... Much existing research on product longevity has focused on specific areas, to gain a deeper understanding of the mechanics that influence the longevity of consumer products. The findings show that business (Bakker et al. 2014;Ertz et al. 2019;Loon et al. 2020;Konietzko et al. 2020;Alqahtani & Gupta, 2017;Mohr et al. 2001;Bradley & Guerrero, 2008), marketing, (Simpson & Radford, 2012;Sinclair et al. 2018;Dixon et al. 2010;Amolo & Beharry-Ramraj, 2016;Butz et al. 1996), design, (Hagedorn et al. 2018;Cupchik, 2017;den Hollander et al. 2017;Bridgens et al., 2015), development, (Cooper, 2010;Rivera & Lallmahomed, 2016;Cooper 2004;Cooper, 1994;Bernard, 2019;Goel, 2006), legislation, (Bakker, 2017;European Commission, 2019), consumer behaviour, (Zhou & Gupta, 2019;Poppelaars et al. 2018;Boot et al, 2008;Boks, 2018;Ackermann et al, 2018;Mugge et al. 2006;van Nes & Cramer, 2005), purchase behaviour (Skene, 2018;Hou et al. 2020;Nieuwenhuis, 2008;Montalvo et al., 2016;Cox et al., 2013;Dalhammer, 2015), and much more affect product longevity. ...