Intercultural communication and gender studies are a must for business and economic academic education in Romania nowadays for obvious reasons: the world of transnational communication systems and of globalized economic, social and health issues is increasingly becoming a space of intercultural encounters, and students, as well as professors, are more and more exposed to different cultural mindsets and behaviours.
This article proposes the introduction of intercultural communication and gender studies in academic education in Romania. Although ideally they could be included in business academic education in an integrative manner, within an interdisciplinary and underlying model of intercultural and gender mainstreaming and capacity building, unfortunately that is not possible at the moment. Thus, one simple solution would be to create as many modular courses as possible, and to hope that in time a more integrative model will be initiated and put into practice. Another possibility of integrating concepts from these two subjects could be done through foreign languages education, mainly through teaching English for business communication, as this language is the most studied one in Romanian business and economics universities. From the methodological point of view, the focus should be on a learner-centered approach, through which learners internalize their already acquired knowledge and find their motivation and ability to enhance it. At the same time, assessment of intercultural communication and gender studies could be done in parallel with assessment of English language content, and it could be rendered more relevant by taking into consideration the way students learn, thus including informal and non-formal educational contexts. Self-assessment and peer-assessment, besides teacher assessment, could be used to increase students’ confidence in work ethics and fair treatment.
The article also presents the findings of two small-scale studies (2009, 2012) I conducted with students of two master’s programmes and students of bachelor programmes of the Bucharest University of Economic Studies. The findings show the openness of these students in the largest business and economics university in Romania to the introduction of modular courses of both Intercultural Communication and Gender Studies. Together with their study within language learning programmes, this could constitute valid models for the acquisition of these skills in academic economic education in this country.
Keywords: intercultural communication, gender studies, international English, learner-centred approach, integrative assessment