Societal changes are occurring over the last decades. Importantly, households evolved from a relatively standard 4-5 members to a set of diversified structures (e.g., single-parenting, single elderly, etc.) with strong implications in the interpersonal relationships and daily organization. Together with increasing complexity of daily activities, personal mobility is becoming multifaceted, where regular daily commuting is no longer standard that turned into varied mobility plans over weeks, seasons and years. Moreover, urban mobility systems have shifted dramatically from conventional public transport modes (bus, underground, train, and taxi) to an intricate set of alternatives (more walking, biking, vehicle-sharing, minibus, transport-on-demand, etc.) that increase the range of possibilities for the daily set of interconnected trips. Information on urban mobility alternatives has also become ubiquitous, principally with the IoT and its mobile forms (e.g., smartphones). For shorter-term mobility decisions (e.g., going to a restaurant), sources like route planners (e.g., Google Maps) are standard now. However, despite the myriad information sources, it isn't always straightforward to make the most adequate choices for longer-term mobility choices, including structural decisions such as house/work locations, private car acquisition, or holding monthly cards. Actually, longer-term decisions involve all the complex issues referred to above. In the face of this complexity, the final decision is too often buying a private car (or several). Inter alia, the dominating modal share of cars is responsible for much of the unsustainable urban development (e.g., air pollution, noise, space deprivation, accidents, run-overs). The mediation of households and the complex urban mobility system is lacking. Such mediation services already exist in the energy sector with the Energy Service Companies (ESCO). Just like ESCO's do for energy services, the aim of this research is to explain and illustrate how Mobility Service Companies (MOSCO) can mediate household mobility planning and decision-making that, ultimately, can reduce their annual mobility budget and, eventually, environmental footprints. For that, a set of households are used as test beds for the proof-of-concept of this new mobility support service. The approach used here is to identify household mobility profiles. For that, we collect information regarding the weekly mobility patterns of household members and determine regular mobility requirements and the network of subordinations. Data collection is made through detailed personal interviews. We then compare current mobility indicators (e.g., annual budget, travel times, CO2 emissions) with those potentially obtained after presenting alternative mobility plans. Results suggest that households can significantly reduce their annual mobility budgets and the 22 2 corresponding environmental footprints. Still, these are potential reductions, and further action is required to effectively implement the new mobility plans for all household members. Anyhow, tackling the complexity of household mobility planning is required with potential gains both individually and collectively.