Article

Sport signifiers and symbols: an ideographic analysis of the 1990 women’s world ice hockey championship

Authors:
To read the full-text of this research, you can request a copy directly from the authors.

Abstract

Many organizations and teams in the sport industry rebrand themselves by making changes to team logos, names, and/or colors; these changes are not always favorably received by fans and other stakeholders, as team logos or colors can have hidden or secondary meanings. This was the situation in 1990 at the women’s world ice hockey championship (WWHC), held in Ottawa, Canada. Instead of wearing the colors associated with Canadian national teams, players wore bright pink jerseys with white trim. Response was widespread and immediate, with stakeholders taking a strong stance on the decision. This paper introduces ideographic analysis to further examine the reaction to the jerseys. Several themes emerged, where response was articulated in terms of the traditional red and white national team colors and the history of representing Canada in competition, and in terms of what wearing the color pink meant for women during this time period.

No full-text available

Request Full-text Paper PDF

To read the full-text of this research,
you can request a copy directly from the authors.

ResearchGate has not been able to resolve any citations for this publication.
Article
Full-text available
Elite and professional sport events have been recognized as potential mechanisms to enhance well-being. This multi-country study investigates how engagement in such events, behaviorally through live spectating and psychologically through team identification, is associated with life satisfaction. Data from Australia (N = 268) revealed a positive association between live spectating and life satisfaction through a two-wave design measuring live spectating and life satisfaction in separate surveys. Data from the United States (N = 564) confirmed the live spectating–life satisfaction relationship found in Study 1. Additionally, Study 2 revealed individuals with higher levels of team identification perceived greater emotional support from other fans, and this perception, in turn, predicted life satisfaction. Our findings provide sport managers with implications for positioning appeals in support of sport programs and designing events that facilitate engagement to promote life satisfaction in the community.
Article
Full-text available
Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams. In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related behavior. Data from an online survey of professional soccer league consumers (N = 414) were analyzed using structural equation modelling with bootstrapping procedures. The relationship between the team brand and team-related behavior was partially mediated by the league brand. Findings of this research contribute new knowledge by empirically demonstrating that characteristics of the league brand have an influence on team-related behavioral intentions. Furthermore, we contribute a different analytical approach for brand association research using formative indicators to measure team and league brand associations. In the managerial implications we outl...
Article
Full-text available
The Holocaust cartoon competition of 2006 in Iran as an instance of social controversy has the potential to raise social and political arguments over various international and global issues. Through using McGee’s theory of ideograph and Edwards and Winkler’s theory of representative form, I identify the ideographs used in these cartoons and argue that the Holocaust cartoons function ideographically to portray Jews, Judaism, Palestine, Israel, Zionism, and the Holocaust. I explain how these controversial images function as representative characters and representative anecdotes and create different ideological interpretations of the Holocaust and associated issues, such as Israel–Palestine conflicts and Western freedom of speech. I argue that the cartoons suggest a connection between Nazism and Zionism, or the Nazi and Israeli regimes, by juxtaposing various elements and situations. I explain that the cartoons anecdotally refer to the Holocaust and represent it as myth or hoax used by Jews/Zionists to justify creation of the nation of Israel.
Article
Full-text available
Group identity theory suggests that fans of sports teams see themselves as members of an organization, not just consumers of a product. To foster greater loyalty toward a sports team, managers should concentrate on strengthening fans' team identity. One way to accomplish this goal is to recognize that a team identity is more than an association with a collection of athletes and coaches or an association with other fans. A team identity can also be symbolic of other types of group identities. Two main types of external group identities are demographic categories and membership organizations. Identifying the external group identities that a sports team is believed to represent and then aligning more closely with key external group identities provides managers with an opportunity to strengthen fans' team identity and, consequently, their loyalty to a team.
Article
Full-text available
As a result of increased geographic mobility, industrialization, and the like, traditional social and community ties have declined. Conversely, sports spectatorship has continued to flourish. We argue that strong identification with a specific sports team provides a buffer from feelings of depression and alienation, and at the same time, fosters feelings of belongingness and self worth. In effect, sports team identification replaces more traditional family and community-based attachments to the larger social structure. Three studies find support for these notions, using basketball and baseball fans. The relationship between degree of team identification and team success was also examined; it was only significant for individuals who identify with teams geographically removed from themselves. Discussion focuses on the positive implications of sports team identification for self-esteem maintenance and the social ties it creates.
