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ISSN: 2547-8516
10th Annual Conference of the
EuroMed Academy of Business
Global and national business theories and practice:
bridging the past with the future
Edited by: Demetris Vrontis,
Yaakov Weber,
Evangelos Tsoukatos
Published by: EuroMed Press
10th Annual Conference of the EuroMed Academy of Business 2
Global and national business theories and practice: ISSN: 2547-8516
bridging the past with the future ISBN: 978-9963-711-56-7
10th Annual Conference of the EuroMed Academy of Business 3
Global and national business theories and practice: ISSN: 2547-8516
bridging the past with the future ISBN: 978-9963-711-56-7
10th Annual Conference of the
EuroMed Academy of Business
CONFERENCE READINGS
BOOK PROCEEDINGS
September 13-15 2017
Rome, Italy
Global and national business theories and practice:
bridging the past with the future
Copyright ©
The materials published in this Readings Book may be reproduced for instructional and non -
commercial use. Any use for commercial purposes must have the prior approval of the Executive
Board of the EuroMed Research Business Institute (EMRBI).
All full papers and abstracts submitted to the EMRBI Conference are subject to a peer reviewing
process, using subject specialists selected because of their expert knowledge in the specific areas.
ISBN: 978-9963-711-56-7 Published by: EuroMed Press
10th Annual Conference of the EuroMed Academy of Business 4
Global and national business theories and practice: ISSN: 2547-8516
bridging the past with the future ISBN: 978-9963-711-56-7
10th Annual Conference of the EuroMed Academy of Business 5
Global and national business theories and practice: ISSN: 2547-8516
bridging the past with the future ISBN: 978-9963-711-56-7
FOREWORD
The Annual Conference of the EuroMed Academy of Business aims to provide a
unique international forum to facilitate the exchange of cutting-edge information
through multidisciplinary presentations on examining and building new theory and
business models for success through management innovation.
It is acknowledged that the conference has established itself as one of the major
conferences of its kind in the EuroMed region, in terms of size, quality of content,
and standing of attendees. Many of the papers presented contribute significantly to
the business knowledge base.
The conference attracts hundreds of leading scholars from leading universities and
principal executives and politicians from all over the world with the participation or
intervention of Presidents, Prime Ministers, Ministers, Company CEOs, Presidents of
Chambers, and other leading figures.
This year the conference attracted over 270 people from over 50 different countries.
Academics, practitioners, researchers and Doctoral students throughout the world
submitted original papers for conference presentation and for publication in this
Book. All papers and abstracts were double blind reviewed. The result of these
efforts produced empirical, conceptual and methodological papers and abstracts
involving all functional areas of business.
10th Annual Conference of the EuroMed Academy of Business 6
Global and national business theories and practice: ISSN: 2547-8516
bridging the past with the future ISBN: 978-9963-711-56-7
ACKNOWLEDGEMENT
Many people and organizations are responsible for the successful outcome of the 10th
Annual Conference of the EuroMed Academy of Business. Special thanks go to the
Conference Co-Chairs Dr. Stefano Fontana, Dr. Silvia Solimene and Dr Daniela
Couccia and the Sapienza University of Rome, in Rome, for accomplishing an
excellent job.
It is acknowledged that a successful conference could not be possible without the
special co-operation and care of the Track Chairs and Reviewers for reviewing the
many papers that were submitted to this conference. Special thanks to the Session
Chairs and Paper Discussants for taking the extra time to make this conference a real
success.
The last but not the least important acknowledgment goes to all those who submitted
and presented their work at the conference. Their valuable research has highly
contributed to the continuous success of the conference.
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TABLE OF PAPERS
A SUGGESTED NEW METHOD OF INNOVATION: INTRODUCING THE INTEGRATED QUALITY
FUNCTION DEPLOYMENT FOR PRODUCTS & SERVICES .................................................................... 36
Abu-Assab, Samah .............................................................................................................................................................. 36
PERCEIVED VALUE OF BRANDS: THE EFFECTS OF BRAND ATTRACTIVENESS AND BRAND
TRUSTWORTHINESS ....................................................................................................................................... 47
Akturan, Ulun..................................................................................................................................................................... 47
ADVANCING THE PRIVATE HEALTHCARE MANAGEMENT SYSTEM IN LEBANON AND THE
MIDDLE EAST - INTRODUCING NEW MEDICAL BENEFITS BY THIRD PARTY
ADMINISTRATORS .......................................................................................................................................... 56
Al Khoury, Wissam1; Bekhazi, Helene1; Al Khoury, Grace2 ................................................................................................ 56
INTERLINKING EMOTIONAL INTELLIGENCE AND CUSTOMER RELATIONSHIP MARKETING
IN THE LEBANESE RETAIL BANKING SECTOR ....................................................................................... 75
Al Khoury, Grace; Thrassou, Alkis; Kaufmann, Hans Ruediger......................................................................................... 75
SOCIAL ENTERPRISES AS DRIVERS OF LOCAL DEVELOPMENT: A FRAMEWORK ...................... 90
Andreottola, Francesco1; Massaro, Maria Rita2 .................................................................................................................. 90
THE IMPACT OF PUBLIC RESEARCH ON INDUSTRY INNOVATION: A TECHNOLOGY-LEVEL
PERSPECTIVE IN THE GREEN ENERGY FIELD ......................................................................................... 96
Ardito, Lorenzo; Petruzzelli, Antonio Messeni; Albino, Vito ............................................................................................. 96
THE EFFECTS OF PAY DISPERSION BETWEEN EXECUTIVES AND EMPLOYEES OF AN
ORGANIZATION ON FIRM PERFORMANCE: EVIDENCE FROM TURKEY ..................................... 117
Ataay, Aylin ...................................................................................................................................................................... 117
THE EFFECTS OF PAY DISPERSION BETWEEN EXECUTIVES AND EMPLOYEES OF AN
ORGANIZATION ON FIRM PERFORMANCE: EVIDENCE FROM TURKEY ..................................... 129
Aylin Ataay ....................................................................................................................................................................... 129
INVOLVING CUSTOMERS IN NEW SERVICE DEVELOPMENT: PAST, PRESENT AND FUTURE 141
Athanasopoulou, P.1; Giovanis, A.N.2; Karounis, V.1; Tsoukatos, E.3 ............................................................................... 141
SOCIAL MEDIA IMPACT ON NPO BRAND EQUITY: CONCEPTUALIZING THE TRENDS AND
PROSPECTS ...................................................................................................................................................... 150
Belenioti, Zoe- Charis1; Vassiliadis, Chris A.2 ................................................................................................................... 150
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SOCIAL RESPONSIBILITY IN BANKING: A BIBLIOGRAPHIC REVIEW ............................................ 161
Bellomo, Mario; La Rosa, Fabio ......................................................................................................................................... 161
FOR LOVE AND MONEY! EMPLOYEES, VOLUNTEERS AND ECONOMIC PERFORMANCES IN
USA NONPROFIT ART ORGANIZATIONS ............................................................................................... 175
Besana, Angela; Esposito, Annamaria............................................................................................................................... 175
CAN A HIGH WOMEN QUOTA IN SUPERVISORY BOARDS INFLUENCE ENTERPRISE SUCCESS?
............................................................................................................................................................................ 188
Binder, B.C.K. ................................................................................................................................................................... 188
THE POWER OF NARRATION (STORY) FOR LEARNING AND FOR LIFE: BRIDGING PAST AND
FUTURE............................................................................................................................................................. 202
Bombelli, M. Cristina1; Jirkovska, Blanka2; Sawyer, Carol H.3; Wallace, Annika E.4; Walling, Barbara5 ......................... 202
REDUCING COSTS OR INCREASING MARKETING: STRATEGIC SUGGESTIONS FOR TOURISM
FIRMS IN CRISIS SITUATIONS .................................................................................................................... 207
Bremser, Kerstin1; Alonso-Almeida, María del Mar2; Llach, Josep3 .................................................................................. 207
FEATURES AND BUSINESS OPPORTUNITIES OF PIEDMONT AGRITOURISMS ............................ 219
Broccardo, Laura; Culasso, Francesca; Giacosa, Elisa; Truant, Elisa ................................................................................ 219
FRAMING THE TEMPORAL DIMENSIONS OF A BRAND .................................................................... 229
Brunetti, Federico1; Confente, Ilenia1; Kucharska, Wioleta2; Kaufmann, Hans Ruediger3 ................................................ 229
HOW FOUNDERS VIEW THE DEVELOPMENT OF CUSTOMER- AND BRAND-ORIENTED
CAPABILITIES OF THEIR YOUNG FIRM ................................................................................................... 239
Buttenberg, Katharina ....................................................................................................................................................... 239
TOWARDS A LIFE-CYCLE MODEL OF INTER-FIRM NETWORKS: PHYSIOLOGICAL AND
PATHOLOGICAL PATH OF EVOLUTION ................................................................................................ 256
Cantele, Silvia; Vernizzi, Silvia ......................................................................................................................................... 256
THE ROLE OF BIG DATA IN VALUE CO-CREATION FOR THE KNOWLEDGE ECONOMY ........ 269
Caputo, Francesco1; Evangelista, Federica2; Perko, Igor3; Russo, Giuseppe2 ..................................................................... 269
CAN BRAND ENTERTAINMENT STRENGTHEN A BRAND? .............................................................. 280
Caratù, Myriam; Sfodera, Fabiola ..................................................................................................................................... 280
TECHNOLOGY TRANSFER AS DRIVER OF SMART GROWTH: A QUADRUPLE / QUINTUPLE
INNOVATION FRAMEWORK APPROACH .............................................................................................. 295
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Carayannis, Elias1; Caputo, Francesco2; Del Giudice, Manlio3 ......................................................................................... 295
RECENT ISSUES ON CORPORATE GOVERNANCE: THE EFFECTS OF THE “PRECAUTIONARY
RECAPITALISATION” ................................................................................................................................... 316
Cardi, Mavie ...................................................................................................................................................................... 316
ENHANCING TOURISM DURING 2007-2013 PROGRAMMING PERIOD IN ROMANIA: THE CASE
OF BRASOV GROWTH POLE ....................................................................................................................... 327
Catana, Aida; Manea, Daniela; Titan, Emilia ................................................................................................................... 327
POLITICAL CORPORATE SOCIAL RESPONSIBILITY IN THE TURKISH BUSINESS CONTEXT ... 334
Cemek, Elif ........................................................................................................................................................................ 334
THE RELATIONSHIP BETWEEN LEADERSHIP COMPETENCIES AND SUCCESSFUL
ORGANISATIONAL CHANGE .................................................................................................................... 347
Chatzoglou, Prodromos1; Dimitrelos, Georgios2; Chatzoudes, Dimitrios1; Aggelidis, Vasileios1 ...................................... 347
MARKETING AND PR ACTIVITIES OF THE LEADING WORLD UNIVERSITIES: MODERN TOOLS
AND DEVELOPMENT TRENDS .................................................................................................................. 362
Chernysheva, Anna; Kalygina, Valentina; Zobov, Alexander ........................................................................................... 362
THE LONG-TERM EFFECTS OF CVDS ON ECONOMIC DEVELOPMENT: THE CASE OF
BANGALORE ................................................................................................................................................... 373
Chinnaswamy, Anitha K.1; Garcia-Perez, Alexeis1; Marshall, Ian M.1; Naguib, Raouf2 .................................................. 373
CROWD-FOODING. THE ROLE OF CROWDFUNDING PLATFORMS IN THE FOOD INDUSTRIES
OPEN INNOVATION ..................................................................................................................................... 387
Cillo, Valentina1; Cardinali, Silvio2; Dell’Anno, Davide3; Bertoldi, Bernando4 ................................................................ 387
GOVERNANCE OF NON-PROFIT INSTITUTIONS: A MANAGERIAL ISSUE? .................................. 405
Civitillo, Renato ................................................................................................................................................................ 405
A WEB OF EMOTIONS –THE EFFECT OF ONLINE BRAND EXPERIENCE ON BRAND LOYALTY
............................................................................................................................................................................ 424
Cleff, Thomas; Walter, Nadine .......................................................................................................................................... 424
HOW LEAN GLOBAL START-UPS SELECT THEIR PRICING STRATEGIES, PRACTICES AND
MODELS ............................................................................................................................................................ 441
Cohen, Benjamin; Neubert, Michael ................................................................................................................................. 441
PRICE-SETTING STRATEGIES FOR PRODUCT INNOVATIONS IN THE MEDTECH INDUSTRY 456
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Cohen, Benjamin; Neubert, Michael ................................................................................................................................. 456
SOCIAL MEDIA TECHNOLOGY USE AND MANAGERS PERCEPTION. A PRELIMINARY STUDY
IN THE ITALIAN WINE INDUSTRY ........................................................................................................... 471
