments to further develop my argument.
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4. INFS_5.1_Smelik_33-54.indd 53 5/27/18 5:04 AM
Anneke Smelik
54 International Journal of Fashion Studies
coNtrIbutor detAILs
Anneke Smelik is Katrien van Munster professor of visual culture at
the Radboud University Nijmegen, where she is coordinator of the MA
programme Creative Industries. She has published widely on issues of iden-
tity, body, memory and technology in fashion, cinema and popular culture.
Recent books include Delft Blue to Denim Blue: Contemporary Dutch Fashion
(I.B. Tauris, 2017); Materializing Memory in Art and Popular Culture (Routledge,
2017) and, with Agnès Rocamora, Thinking Through Fashion: A Guide to Key
Theorists (I.B. Tauris, 2016). Anneke Smelik is project leader of the research
programme ‘Crafting Wearables: Fashionable Technology’ (2013–18), funded
by the Netherlands Organization for Scientific Research.
Contact: Radboud University Nijmegen, Department of Cultural Studies, PO
Box 9103, 6500 HD Nijmegen, the Netherlands.
E-mail: a.smelik@let.ru.nl
Website: www.annekesmelik.nl
Anneke Smelik has asserted her right under the Copyright, Designs and
Patents Act, 1988, to be identified as the author of this work in the format that
was submitted to Intellect Ltd.
4. INFS_5.1_Smelik_33-54.indd 54 5/27/18 5:04 AM
... Quando se trata da dimensão material da moda, grande parte da investigação tem sido conduzida a partir de um posicionamento objetivista (cf. Smelik, 2018;Ruggerone, 2017). Esses estudos concentram-se na ontologia do vestuário ou aplicam uma perspectiva semiótica ou de estudos culturais para compreender uma peça de vestuário, como em estudos históricos ou museológicos. ...
... Nos últimos anos, temos visto estudiosos da moda envolvidos na discussão, apoiados pelos primeiros esforços de Entwistle (2000) em explicar o uso de roupas como uma prática incorporada. Smelik (2018), Bruggeman (2014) e Tiainen et al. (2015 contribuem para o desenvolvimento do campo sob uma nova perspectiva materialista. Na sua investigação, analisam designers de moda que fazem uso de novas tecnologias, como impressão 3D e wearables, entre os quais o trabalho de Iris van Herpen (Figura 2) é o mais proeminente. ...
Article
Full-text available
Este trabalho conceitual se propõe a articular a questão da agência material na moda e como a experiência material travada com as coisas que vestimos pode servir de suporte para se repensar as práticas de moda. O texto se baseia em teorias de agência material, pós-humanismo e afetos e devires, e considera que não apenas as pessoas, mas também as coisas que usamos, desempenham um papel ativo no sistema da moda. Para discutir o assunto, exemplos na área da moda são utilizados. O texto conclui com reflexões sobre o que um desvio para o afeto e a agência material pode significar para a moda.
... Promoted by the rapid development of society and science and technology, interdisciplinary learning and research has also emerged in the fashion industry. Innovative design, fabric innovation or innovative display combined with high-tech, novel materials and virtual or digital industries turns out to be a novel topic of great interest in the fashion industry (Barati, Karana, & Hekkert, 2019;Burns, 2022;Bower & Sturman, 2015;Chuah, Rauschnabel, Krey, et al., 2016;Feng, 2020;Ferrara, 2019;Huang, Tang, Liu, et al., 2018;Juhlin, 2015;Rocamora, 2017;Smelik, 2018;Smelik et al., 2016;Ünay & Zehir, 2012). ...
