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Crowdfunding and Pluralisation: Comparison Between the Coverage of the Participatory Website Spot.Us and the American Press

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Abstract

This chapter presents the results of a content analysis of stories published from 2008 until 2010 by Spot.Us, a news crowdfunding website, comparing the frequencies of different subjects appearing in the traditional American daily and weekly press. This was based on the works of Lynch and Peer (2002) (newspapers), and from the State of the News Media report (2008) (magazines). The goal was to verify if the crowdfunded and traditional press coverage presented substantial differences regarding content. The results show there are indeed quantitative differences between news themes on Spot.Us' coverage and that of the American newspapers and magazines. Participatory webjournalism can be seen, then, as a way of attaining multiperspectival news through pluralization of editorial subjects, as proposed by Herbert Gans (2003).
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