Crescimanno, Maria; Galati, Antonino; Tulone, Antonio; Tinervia, Salvatore ................................................................ 471
SUCCESSFUL ORGANISATIONAL MODELS IN THE GREEK WINE INDUSTRY ............................ 483
Crescimanno, Maria1; Galati, Antonino1; Tinervia, Salvatore1; Iliopoulos, Constantine2; Theodorakopoulou, Irini2;
Tulone, Antonio1 .............................................................................................................................................................. 483
NEW PERSPECTIVES IN MANAGING RISKS IN SMES .......................................................................... 496
Crovini, Chiara .................................................................................................................................................................. 496
UNDERSTANDING “CREATING SHARED VALUE” .............................................................................. 510
Daood, Antonio; Menghwar, Prem Sagar ......................................................................................................................... 510
ANALYSING THE TRUMP AND BREXIT VOTERS .................................................................................. 523
Dos-Santos, Maria José Palma Lampreia dos Santos1; Candeias, Teresa2; Diz, Henrique3 ............................................... 523
PRICING STRATEGIES IN THE LEBANESE PHARMACEUTICAL INDUSTRY ................................. 537
El Nemar, Sam; Mallat, Amani......................................................................................................................................... 537
CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE GOVERNANCE FOR NON-PROFIT
ORGANIZATIONS AN EITHER / OR CHOICE? ....................................................................................... 552
Eller, Helene ...................................................................................................................................................................... 552
THE URBAN FREE ZONES (ZFU). BETWEEN DISAPPROVAL, MISUNDERSTANDING AND
RECOGNITION. AS A SPECIAL DEVELOPMENT TOOL FOR LOCAL FINANCE ............................ 565
Esposito, Paolo; Ricci, Paolo; Iovino, Felicetta .................................................................................................................. 565
SWOT ANALYS: FROM BUSINESS ANALYSIS TO SOCIAL DIAGNOSIS ........................................... 579
Ferreira, Maria Emília1; Candeias, Teresa2 ....................................................................................................................... 579
RESTORING LEGITIMACY IN THE AFTERMATH OF CORPORATE SCANDALS: A MULTIPLE
CASE-STUDY ANALYSIS ON CSR INITIATIVES ..................................................................................... 590
Florio, Cristina; Sproviero, Alice F. .................................................................................................................................. 590
SUSTAINABLE BUSINESS MODEL INNOVATION: AN OPPORTUNITY FOR THE FOOD
INDUSTRY ........................................................................................................................................................ 604
Franceschelli, Maria Vittoria1; Santoro, Gabriele2............................................................................................................. 604
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ASSESMENT OF THE INTERNATIONAL DEVELOPMENT LEVEL OF KAZAKHSTAN NATIONAL
PHARMACEUTICAL COMPLEX ................................................................................................................. 614
Frolova, Elena¹; Andreeva, Elena²; Abdurahmanova, Zulparuza³ .................................................................................. 614
BRAND HATE: A QUALITATIVE STUDY ON THE EXTREME NEGATIVE EMOTION TOWARD
THE BRAND ..................................................................................................................................................... 628
Gharbi,Dorra ; Smaoui, Fatma .......................................................................................................................................... 628
COST DEPLOYMENT IMPLEMENTATION: A CASE STUDY ................................................................ 642
Giovando, Guido; Crovini, Chiara; Venturini, Stefano ..................................................................................................... 642
SUPPLY CHAIN CONNECTIONS AND THE TRIPLE BOTTOM LINE IN THE GLOBAL WINE
INDUSTRY ........................................................................................................................................................ 655
Golicic, Susan L.1; Signori, Paola2; Flint, Daniel J.3 ......................................................................................................... 655
DATA DRIVEN MARKETING FOR GROWTH AND PROFITABILITY................................................. 665
Grandhi, Balakrishna; Patwa, Nitin; Saleem, Kashaf ...................................................................................................... 665
BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA IN TIMES OF ECONOMIC CRISIS: A
GENDER AND GEN Y PERSPECTIVE OF LUXURY FASHION CONSUMERS IN SOUTH EAST
EUROPE ............................................................................................................................................................ 685
Gubatova, Zlatina1; Kapoulas, Alexandros2; Cheng, Ranis3 ............................................................................................. 685
EVOLUTION OF FUNDING AND FINANCING IN PUBLIC HIGHER EDUCATION: CHALLENGES
FOR PORTUGAL AND OTHER EUROPEAN COUNTRIES .................................................................... 696
Guedes, Rui1; Marta-Costa, Ana2; Ribeiro, Humberto3; Alves, Sandra4; Veloso, Cláudia5 ............................................... 696
VALUATING RENEWABLE ENERGY INVESTMENTS WITHIN TRANSACTIONS: A
COMPARATIVE REVIEW AMONG PRACTITIONERS ........................................................................... 710
Hürlimann, Christian1; Bengoa, Dolores S.2 ..................................................................................................................... 710
DOES EMPLOYEE ENGAGEMENT AFFFECT CLIENT LOYALTY IN B2B SERVICES?: A
QUALITATIVE STUDY IN THE ADVERTISING INDUSTRY IN SERBIA ............................................. 727
Josic, Sinisa1, Petrosyan, Armine2; Dimitriadis, Nikolaos3 ............................................................................................... 727
ON THE ROAD TO MEANING: A THINKING JOURNEY TO SPIRITUALITY IN PROFESSIONAL
LIFE .................................................................................................................................................................... 739
Kay, Avi ............................................................................................................................................................................ 739
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POSITIVE AND NEGATIVE ASPECTS OF MANAGER POLITICAL BEHAVIOUR IN THE PUBLIC
SECTOR ORGANIZATIONS ......................................................................................................................... 747
Kidron, Aviv1; Vinarski –Peretz, Hedva2 .......................................................................................................................... 747
DETERMINANTS OF SPORT COMMITMENT AND PURCHASE INTENTION OF RUNNERS: AN
EMPIRICAL EXAMINATION ....................................................................................................................... 760
Koronios, Konstantinos; Kriemadis, Athanasios; Gkatsis, Georgia; Manousaridou, Genovefa ......................................... 760
THE TRADE EFFECTS OF ECONOMIC INTEGRATION IN EMERGING MARKET OF THE
EURASIAN ECONOMIC UNION ................................................................................................................. 769
Kovalev, Victor; Falchenko, Oksana; Vyazovskaya, Veronika; Maydanik, Vera ................................................................ 769
EFFECTIVENESS OF GOVERNMENTAL SUPPORT PROVIDED TO MONOTOWNS IN CIS
COUNTRIES ..................................................................................................................................................... 782
Kreidenko, Tatyana1; Sorokina, Svetlana2; Adashova, Tatyana1 ....................................................................................... 782
INTEGRATED REPORTING AND PREPARERS’ ACCOUNTABILITY: A MATTER OF CONTEXT 792
Lai, Alessandro1; Melloni, Gaia2; Stacchezzini, Riccardo1 ................................................................................................. 792
HOW INTEGRATED REPORTING MEETS THE INVESTORS AND OTHER STAKEHOLDERS’
INFORMATION NEEDS ................................................................................................................................ 798
Lai, Alessandro; Rossignoli, Francesca; Stacchezzini, Riccardo ........................................................................................ 798
PRICE AVAILABILITY OF CAR RENTAL AS AN ALTERNATIVE OF CAR OWNERSHIP .............. 805
Leontyeva, Yulia; Mayburov, Igor .................................................................................................................................... 805
HOW CUSTOMER EXPERIENCE ATTRIBUTES INFLUENCE CUSTOMER SATISFACTION AND
ONLINE BANK CREDIBILITY ...................................................................................................................... 813
Loureiro, Sandra Maria Correia1; Sarmento, Eduardo Moraes2 ........................................................................................ 813
THE OLIVE OIL PRICES DETERMINANTS FROM PRODUCTION TO RETAIL: A STUDY OF THE
OLIVE OIL SECTOR IN PORTUGAL AND SPAIN ................................................................................... 832
Lousas, Carla1; Ribeiro, Humberto2; Alves, Sandra1; Veloso, Cláudia3 ............................................................................. 832
EFFECT OF EMPLOYEE THRIVING ON INNOVATIVE WORK BEHAVIOUR .................................. 849
Lyndon, Shiji1; Rawat, Preeti1; Varghese, Billy Sam2 ........................................................................................................ 849
TOWARDS THE ADOPTION OF PATIENT GENERATED HEALTH DATA: A TECHNOLOGY
READINESS INVESTIGATION OF LAGOS STATE NIGERIA ................................................................ 858
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Maduka, Ikechukwu C.1;Odetayo, Michael1;Nkantah, Dianabasi1;Garcia-Perez, Alexeis2;Cegarra-Navarro, Juan Gabriel
3;Olayanju, Lateef O.4 ........................................................................................................................................................ 858
CASE STUDIES AND MANAGEMENT ACCOUNTING RESEARCH: EPISTEMOLOGIAL
CONSIDERATIONS ........................................................................................................................................ 874
Makrygiannakis, Georgios................................................................................................................................................. 874
AN INTRODUCTION TO BIOETHICAL RIGHTS ..................................................................................... 885
Maniatis, Antonios ........................................................................................................................................................... 885
THE RIGHT TO RECREATION ( /Ψ, Χ ) WITH EMPHASIS ON TOURISM ........................................ 899
Maniatis, Antonios ........................................................................................................................................................... 899
OPTIONS FOR DIAGNOSTICS OF ECONOMIC EVOLUTION TURNING POINTS .......................... 913
Marek, Luboš1; Hindls, Richard1; Hronová, Stanislava2 ................................................................................................... 913
THE INFLUENCE OF PERSONAL AND ORGANIZATIONAL FACTORS ON ENTREPRENEURSHIP
INTENTION: AN APPLICATION IN THE HEALTHCARE SECTOR
....................................................... 927
Marques, Carla Susana1; Valente, Sandra2; Lages, Marisa1 .............................................................................................. 927
PROFILE OF WOMEN ENTREPRENEURS IN HEALTHCARE SETOR: AN EXPLORATORY STUDY
............................................................................................................................................................................ 941
Marques, Carla Susana1;Mestre, Marta2; Nascimento, Maria M.3 ................................................................................... 941
INFLUENCE OF UPDATING ENVIRONMENTAL KNOWLEDGE THROUGH LEARNING
PROCESSES TO IMPROVE PERFORMANCE IN A TOURIST MARKET .............................................. 954
Martínez-Martínez, Aurora1; Cegarra-Navarro, Juan Gabriel2; García-Pérez, Alexeis3 .................................................. 954
THE SUCCESS OF CROSS BORDER ACQUISITIONS: DOES CULTURAL DISTANCE MATTER FOR
CONSUMERS? ................................................................................................................................................. 969
Matarazzo, Michela1; Lanzilli, Giulia2; Resciniti, Riccardo2........................................................................................... 969
THE COST OF CAPITAL IN THE BOND MARKET. WHEN THE FIRMS ALLEGEDLY RESTATED
EARNINGS ....................................................................................................................................................... 977
Felice Matozza1;Elisabetta Mafrolla2;Anna Maria Biscotti2 .............................................................................................. 977
APPLYING SECI MODEL TO TRANSFER ORGANIZATIONAL MEMORY THROUGH
CORPORATE MUSEUMS .............................................................................................................................. 998
Matricano, Diego .............................................................................................................................................................. 998
GENDER ASYMMETRY IN BEHAVIORAL RESPONSES OF TRANSPORT FEE PAYERS .............. 1006
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Mayburov, Igor1,2; Leontyeva, Yulia1 .............................................................................................................................. 1006
IDENTIFICATION OF LEADERSHIP COMPETENCIES IN THE INTERNATIONAL
ENVIRONMENT............................................................................................................................................ 1018
Mazánek, Lukáš; Pekárek, Jan; Vraniak, Lukáš; Konečná, Zdenka .................................................................................. 1018
MANDATORY ENTREPRENEURS’ CHARACTERISTICS TO NEW VENTURES’
INTERNATIONALIZATION ....................................................................................................................... 1029
Meneses, Raquel1; Moutinho, Nuno1; Azevedo, José2 ...................................................................................................... 1029
CONSUMER FAD DYNAMIC. THE GIN CASE ....................................................................................... 1042
Meneses, Raquel; Almeida, Rui ....................................................................................................................................... 1042
ECONOMIC AND FINANCIAL BALANCE OF ITALIAN PLASTIC MANUFACTURERS DURING
