Herring gulls (Larus argentatus) are ubiquitous at our coasts and seaside resorts, a fact acknowledged by the catch-all name 'seagull' that is used interchangeably for these and other gull species. However, despite this long-standing association with coastal habitats, gull behaviour regularly incites anger amongst seaside residents and visitors. Whilst gulls can cause harm to humans through their daily activities, humans also cause harm right back. This short article, drawing on data from interviews with participants in an animal welfare education project and media coverage of gull stories, explores some of the tensions between gulls and people that can lead to acts of cruelty towards these birds. It considers both how conflict is created and fostered, and the ways in which some of the apparent vitriol humans feel towards gulls might be dissipated. HUMANS VERSUS HERRING GULLS The natural history of the gull indicates that these birds lead long and complex lives (Pierotti and Good, 1994). However, interview data and newspaper analysis reveals that their food choices and eating habits are amongst the factors impacting most significantly on our opinions and attitudes towards them. Many gull species exhibit plastic feeding behaviours, learning and adapting to the resources available, and some count interspecific kleptoparasitism amongst their skills. This can be a successful foraging strategy and demonstrates the gull's mastery of their habitat and their application of brain-power to problem-solving (Morand-Ferron et al., 2007). However, these survival-enhancing behaviours can cause gulls to come into conflict with humans. Diners take umbrage at having their chips, doughnuts and ice creams 'stolen' from them, as evidenced by the story of the unsuspecting Mrs Dack, relieved of her doughnut by a passing gull on Brighton seafront (Linning, 2014). Her husband commented 'If there's one thing Mrs Dack doesn't like its having her doughnuts pinched.' Gulls also appear to have developed a taste for more than just doughnuts. Newspapers eagerly report them swooping to snatch small dogs (Mullin, 2015), false teeth (Bexhill-on-Sea Observer, 2013), crisps (Barnes, 2016), and most popular of all, any food from Greggs (Edwards, 2016). Despite the sometimes humorous portrayals in such articles, the underlying pattern is that of the media systematically depicting gulls in a negative light. Content analysis of newspapers featuring gull stories showed that descriptions of gulls and gull behaviour is predominantly negative, with 'victims' of gull attacks being variously described as having been mugged, intimidated, terrorised, stalked relentlessly, and more. Gulls are pigeon-holed as masters of intimidation, winged raiders, and greedy, swaggering, cunning beasts. Newspaper headlines such as 'Call for action over Kirkcaldy Seagull Menace' (Fife Today, 2012) or 'Seagull Terror: Lock up your babies' (Perry, 2015) further promote the viewpoint that gulls are a problem and thus require a solution. And it is not just the media that frames gulls as menaces to society; their reputation is consolidated in our popular culture from an early age. Stories such as The Lighthouse Keeper's Lunch (Armatige, 2007) depict gulls as thieving varmints that have to be outwitted at all costs. And the upshot of all this negativity − seemingly derived from just one of their natural behaviours, and the human inability to share − is the casting of the gull as a 'problem' animal, which in turn can lead to an uprising of humans against gulls. It is within this landscape of people versus 'problem animals' that we find individuals taking matters into their own hands. Across England and Wales there are hundreds of wildlife rehabilitation centres, caring for thousands of sick and injured wild animals each year. Data from the four RSPCA wildlife centres alone shows that nationally they admit an average of 30 shot gulls each year, alongside gulls that have been deliberately poisoned, stoned, kicked or fished. Such acts of purposeful cruelty appear to indicate that some people are happy to respond to the 'call for action' newspapers espouse. And even those that do not commit acts of cruelty may try to tackle the perceived problem in a range of creative ways. One interviewee commented 'If a gull ate my chips I wouldn't finish them. I would feed them the rest. I'm playing the long game and giving gulls diabetes.' In short, gulls seem to be unpopular, unwanted, and perceived as out-of-place in our modern landscapes. And yet herring gulls are listed as species with a red status in conservation terms, whilst lesser black-backed gulls (Larus fuscus) and great black-backed gulls (Larus marinus) have amber status (RSPB, 2017). Gull populations in the UK have suffered declines, so it appears that from a conservation perspective alone we should be caring for these species, even before we consider their individual welfare as sentient creatures. But if we then argue that it is necessary to try