Conference PaperPDF Available

Social Media Channels and Mobile Application Usage in Tourism Management: Case Study in Czestochowa

December 2017

Conference: Cultural Management and Governance for European Pilgrimage Routes and Religious Tourism
At: Cori

Authors:

Renata Ochoa-Daderska

Instytut Badan i Innowacji w Edukacji

Grzegorz Mikrut

Akademia Wychowania Fizycznego im. Jergo Kukuczki w Katowicach

This presentation proves that use of such a modern applications can change the look of pilgrimage tourism, brings extraordinary possibilities of innovation in access and approach to this area of cultural tourism.

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Books of Abstracts

Editors

Martin Gómez-Ullate

Renata Ochoa-Daderska

José Álvarez-García

María de la Cruz del Río-Rama

Publishing House of the Research and Innovation in Education Institute

http://publisher.inbie.pl / info@inbie.pl

Cultural Management and Governance

for European Pilgrimage Routes and

Religious Tourism

The International Conference. Cultural Management and Governance for European

Pilgrimage Routes and Religious Tourism was part of the Intellectual outputs of the

“Innovation and Capacity Building in Higher Education for Cultural Management, Hospitality

and Sustainable Tourism in European Cultural Routes [Cultour+]” project nr. 2015-1-ES01-

KA203-016142.

Scientific Committee

Agnieszka Chęcińska Zaucha - The Jerzy Kukuczka Academy of Physical Education in

Katowice, Poland

Altheo Valentini - Egina, Italy

Altieres de Oliveira Silva, Universidade Nove de Julho (UNINOVE) São Paulo, Brasil

Ana Paula Rodrigues - University of Tràs-os-Montes e Alto Douro, Portugal

Aphrodite Kamara – Time Heritage, Greece

Carlos Fernándes - Politechnic Institute of Aveiro, Portugal

Cleopatra Ferla - Time Heritage, Greece.

Dora Aguilasocho Montoya, University Michoacana of San Nicolás de Hidalgo. Morelia,

México

Evaristo Galeana Figueroa, University Michoacana of San Nicolás de Hidalgo. Morelia,

México

Francesco Zaralli – Futuro Digitale, Italy

Gergana Zheliazkova - Varna Free University

Isabel Vieira - University of Tràs-os-Montes e Alto Douro, Portugal

Jetchka Ilieva - Varna Free University

José Álvarez García - University of Extremadura, Spain

José António C. Santos, University of Algarve - ESGHT / CIEO, Portugal

Juan Diego Carmona Barrero – Arkeographos, Spain

Juana Gómez Pérez - University of Extremadura, Spain

Katarzyna Kruszyńska - Radom Higher School, Poland

Lidia Andrades Caldito - University of Extremadura, Spain

Ludovica Castiglia, Sapienza Università di Roma, Italy

Luis Ochoa Siguencia - The Jerzy Kukuczka Academy of Physical Education in Katowice,

Poland

Marco de Cave - Futuro Digitale, Italy

María de la Cruz del Río-Rama - University of Vigo, Spain

María Dolores Sánchez-Fernández, University of A Coruña, A Coruña, Spain

Martín Gómez-Ullate (Dir.) - University of Extremadura, Spain

Mercedes Vila Alonso, University of Vigo, Galicia, Spain

Nuno Alexandre Pereira Abranja, Higher Institute of Educacional Sciences (ISCE), Portugal

Olga Martínez Mouré – Madrid Open University, Spain

Oscar V. De la Torre Torres, University Michoacana of San Nicolás de Hidalgo. Morelia,

México

Pedro Corcho Sánchez, University of Extremadura, Spain

Pilar Barrios Manzano - University of Extremadura, Spain

Regina Schlüter, National University of Quilmes (UNQ), Argentina

Renata Ochoa-Daderska - Research and Innovation in Education Institute (INBIE), Poland