THE CRISIS (2008-2015) ................................................................................................................................ 1056
Migliaccio, Guido; De Blasio, Veronica ........................................................................................................................... 1056
CITIZEN SATISTACTION IN ITALY: RESULTS FROM AN EMPIRICAL RESEARCH ................... 1071
Migliaccio, Guido1; Russo, Agostino2 ............................................................................................................................. 1071
CAPITAL STRUCTURE AND PERFORMANCE: EVIDENCE FROM INDONESIA STOCK
EXCHANGE ................................................................................................................................................... 1085
Miglietta, Nicola1; Battisti, Enrico1; Monge, Filippo2 ..................................................................................................... 1085
ENTREPRENEURSHIP UNTAPPED: TESTING TRAINING FOR START-UPS BY PHD STEM
GRADUATES ................................................................................................................................................. 1094
Mihai-Yiannaki, Simona1; Varnava-Marouchou, Despina2; Konis, Elmos2; Hadjichristodoulou, Vassilia3 .................... 1094
LOCAL LIABILITIES AND INTERACTION BETWEEN NATIVE AND IMMIGRANT FIRMS ....... 1106
Milanesi, Matilde; Guercini, Simone .............................................................................................................................. 1106
SERVICE QUALITY, CUSTOMER SATISFACTION AND CORPORATE IMAGE AS A KEY DRIVER
OF CUSTOMER LOYALTY IN TRADITIONAL RETAIL ........................................................................ 1120
Miranda Veloso, Cláudia1; Magueta, Daniel Margaça2; Fernandes, Paula Odete3; Rito-Ribeiro, Humberto Nuno4 ...... 1120
IMPORTANCE OF CULTURAL INTELLIGENCE IN INDIAN MANAGEMENT EDUCATION .... 1135
Naik, Kasturi1; Bobade, Anita2 ........................................................................................................................................ 1135
RELATIONSHIP BETWEEN WORKFORCE DIVERSITY AND EFFECTIVENESS OF INDIAN BPO
ORGANIZATION .......................................................................................................................................... 1152
Naik, Kasturi1; Bobade, Anita2 ........................................................................................................................................ 1152
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LEAN INTERNATIONALIZATION OF BORN GLOBAL FIRMS ......................................................... 1166
Neubert, Michael1; Van Der Krogt, Stijn2 ....................................................................................................................... 1166
THE ROLE OF BUSINESS MODELS IN THE INTERNATIONAL GROWTH PATH OF STARTUPS
.......................................................................................................................................................................... 1177
Onetti, Alberto 1 ; Pisoni, Alessia 1; Riva, Giada2 ............................................................................................................ 1177
NETWORK PERSPECTIVE ON ESTABLISHMENT PROCESS IN TRANSITION ECONOMIES .... 1192
Osarenkhoe, Aihie1; Fjellström, Daniella1; Abraha, Desalegn2; Awuah, Gabriel Baffour3 .............................................. 1192
CLUSTERING AND NETWORKING AS A SINE QUA NON FOR SMES AND REGIONAL
INTERNATIONAL COMPETITIVE ADVANTAGE................................................................................. 1215
Osarenkhoe, Aihie; Fjellström, Daniella .......................................................................................................................... 1215
CYBER RISK MANAGEMENT IN CREDIT COOPERATIVE BANKS: A CASE STUDY ................... 1239
Ossola, Giovanni; Giovando, Guido; Crovini, Chiara ..................................................................................................... 1239
AN EXPLORATORY STUDY ON CONSUMERS ATTITUDES TOWARDS ETHICAL FASHION
CONSUMPTION: MOTIVATORS AND BARRIERS ................................................................................ 1251
Öztürk, Selen; Engizek, Nil............................................................................................................................................. 1251
CORPORATE CRISIS IN ITALY: YOMO SPA ........................................................................................... 1266
Pavone, Pietro1; Migliaccio, Guido2 ................................................................................................................................ 1266
THE QUALITY OF MISSION STATEMENTS IN THE TOURISM INDUSTRY: AN EMPIRICAL
ASSESSMENT ................................................................................................................................................. 1282
Penco, Lara; Profumo, Giorgia; Scarsi, Roberta .............................................................................................................. 1282
GREEN MARKETING AND ITS PERCEPTION BY YOUNG CONSUMERS OF THE “GENERATION
Y” ...................................................................................................................................................................... 1298
Průša, Přemysl; Sadílek, Tomáš ...................................................................................................................................... 1298
DETERMINANTS OF CREDIT TO SMES - EMPIRICAL EVIDENCE FROM SUPPLY SIDE
PERSPECTIVE IN MUMBAI REGION ....................................................................................................... 1308
Raghu, Kumari P.S; Pankaj, Trivedi ............................................................................................................................... 1308
TEAM PSYCHOLOGICAL SAFETY PREDICTING TEAM CREATIVITY: A CONDITIONAL
INDIRECT EFFECT MODEL ........................................................................................................................ 1321
Rego, Arménio1; Melo, Ana Isabel2; Bluhm, Dustin J.3; Pina e Cunha, Miguel3; Valverde, Camilo5 .............................. 1321
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E-COMMERCE STUDIES REVIEW: IMPLICATIONS AND FUTURE AGENDA FOR FIRMS AND
CONSUMERS ................................................................................................................................................. 1333
Resciniti, Riccardo1; Matarazzo, Michela2; De Vanna, Federica1 .................................................................................... 1333
VENTURE CAPITALIST’S INTERVENTION AND THE INTERNATIONALIZATION OF
INTERNATIONAL NEW VENTURES (INVS) – PORTUGUESE CASE STUDY .................................. 1342
Ribeiro, Paulo; Meneses, Raquel ..................................................................................................................................... 1342
CONCEPTUALIZING PUBLIC VALUE DESTRUCTION ....................................................................... 1356
Ricci, Paolo; Esposito, Paolo ............................................................................................................................................ 1356
IS THERE A MEDITERRANEAN CORPORATE GOVERNANCE SYSTEM? EVIDENCE FROM
LITERATURE ................................................................................................................................................. 1392
Ricci, Paolo; Esposito, Paolo; Fusco, Floriana ................................................................................................................. 1392
ENERGY MANAGEMENT IN ITALIAN MUNICIPAL PUBLIC ADMINISTRATIONS: AN
ORGANIZATIONAL CULTURAL PERSPECTIVE .................................................................................. 1404
Rizzi, Francesco1; Annunziata, Eleonora2 ....................................................................................................................... 1404
HORIZONTAL ORGANIZATION AND LEADERSHIP: A GENERATIVE APPROACH FOR AN
ETHIC DEVELOPMENT IN COMPLEX SYSTEMS .................................................................................. 1427
Rizziato, Erica ................................................................................................................................................................. 1427
THE BALANCE OF POWER IN THE WORLD MANUFACTURING INDUSTRY ............................. 1442
Rodionova, Irina1; Shuvalova, Olga1; Kokuytseva, Tatiana2 ........................................................................................... 1442
ANTECEDENTS TO BRAND HATE AMONG GENERATION Y: A CONSUMER CROSS-CULTURAL
STUDY ............................................................................................................................................................. 1456
Rodrigues, Clarinda1; Rodrigues, Paula2 ......................................................................................................................... 1456
THE MULTISENSORY EXPERIENCE OF TASTE. THE EFFECTS OF SENSES AND BRAND IN WINE
CONSUMPTION ............................................................................................................................................ 1465
Romanazzi, Salvatore; Petruzzellis, Luca ....................................................................................................................... 1465
A SOUTH AFRICAN INDUSTRY PERCEPTIVE ON MODERN TRANSIT ADVERTISING MEDIA
OPPORTUNITIES .......................................................................................................................................... 1485
Roux, Thérèse .................................................................................................................................................................. 1485
UNDERVALUED AND DISORGANIZED? CLASSIFICATION AND APPRAISAL OF
CONTEMPORARY OUT-OF-HOME ADVERTISING IN SOUTH AFRICA ........................................ 1498
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Roux, Thérèse; Babst, Melanie; de Jager, Johan ............................................................................................................... 1498
EMPLOYEE LEARNING IN INTERCULTURAL INTERACTIONS - GROUNDED THEORY .......... 1511
Rozkwitalska, Malgorzata ............................................................................................................................................... 1511
THE MEDIATING EFFECT OF INNOVATION ON THE RELATIONSHIP BETWEEN INTANGIBLE
RESOURCES AND EXPORT PERFORMANCE ........................................................................................ 1523
Rua, Orlando Lima1; França, Alexandra2 ........................................................................................................................ 1523
THE ROLE OF HUMAN RESOURCES FOR INBOUND OPEN INNOVATION: IMPLICATIONS FOR
HIGH-TECH FIRMS. ..................................................................................................................................... 1538
Santoro, Gabriele ............................................................................................................................................................. 1538
RE-AFFIRMING THE NEED FOR SYSTEMS THINKING IN SOCIAL SCIENCES: A VIABLE
SYSTEMS VIEW OF SMART CITY .............................................................................................................. 1552
Saviano, Marialuisa; Caputo, Francesco ......................................................................................................................... 1552
TAYLORISM AND AMAZON: SCIENTIFIC MANAGEMENT AT THE WORLD'S MOST
SUCCESSFUL RETAIL COMPANY ............................................................................................................ 1568
Schein, Andrew ............................................................................................................................................................... 1568
WHAT IS SMART LEADERSHIP IN LUXEMBOURG? ........................................................................... 1579
Schinzel, Ursula .............................................................................................................................................................. 1579
WHAT IS SUCCESS OR FAILURE IN M&AS? A STAKEHOLDER PERSPECTIVES ......................... 1612
Schriber, Svante1; Meglio, Olimpia2 ................................................................................................................................ 1612
OVERCOMING “IMPERFECTIONS” OF TECHNOLOGICAL CHANGE: THE BORDERLESS
NATURE OF ENTREPRENEURSHIP IN OPEN INNOVATION MODEL. .......................................... 1624
Scuotto, Veronica1; Usai, Antonio2; Murray, Alan3; Fiano, Fabio4 ................................................................................. 1624
CONSUMER PERCEPTIONS AND USES OF SOCIAL MEDIA AROUND VARSITY CUP RUGBY: A
TRADITIONAL SOUTH AFRICAN UNIVERSITY .................................................................................. 1633
Serra, Pamela .................................................................................................................................................................. 1633
OWNERSHIP STRUCTURE AND FINANCIAL PERFORMANCE OF COMPANIES IN THE FRENCH
STOCK MARKET INDEX CAC 40: IS THE FRENCH GOVERNMENT A PERFORMING
SHAREHOLDER? .......................................................................................................................................... 1644
Spurr, Michael1; Goehlich, Veronique1; Fournier, Guy2 .................................................................................................. 1644
BIG DATA IN SME - FINDINGS OF AN EMPIRICAL STUDY .............................................................. 1659
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Global and national business theories and practice: ISSN: 2547-8516
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Sterk, Matthias; Graue, Carolin; Britzelmaier, Bernd .................................................................................................... 1659
PROMOTING INTERNET USAGE: AN ANALYSIS OF NONUSERS................................................... 1678
Teerakapibal, Surat .......................................................................................................................................................... 1678
MANDATORY DISCLOSURE OF NON-FINANCIAL INFORMATION: A STRUCTURED
LITERATURE REVIEW ................................................................................................................................. 1684
Testarmata, Silvia; Sergiacomi, Silvia; Fortuna, Fabio ................................................................................................... 1684
LINKING MOTIVATION WITH CREATIVITY IN GREECE .................................................................. 1704
Thrassou, Alkis1; Orfanos, Dimosthenis2; Tsoukatos, Evangelos3 ................................................................................ 1704
EXAMINING THE ECONOMIC FACTORS THAT INFLUENCE THE TECHNICAL EFFICIENCY IN
GOAT FARMS IN GREECE. ......................................................................................................................... 1718
Tsiouni, Maria1; Aggelopoulos, Stamatis2; Papanagiotou, Evangelos1; Chioteris, Cpyridon2......................................... 1718
EXPLORING ALTERNATIVE VIEWS ON CLUTCHES OF UKUTHWALA IN THE PATRIARCHAL
CULTURE OF SOUTH AFRICA: BALANCING OF HUMAN RIGHTS ................................................ 1728
Van der, Bank; Christiena, Maria ................................................................................................................................... 1728
SHAREHOLDER DILEMMA: WHAT STAKE TO OFFER TO FINANCIAL INVESTORS?
