ArticlePublisher preview available

Design-Thinking-Programme erfolgreich umsetzen

June 2018
Wirtschaftsinformatik & Management 10(3):66-73

DOI:10.1007/s35764-018-0063-4

Authors:

University of Tübingen

Fragebogen zur Erfolgsmessung von DT-Programmen
Quelle: eigene Darstellung

Fragebogen zur Erfolgsmessung von DT-Programmen Quelle: eigene Darstellung

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Design-Thinking-

Programme erfolgreich

umsetzen

Eine aktuelle McKinsey-Studie dokumentiert, dass 84 Prozent der Führungskräfte

der Bedeutung von Innovation für ihr Unternehmen zustimmen, allerdings nur

sechs Prozent mit ihrem derzeitigen Innovationsresultat zufrieden sind, und nur

ein Bruchteil von diesen Aufschluss darüber hat, wie sich Innovation gezielt

steigern lässt [1]. Blickt man in den DAX, so scheint ein Rezept zur Innovations-

steigerung zu sein, in Design-Thinking(DT)-Programme zu investieren.

Jens Förderer und Linda Schill

66 Wirtschaftsinformatik & Management 3 | 2018

Spektrum | Design Thinking erfolgreich umsetzen

Content courtesy of Springer Nature, terms of use apply. Rights reserved.

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