Veronika Joukes - University of Tràs-os-Montes e Alto Douro, Portugal

Xerardo Pereiro - University of Tràs-os-Montes e Alto Douro, Portugal

Yorgos Tzedopoulos – Time Heritage, Greece

Zofia Gródek Szostak Uniwersytet Ekonomiczny w Krakowie – Poland

Editorial Coordination

José Álvarez-García - University of Extremadura, Spain

Martín Gómez-Ullate - University of Extremadura, Spain

Renata Ochoa-Daderska – Research and Innovation in Education Institute

María de la Cruz del Río-Rama - University of Vigo, Spain

Organizing Committee

Francesco Zaralli - Futuro Digitale, Italy

Marco de Cave - Futuro Digitale, Italy

Angelo Cioet

Collaborators and Sponsors

This International Conference is organized by Cultour+ Strategic Partnership (KA203):

 Universidad de Extremadura

 Futuro Digitale

 Fundacja "Instytut Badan i Innowacji w Edukacji"

 Universidade de Trás-os-Montes e Alto Douro

 Time Heritage - Afroditi Kamara & Co

 European Grants International Academy S.R.L.

 Varna Free University

 Câmara Municipal de S. Pedro do Sul

 Radomska Szkola Wyzsza

and co-funded by the Erasmus+ Programme of the European Union

Endorsers

- Associazione Cammino dei Dodici

- Economía Creativa Consultancy

- Fondazione R. Caetani

- Federculture

- Via Francigena del Sud Committee

Layout: Research and Innovation in Education Institute

Cover design: Renata Ochoa-Daderska

ISBN: 978-83-941533-4-2

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives

4.0 International (CC BY-NC-ND 4.0)

How to cite:

Gómez-Ullate, M., Ochoa-Daderska, R., Álvarez-García, J., Del Río-Rama, M. de la C. (ed.).

Cultural Management and Governance for European Pilgrimage Routes and Religious

Tourism: Cultour+ - Book of abstracts. Czestochowa: Publishing House of the Research and

Innovation in Education Institute, 2017.

The full papers presented in this International Conference will be offered for publishing on the

Publishing House of the Research and Innovation in Education Institute. [http://publisher.inbie.pl/]

Cultural Management and Governance for European Pilgrimage Routes and Religious Tourism

140

Social Media Channels and Mobile Application Usage in Tourism

Management: Case Study in Czestochowa

Renata Ochoa-Daderska

Research and Innovation in Education Institute – Poland

info@inbie.pl

Katarzyna Kruszynska

Radomska Szkola Wyzsza – Poland

kkrusz1@wp.pl

Grzegorz Mikrut

Akademia Wychowania Fizycznego im. Jerzego Kukuczki w Katowicach

g.mikrut@awf.katowice.pl

ABSTRACT

Social media play a significant role both on the demand and on the supply side of tourism

allowing destinations to interact directly with visitors via various internet platforms and

monitor and react on visitors opinions and evaluations of services.

The paper presents the social media and mobile applications and their usefulness in tourism

business in general. Basing on research conducted in Poland we show the most popular apps

and the case study of Czestochowa, that is the most famous place of pilgrimage in Poland

focuses on the possibilities of using these applications in the Religious and Cultural Tourism.

This presentation proves that use of such a modern applications can change the look of

pilgrimage tourism, brings extraordinary possibilities of innovation in access and approach to

this area of cultural tourism.

KEY WORDS

Czestochowa, Mobile application, Religious tourism management, Social media management,

REFERENCES

Gómez-Ullate, M., Ochoa-Siguencia, L., (2015). Evolution of entrepreneurship and

entrepreneurship education – the case study of Extremadura Region in Spain. In New Media

in Higher Education Market. Publishing House of the University of Economics in Katowice,

pp. 402-410 https://www.researchgate.net/publication/289460644_Evolution_of_entrepren

eurship_and_entrepreneurship_education_the_case_study_of_Extremadura_Region_in_Spain

[accessed Oct 21 2017].