PROPOSALS BASED ON FINANCIAL PRINCIPLES.............................................................................. 1741
Vashakmadze, T.; Martirosyan, E.; Sergeeva, A. ............................................................................................................ 1741
SCREENING AND SCORING PROCESS IN M&A DEALS OF SERIAL ACQUIRERS. EVIDENCE
FROM THE RUSSIAN AND INTERNATIONAL MARKETS ................................................................. 1750
Vashakmadze, Teimuraz; Martirosyan, Emil; Sergeeva, Anastasia; Krechun Margarita ............................................... 1750
WHEN THINGS GO WRONG: UNTANGLING THE ORIGINS OF INTER-FIRM NETWORK
TERMINATION ............................................................................................................................................. 1770
Vernizzi, Silvia;Cantele, Silvia ........................................................................................................................................ 1770
DIGITISATION AND BRANDING EVOLUTION: AN INTEGRATIVE CONCEPTUAL FRAMEWORK
.......................................................................................................................................................................... 1782
Vernuccio, Maria ............................................................................................................................................................. 1782
EFFSAMWMIX : AN EFFICIENT STOCHASTIC MULTI-ARMED BANDIT ALGORITHM BASED
ON A SIMULATED ANNEALING WITH MULTIPLICATIVE WEIGHTS .......................................... 1793
Villari, Boby Chaitanya; Abdulla, Mohammed Shahid ................................................................................................... 1793
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PORTFOLIO CHOICE DECISION MAKING WITH NBP-EFFSAMWMIX: A STOCHASTIC MULTI-
ARMED BANDIT ALGORITHM USING NAÏVE BANDIT PORTFOLIO APPROACH ..................... 1808
Villari, Boby Chaitanya; Abdulla, Mohammed Shahid FPM Student, IT & Systems Area ............................................ 1808
WHAT COMES FIRST, THE CHICKEN OR THE EGG: THE UNDERPINNING TECHNOLOGY OR
BUSINESS MODEL? ...................................................................................................................................... 1823
Vinaik, Rubal; Zubac, Angelina ...................................................................................................................................... 1823
LEGITIMACY THEORY AND SUSTAINABILITY REPORTING. EVIDENCE FROM ITALY. ......... 1835
Vitolla, Filippo; Rubino, Michele..................................................................................................................................... 1835
THE SOLAR PV SECTOR. EVOLUTION AND GROWTH OF INNOVATION IN THE SECTORAL
SYSTEM ........................................................................................................................................................... 1849
Xue, Han1; Jorge, Niosi2 .................................................................................................................................................. 1849
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TABLE OF ABSTRACTS
IC AND ENABLING FACTORS FOR STARTUPS IN A BUSINESS ECOSYSTEM PERSPECTIVE .. 1865
Abbate, Tindara1; Accordino, Patrizia2; La Rocca, Elvira Tiziana1; Rupo, Daniela1 .................................................... 1865
MARKET DOCTRINE (MD), CREATIVITY, AND NEW PRODUCT PERFORMANCE IN
INTERNATIONAL MARKETS .................................................................................................................... 1868
Abboud, Amer; Shoham, Aviv ......................................................................................................................................... 1868
DEROGATION EFFECT OF USING SUCCESSFUL VERSUS ATTRACTIVE SPOKESPERSON IN
ADVERTISING: A COMPARATIVE STUDY BETWEEN THE NETHERLANDS AND BRAZIL ..... 1871
Adıgüzel, Feray1; Buranello, Renata2 .............................................................................................................................. 1871
INTERNATIONAL DIFFERENCES IN SPORT EVENT SPONSORSHIP EFFECTIVENESS .............. 1874
Adıgüzel, Feray1; Kennett, Christopher2 ........................................................................................................................ 1874
IMPULSIVE BUYING AND SHOPPING MOTIVATIONS IN EMERGENT AND MATURE MARKETS
.......................................................................................................................................................................... 1877
Adıgüzel, Feray ............................................................................................................................................................... 1877
THE IMPACT OF EXISTENTIAL GUILT APPEAL ON CONSUMER INTENTION TO PURCHASE
CAUSE-RELATED PRODUCT OR TO DONATE TO CHARITY ........................................................... 1880
Adomaviciute, Karina; Urbonavicius, Sigitas; Urbutyte, Ieva ........................................................................................ 1880
IMPACT OF STRESS AND JOB SATISFACTION ON MENTAL WELL BEING OF HEALTHCARE
PROFESSIONALS .......................................................................................................................................... 1882
Aggarwal - Gupta, Meenakshi1; Vatharkar, Poonam2 ..................................................................................................... 1882
FAMILY BUSINESS EFFICACY AND PERFORMANCE ........................................................................ 1887
AL Kayid, Wejdan Saeed; Zhongqi, Jin; Ramakrishnan, Sumeetra; Priporas, Costas..................................................... 1887
ESTIMATION OF MANAGERIAL DISCRETION IN ACCRUALS USING FIRM LIFE CYCLE ....... 1889
Almand, Andrew1; Cantrell, Brett2; Dickinson, Victoria2 ............................................................................................... 1889
EXPLORING THE EFFECTS OF BRAND COMMUNITY CENTRIC MODEL ON FANDOM AND
BRANDOM OF FOOTBALL FANS ............................................................................................................. 1892
Alon, Anat Toder; Shuv-Ami, Avichai ........................................................................................................................... 1892
AN ASSESSMENT OF CUSTOMER RETENTION WITH SELF-SERVICE TECHNOLOGY: A
COMPARATIVE STUDY BETWEEN INTERNET BANKING AND MOBILE BANKING IN SAUDI
ARABIA ........................................................................................................................................................... 1895
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Alsiehemy, Ali; Battor, Moustafa; Pantano, Eleonora; Dennis, Charles ......................................................................... 1895
INTENSIFYING THE POWER OF THE PORTUGUESE LANGUAGE: COMMUNICATING ON
SCIENCE ......................................................................................................................................................... 1898
Alves, Gisela; Martins, Moisés de Lemos ........................................................................................................................ 1898
HOW TRUST AND COOPERATION HAVE AN IMPACT ON INTERNATIONAL BUSINESS: A
CASE STUDY .................................................................................................................................................. 1900
Alves, Gisela .................................................................................................................................................................... 1900
MULTI-CHANNEL AND OMNICHANNEL MARKETING: THE NEW TRENDS IN DIGITAL
MARKETING COMMUNICATIONS ......................................................................................................... 1902
Amirkhanpour, Monaliz1; Vrontis, Demetris2................................................................................................................. 1902
MEASURING THE ECONOMIC EFFECTS OF TOURISM: THE CASE STUDY OF ITALY .............. 1905
Andreottola, Francesco; Massaro, Maria Rita ................................................................................................................. 1905
THE STATE OF UNIVERSITY – BUSINESS COOPERATION IN GREECE ......................................... 1908
Angelopoulou, Konstantina1, Tsoukatos, Evangelos2 ...................................................................................................... 1908
AUTONOMY, INNOVATION MATURITY AND INTRAPRENEURSHIP AS DRIVERS OF
INNOVATION MANAGEMENT PROCESSES: EVIDENCE FROM THE WATER SECTOR ............ 1912
Annunziata, Eleonora1; Pellegrini, Chiara1; Rizzi, Francesco2; Frey, Marco1 ................................................................. 1912
MANAGEMENT OBJECTIVES IN M&A DECISIONS: A DEPARTURE FROM RATIONALITY? ... 1914
Arnold, Nicole1, Bengoa, S. D.2 ....................................................................................................................................... 1914
COMMUNICATION SKILLS OF ENTRY-LEVEL ACCOUNTANTS IN GREECE ............................. 1919
Asonitou, Sofia1; Tourna, Eleni1; Koukouletsos, Kostas2, Touloumis, Konstantinos1 ..................................................... 1919
IMPACT OF CORPORATE GOVERNANCE MECHANISM ON FIRM PERFORMANCE: EVIDENCE
FROM AN EMERGING MARKET .............................................................................................................. 1921
Ataay, Aylin .................................................................................................................................................................... 1921
WOMENOMICS: IS THE WORKFORCE READY? ................................................................................... 1924
Averianova, Irina1; Nae, Niculina2 ................................................................................................................................ 1924
LINKING CONSUMER BEHAVIOR, VIRAL MARKETING AND CINEMATOGRAPHY: A
PRACTICAL APPLICATION FOR NGOS ................................................................................................. 1925
Avgeropoulou, Katerina; Melanthiou, Yioula; Papasolomou, Ioanna ............................................................................. 1925
ESCAPE EXPERIENCES IN LIGHTHOUSE TOURISM: A PHOTO ELICITATION PERSPECTIVE 1927
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Azevedo, António J. A. .................................................................................................................................................... 1927
DO COUNTRY-SPECIFIC FACTORS AFFECT THE VALUE RELEVANCE OF BRAND VALUE? AN
EMPIRICAL ANALYSIS ............................................................................................................................... 1930
Bagna, Emanuel1; Dicuonzo, Grazia2; Perrone, Andrea2; Dell’Atti, Vittorio2 ................................................................ 1930
A COMPARATIVE CROSS COUNTRY ANALYSIS OF BANK MARKETING STRATEGIES DURING
THE CURRENT GLOBAL FINANCIAL CRISIS ....................................................................................... 1932
Balomenou, Chrysanthi; Akriviadi, Amalia .................................................................................................................... 1932
THE CRUCIAL ROLE OF LENDER OF LAST RESORT AS ONE OF THE MAJOR MEANS OF THE
BANKING SAFETY NET, ESPECIALLY IN CRISIS AND RECESSION PERIODS ............................ 1938
Balomenou, Chrysanthi ................................................................................................................................................... 1938
SMES, SOCIAL MEDIA AND INTERNATIONALIZATION: AN EXPLORATIVE RESEARCH ...... 1943
Bartoloni, Sara; Pascucci, Federica.................................................................................................................................. 1943
THE SOCIAL RESPONSIBILITY IN BANKING: REVIEW AND RESEARCH PERSPECTIVES ........ 1946
Bellomo, Mario Filippo Paolo; La Rosa, Fabio ................................................................................................................. 1946
A CHOICE OF SOCIALLY RESPONSIBLE INSTUMENTS: SME STUDY IN 6 COUNTRIES ........... 1948
Belyaeva, Zhanna1; Lopatkova, Yana1; Kislyak, Nadezhda1; Rudawska, Edyta2 ............................................................. 1948
CONSUMER-BRAND ENGAGEMENT THROUGH WEBSITE STIMULI ............................................ 1951
Bilro, Ricardo; Loureiro, Sandra Maria Correia .............................................................................................................. 1951
DOES THE PRESENCE OF WOMEN IN SUPERVISORY BOARDS INFLUENCE FIRM
PERFORMANCE? .......................................................................................................................................... 1955
Binder, B.C.K. ................................................................................................................................................................. 1955
MARKETING DOCTRINE AS A PRECURSOR TO NEW PRODUCT DEVELOPMENT AND
INTERNATIONAL PERFORMANCE: TOWARDS A TESTABLE THEORETICAL MODEL ............ 1958
Boulos, Jumana Shukri; Shoham, Aviv ........................................................................................................................... 1958
DOES MONEY BUY YOU HAPPINESS? ................................................................................................... 1961
Bozcuk, Aslıhan ............................................................................................................................................................... 1961
HRM-PATIENT ORIENTATION AND TEAMWORK CLIMATE LINKAGE IN HEALTH CARE
INSTITUTIONS: THE ROLE OF CALLING AND PROSOCIAL MOTIVATION ................................ 1964
Bučiūnienė, Ilona1; Goštautaitė, Bernadeta1; Žemyna Milašauskienė2............................................................................ 1964
INNOVATION NETWORK DYNAMICS IN THE AEROSPACE CLUSTER IN TUSCANY .............. 1968
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Capone, Francesco; Zampi Vincenzo ............................................................................................................................... 1968
MANAGING ORGANIZATIONAL AND BRAND IDENTITY IN FAMILY FIRM: PRELIMINARY
EVIDENCES FROM AN ITALIAN CASE .................................................................................................. 1971
Casprini, Elena1; Ticci, Camilla2; Zanni, Lorenzo2 ......................................................................................................... 1971
CRITICAL SUCCESS FACTORS OF THE MERGERS AND ACQUISITIONS PERFORMANCE:
INTERRELATIONSHIP OF PLANNING STAGE (PRE-MERGER) AND INTEGRATION PROCESS
(POST-MERGER) ........................................................................................................................................... 1974
