... Logs Logs in general Rodriguez, 2002;Rodden, Hutchinson. and Fu, 2010;Andrica & Candea, 2011;Inversini, Cantoni, and Bolchini, 2011;Gordillo et al., 2014;Harrati et al., 2015;Maalej et al., 2015;Garrido et al., 2017;Grigera et Error rate Au et al., 2008;Rodden, Hutchinson, and Fu, 2010 Visitor metrics Organic clicks Rodden, Hutchinson, and Fu, 2010;Bakaev, Bakaev, and Mamysheva, 2016;Lee et al., 2016 Bounce rate Bakaev, Bakaev, and Mamysheva, 2016;Lee et al., 2016 Traffic; the number of unique visits Rodden, Hutchinson, and Fu, 2010;Bakaev, Bakaev, and Mamysheva, 2016;Lee et al., 2016 User activity Rodden, Hutchinson, and Fu, 2010;Bakaev, Bakaev, and Mamysheva, 2016;Lee et al., 2016 Visual metrics Session recording, video recording Oertel & Hein, 2003;Maalej et al., 2015 Eye movement tracking Oertel & Hein, 2003 Heat maps Gordillo et al., 2014;Courtemanche et al., 2017;Grigera et al., 2017 changes are made to a product/service to measure the effect (Rodden, Hutchinson, and Fu, 2010;Lee et al., 2016;King, Churchill, and Tan, 2017). ...