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Resumen Esta investigación es deudora de la teoría de las potencialidades (affordances) desarrollada por el psi-cólogo James Gibson (2015) durante los años setenta, quien defiende la capacidad cognitiva de recibir el estímulo del medio ambiente sin construcción cognitiva previa. En lugar de material-mente, Gibson propone un entorno formado por sustancias, superficies y medio ambiente, una «psicología ecológica» que se activa a través de la intersección entre los observadores en movimiento y el entorno. Por ello, las cosas son percibidas según su potencialidad activándose unas propiedades u otras según la actividad desarrollada. Mientras el concepto gibsoniano de las potencialidades se ha incorporado eficazmente al diseño industrial y tecnológico, es menos reconocido en otras áreas próximas como el diseño de moda. Esta comuni-cación se centra en la aplicación de las potencialidades de los wearables, prendas tecnológicas entre el arte, la ciencia, la moda y el diseño. A través del estudio de caso de tres diseñadoras-Annouk Wippre-cht, Yin Gao y Behnez Farahi-se pone el foco en los materiales y su agencia. Prendas ultra-sensibles, como Caress the Gaze de Behnez Farahi, son capaces de transformarse en pieles tecnológicas interac-tuando con factores externos medioambientales y las emociones internas de la usuaria. Dichas prendas, creadas con medios innovadores como impresoras 3D, extienden los límites y las propiedades de los materiales transformando su dureza, densidad y comportamiento para adaptarse a situaciones sociales de riesgo reales o percibidas. Inspirándose en el mundo marino, la diseñadora Ying Gao y sus vestidos autónomos reaccionan a la mirada del otro con sinuosas luces, delatando a los intrusos y protegiendo la intimidad. Por último, la neerlandesa Annouk Wipprecht incide en la defensa con el Vestido-Araña, un exoesqueleto con sensores biométricos con capacidad para atacar quien invada el espacio personal de quien lo porta. En definitiva, estas tres diseñadoras exploran de forma lúdica e inquisitiva los materiales, y sus wearables cobran un papel discursivo y crítico frente a la sociedad, situándose más cercanos al ámbito especulativo que al utilitario propio del diseño.
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This paper introduces a novel narrative centered around the liquidity and viscosity inherent in interactions with digital technologies through digital intimacy. Traditional approaches to studying digital technologies are often “dry,” “detached,” and “clean,” overlooking the materiality of human-technology interactions, particularly the role of bodily fluids. In postphenomenology, subjects, technologies, and objects are treated as distinct entities with clear boundaries, even if they affect each other. However, this approach ignores the continuous material exchanges that blur these boundaries, such as the bodily fluids involved in digital intimacy. By focusing on the “dirty” materiality of these interactions, this paper aims to use the discourse on digital intimacy to challenge the prevailing narrative in postphenomenology that treats bodies and technologies as separate, clearly defined entities. Instead, it acknowledges these interactions’ sticky, fluid, and porous nature, offering a different understanding of how digital technologies shape our lives. This perspective not only opens up new avenues for research but also invites a rethinking of the way we conceptualize the presence of “solid” digital devices around us, and it introduces sexual connotations in the context of digital technologies in general. For these reasons, it makes digital intimacy an essential element of the relations with digital technologies.
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In contemporary western societies, wearable technologies and systems for self-tracking are becoming increasingly popular and represent a rapidly growing and interdisciplinary field of research and practice. While much research is dedicated to improving these devices to better serve individuals' goals from a utilitarian perspective, there is also a growing body of knowledge investigating their impact on people's self-perception and self-image, beyond efficiency and usability. This paper proposes to further the current understanding of how data representation designs from wearable technologies shape individuals' experiences and behaviors by combining design research with postphenomeno-logical inquiry. To achieve this, I use the method of variational cross-examination to compare data representations from a traditional commercial wearable tracker with a speculative research-through-design biosensing smart shirt. The paper offers two main contributions. Firstly, it brings wearable self-tracking devices as a productive field of inquiry closer to fashion-related studies. It shows how design research plays a crucial role in the ongoing debate on the impact of wearables on individuals and societal levels. Secondly, it proposes an approach to bridge theory and practice, revealing the mutually beneficial and dialogic relationship between postphenomenology and design. Specifically, it expands the postphenomenological concept of multistability from a tool to analyze interactive fashion design artefacts to a productive and generative design resource to develop intentionally ambiguous and open-ended designs.