Chew, Grace .................................................................................................................................................................... 1974
FOOD WASTE REDUCTION AND SHELF LIFE EXTENSION: THE CASE STUDY OF OLIVE PATE
.......................................................................................................................................................................... 1977
Chiara, Filomena1; Pellegrini, Giustina1*; Contò, Francesco1 .......................................................................................... 1977
A MODEL ON ANTECEDENTS OF DIGITAL PIRACY BEHAVIOUR ................................................ 1980
Christofi, Anna-Maria1; Coudounaris, Dafnis N.2 .......................................................................................................... 1980
DEVELOPMENT OF SOCIAL ENTERPRISE: DISTRIBUTION OF PROFIT OR NON-DISTRIBUTION
CONSTRAINT? .............................................................................................................................................. 1981
Cosentino, Antonietta1; Di Stefano, Cristina2; Magistro, Angela1 .................................................................................. 1981
A NEW PERSPECTIVE IN BUSINESS EVALUATION: MEASURING SOCIAL IMPACT VALUE. A
CASE STUDY ON ITALIAN WORK INTEGRATION COOPERATIVES.............................................. 1987
Cosentino, Antonietta1; Bongiovanni, Laura2; Cesari, Alberto2; Di Stefano, Cristina3 ................................................... 1987
ANTECEDENTS OF BRAND EQUITY OF NORDIC UNIVERSITIES AND MODERATING EFFECTS
.......................................................................................................................................................................... 1990
Coudounaris, Dafnis N.1; Kvasova, Olga2 ....................................................................................................................... 1990
IS PUBLIC SUPPORT A BAD FOR THE DISSEMINATION OF CROWDFUNDING AMONG
INNOVATIVE START UP FIRMS? ............................................................................................................. 1991
Cucari, Nicola; Ghi, Alessandra; Orlando, Beatrice; Renzi, Antonio ............................................................................. 1991
SHARING KNOWLEDGE TO INCREASE FOOD VALUE CHAIN: THE INTRODUCTION OF DSS
BY SUPPLY CHAIN LEADER DRIVING FARMER’S MANAGERIAL CULTURAL CHANGE. ...... 1995
Cupertino, Sebastiano; Vitale, Gianluca;Riccaboni Angelo ............................................................................................. 1995
ENTREPRENEURSHIP AS A CONTEXTUAL PHENOMENA .............................................................. 1998
Czarczynska, Anna1; Mosquera, José Luis Naya2............................................................................................................ 1998
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THE PIVOTAL ROLE OF ORGANIZATIONAL LEARNING AS A LINK BETWEEN EXPORTER’S
ORIENTATIONS AND CAPABILITIES AND BETWEEN INTERNATIONAL PERFORMANCES . 2002
Dahan, Gavriel 1; Shoham, Aviv2 .................................................................................................................................... 2002
THE IMPACT OF INTERNAL AND EXTERNAL ORGANIZATIONAL ORIENTATIONS ON FIRM
PERFORMANCE ............................................................................................................................................ 2005
Dahan, Gavriel1; Shoham, Aviv2; Asseraf, Yoel3 ............................................................................................................. 2005
ECONOMIC ANIMOSITY, NATIONALISM, AND COUNTRY IMAGE: "US VS. OTHERS" IN TIMES
OF CRISIS ........................................................................................................................................................ 2008
De Nisco, Alessandro1; Papadopoulos, Nicolas2; Napolitano, Maria Rosaria3; Mainolfi, Giada1 .................................... 2008
THE VALUE RELEVANCE OF CORPORATE SOCIAL RESPONSIBILITY IN THE EUROPEAN
STOCK MARKETS: THE INFLUENCE OF STANDARD ETHICS RATING ........................................ 2011
Dicuonzo, Grazia; Ricciardi, Francesca; Dell’Atti, Vittorio ............................................................................................ 2011
PREDICTING THE PRESENT AND FUTURE OF AQUAPONICS WITH GOOGLE TRENDS ......... 2013
Dos Santos, Maria José Palma Lampreia ......................................................................................................................... 2013
COMMUNITY BASED BUSINESS MODEL PROPOSITION .................................................................. 2018
Drummond, Damon ........................................................................................................................................................ 2018
EFFECT OF CULTURAL INTELLIGENCE AND PROFESSIONAL COMMITMENT ON WELL-BEING
OF EXPATRIATES AND HOST COUNTRY NATIONALS ..................................................................... 2019
Duyar, Veli Deniz; Erkuş, Ahmet ................................................................................................................................... 2019
“DELIBERATED INTUITION” IN STOCK PRICE FORECASTING ...................................................... 2020
Endress, Tobias; Gear, Tony ............................................................................................................................................ 2020
THE IMPACT OF STUDYING IN A SOCIOECONOMICALLY DIFFERENT SOCIETY COMPARED
TO THE HOME COUNTRY ON WORK RELATED VALUES: EVIDENCE FROM CYPRIOT
WORKERS WHO WERE EDUCATED IN THE UK .................................................................................. 2022
Epaminonda, Epaminondas ............................................................................................................................................. 2022
INTERRELATIONS BETWEEN PERCEIVED ATTRIBUTES AND THEIR INFLUENCE ON
PREFERENCE OF USER INTERFACES ..................................................................................................... 2024
Eytam, Eleanor ................................................................................................................................................................ 2024
STUDENTS’ PERCEPTIONS ON SMART CITY INITIATIVES: EVIDENCES FROM ITALY AND
RUSSIA ............................................................................................................................................................ 2026
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Ferraris, Alberto1; Belyaeva, Zhanna2 ............................................................................................................................. 2026
ADOPTION OF RISK MANAGEMENT IN SMES: A SYSTEMATIC LITERATURE REVIEW .......... 2029
Ferreira de Araújo Lima, Priscila; Verbano, Chiara; Crema, Maria ................................................................................ 2029
TOWARD DEVELOPING A PRACTICAL MODEL FOR SUCCESSFUL GENERATIONAL
TRANSITION IN THE FAMILY BUSINESS .............................................................................................. 2033
Flynn, JoAnn; Duesing, Robert J. ................................................................................................................................... 2033
THE COST OF EQUITY OF TOO BIG TO FAIL BANKS (TBTF). A COMPARATIVE STUDY
BETWEEN CAPM, THE METHOD BASED ON THE RECIPROCAL OF P/E MULTIPLE AND
ACTUARIAL METHOD ............................................................................................................................... 2036
Fontana, Stefano; Coluccia, Daniela; Solimene, Silvia; Rosati, Serena ........................................................................... 2036
RETAILERS’ INVETORY STRATEGY ON PURCHASING-CONSUPTION CYCLE MODEL OF
CONSUMERS ................................................................................................................................................. 2039
Fujimoto, Hisao ............................................................................................................................................................... 2039
THE CHOICE OF CREATIVE COMMONS LICENSE ............................................................................. 2042
Gambardella, Massimiliano ............................................................................................................................................. 2042
THE ROLE OF CENTRAL BANKS IN THE RECENT FINANCIAL CRISIS. CAUSES AND
CONSEQUENCES OF THE CRISIS AND COUNTERMEASURES TAKEN ......................................... 2044
Georgakoulias, Athanasios; Koulakiotis, Athanasios ....................................................................................................... 2044
BANK COMPANY RELATIONSHIPS FOR STRENGTHENING AN INTERNATIONAL
COMPETITION. ANALYSIS OF ITALIAN CONTEXT ........................................................................... 2047
Giacosa, Elisa1; Mazzoleni, Alberto2 ............................................................................................................................... 2047
GLOBAL BANNING OF A DIFFUSED CONTROVERSIAL PRACTICE:
DEINSTITUTIONALIZATION IN THE SOCCER INDUSTRY ............................................................... 2048
Gurses, Kerem1; Giones, Ferran2; Mehtakumar, Kandarp3 ............................................................................................. 2048
EMERGING-MARKET FIRMS' CROSS-BORDER ACQUISITION COMPLETION: INSTITUTIONAL
IMAGE AND STRATEGIES ......................................................................................................................... 2051
He, Xinming1; Zhang, Jianhong2 .................................................................................................................................... 2051
CROSS-BORDER MERGER AMONG NORDIC BANKS – A LONGITUDINAL STUDY .................. 2052
Hyder, S. Akmal; Osarenkhoe, Aihie ............................................................................................................................... 2052
CUSTOMER RELATIONSHIP MANAGEMENT TECHNOLOGY USE OF SALESPEOPLE ............. 2055
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Itani, Omar S. ................................................................................................................................................................. 2055
TOURIST EXPERIENCE AND VIRTUAL REALITY: THE CASE OF NURAGICA PROJECT ........... 2056
Izzo, Filomena1; Solinas, Maria Carmela2; Pinna, Paolo Alberto2 ................................................................................... 2056
PROJECTIFICATION OF THE NON-GOVERNMENTAL SECTOR IN POLAND ............................. 2058
Jałocha, Beata; Bogacz-Wojtanowska, Ewa ...................................................................................................................... 2058
EMERGING MARKET MULTINATIONALS FROM LATIN AMERICA: ANALYZING THE
INTERNATIONALIZATION PATTERNS AND M&AS CORPORATE STRATEGIES OF MEXICO’S
LARGEST COMPANIES. .............................................................................................................................. 2061
Jarque, Eduardo ............................................................................................................................................................... 2061
AN INVESTIGATION OF WAITERS’ OCCUPATIONAL IDENTITY (WOI): A LITERATURE REVIEW
AND CONCEPTUAL FRAMEWORK ........................................................................................................ 2065
Jerez, M.J. ; Melewar, TC; Foroudi, P.; Stylidis, D. ........................................................................................................ 2065
CYPRUS AND THE U.K.: DELIVERING NUTRITIONAL ADVICE SERVICES THROUGH DIGITAL
TECHNOLOGY .............................................................................................................................................. 2069
Kakouri, Stella K.1, Scott, Peter2 and Scott, Tamsin3 ...................................................................................................... 2069
THE IMPACT OF SOCIAL MEDIA BRAND COMMUNICATION ON BRAND EQUITY FOR YOUNG
CONSUMERS: INTERNATIONAL HIGH STREET FASHION BRANDING IN CHINA .................. 2074
Kan, Yuna; Dennis, Charles; Melewar, TC; Foroudi, Pantea ......................................................................................... 2074
NATIONAL INNOVATION SYSTEM IN SMALLER NATIONS; THE CASE OF MONTENEGRO 2076
Karadzic, Vesna1; Manijeh, Reyhani2 .............................................................................................................................. 2076
IDENTIFYING SUCCESS FACTORS IN FOOD EXPORTS: AN APPLICATION OF THE BEST-WORST
SCALING METHOD ..................................................................................................................................... 2079
Karipidis, Philippos1; Chrysochou, Polymeros2; Karypidou, Ioanna3 .............................................................................. 2079
TITLE- DEVELOPMENT AND VALIDATION OF A SCALE FOR TEAM TASK ROLES, TEAM TASK
TYPES AND TASK INTERDEPENDENCIES ............................................................................................ 2081
Karve, Shailaja1; Pandey, Aparna2; Malankar, Shweta3 .................................................................................................. 2081
SPONTANEOUS VS. INDUCED CLUSTERS: NETWORKS AND COMPETITIVE ADVANTAGE . 2084
Kavadarlı, Altın; Öz, Özlem2 .......................................................................................................................................... 2084
THE IMPACT OF DIGITAL NETWORKS ON MANAGERIAL DECISION MAKING:
PRACTICALITIES AND PARADOXES ...................................................................................................... 2086
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Kay, Avi .......................................................................................................................................................................... 2086
EMERGENCE OF COMPLEX NEW ARRANGEMENTS: THE STATE RESPONSES TO GLOBAL
BUSINESS DIVERSITY .................................................................................................................................. 2089
Kayasan, Oskar; Saghir, Nadine ..................................................................................................................................... 2089
MARGINAL REVOLUTION: ROLE OF INTERMEDIARY IN INTEGRATION OF STREET VENDORS
IN FORMAL ECONOMY ............................................................................................................................. 2090
Kella, Chintan; Rimac, Tomislav; Gurses, Kerem;Turner, Karynne ............................................................................... 2090
SUPERVISOR COMMITENT VERSUS ORGANIZATIONAL COMMITENT ...................................... 2093
Kidron, Aviv .................................................................................................................................................................... 2093
