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Weave brings designers and developers together at the beginning of product development, enabling them to co-create the system architecture, thereby adding clarity and transparency throughout the collaboration. The goal is more effective, more efficient processes and a deeper, more trusting relationship among the participants. The target market are, user experience and user interface designers, and software developers, within companies that produce digital products, and use agile product development methodologies with short product release cycles, as short as 3 to 6 months, with phases of research, design, and development. Currently, the majority of the collaboration that takes place between designers and developers begins after most of the foundational design and implementation decisions are made. Currently, collaboration begins once a designer hands over a final interface prototype to the development team for implementation. This pattern creates a workflow that is full of uncertainty, paving the way for misunderstandings and creation of assumptions to understand the decisions made by both parties. This is where both parties often end up with outcomes they did not intend. Currently, organizations encourage designers and developers to work together in the same place, at the same time to help develop a shared understanding in designer-developer collaborations. However, this is not a viable option when the two work remotely. Some companies spend resources, time, and money to fly a designer from one office to another simply to converse in person with the development team about UI/UX specifications, and decisions. However, this approach is, once again, not always viable, and it typically happens once, when a deliverable deadline is approaching. Weave proposes a collaboration process that is not only consistent and continuous but also meaningful and comprehensive, where the focus of the collaboration is on the foundation of decisions rather than the surface-level actions that lead to the decisions.

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