Kamara, A., Gómez-Ullate, M., Ochoa Siguencia, L., et all., (2017). Project Cultour: Building

Professional Skills on Religious and Thermal Tourism. . 10.1007/978-3-319-47732-9_20.

Books of Abstracts

141

Majchrzyk, Ł. (2017). TOP 20 najpopularniejszych aplikacji mobilnych w Polsce 2016.

Retrieved October 16, 2017, from https://mobirank.pl/2017/01/15/top-20-

najpopularniejszych-aplikacji-mobilnych-polsce-2016/

Marzano, G., Ochoa Siguencia, L. (2016). Place Branding: are we at a Turning Point?.

Proceedings of the 19th IPSAPA/ISPALEM International Scientific Conference Napoli (Italy)

July 2nd – 3rd, 2015. The Turning Point of the Landscape-cultural Mosaic: Renaissance

Revelation Resilience. ISBN: 978-88-942329-1-2. pp 79-82

Marzano, G., Ochoa Siguencia, L. (2016). The Turning Point of the Place Identity.

Proceedings of the 19th IPSAPA/ISPALEM International Scientific Conference Napoli (Italy)

July 2nd – 3rd, 2015. The Turning Point of the Landscape-cultural Mosaic: Renaissance

Revelation Resilience. ISBN: 978-88-942329-1-2. pp 43-50

Ochoa Siguencia, L., Marzano, G., Herman, D. (2017). Information Communication

Technology For Professional Development of Adult Education Staff Management: Challenges

and Prospects in the Silesia Region. Society. Integration. Education. Proceedings of the

International Scientific Conference. 3. 575-584. 10.17770/sie2017vol3.2385.

Ochoa Siguencia, L. (2016). Cultural Management and Tourism in European Cultural Routes:

From theory to practice. Ochoa Siguencia L., Gomez-Ullate, M., & Kamara, A. (ed).

Publishing House of the Research and Innovation in Education Institute, 2016 [Retrieved

from www.publisher.inbie.pl]

RESEARCH HIGHLIGHTS

 Analyse the role of Social Media Channels and Mobile Application on the demand and

supply of tourism.

 Present a list of most popular apps used in tourism management in Poland

 Analyse the Czestochowa app from the useful point of view in Religious tourism

management

 Search for innovation in access and approach to cultural tourism through the use of apps.

 present social media and mobile applications and their usefulness in tourism and business

in general

ResearchGate has not been able to resolve any citations for this publication.

INFORMATION COMMUNICATION TECHNOLOGY FOR PROFESSIONAL DEVELOPMENT OF ADULT EDUCATION STAFF MANAGEMENT: CHALLENGES AND PROSPECTS IN THE SILESIA REGION

Article

Full-text available

May 2017

This research focuses on the professional development of Adult Education Staff through the implementation of Information and Communication Technology skills. We present the data from a desk and field research carried out in the Silesia Region - Poland, on a sample formed of Adult educators working in different Non - formal Education Institutions. The research tool used in our paper is an online questionnaire developed withing the ERASMUS+ project “Upskillead – 2016-1-SI01-KA204-021588” KA2 - Strategic Partnership in the field of Adult Education. The final research objective is to find solutions useful to develop digital competence of adult people through in-house training's, seminars and informal learning applications. Moreover, this paper illustrates benefits, limitations, challenges in using digital resources and tools in adult education. Keywords: Adult education; Cooperation for innovation; Erasmus+; Information and Communication Technology; Strategic Partnerships. The text can be found at: http://journals.rta.lv/index.php/SIE/article/view/2385