Article
Full-text available
Historians give John Pym due credit as a successful Parliamentarian; rhetorical critics examine Pym's prowess as an orator. Both perspectives focus on Pym's management of issues of the day and do not account for his masterful appropriation of political language. We conduct an ideographic analysis of twelve of his addresses to Parliament between 1640 and 1643. His discourse reveals a crucial reformulation of in relation to subsidiary ideographs, including , , and . These ideological innovations were instrumental in building Parliamentary opposition to Charles I and allowed for advances in democratic ideas made manifest in Anglo-American liberalism.
Article
Full-text available
Professional sports have emerged as a lucrative business, with many opportunities for sports marketers to flourish. As this paper will show, professional sports teams unite to produce a league product that, while initially is produced to provide entertainment for spectators, is now sold to four distinct groups: first, fans who support leagues by attending games, following games on television and other media, and purchasing league- and team-related merchandise; second, television and other media companies which purchase the right to show games as a programming option; third, communities which build facilities and support local clubs; and fourth, corporations which support leagues and clubs by increasing gate moneys, purchasing teams outright, or providing revenues through sponsorships or other associations. As a result, professional sports leagues provide a unique environment for marketing decisions and processes to occur, in a number of markets and at a number of levels, and should continue to be a growing segment within the broader, global, entertainment industry.
Article
Full-text available
Sport in Canada during the late 19th century was intended to promote physical excellence, emotional restraint, fair play, and discipline; yet these ideological principles were consistently undermined by the manner in which Canadians played the game of hockey. This article explores the genesis of violence in hockey by focusing on its vernacular origins and discusses the relevance of violence as an expression of Canadian national identity in terms of First Nations and French Canadian expressions of sport.
Article
Full-text available
Since Ted Levitt's seminal article on the globalisation of business, the case now seems closed. In all managerial and consulting circles, and in most business reviews, global brands are the only thing that count, and the process of global branding the only thing worth spending time on. Indeed, all multinational companies are now engaged in a fierce and drastic reduction of their brand portfolios, focusing exclusively on the brands able to be globalised. Recently, L Owen Jones, CEO of L'Oréal, explained the remarkable growth of the company by the concentration of its activity on 12 truly global brands. But is the argument so cut and dried? This paper reconsiders the arguments for globalisation in the light of local brand successes.Journal of Brand Management (2002) 9, 163-170; doi:10.1057/palgrave.bm.2540066
Article
This paper examines how industry gender imprinting—the persistence of cultural values, beliefs, norms, and orientations associated with masculinity or femininity—influences new ventures. Our investigation of women’s leagues in the male-dominated sports industry reveals how gender imprinting negatively affects new ventures’ endeavors through three liabilities: identity, conformity, and differentiation. Our findings shed light on the challenges new ventures not aligned with the industry imprint encounter to obtaining material and symbolic support. We contribute to theory by advancing knowledge on how industry-specific sociocultural attributes influence entrepreneurial efforts, and to practice by suggesting how to overcome cultural roadblocks in gendered industries.
Article
During the 2006 immigration rallies and demonstrations, hundreds of thousands of immigrants and their supporters turned out to protest proposed immigration legislation. Flag waving was a key element of these demonstrations, in which participants employed both the U.S. flag and other national flags, most prominently Mexican flags. In this essay, we examine how flag waving functions as a visual argument that offers possibilities for establishing cultural and national citizenship and creating a visual form of refutation. Specifically, we argue that anti-immigration advocates see foreign flags as visual ideographs that represent recent immigrants' failure to assimilate, immigrants' deviant cultural practices, and failure of law enforcement. Immigrant rights advocates see foreign flags as a visual ideograph that represents cultural pride, unity, and civic participation that creates space for cultural citizenship. These oppositional tensions create a framework for understanding flag waving as a refutative process.
