There are certain Primitive Tribal Groups (PTGs) that are the most backward and have distinct way of life, Chenchu is one among them. Chenchus mainly inhabit in Nallamala forest range in the districts of Mahaboobnagar, Nalgonda, Prakasam, Guntur, Kurnool, and Ranga Reddy in Telangana and Andhra Pradesh. The present study will be carried out with an objective to assess the New Media usage status ... [Show full abstract] and benefits. To study specific consumption pattern and desired level of consumption will be studied and focus on indigenous Chenchu tribes. New media is online and digital ways of exchanging information. The terms like "online" "digital" "the internet" and the "world wide web (WWW) refers to virtual space where information is being exchanged via devices like computers, iPads and mobile phones. This has changed the interaction to collaborate with each other as consumer and producer of media. So in other word we are living in participatory culture.