Chapter
The contribution starting point is the two-days “Green Studies” seminar (13 and 14 June 2022), organised by the doctoral students of the XXXVII cycle of Università Iuav di Venezia belonging to the PON Program “Research and Innovation” 2014–2020, dealing with innovation and green issues. Conceived to reflect on the relationship between design and sustainability, it developed from the multidisciplinary interpretation of four research trajectories: #(im)permanenza, #porosità, #neomateria, #(s)vincoli. Specifically, this article investigates the concept underlying the term #neomateria, through a theoretical investigation that addresses the “material turn” within Cultural Studies and Design Studies, supporting the three specific research areas of the authors involved: Clizia Moradei in fashion, Michele De Chirico in design, and Jacopo Baldelli in construction. From this multi-handed exploration it emerges how sustainability does not only concern a productive issue but also a cultural one, as it invites us to review both the way we design and the way we produce, as well as the way we relate and use the products—how we actually make experience of them. In addition, it demonstrates how the need identified for a return to materiality—a materiality imbued with agential capability—turns into varied possibilities offered by a shared experimental paradigm, animated by a multidisciplinary material driven approach.
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This article presents my reflections on a method that attempts to bridge a methodological divide in fashion studies by blending garment analysis and wardrobe interviews. In doing so it presents the ways in which we can consider evidence from the subject, the object and the subject–object assemblage. Garment analysis is a method rooted in dress history and fashion curation, whereas wardrobe interviews grew out of anthropology and sociology. While wardrobe interviews do to some extent offset the preference for language in interviews, what is missing was a systematic way of encouraging a deeper engagement with that garment. Interview techniques can provoke the wearers or owners of clothes to narrate their garments. With one method we consider the object, the other method the subject. My research gathers evidence from both the subject and the object by blending garment analysis with wardrobe interviews to uncover the meanings entangled in objects and memories, to interrogate what we can consider evidence from the subject, the object and the subject–object assemblage. My study explores how this methodological pluralism can allow movement between material, semiotic and affective interpretations of garments. I conclude by emphasizing the importance of both the physical garment and the embodied experience of wearing to fashion research and argue that ‘turns’ in the discipline should instead be considered as expansions that allow the coexistence of multiple approaches.
Chapter
Full-text available
Anneke Smelik illuminates the new field of fashionable technology or ‘wearables’. Wiring complex systems of microprocessors, motors, sensors, solar panels, (O)LEDs or interactive interfaces into the fabric, textile or clothing turns them into smart garments that have a certain agency of their own. Dutch designers like Pauline van Dongen, Iris van Herpen, Bart Hess, Marina Toeters and Anouk Wipprecht form the vanguard in the international field of fashionable technology. In this chapter Smelik explores the ‘cybercouture’ of avant-garde designers Pauline van Dongen, Iris van Herpen and Bart Hess. Their designs share a futuristic outlook, pointing to a horizon beyond conventional fashion. Moving in-between art, fashion and technology, they experiment with the ways in which bodies can be shaped and identities can be performed. In their shared fascination for stretching the boundaries of the human body, they tempt the viewer or wearer to put identity at play. The strange shapes, forms, textiles and materials invite a reflection on new forms of embodiment and human identity. As Smelik argues, this play with identity can be understood – following Deleuze and Guattari – as a process of ‘becoming’. By reshaping the human body beyond its finite contours, cybercouture offers an encounter between fashion and technology, opening up to a future world where garments are merged with human skin, body and identity. The artistic designs by Pauline van Dongen, Iris van Herpen and Bart Hess create fusions between art, fashion and wearable technology, and embark on a transformative process of becoming.
Chapter
Full-text available
This chapter is about wearable technology in high fashion, i.e. the fashion of Hussein Chalayan. Lianne Toussaint and Anneke Smelik argue in this chapter on techno-fashion, contemporary technologies that are embedded in gadgets or garments display a specific and nonhuman kind of agency. Agency pertains to quite different ‘things’: the designer, the body of the wearer, the garment, but also the materials like fiber, fabric, and the hard and soft technological artifacts embedded in them. These technologies are not inert but have been created to act, do, and remember. The notion of agency highlights the fact that the technologies establish an interaction between the garments and the body, between human and nonhuman entities. Material agency, in other words, is not located exclusively in the technology but in the assemblage of wearer, fashion, and technology.