Article
McGee (1980) theorized that certain phrases can be considered ideographs if they act as God terms that are laden with ideological meaning. Edwards and Winkler (1997) applied this same concept to the visual mode by considering Joe Rosenthal's famous photograph, "Raising the Flag on Iwo Jima," as an icon that represents an ideology. This article seeks to define what a video ideograph might look like, particularly as related to YouTube video parodies.
Book
As an institution that helps bind Canadians to an imagined community, hockey has long been associated with an essential Canadian identity. However, this reductionism ignores the ways Canadians consume hockey differently based on their socio-economic background, gender, ethnicity, and location. Moreover, Canadian culture is not static, and hockey's place in it has evolved and changed. In Coast to Coast, a wide range of contributors examine the historical development of hockey across Canada, in both rural and urban settings, to ask how ideas about hockey have changed. Conceptually broad, the essays explore identity formation by investigating what hockey meant to Canadians from the nineteenth century to the Second World War, as well as the role of government, entrepreneurs, and voluntary associations in supporting and promoting the game. Coast to Coast is an intriguing look at the development of a national sport, a must-read for hockey fans and historians alike.
Article
The rise in interest in women’s ice hockey has been very recent compared to the men’s version of the game. While men have competed in the Olympics since 1920, women’s ice hockey was only introduced in 1998. A watershed moment for the growth of the women’s game was the inaugural Women’s World Hockey Championship (WWHC), held in Ottawa, Canada, in March of 1990. The event would be instrumental in showcasing the abilities of elite female players, garnering support for the inclusion of women’s ice hockey in the Olympic Games, and legitimating women’s hockey as an elite sport. However, while the popularity of the sport today remains a legacy of the 1990 WWHC, the event itself started from more modest beginnings. With the Championship, initially facing a lack of public and media interest, the tournament committee made several key changes, including a strategic marketing decision to have Team Canada wear pink jerseys, to elevate the profile of the tournament. Ultimately, media support and approval of the International Ice Hockey Federation and International Olympic Committee would allow the women’s hockey to become a mainstay on the world stage.
Article
The purpose of this paper is to trace the tangled web of relationships between and among European-American notions of property, individual and group possessory rights, and the role societal institutions play in promoting the exploitation of American Indian culture and people through the misappropriation of “Indianness” by sport teams. The analysis progresses from a discussion about the racial “invisibilities” of “Indianness” and “Whiteness” that are infused in these images and ultimately how these images are expressions of a “possessive investment in Whiteness” to a discussion delineating the property dimensions of this imagery and concludes with an examination of the mechanisms in place that leach children to become misappropriators.
Article
The current study sought to identify the effect of team identification on brand attitude and purchase intention in terms of team logo changes. Doubly Multivariate Analysis of repeated measures, 2 (logo change: original and redesigned logo) × 3 (team identification: high, moderate, and low), was conducted on attitude toward the brand and purchase intention of team-logoed merchandise. The results showed that there were significant differences between fans with high identification and fans with low identification. The findings of this study can be beneficial for both sport industry practitioners and marketing scholars by providing an understanding of brand attitude and purchase intention related to new redesigned logos based upon different levels of team identification.
Article
Jo B. Paoletti's journey through the history of children's clothing began when she posed the question, "When did we start dressing girls in pink and boys in blue?" To uncover the answer, she looks at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing. She chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today's highly gender-specific baby and toddler clothing.
Article
This article forwards a framework illustrating the role of social identification in the construction of brand equity for services marketers. Services markets are proposed to exist along an identification continuum based upon levels of consumer commitment and emotional involvement. We illustrate the impact of social identification by focusing on one service industry, the sports marketplace, an industry typified by exceedingly high levels of identification between consumer and market offering. The authors examine four characteristics of the services environment (group experience, history/tradition, physical facility, rituals) that marketers can leverage to enhance consumers’ identification with a service and, ultimately, increase brand equity.
Article
Sports teams generate an emotional response from their fans that is stronger than in any other industry. In an effort to capitalize on the emotional relationship they share with their fans, professional sports teams try to position themselves as brands. This paper examines the strategies and actions four French soccer teams have implemented in order to build and exploit their brand. Our results underline that the development and implementation of a brand strategy should be profitable for most professional soccer teams. However, sport managers need to see the relevance of building strong brand equity for their club. Admittedly, performance on the field remains important in the development of the team brand equity. That is why professional sports teams need to build a strong brand that will enable them to go through performance cycles.
