SUN, SEA AND SAND TOURISM ALONG THE CONTINENTAL COAST OF ECUADOR AND THE GALAPAGOS ISLANDS
Several studies conducted in recent decades show that human needs for food, energy, transportation, recreation and other services in coastal areas are growing rapidly. Coastal areas are fragile ecosystems and, therefore, need to be properly managed to prevent impacts that affect both their natural characteristics and the associated ecosystem services they provide to humans, as well as their tourism potential. Activities related to sun and beach tourism in recent years have increased significantly; however, management is sometimes unsatisfactory and requires new strategies to prevent the degradation of coastal ecosystems and their sustainability. Hence, the main objective of this doctoral thesis was to analyze the current state and management of the “Sun, Sea and Sand (3S)” tourism in Continental Ecuador and the Galapagos Islands through exploratory techniques and bibliographic reviews that allow to strengthen the sustainability of the 3S tourism and, in general, the sustainable use of the coastal environment. The work was divided into four main research areas: i) analysis of tourism from the perspective of the Integrated Coastal Zone Management (ICZM): strengths, weaknesses, opportunities and threats (SWOT) were established, ii) classification of the coastal zone from a landscape approach, in order to obtain useful indications within the framework of the ICZM, iii) evaluation of the presence and characterization of beach litter to obtain information useful to manage the problem and, iv) analysis of the potential of 3 S tourism in continental Ecuador and the Galapagos Islands by analyzing its different components, i.e. the daily hours of sunshine, the color/transparency of the water and the color of the sand. Within the framework of the field studies, 67 beaches in 4 provinces were visited: Esmeraldas, Manabí, Santa Elena and Galapagos. The results indicate a certain level of contamination by beach litter, landscape features sometimes damaged by human activities and, in the vast majority of cases, natural conditions not always optimal for developing the 3S tourism. Thus, the beaches with international visitors and located in protected areas presented better results in scenic beauty and cleanliness, while in the continental zone an important aesthetic degradation of the coast was observed. The Galapagos Islands had the best results, with white sand beaches, transparent and blue water and many sunshine hours; meanwhile, the continental zone presented beaches with dark sand and unattractive water color. Finally, Ecuador has adequate policies for coastal management; however, despite the fact that Ecuador received support in terms of training and international funding for Integrated Coastal Zone Management (ICZM), the country has not managed to implement elementary aspects of the 3 S tourism. In the past, social issues and processes of economic dynamization have not been adequately developed and they have not received the necessary importance.