THE BUSINESS MODEL CANVAS AS THE KEY TO A COMPANY’S SUCCESS .............................. 2094
Klimova, Olena ................................................................................................................................................................ 2094
ROLE OF DIGITAL COMMUNICATIONS IN SOCIAL SUPERMARKETS IN CROATIA ................ 2096
Knezevic, Blazenka; Skrobot, Petra; Delic, Mia............................................................................................................... 2096
CUSTOMER ORIENTED STRATEGY AND BUSINESS PERFORMANCE: EVIDENCE FROM THE
TOURISM AND HOSPITALITY INDUSTRY ............................................................................................ 2098
Kriemadis,Thanos; Papaioannou, Alkistis; Rizos John; Koronios,Konstantinos ............................................................ 2098
REMITTANCE BEHAVIOR OF PERMANENT MIGRANTS .................................................................. 2101
Kushnirovich Nonna ....................................................................................................................................................... 2101
INNOVATIVE SKILLS MANAGEMENT FOR THE AGRICULTURAL ENTREPRENEUR .............. 2105
Lachapelle, Nathalie......................................................................................................................................................... 2105
FOR THE STUDY OF DEVELOPMENT GOVERNMENTAL STRATEGY TO SUPPORT THE
ENTREPRENEURIAL EDUCATION IN GEORGIA ................................................................................ 2107
Lekashvili, Eka ................................................................................................................................................................. 2107
AVAILABILITY OF CAR RENTAL AS AN ALTERNATIVE OF CAR OWNERSHIP ........................ 2110
Leontyeva, Yulia1; Mayburov, Igor2 ................................................................................................................................ 2110
THE EFFECT OF DIGITAL VARIABLES ON PERCEIVED EMPLOYABILITY IN AN ETHNIC
MINORITY AND HEGEMONIC GROUP .................................................................................................. 2111
Lissitsa, Sabina1; Chachashvili-Bolotin, Svetlana2 ......................................................................................................... 2111
EXPOSURE TO BULLYING AND JOB BURNOUT: THE PROTECTIVE ROLE OF JOB RESOURCES
.......................................................................................................................................................................... 2114
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Livne, Yael; Goussinsky, Ruhama ................................................................................................................................... 2114
LOVE AND RESPECT IN THE SOCCER INDUSTRY .............................................................................. 2117
Loureiro, Sandra Maria Correia1; Kaufmann, Hans Ruediger2 ....................................................................................... 2117
LOCAL COMMUNITY AND TOURISTS - PERCEPTIONS ABOUT THE IMPACTS OF TOURISM IN
THE HISTORIC ZONE OF PORTO ............................................................................................................. 2123
Magalhães, Carla; Marques, Isabel; Candeias, Maria Teresa .......................................................................................... 2123
STAKEHOLDER’S PERCEIVED REPUTATION OF LOCAL GOVERNMENT OF SOUTH AFRICA
.......................................................................................................................................................................... 2125
Maleho, Lazarus Mohapi ................................................................................................................................................. 2125
SMES FARMING SUSTAINABILITY: THE ROLE OF AGRIFOOD HUBS ........................................... 2126
Malindretos, George 1; Moschouris Socratis2, Kinanlis Panagiotis1 ............................................................................... 2126
THE RIGHT TO CONTAINING CLIMATE CHANGE (CCC) ................................................................ 2129
Maniatis, Antonios ......................................................................................................................................................... 2129
ENTREPRENEURIAL THINKING AND ACTING IN GERMAN HOTELS – AN ANALYSIS FROM
AN INDIVIDUAL AND ORGANIZATIONAL POINT OF VIEW ......................................................... 2132
Männicke, Jörg1; Baierl, Ronny2; Freyer, Walter3; .......................................................................................................... 2132
FREEDOM AND PROSPERITY: COMPARATIVE ANALYSIS OF POST-COMMUNIST NATIONS
.......................................................................................................................................................................... 2139
Mardanov, Ismatilla ........................................................................................................................................................ 2139
BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE ............................. 2142
Martins, Marta; Brandão, Amélia; Santos, Luís Delfim ................................................................................................. 2142
INSTITUTIONAL PILLARS IN CSR IN THE RUSSIAN OIL INDUSTRY ............................................ 2145
Mathews, Martin; Benyaminova, Alina .......................................................................................................................... 2145
VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN
ITALIAN ORIGIN LABELLED WHITE WINE.......................................................................................... 2150
Mattiacci, Alberto1; Caratù, Myriam1; Fisichella, Chiara2 .............................................................................................. 2150
TOWARDS A ROUTE TO MARKET FRAMEWORK FOR EUROPE WIDE AMBIENT ASSISTED
LIVING TECHNOLOGY SOLUTIONS ....................................................................................................... 2153
McConalogue, Eoghan; Davis, Paul................................................................................................................................ 2153
HEDGE FUNDS PERFORMANCE TRACKING FOR CYPRUS, U.K. AND IRELAND ...................... 2155
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Mihai Yiannaki, Simona ................................................................................................................................................. 2155
BORN GLOBAL FAMILY FIRMS ................................................................................................................ 2157
Musso, Fabio; Francioni, Barbara; Masili, Giorgia ......................................................................................................... 2157
THE EFFECT OF NEPOTISM / WASTA ON HR PRACTICES IN LEBANESE AND TUNISIAN
COMPANIES .................................................................................................................................................. 2159
Nakhle, Samer F.1; Yahiaoui, Dorra2; Vrontis, Demetris3; Naddour, Fadi4 ..................................................................... 2159
DOES FUND RAISING TRIGGER THE INTERNATIONALIZATION OF STARTUPS? .................... 2164
Onetti, Alberto; Pisoni, Alessia ....................................................................................................................................... 2164
THE VISITOR EMOTIONAL EXPERIENCE AT A HERITAGE SITE: A CASE STUDY – THE
AUSCHWITZ-BIRKENAU DEATH CAMP ............................................................................................... 2167
Oren Gila1; Poria Yaniv2; Reichel Arie2 .......................................................................................................................... 2167
THE ROLE OF SELF AWARENESS AND SELF EFFICACY ON CAREER DECISION MAKING OF
THE STUDENTS ............................................................................................................................................ 2170
Özek, Hande1; Ferraris, Alberto2 ..................................................................................................................................... 2170
ORGANIZATION STUDIES MEET FILM STUDIES: THE CASE OF ISTANBUL’S FILM CLUSTERS
.......................................................................................................................................................................... 2173
Özlem, Öz1; Kaya, Özkaracalar2 ..................................................................................................................................... 2173
EXPLORING ATTITUDES AND RESPONSIBLE BEHAVIOR TOWARDS THE PHYSICAL
ENVIRONMENT AMONG ELEMENTARY SCHOOL STUDENTS IN GREECE ................................ 2175
Melanthiou, Yioula1; Papasolomou, Ioanna1; Kountouros, Haris2 .................................................................................. 2175
THE EFFECTS OF DOWNWARD LINE EXTENSIONS ON CONSUMER BRAND ATTITUDE: THE
CASE OF THE EUROPEAN PREMIUM AUTOMOTIVE MARKET ...................................................... 2179
Pedrosa, Gabriel; Nobre, Helena ...................................................................................................................................... 2179
VALUE OF LISTED COMPANIES; ABNORMAL EARNINGS AND INNOVATIVENESS ............... 2182
Philipson, Sarah .............................................................................................................................................................. 2182
THE DETECTION OF FALSE FINANCIAL STATEMENTS USING ACCOUNTING RATIOS: AN
EMPIRICAL INVESTIGATION ................................................................................................................... 2190
Pisciotta, Raffaella; Dicuonzo, Grazia ............................................................................................................................. 2190
THE TREND OF HEALTH CARE TOURISM: LITERATURE REVIEW ................................................ 2192
Pjero (Beqiraj), Elenica1; Kamberi, Fatjona2; Mechili, Enkeleint Aggelos3 ...................................................................... 2192
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ONLINE BUYING INTENTIONS OF WINE CONSUMERS: THE ROLE OF KNOWLEDGE AND
SOCIAL MEDIA ............................................................................................................................................. 2197
Pucci, Tommaso1; Casprini, Elena2; Nosi, Costanza3; Zanni, Lorenzo1 .......................................................................... 2197
RELIGIOSITY AND ORGANIC FOOD CONSUMPTION. TOWARDS A DEEPER UNDERSTANDING
.......................................................................................................................................................................... 2201
Raggiotto, Francesco 1; Mason, Michela Cesarina1; Moretti, Andrea1; Cardinali, Silvio2 ............................................... 2201
REDEPLOYMENT OF BRAND ASSETS FOLLOWING M&A BY EMERGING MARKET FIRMS ... 2204
Rahman, Mahabubur ...................................................................................................................................................... 2204
WHY WE CONSUME FINANCIAL SELF-HELP? A THICK EXPLANATION USING CONSUMER
TALES .............................................................................................................................................................. 2206
Rahman, Kaleel ................................................................................................................................................................ 2206
A MODERATED MEDIATION MODEL FOR THE ROLES OF TEAM LEARNING IN PROMOTING
TEAM INNOVATION IMPLEMENTATION AND PREFORMANCE .................................................. 2208
Rashkovits, Sarit1; Livne, Yael2 ....................................................................................................................................... 2208
WHO BENEFITS MORE FROM TRANSFORMATIONAL LEADERSHIP? THE CASE OF TEACHERS'
BURNOUT UNDER NORMAL VERSUS EXTREME WORK DEMANDS ............................................ 2211
Rashkovits, Sarit1; Livne, Yael2 ....................................................................................................................................... 2211
ANTECEDENTS OF ORGANIZATIONAL FIELD REGULATORY CHANGE: LINKING
INDIVIDUAL PROFILES OF SOCIAL ENTREPRENEURS WITH THEIR REGULATORY NEEDS
AND PRIORITIES? ........................................................................................................................................ 2214
Rimac, Tomislav; Gurses, Kerem .................................................................................................................................... 2214
LUXURY CONSUMER-BRAND RELATIONSHIPS – THE IMPORTANCE OF SELF IN BRAND LOVE
.......................................................................................................................................................................... 2217
Rodrigues, Paula1; Rodrigues, Clarinda2; Brandão, Amélia3; Costa, Paula1 ................................................................... 2217
CORPORATE GOVERNANCE INDEXES: A PRACTICAL APPLICATION ON ITALIAN SME’S .. 2222
Roffia, Paolo .................................................................................................................................................................... 2222
FROM EMPLOYEE SATISFACTION TO CUSTOMER TRUST: A MODERATED MEDIATION
MODEL IN THE ITALIAN CHAMBERS OF COMMERCE .................................................................... 2224
Romanazzi, Salvatore1; Ambrosino, Gabriella2 ............................................................................................................... 2224
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AN EXAMINATION OF RESIDENTS’ SUPPORT FOR TOURISM DEVELOPMENT: A CASE STUDY
IN THE CITY OF YOGYAKARTA .............................................................................................................. 2229
Roostika, Ratna ............................................................................................................................................................... 2229
NETWORKING SMES FOR KNOWLEDGE SHARING: PRELIMINARY EVIDENCES FROM A
SURVEY ........................................................................................................................................................... 2232
Rossignoli, Francesca ...................................................................................................................................................... 2232
KINDNESS, FRED VERSUS NIC: MACHIAVELLIAN LEADERSHIP IN THE 21ST CENTURY ....... 2236
Rowland, Caroline1; Thomas, Mike2 ................................................................................................................................ 2236
