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An Investigation of Attention-Seeking Behavior through Social Media Post Framing

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Abstract

The rise in the use of social networking sites (SNSs) and the very nature of a medium which provides users with a platform to create both a favorable image for ones’ self and the relationships that are perceived as valuable is worthy of investigating as these relationships are becoming as complimentary or as necessary as interpersonal or face-to-face contact. Social networking sites are a means of conveying ideas, dissent, comradery, and emotions all crafted by a user with the intent of emoting a specific response from their followers or friends. The current research suggests that SNS users seek various types of feedback as a result of the communication created by them in the form of social media posts. For the purpose of this research Facebook was used to a) collect data about social media usage b) analyze predictors of social behavior and c) look at the connection between attention-seeking behavior and social media.
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... Social media platforms provide both immediate and continued interaction (Conroy et al., 2012). In fact, in today's age, online relationships have become as important as face-to-face communications (Edwards, 2016) and people have been preferring the use of social media platforms for interactions between family, friends, and acquaintances (Kuss & Griffiths, 2017). ...
... Social media addiction, a form of behavioral addiction, is related to a lack of self-esteem (Malik & Khan, 2015), hostility, depression (Widyanto & Griffiths, 2006), lower grade point scores in academics (Choi, 2018), among other mental health effects (Sujarwoto et al., 2019). Moreover, addiction is more possible when reinforcement is given immediately and this occurs with social media since it utilizes the behavior-feedback loop (Edwards, 2016). The impact of social media can vary based on the level of self-control a person has, the frequency with which one engages with social media platforms, and the time spent on the platforms once utilized (Grau et al., 2019;Martin et al., 2013). ...
... Therefore, when deciding to examine a defining aspect of narcissism for the paper, the question was retrieved from NPI-16. The NPI-16 assesses self-esteem, extroversion, dominance, and self-importance (Edwards, 2016;Corry et al., 2008). Research on narcissism mainly focuses on the two antagonistic traits of grandiosity and attentionseeking (Wright et al., 2013). ...
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Social media platforms, utilized by many, is a topic of interest for researchers. Similarly, narcissism, which has a relationship with social media addiction is also of interest. The current study examined the relationship between perceived social media addiction, age/year, and a specific aspect of narcissism, attention-seeking desire. This is the first study to the best of the researcher's knowledge that has examined the variables in conjunction and has examined students from the Middle East, specifically, a Gulf country. Perceived social media addiction was divided into low, medium, and high. Although previous studies examined age with narcissistic tendencies, such as attention-seeking behavior, the current study looked at smaller age ranges, with each age range corresponding to a specific university year (Freshman, Sophomore, Junior, Senior). Results indicated that although perceived social media addiction was not a significant predictor of attention-seeking desire, Freshman students were five times more likely to define themselves as attention-seeking compared to Senior year students. This finding may be due to the age difference between the two years, or it may be related to the transitions that students in these years are experiencing.
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... Both strategies play a role in maintaining social media users' egos and, as a consequence, nudge them to overuse social media platforms (Buffardi and Campbell 2008;Hawk et al. 2019;Panek, Nardis, and Konrath 2013). Findings by Edwards (2016) suggest that attention seeking narcissistic behaviour of social media users stems from the need for response-based social interaction, which encourages them to demonstrate behaviour similar to the one associated with FoMO. Previous work examined the impact of motivational variables on FoMO such as adjustment (Alt 2018), surface learning (Alt and Boniel-Nissim 2018b), general mood (Przybylski et al. 2013), envy (Yin et al. 2021), but little is know about the impact of attention seeking behaviour on FoMO. ...
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The rise of social media platforms has changed human communication once and forever and consequently, has triggered an array of emotions such as fear of missing out (FoMO). In two different studies, this paper investigated individual differences, psychological and social media motivational variables as predictors of FoMO. The paper also sought to test whether FoMO will have a negative impact on academic performance above and beyond social media engagement and social media addiction. Using a structural equation modelling (SEM) along with multiple mediation analysis, the results indicated that perceived excessive social media content generation, attention seeking, and personality variables significantly predicted FoMO controlling for individual differences and social media activity such as Instagram followers, Twitter followers, as well as WhatsApp engagement level. Furthermore, the biological sex of the individual was found to moderate the relationship between attention seeking and FoMO. Findings also indicated that FoMO had a positive impact on both social media engagement and social media addiction. Parallel mediation analysis revealed that FoMO had a negative effect on academic performance above and beyond social media addiction.
... The world that we live in today depends on how we are judged by our social circle and by society at large seeking to be like the other (Baumeister and Leary 1995). Our opinions and our identity today depends on our reward driven obsessive system wherein our natural tendency to logical questioning gets discouraged and we are rewarded for actions that we often don't see the meaning of and become dedicated to seeking approval of others (Edwards 2017). Our whole purpose of life is the life of others, which comes with reward based conditioning at an early age. ...
... On the other hand, graphics and pictures are not readily available to contribute to a conversation. Wagner (2017) and Edward (2017) agree that texts are the major means of framing to motivate user interaction because they create a more dialogic context. Social media users have mastered the art of framing posts and know how the message posted can drive a narrative along their lines of thought and judgement. ...
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