Article
The relationship of sport to sustainability management is relatively unknown. Despite the increasing recognition of the growing role of athletics in regard to environmental sustainability, it remains unclear what role athletics departments have with regard to environmental action and what is currently being done now. The purpose of this study is to examine American intercollegiate athletics department personnel in relation to their organization's sustainability practices, organizational strategies, and personal perspectives at National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS) universities. Athletics department members (N = 97) who were most responsible for sustainability initiatives responded to a survey designed to assess awareness levels and concern for environmental issues and the strategies and practices at work in their respective athletics departments. Findings based on prioritization, planning, decision-making, and use of initiatives using frequencies and means are reported. Differences, using t tests were also compared based on BCS or non-BCS standing. Results show that although environmental concern is high, there is disconnect between concern and action perhaps due to a lack of communication between the athletics department and the general university, cost concerns, and a lack of knowledge about sustainability initiatives. Implications related to the need for better communication between the athletics department/university and improved planning and prioritization is discussed.
Article
Using legal scholar Felix Cohen's philosophy of Indian-rights, this article provides a broad interpretive analysis of the American Indian sport imagery issue. The article begins with an introduction to Cohen's,work and then elaborates on how White privilege operates within the culture. An analysis of various aspects of American Indian sport imagery follows, using a concept Cohen called "transcendental nonsense." Finally, the article concludes with recommendations for how teachers, corporate executives, and government leaders can move beyond the transcendental nonsense that American Indian mascots and team names represent to a better and more meaningful understanding for both American Indians and non-American Indians.
Article
For ten years, Herbert J. Gans spent considerable time in four major television and magazine newsrooms, observing and talking to the journalists who choose the national news stories that inform America about itself. Writing during the golden age of journalism, Gans included such headline events as the War on Poverty, the Vietnam War and the protests against it, urban ghetto disorders, the assassinations of Martin Luther King, Jr. and Robert F. Kennedy, and Watergate. He was interested in the values, professional standards, and the external pressures that shaped journalists' judgments. Deciding What's News has become a classic. A new preface outlines the major changes that have taken place in the news media since Gans first wrote the book, but it also suggests that the basics of news judgment and the structures of news organizations have changed little. Gans's book is still the most comprehensive sociological account of some of the country's most prominent national news media. The book received the 1979 Theatre Library Association Award and the 1980 Book Award of the National Association of Educational Broadcasters. This is the first work to be published under the Medill School of Journalism's "Visions of the American Press" imprint, a new journalism history series featuring both original volumes and reprints of important classics.
Article
Courses: Persuasion, Argumentation, and/or Rhetorical TheoryObjective: This one-day activity uses Franklin Delano Roosevelt's “Four Freedoms” speech, in combination with contemporary reinterpretations of Norman Rockwell's related images, to explore the concepts of ideology and visual ideographs.
Article
This essay identifies the debate over the Brady Bill as part of a longstanding public argument rooted in two conflicting views of handguns that conceptualize competing social realities, and it argues that the social constructions of the handgun, in divergent synecdochic forms, shape the debate and maintain controversy over gun control. The divergent representations of the handgun in the debate are viewed as tactical components of competing discourses that function to sustain the practice of handgun ownership rights on the one hand, and to replace that practice on the other. Thus the critical task in this essay is to identify these synecdochal representations of the handgun as vital to both the construction and maintenance of competing social realities in the debate over the Brady Bill, and to demonstrate how such representations serve as divergent rhetorical constructs for competing interests.
Article
In 1909, at the height of the woman suffrage controversy and during the golden age of postcards, the Dunston-Weiler Lithograph Company of New York produced a twelve-card set of full-color lithographic cartoon postcards opposing woman suffrage. The postcard images reflect, and depart from, verbal arguments concerning woman suffrage prevalent during this period. They reflect arguments against suffrage that highlighted the coarsening effect the vote would have on women. The postcards also present an argument that was absent in the verbal discourse surrounding suffrage: that men (and the nation) would become feminized by woman suffrage. Accordingly, these postcards offer a productive location in which to explore how the icons of the Madonna and Uncle Sam, as well as non-iconic images of women, were deployed to reiterate the disciplinary norms of the ideographs of and .
