Providing adequate water supply and sanitation, particularly in urban areas, is a challenging task for governments throughout the world. This task is made even more difficult due to predicted dramatic global changes. Population growth, urbanisation, increasing industrialisation, climate change and a steep increase in water consumption are putting pressure on urban water resources. In order to cope with water shortages in urban areas, there is a need for a paradigm shift from conventional end-of-pipe water management to an integrated approach. This integrated approach should include several actions such as: information interventions over the entire urban water cycle (considering wastewater and freshwater both as integrated part of water resources); (ii) optimisation of water use by reusing wastewater and preventing pollution of freshwater source; (iii) prioritisation of small-scale natural and technical systems, which are flexible, cost-effective and require low operation and maintenance.