Research has shown that, when an alternative is described incompletely, people may make inferences in order to form an overall evaluation of the alternative. In a multi-attribute personnel choice context, we investigated the influence of the number and subjective importance of missing attributes, and the framing of the task, on inferences. A verbal protocol analysis showed a remarkable frequency
... [Show full abstract] of inferences of new information for most participants. These inferences were based on at least three different aspects of presented or background information. We found more frequent inferences when the missing attributes were of high subjective importance, but the number of missing attributes was less influential. The framing manipulation was only successful in the positive framing condition and was largely not successful in the negative framing condition. This could be demonstrated by analysing language use, which showed that participants often carried out a spontaneous reframing.