As Taiwanese national identity has gradually consolidated in the last two decades, more than 80 percent of Taiwanese now believe that they are in some way “Taiwanese,” yet the unreconstructed nature of political cleavage remains a salient factor in domestic political disputes. While previous studies suggest that national identity is the key to understanding this young democracy, we argue that an important but thus far unexplored determinant of contemporary national political cleavage is the lack of national pride.
National pride is associated with how people feel about their country. Unlike national identity by which individuals view themselves as possessing a general and assumed “national” membership, national pride is associated with patriotism and nationalism, and thus it should not be surprising that national pride may have a more substantial influence on a broad range of political behavior. However, while theoretical statements and assumptions often suggest that patriotism and nationalism would typically bring individuals to a higher level of enthusiasm to support their country, what makes people proud of their nation has not been completely understood.
Using the latest individual data derived from the World Values Survey, this study aims to investigate the determinants of an individual’s national pride in Taiwan. Employing the generalized ordered logit model, we find that national pride is strongly associated with the overall personal well-being, the satisfaction of democratic government, and the level of national identity, whereas the effects of some other socio-demographic variables vary across different groups. Overall, the findings of this study provide novel insights into and the implications for Taiwan’s democratic development.