Project Cultour : Building Professional Skills on Religious and Thermal Tourism

Article

Full-text available

Feb 2017

Pilgrims going on a pilgrimage tour or tourists seeking healing and relaxation at thermal springs and spas are special categories of travelers, involving a certain level of spirituality, interest in the cultural ambience and, sometimes, special needs. They constitute, thus, special clientele and need quite a good support on the information and services’ level. The project CULTOUR+ (2015-1-ES01-KA203-016142) is a European Erasmus+ project aiming at enhancing the professional capacities and at upgrading the tourist services regarding pilgrims’ routes and thermal springs in several European countries, namely Portugal, Spain, Italy, Greece, Bulgaria and Poland. It follows an innovative practice by bridging the gap between entrepreneurship and cultural tourism management, VET learning and the implementation of information technologies. The paper aims at presenting the philosophy and preliminary phases of the project at an international audience. The main issues addressed are: researching cultural routes management, investigating and understanding the needs of these special categories of tourists, pinpointing their places of interest, monitoring the infrastructure (notably the accommodation facilities) and training young entrepreneurs into improving and diversifying the services offered. The final aim is to create an instrument for presenting a cultural map for religious and thermal tourism in a large part of Europe as well as for training the future generations of tourism specialists in expanding their calibre of services and in anticipating the needs of the future generations of tourists

Cultural Management and Tourism in European Cultural Routes: from theory to practice

Book

Full-text available

Dec 2016

The partners of Cultour+ are proud to present the results of the work so far and pledge to continue working for tracing viable, sustainable and effective cultural routes in the common effort to bring European cultures in close contact. Pilgrimage and thermalism have, after all, been disseminating traits of civilization for centuries; it is now time to carry the torch further and do so on firm academic ground.

Evolution of entrepreneurship and entrepreneurship education – the case study of Extremadura Region in Spain

Conference Paper

Full-text available

Jan 2015

A critical review shows what has been the advance in the field of Entrepreneurship Education in Europe from the establishment of the Oslo Agenda in 2006 centering in three dimensions: research, educational and political implementation and social impact. The Council of Europe’s report “Entrepreneurship Education: a road to success” concludes that “students participating in entrepreneurship education are more likely to start their own business and their companies tend to be more innovative and more successful than those led by persons without entrepreneurship education backgrounds. Entrepreneurship education alumni are at lower risk of being unemployed, and are more often in steady employment. Compared to their peers, they have better jobs and make more money”. We will try to measure and test these conclusions in a regional case study (Extremadura in Spain). Desk research has been conducted to go beyond a state of art, highlighting, from a critical approach, key questions on intercultural issues about entrepreneurship and entrepreneurship education. In the context of a case study (the region of Extremadura in Spain) quantitative and qualitative data are integrated into the analysis. Qualitative methods included participant observation. [Gómez-Ullate García de León, M., Ochoa-Siguencia, L., (2015). Evolution of entrepreneurship and entrepreneurship education – the case study of Extremadura Region in Spain. In New Media in Higher Education Market. Publishing House of the University of Economics in Katowice, 402-410. ]

TOP 20 najpopularniejszych aplikacji mobilnych w Polsce

Oct 2016

Ł Majchrzyk

Majchrzyk, Ł. (2017). TOP 20 najpopularniejszych aplikacji mobilnych w Polsce 2016. Retrieved October 16, 2017, from https://mobirank.pl/2017/01/15/top-20-najpopularniejszych-aplikacji-mobilnych-polsce-2016/

The Turning Point of the Landscape-cultural Mosaic: Renaissance Revelation Resilience

Jan 2015
978-988

G Marzano
L Ochoa Siguencia

Marzano, G., Ochoa Siguencia, L. (2016). Place Branding: are we at a Turning Point?. Proceedings of the 19th IPSAPA/ISPALEM International Scientific Conference Napoli (Italy) July 2nd -3rd, 2015. The Turning Point of the Landscape-cultural Mosaic: Renaissance Revelation Resilience. ISBN: 978-88-942329-1-2. pp 79-82

Social Media Channels and Mobile Application Usage in Tourism Management: Case Study in Czestochowa

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