THE ADOPTION OF ACCRUAL ACCOUNTING IN THE PUBLIC SECTOR: A CASE WITHIN
ITALIAN UNIVERSITIES ............................................................................................................................. 2239
Rupo, Daniela1; Loprevite, Salvatore2; Sidoti, Salvatore1 ................................................................................................ 2239
PERCEIVING DESTINATION QUALITY ON THE LEVEL OF THE ORGANIZATION/TOURISM
SERVICE PROVIDER .................................................................................................................................... 2241
Ryglova, Katerina1, Rasovska, Ida2 Králíková, Andrea1, Stojarova, Sarka1; Sacha, Jakub3; ............................................. 2241
EXAMINING THE IMPACT OF EMPLOYEE SOCIAL MEDIA USAGE ON EMPLOYEE WORD OF
MOUTH: THE ROLE OF BONDING SOCIAL TIES ................................................................................. 2246
Sakka, Georgia ................................................................................................................................................................. 2246
HOW QUALITY OF LIFE INDICATORS CAN DEFINE CARE PROCESSES PERFORMANCE? .... 2249
Salvatore, Fiorella Pia1; Crema, Maria2; Contò, Francesco1; Fiore, Mariantonietta1 ....................................................... 2249
MORAL REASONING AND CORPORATE PLANNING ....................................................................... 2253
Santosuosso, Pierluigi ..................................................................................................................................................... 2253
INTERNATIONALIZATION PROCESS OF FAMILY SMES: EVIDENCE FROM ITALY .................. 2256
Schiesari, Roberto; Bollani, Luigi; Battisti, Enrico .......................................................................................................... 2256
THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME .............................................. 2258
Schipani, Cindy;1 Dworkin, Terry2 ................................................................................................................................. 2258
WORKING IN VIRTUAL TEAMS: THE ROLE OF TEAM CONNECTEDNESS, KNOWLEDGE
SHARING AND TEAM DIVERSITY ........................................................................................................... 2261
Schreiber, Ezolda; Van Dijk, Dina; Drory, Amos ........................................................................................................... 2261
DESTINATION MARKETING IN THE UNITED KINGDOM AND ORGANIZATIONAL
AMBIDEXTERITY: EXPLOITATIVE DILEMMAS AND EXPLORATIVE PROSPECTS? ................... 2267
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Scott, Peter1; Stokes, Peter2; Rowland, Caroline3; Gordon, David2 ................................................................................. 2267
EXPLORATORY TEST OF A NEW FOOTBALL CLUB AGGRESSION SCALE .................................. 2270
Shuv-Ami, Avichai; Alon, Anat Toder ........................................................................................................................... 2270
EXPLORATORY TEST OF A NEW SCALE FOR SPORT FANS SOCIAL AND PERSONAL
IDENTITIES .................................................................................................................................................... 2274
Shuv-Ami,Avichai; Alon, Anat Toder ............................................................................................................................ 2274
DISCLOSURE VIA SOCIAL MEDIA AND MARKET REACTION WITHIN THE STAKEHOLDER
THEORY .......................................................................................................................................................... 2279
Solimene, Silvia; Coluccia, Daniela; Fontana, Stefano .................................................................................................... 2279
A GENERALISED PROPENSITY SCORE ANALYSIS TO INVESTIGATE INFLUENCE OF
AGRICULTURAL RESEARCH SYSTEMS ON GHGS EMISSIONS ....................................................... 2287
Spada, Alessia; Fiore, Mariantonietta; Contò, Francesco ................................................................................................ 2287
SUBSIDIARY’S DUAL RELATIONAL EMBEDDEDNESS FOR THE MANAGEMENT OF
KNOWLEDGE NETWORKS IN EUROPEAN MULTINATIONAL FIRMS .......................................... 2290
Tardivo, Giuseppe1; Ferraris, Alberto2; Bresciani, Stefano1 .......................................................................................... 2290
THE CUSTOMER EXPERIENCE WITH SELF-SERVICE TECHNOLOGIES IN SERVICE
ENCOUNTERS ............................................................................................................................................... 2294
Teixeira, Antonio Samuel1; Nobre, Helena2; Simões, Cláudia3 ........................................................................................ 2294
EXPLORING INTERVAL-VALUED SCALES: A COMPARISON OF SCALE ATTRIBUTES BETWEEN
INTERVAL VALUED AND SEMANTIC DIFFERENTIAL SCALES ..................................................... 2297
Themistocleous, Christos1; Pagiaslis, Anastasios1; Smith, Andrew1; Cristian Wagner2 ................................................. 2297
MONTREAL’S MULTIMEDIA AND VIDEOGAME INDUSTRY: THE SOURCES OF ITS
COMPETITIVENESS AND INNOVATION CAPACITY ......................................................................... 2300
Tremblay, Diane-Gabrielle .............................................................................................................................................. 2300
FARM BUSINESS RESOURCES, GOALS AND STRATEGIES: IMPLICATIONS FOR
ACCELERATING THE CERTIFICATION ................................................................................................. 2303
Tselempis, Dimitrios; Karipidis, Philippos; Pavloudi Alexandra .................................................................................... 2303
THE EFFECTS OF CEO NARCISSISM AND CORPORATE BRAND REPUTATION ON FIRM
PERFORMANCE ............................................................................................................................................ 2305
Turner, Karynne ............................................................................................................................................................. 2305
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CONSUMER MOTIVES IN TIMES OF ECONOMIC RECESSION: ADOPTION OF THE MEANS END
THEORY .......................................................................................................................................................... 2308
Tzimas Dionysios1, Karipidis Philippos2, Kontogeorgos Achilleas3 ................................................................................. 2308
RECENT DEVELOPMENTS IN THE HYDROCARBON ENERGY MARKETS IN THE EASTERN
MEDITERRANEAN ...................................................................................................................................... 2310
Vasilopoulou, Panagiota .................................................................................................................................................. 2310
JOB SATISFACTION IN THE HOSPITALITY INDUSTRY. A CASE STUDY FROM GREECE ......... 2313
Vasilopoulou, Panagiota .................................................................................................................................................. 2313
FEAR OF TERRORISM AND THE COSMOPOLITAN VALUE SYSTEM REFLECTED IN THE
TOURISTS’ PERCEPTION OF COUNTRY IMAGE AND TRAVEL DECISION .................................. 2316
Vereb, Vanda1; Nobre, Helena2; Farhangmehr, Minoo1 ................................................................................................... 2316
CORPORATE GOVERNANCE, CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE
SOCIAL PERFORMANCE ............................................................................................................................ 2319
Vinarski -Peretz Hedva ................................................................................................................................................... 2319
DETERMINANTS OF YOUTH’S TRUST IN THE RETAIL BANKING SECTOR IN TURBULENT
TIMES .............................................................................................................................................................. 2322
Viterbo, Marilia Ribeiro; Azevedo, António J. A. ............................................................................................................ 2322
THE IMPORTANCE OF SOUND IN THE GAMING AREA OF A CASINO ....................................... 2325
Wannenburg, Elizma; Drotsky, Tonie; De Jager, Johan .................................................................................................. 2325
THE IMPACT OF THE SUBSIDIARY’S INTRAPRENEURIAL CAPACITY ON THE EVOLUTION OF
MNC’S STRATEGIC ORIENTATION IN THE EURO-MEDITERRANEAN REGION ....................... 2328
Yahiaoui, Dorra1; Chebbi, Hela2 ...................................................................................................................................... 2328
AN EXAMINATION OF THE INFLUENCE OF ISLAMIC BRAND LOVE ON BRAND LOYALTY,
WORD OF MOUTH AND PURCHASE INTENTION: AN EMPIRICAL STUDY IN SAUDI ARABIA
.......................................................................................................................................................................... 2334
Yousef, Waleed; Melewar, T.C.;Dennis, Charles; Foroudi, Pantea ................................................................................. 2334
STYLES OF GOVERNANCE AND COMPANY PERFORMANCE. NEW INTERDISCIPLINARY
MODEL APPLIED TO BEST PERFORMING AUTOMOTIVE INDUSTRY GIANTS .......................... 2336
Zanda, Stefania ............................................................................................................................................................... 2336
ECONOMIC AND SOCIAL COMMUNICATION NETWORKS: STRUCTURAL COMPARISON .. 2337
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Zvereva, Olga M.; Kondratyev, Andrey; Zverev, Fedor ................................................................................................. 2337
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THE ROLE OF BIG DATA IN VALUE CO-CREATION FOR THE
KNOWLEDGE ECONOMY
Caputo, Francesco1; Evangelista, Federica2; Perko, Igor3; Russo, Giuseppe2
1Department of Pharmacy, University of Salerno, Fisciano, Italy
2Department of Business and Law, University of Cassino and Southern Lazio, Cassino, Italy
3Faculty of Economics and Busines, University of Maribor, Maribor, Slovenia
ABSTRACT
For a long time, managerial and organizational studies have debated the topic of value co-
creation, underlining the need to involve all actors in shared pathways to “collect and use”
their information. In recent years, thanks to advancements in knowledge offered by
information and communication technologies (ICTs) and computer science related to Big Data,
new opportunities have emerged with reference to the “use” of information to improve the
quality and effectiveness of organizational strategies. Reflecting on these opportunities, this
paper aims to analyse the topic of Big Data in the light of service logic and systems thinking,
underlining the implications for organizations’ strategies and survival. The principal aim is to
define some essential key points for organizations interested in the “use” of Big Data, offering
them the opportunity to improve the positive effects of efficient, effective and sustainable use
of information and thus build value co-creation strategies in the emerging knowledge
economy.
Keywords: Big Data, Value co-creation, Service Logic, Systems Thinking
INTRODUCTION
Over time, society has progressively shifted from a tangible and linear structure to a more indefinable
and articulated configuration (Stacey et al., 2000; McElroy, 2003; Stacey, 2007; Rotmans and Loorbach,
2009). Traditional managerial and organizational approaches have been gradually acknowledged as
inadequate to support the understanding and managing of emerging phenomenon. Therefore, new
skills and capabilities are needed to face the challenges imposed by the knowledge economy (Teece et
al., 1997; Hefley and Murphy, 2008; Schmenner et al., 2009; Barile et al., 2014, 2015a).
According to Kessels (2004), in emerging social and economic configurations “the application of
knowledge adds more value than the traditional economic factors like capital, raw materials and
labour” (p. 165). Recognizing the relevance of this perspective, the real problem concerns how to
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determine the ways in which knowledge affects an organization’s ability to generate value (Matusik
and Hill, 1998; Tsai, 2001; Carlucci et al., 2004; Del Giudice et al., 2016).
With the aim of investigating this issue, several researchers have analysed the ways in which
knowledge is shared among different entities (Gruber, 1995; Nonaka et al., 2000; Barile et al., 2015b;
Saviano et al., 2016), the dimensions and processes able to support or hinder knowledge sharing
(Haldin-Herrgard, 2000; Caloghirou et al., 2004; Evangelista et al., 2016) and the role of technologies in
supporting knowledge sharing (Alavi and Leidner, 2001; Earò, 2001; Ipe, 2003). All these contributions
have offered relevant advancements in knowledge and stimuli in terms of reflections in the field of
knowledge management, but the basic assumptions on which they are based are changing as a
consequence of the emerging topic of Big Data (Zikopoulos and Eaton, 2011; McAfee et al., 2012;
Provost and Fawcett, 2013).
As posited by Davenport et al. (2012), Big Data support the learning of organizations that are
“beginning to understand their business environments at a more granular level, are creating new
products and services, and are responding more quickly to change as it occurs” (p. 43). In this vein,
they offer the opportunity to combine more different sources in common and shared pathways useful
for supporting several organizational activities (Hampton et al., 2013; Callebaut, 2012; Chen and
Zhang, 2014).
Analysing the role of Big Data, it can be argued that they support alignment between organizations’
strategies and environmental trends by offering organizations the opportunity to develop in-depth
understanding of the elements that affect social and economic dynamics (Chen et al., 2012; Snijders et
al., 2012). Thus, Big Data appear to constitute a considerable opportunity for organizations, but –
widening the perspective – some drawbacks, for instance ethical issues, can be identified if they are
not correctly used (Gantz and Reinsel, 2012; Fan and Bifet, 2013; European Commision, 2016). In this
vein, several research questions can be defined with reference to the advantages of investing in the
management of big data and there are some doubts in terms of the capabilities of organizations to use
Big Data effectively to improve the quality of their strategies.
