Tailoring web-pages to diierent user characteristics such as location, preferences and previous history page-hits, products bought have been shown to be eeective tools for personalizing web-content. In this paper, we brieey summarize the techniques in these state-of-the-art personalization technologies. We describe personalization using user preferences or history and then describe
... [Show full abstract] personalization based on user's current location. Whereas the former is applicable for deployment in web-sites, the latter is useful in providing location-based content to mobile users and wireless applications.