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Parents and children in virtual showcases. The case of Sharenting-KEY FINDINGS (REVISED)
Abstract and Figures
We define ’’sharenting’’ as the act of sharing information and contents (e.g. pictures, opinions, advice, etc.) concerning both parents, parenthood, and children via Social Media. This paper studies the issue of Sharenting using exploratory research that examines how and why parents post material concerning their children on the Internet. After assessing a theoretical framework regarding the quest for visibility in contemporary Western society using the metaphor of the showcase, the results of an online survey conducted with a sample of 216 Italian mothers will be shown in order to explore the usage of Facebook groups for parents and of one’s personal Facebook page when it comes to parenting. Data suggest that participants rate Facebook groups for parents as useful tools to help people feel less alone and to get social support, especially regarding educational topics. Analysis was conducted in order to assess: a) what parents think about posting pictures of children online in terms of how their rights are respected and possible risks related to this exposure, b) opinions about receiving a “Like”, and c) if sharenting may lead to more traditional forms of children spectacularization (i.e. children’s beauty pageants, talent shows, commercials, and advertisements. To quoterefer to: Cino, Demozzi (2017). Figli “in vetrina”. Il fenomeno dello Sharenting in un’indagine esplorativa (Parents and children in virtual showcases. The case of Sharenting among a sample of Italian mothers). RIEF -Italian Journal of Family Education, n.2-2017, pp. 153-184. DOI: http://dx.doi.org/10.13128/RIEF-22398-DIRECT LINK: http://www.fupress.net/index.php/rief/article/view/22398.
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