Chapter
Full-text available
Learning how to think through fashion is both exciting and challenging, being dependent on one's ability to critically engage with an array of theories and concepts. This is the first book designed to accompany readers through the process of thinking through fashion. It aims to help them grasp both the relevance of social and cultural theory to fashion, dress, and material culture and, conversely, the relevance of those fields to social and cultural theory. It does so by offering a guide through the work of selected major thinkers, introducing their concepts and ideas. Each chapter is written by an expert contributor and is devoted to a key thinker, capturing the significance of their thought to the understanding of the field of fashion, while also assessing the importance of this field for a critical engagement with these thinkers' ideas.This is a guide and reference for students and scholars in the fields of fashion, dress and material culture, the creative industries, sociology, cultural history, design and cultural studies. Available in Japanese translation. Publisher: Tokyo: Film Art Inc., 2019, 466 pp. ISBN 978-4-8459-1716-7: http://filmart.co.jp/books/fashion/fashion_philosophy/.
Chapter
The study of fashion has expanded into a thriving field of inquiry, with researchers utilizing diverse methods from across subject disciplines to explore fashion and dress in wide–ranging contexts. With an emphasis on material culture and ethnographic approaches in fashion studies, this groundbreaking volume offers fascinating insights into the complex dynamics of research and fashion. Featuring unique case studies, with interdisciplinary scholars reflecting on their practical research experiences, Fashion Studies provides rich and nuanced perspectives on the use, and mixing and matching of methodological approaches — including object and image based research, the integration of qualitative and quantitative methods and the fluid bridging of theory and practice. Engaging with diverse subjects, from ethnographies of model casting and street–style blogging, wardrobe studies and a material culture analysis of global denim wearing, to Martin Margiela's design and archival methods, Fashion Studies presents complex approaches in a lively and informative manner that will appeal to students of fashion, anthropology, sociology, cultural studies and related fields.
Book
The Dress Detective is the first practical guide to analysing fashion objects, clearly demonstrating how their close analysis can enhance and enrich interdisciplinary research. This accessible book provides readers with the tools to uncover the hidden stories in garments, setting out a carefully developed research methodology specific to dress, and providing easy to use checklists that guide the reader through the process. Beautifully illustrated, the book contains seven case studies of fashionable Western garments - ranging from an 1820s coat to a 2004 Kenzo jacket - that articulate the methodological framework for the process, illustrate the use of the checklists, and show how evidence from the garment itself can be used to corroborate theories of dress or fashion. This book outlines a skillset that has, until now, typically been passed on informally. Written in plain language, this book will give any budding fashion historian, curator or researcher the knowledge and confidence to analyse the material in front of them effectively.
Book
This fresh and accessible ethnography offers a new vision of how society might cohere, in the face of on-going global displacement, dislocation, and migration. Drawing from intensive fieldwork in a highly diverse North London neighborhood, Daniel Miller and Sophie Woodward focus on an everyday item-blue jeans-to learn what one simple article of clothing can tell us about our individual and social lives and challenging, by extension, the foundational anthropological presumption of "the normative." Miller and Woodward argue that blue jeans do not always represent social and cultural difference, from gender and wealth, to style and circumstance. Instead they find that jeans allow individuals to inhabit what the authors term "the ordinary." Miller and Woodward demonstrate that the emphasis on becoming ordinary is important for immigrants and the population of North London more generally, and they call into question foundational principles behind anthropology, sociology and philosophy.
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This article seeks to challenge the way in which journalistic and academic discourses on the conceptual fashion of Dutch designers Viktor&Rolf privilege ideas over the materiality of fashion. Whereas Viktor&Rolf have been considered predominantly as late-twentieth-century conceptual designers, we aim to offer an alternative reading of Viktor&Rolf’s fashion practices. Through a detailed visual analysis of renowned Viktor&Rolf collections, Russian Doll (Autumn/Winter 1999–2000) and Glamour Factory (Autumn/Winter 2010–11), and a discourse analysis of the reception of these collections in the international fashion press, we propose to rethink their conceptual approach through a material lens. Reflecting on the dominant discourse of the conceptual in the field of fashion studies, we develop an argument on the inextricable entanglement of concept and materiality in terms of a material-discursive ‘intra-action’ (Barad 1996, 2003; Parkins 2008). Instead of viewing the materiality of fashion as a blank slate awaiting signification, we offer a reconceptualization of how the meanings, signs, values, concepts and ideas of fashion objects, and their material expression, are mutually constituted. By doing so, we provide a fresh perspective on the ways in which Viktor&Rolf’s work can be understood as an intimate encounter between concept and materiality.