Article
Much has been written about the iconic power of Joe Rosenthal's 1945 photograph of the flag‐raising at Iwo Jima. This scholarship, however, insufficiently accounts for the rhetorical function of this image as it is appropriated in an unusual number of recent editorial cartoons. Building upon rhetorical theory addressing repetitive form and visual metaphor, we propose a concept of representative form. Exemplifying representative form, the parodied Iwo Jima image operates as an instance of depictive rhetoric that functions ideographically.
Article
This essay attempts to describe political consciousness in collectivities. Symbolist thought, focused on the idea of “myth,” seems linked with material thought, focused on the concept of “ideology.” It is suggested that a description of political consciousness can be constructed from the structures of meaning exhibited by a society's vocabulary of “ideographs.”
Article
This essay examines the spotted owl controversy as a public argument rooted in conflicting owl synecdoches that conceptualize competing social realities for environmentalists and the timber industry. It argues that these conceptions not only represent conflicting realities of the old‐growth forest, but also function as “figurative” or “representational ideographs” that disallow resolution and maintain conflict because the controversy is too significant to resolve. By applying Burke's view of synecdoche and extending McGee's concept of the ideograph to conflicting views expressed in synecdochal form, the essay offers a unique perspective for understanding how controversies are influenced by rhetorical tropes and how such tropes prevent resolution and maintain controversy by becoming issues in and of themselves.
Article
This essay examines the controversy over environmental tobacco smoke (ETS) as a public argument rooted in two conflicting synecdoches of the “cigarette” that conceptualize competing social realities for pro‐ and anti‐smoking interest groups. It argues that the social construction of the cigarette in divergent synecdochic forms or “representational ideographs” is based on varying degrees of narrative and scientific knowledge that are provided by each group in such a way as to sustain social controversy while it transforms the meaning of both the cigarette and the idea that it represents. The essay furthers research on representational ideographs in social controversies by broadening the existing theoretical perspective derived from Kenneth Burke and Michael McGee to include Jean‐Francois Lyotard's view of narrative and scientific knowledge in the construction of social reality.
Article
Sport is a crucial arena in which masculine hegemony is constructed and reconstructed. The effects of sporting activity are usefully analyzed in terms of two major dimensions. Those that relate directly to men, and those that serve dominant interests less directly, though no less effectively, through inferiorizing women and their activities. Processes through which sport directly supports male dominance are ones which associate males and maleness with valued skills and the sanctioned use of aggression/force/violence. Sport celebrates the dominant form of masculinity, though it must be noted that as well as women, some men are also excluded. This monopolization process is completed by a series of concrete processes which exclude women from the terrain completely, or if they do manage to pass through the barriers, effectively minimizes their achievements. Four concrete processes are considered and illustrated from the Australian sporting scene, those of definition, direct control, ignoring, and trivialization. It is necessary to understand these processes if we are to develop strategies to circumvent them. The mere fact that it is necessary for these processes to be continually invoked demonstrates that there are contradictions which can be exploited.
Article
In August 2005, the National Collegiate Athletic Association (NCAA) ignited a firestorm of controversy when it announced a policy that would require colleges and universities with Native American mascots and imagery to refrain from displaying those during NCAA-sponsored events. The policy further stated that institutions with this imagery would be ineligible to host NCAA championships starting in 2006. This article examines what the controversy reveals about White people, power, and privilege. Consideration is given to the complications associated with who gets to claim being “Indian” and the racial trappings contained within the continuum of sustainable racism emerging in the scheme of NCAA policy exemptions. The article ends with a reflection on the role racialized Native American mascots play in perpetuating a culture whose level of tolerance for slights directed toward Native Americans cannot be reconciled with the central mission of higher education.
Article
Disagrees that "dialectical enjoinment" and "collective behavior" are necessary characteristics of a rhetorical study of social movements. Prefers a focus on individual perceptions or consciousness of movement. (PD)