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Parents and children in virtual showcases. The case of Sharenting-KEY FINDINGS (REVISED)
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We define ’’sharenting’’ as the act of sharing information and contents (e.g. pictures, opinions, advice, etc.) concerning both parents, parenthood, and children via Social Media.
This paper studies the issue of Sharenting using exploratory research that examines how and why parents post material concerning their children on the Internet. After assessing a theoretical framework regarding the quest for visibility in contemporary Western society using the metaphor of the showcase, the results of an online survey conducted with a sample of 216 Italian mothers will be shown in order to explore the usage of Facebook groups for parents and of one’s personal Facebook page when it comes to parenting. Data suggest that participants rate Facebook groups for parents as useful tools to help people feel less alone and to get social support, especially regarding educational topics. Analysis was conducted in order to assess: a) what parents think about posting pictures of children online in terms of how their rights are respected and possible risks related to this exposure, b) opinions about receiving a “Like”, and c) if sharenting may lead to more traditional forms of children spectacularization (i.e. children’s beauty pageants, talent shows, commercials, and advertisements.
To quoterefer to: Cino, Demozzi (2017). Figli “in vetrina”. Il fenomeno dello Sharenting in un’indagine esplorativa (Parents and children in virtual showcases. The case of Sharenting among a sample of Italian mothers). RIEF -Italian Journal of Family Education, n.2-2017, pp. 153-184. DOI: http://dx.doi.org/10.13128/RIEF-22398-DIRECT LINK: http://www.fupress.net/index.php/rief/article/view/22398.
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P. M. Greenfield's new theory of social change and human development aims to show how changing sociodemographic ecologies alter cultural values and learning environments and thereby shift developmental pathways. Worldwide sociodemographic trends include movement from rural residence, informal education at home, subsistence economy, and low-technology environments to urban residence, formal schooling, commerce, and high-technology environments. The former ecology is summarized by the German term Gemeinschaft ("community") and the latter by the German term Gesellschaft ("society"; Tönnies, 1887/1957). A review of empirical research demonstrates that, through adaptive processes, movement of any ecological variable in a Gesellschaft direction shifts cultural values in an individualistic direction and developmental pathways toward more independent social behavior and more abstract cognition--to give a few examples of the myriad behaviors that respond to these sociodemographic changes. In contrast, the (much less frequent) movement of any ecological variable in a Gemeinschaft direction is predicted to move cultural values and developmental pathways in the opposite direction. In conclusion, sociocultural environments are not static either in the developed or the developing world and therefore must be treated dynamically in developmental research.
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