In line with this, the increasing attention paid by organizations to Big Data could be a hazard if they
are not aware of how they can be used and what is needed to exploit them. To enhance the existing
literature on these topics, the rest of paper is structured as follows: in the next section, a possible
theoretical and conceptual framework to broaden knowledge of the ways in which Big Data could
affect organizations’ performance and strategies is proposed. A conceptual model designed to enrich
the state of the art of the role of Big Data in the knowledge economy is then defined in light of service
logic and systems thinking. In the fourth section, the theoretical and practical implications of the
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reflections herein are analysed and finally some conclusions and future directions for research are
proposed.
THEORETICAL AND CONCEPTUAL FRAMEWORK
A service view of Big Data
As underlined by several researchers and practitioners, we are living in a service economy (Gallouj,
2002; Lusch et al., 2007; Vargo and Lusch, 2008; Buera and Kaboski, 2012; Metcalfe, and Miles, 2012).
According to Barrett et al. (2015), “the complexity of intra-organizational structures and
interorganizational value networks create new demands for professional coordination services
internal to the firm (e.g., supply chain management) or outsourced to specialized firms (e.g., supply
chain mediation, third and fourth party logistics, professional service firms)” (p. 135). This increasing
attention focused on the service domain has progressively required a radical change in perspective,
supporting the emergence of a new service-dominant paradigm in which all social and economic
activities can be analysed in terms of the services exchanged; these are obtained through interplay
between resources, and the competences and knowledge of all actors involved (Barile et al., 2012;
Golinelli et al., 2012; Lusch and Vargo, 2014; Polese et al., 2016).
According to Vargo et al. (2008), in this emerging scenario, organizations should move beyond the
traditional “industrial view”, which is based on transactional approaches, instead building shared
pathways with all the actors involved in their ecosystem to co-create value. To implement this
approach, organizations should build collaborative pathways based on resource sharing and
reciprocal understanding (Barile and Saviano, 2010).
In this line, the relevant change is a shift from a vision based on hierarchical and mono-directional
relations between organizations and markets to one based on collaboration and bi-directional
relations, as shown in Figure 1.
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Figure 1. From industrial to service view (Source: Authors’ elaboration)
According to the representation shown in the Figure 1, the emerging social and economic
configurations require that organizations constantly adapt their strategies and behaviours on the basis
of information provided by the business environment. Business environment involves all important
partners, significantly affecting the success of a firm: customers, suppliers, shareholders, employees,
sub-contractors, regulators potential local and global partners, etc (Perko et al., 2015). In past years,
this process required direct interaction between organizations and markets to acquire the information
needed to improve the general quality of the strategies adopted (Henderson and Venkatraman, 1993;
Reich and Benbasat, 2000). Today, thanks to the opportunities provided by Big Data, a new general
pathway can be defined as shown in Figure 2.
Figure 2. The role of Big Data in the implementation of organization’s strategy (Source: Authors’ elaboration)
ORGANIZATION
BUSINESS
ENVIRONMENT
Information exchange
through Big Data
Implementation of
organization’s
strategy
Implementation of adapted
organization’s strategy
ORGANIZATION
MARKET
Hierarchical and mono
directional relation
From industrial …
ORGANIZATION
BUSINESS
ENVIRONMENT
Collaborative and bi- directional
relation
… to service view
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Specifically, Big Data offer organizations a synthesis of the “relevant” information offered by the
business environment, combining different sources of information to support the definition of
strategies and behaviours aligned with the “average trends” of the business environment
expectations. By this means, Big Data reduce the efforts required of organizations for the acquisition
and use of data related to market trends, but at the same time they also reduce organizations’ ability to
build direct relationships with the actors involved in their ecosystem. Thus, in a service economy Big
Data reduce organizations’ ability to personalize their value propositions because they address
organizations’ strategies in light of the average trends of market. Therefore, it is possible to state that:
Big Data improve the quality of organizations’ strategies in a service economy only in the case that
there is strong similarity between the actors involved in the ecosystem.
A systems view of Big Data
The knowledge economy can be considered to be the results of a networked environment in which all
actors exchange information with the principal aim of ensuring survival over time. According to this
definition, the knowledge economy can be viewed as a system in which all the parts interact through
the exchange and sharing of information. These processes support the actors’ ability to improve the
quality, efficiency, effectiveness and sustainability of their pathways and strategies on the basis on the
information provided by the external environment (Di Nauta et al., 2015).
This synthetic description offers a general picture of the ways in which the actors define their
pathways, highlighting the existence of a strong interrelation among all the actors involved in the
same environment. With reference to this, a relevant issue emerges with reference to the variables and
dimensions able to affect the exchange and sharing of information between the actors involved in the
same pathway (Lee, 2001; Tsai, 2002; Blumenberg et al., 2009; Ekinci and Baykasoglu, 2016). To address
this issue, an interesting contribution is offered by systems thinking as a general interpretative
framework in which the relevance of interaction among the parts to ensure the survival of the whole is
underlined (Beer, 1979; Checkland, 1981; Emery, 1981; Capra, 1996; Jackson, 2003; Golinelli, 2010;
Barile, 2013; Barile et al., 2016).
Among the research streams rooted in systems thinking, interesting contributions to broadening
perspectives in the study of Big Data can be derived from the viable systems approach (VSA).
According to the VSA, every kind of social and economic configuration aimed at ensuring survival in a
specific context can be considered a system and can be represented in terms of information units,
interpretation schemes and categorical values (Barile, 2009; Saviano et al., 2014). More specifically,
information units comprise the information on which systems’ strategies and decisions are based,
interpretation schemes are the ways in which the available information is organized and filtered to
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support systems’ strategies and decisions and categorical values are the strong beliefs that underlie
systems’ decisions and behaviours.
Adopting the interpretative lens offered by the VSA, it can be argued that in the knowledge economy
every interaction among different systems is based on information sharing, information coding and
information filtering as shown in Figure 3.
Figure 3. A representation of the information interaction process in the light of VSA (Source: Authors’
elaboration)
Enriching this modelling with previous contributions provided by studies on the topic of Big Data, it
can be observed that Big Data reduce the effort required for information sharing and coding by
offering organizations opportunities to pay particular attention to the selection of information
considered relevant and aligned in light of prevalent strong beliefs. Therefore, it is possible to state
that:
Big Data reduce the effort required of systems’ for information sharing and coding and they offer
systems the opportunity to pay greater attention to the information filtering process.
BIG DATA AS A VALUE DRIVER
In the last few years, the topic of Big Data has attracted increasing attention from several researchers
and practitioners in a multi- and trans-disciplinary debate principally oriented to investigating the
ways in which it is possible to acquire, code and use large amounts of data to improve the efficiency,
effectiveness and sustainability of organizations’ strategies (Dumbill, 2013; Swan, 2013). According to
this perspective, several contributions have analysed the ways in which big data can be managed with
the support offered by information and communication technologies (Chen and Zhang, 2014; Di Fatta
et al., 2016) and increasing attention has been paid to the opportunities for organizations to use “more
information” in the planning and implementation of their strategies (Sagiroglu and Sinanc, 2013).
Despite the relevance of this approach, it seems to be strictly related to a quantitative view in which
INFORMATION
UNITS
INTERPRETATION
SCHEMES
CATEGORICAL
VALUES
INFORMATION
UNITS
INTERPRETATION
SCHEMES
CATEGORICAL
VALUES
Information Sharing
Information Coding
Information Filtering
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the focus is only on the amount of information that organizations can use to achieve their aims
(Caputo et al., 2016c). With the aim of enriching this perspective by highlighting the “qualitative”
contribution of Big Data to organizations’ strategies, this paper adopts the interpretative lens provided
by service logic and systems thinking to show the lights and shadows of Big Data.
In line with the interpretative contributions provided by service logic and systems thinking, Big Data
can be considered the source of a radical change in ways of managing the interactions between
organizations and environment, reducing the effort of acquiring and coding information. Reflecting
on this opportunity, it is necessary to specify that the acquisition and codification of information
represent only two steps in the interaction processes between organizations and environment. In this
line, Big Data can offer organizations useful support in the management of interactions with the
environment, but they cannot be considered the only driver.
Figure 4. A representation of the role of Big Data in supporting organization’s selection of possible partners for
suitable value co-creation strategies (Source: Authors’ elaboration)
By reducing the time and resources required for the acquisition and codification of information, Big
Data offer organizations the opportunity to pay greater attention to the “qualitative dimensions” of
ORGANIZATION
MARKET
LEGENDA:
ACTORS
ACTORS SELECTED TO BECOME PARTNERS
Informa
tion
Sharing
and
Coding
through
Big
Data
Organization’s selection of possible
partners on the base of similarity and
or complementarity of strong beliefs
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strategies. Exploiting Big Data, organizations can focus more intently on the identification of actors
aligned with their own strong beliefs and involve them in building effective strategies based on
collaboration and value co-creation, as shown in Figure 4.
However, Big Data can be considered a value driver for organizations only in the case that the
advantages offered in terms of more available information are used effectively to filter the
environment with the aim of identifying possible partners inspired and affected by similar or
complementary strong beliefs and thus enabling them to develop joint strategies for value co-creation
(Caputo, 2016; Caputo et al., 2016b).
THEORETICAL AND PRACTICAL IMPLICATIONS
Over time, the attention paid to information flows and processes has been progressively influenced by
the increasing relevance of quantitative approaches (Bhatt, 2001). In this vein, Big Data can be
considered the last representation of organizations’ willingness to obtain more information to better
define their strategies (Wu et al., 2014).
Despite the relevance of this approach, as underlined in the previous pages it cannot be considered
exhaustive in terms of understanding and managing social dynamics. A more extensive approach is
required to capture all the opportunities offered by the knowledge economy also in the light of a
qualitative approach.
By following this pathway, this paper highlights the opportunities offered by Big Data for improving
organizations’ ability to identify compatible actors and develop joint strategies. Focusing on the
reflections provided in the previous pages, several implications can be derived both from theoretical
and practical perspectives.
More specifically, from the theoretical point of view, it is necessary to undertake the following:
- expand studies on Big Data by introducing specific references to the ways in which information is
filtered on the basis of organizations’ strong beliefs;
- enrich the existing managerial and organizational literature in light of the opportunities offered by
Big Data to gain an understanding of the market and build stronger relationships with the actors
involved in the same ecosystem;
- develop a multi- and trans-disciplinary conceptual framework able to link the advancements in
knowledge offered by information and communication technologies with the organizations’ need
to enrich the quantitative perspective with a more qualitative view.
At same time, from a practical point of view, it is necessary to:
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- investigate the ways in which organizations use Big Data to define their strategies and behaviours;
- analyse organizations’ perceptions of the role and contributions of Big Data in building value co-
creation strategies in the knowledge economy;
- develop cross-cultural studies with the aim of enriching studies on Big Data using culturally based
variables and dimensions.
CONCLUSIONS AND FUTURE DIRECTIONS FOR RESEARCH
In the post-modern era, information can be considered the most relevant resource for every kind of
organization interested in survival over time (Castells, 2011). The progress and advancements in
knowledge derived from information and communication technologies and computer sciences offer
organizations the opportunity to overcome the limitations imposed by a scarcity of information. In
coming years all actors will be able to access and use amounts of information that today we cannot
even imagine. Thus, in the future the real competitive advantages for organizations will not be related
to the amount of information available, but to the ways in which this information is subjectively
filtered and used to build shared pathways for value co-creation strategies.
Big Data can be considered the last evidence of an evolving knowledge society in which the
boundaries imposed by time and space are progressively disappearing and new rules are emerging. In
this emerging scenario, the real challenge for organizations concerns the identification of non-imitable
pathways rather than the acquisition of more information with respect to competitors. Big Data offer
organizations a relevant opportunity by reducing the time and resources required for the acquisition
and coding of information. Nowadays, organizations should use this “saving” and the greater
availability of information to select possible partners inspired by similar or complementary strong
beliefs, leading to the potential to develop shared strategies for value co-creation.
To support this process, further research is required to investigate the psychological and cognitive
domains able to affect organizations’ strategies by defining their strong beliefs. Such research could
develop instruments, tools and models to support the identification and selection of possible partners
for suitable value co-creation strategies.
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