Adansonia digitata L. (Malvaceae), commonly known as ‘baobab’, is a large, seasonal tree distributed in many parts of Africa. It is more prevalent in Botswana, Namibia, Zimbabwe, Malawi, Mozambique, South Africa, Mali, the Ivory Coast, Senegal, Cameroon, Uganda, Kenya and Tanzania. Baobab is a very important non-timber forest product (NTFP) and contributes to the livelihoods of the African people. Various parts of the tree are used in African traditional medicine in the treatment of numerous ailments such as tuberculosis, malaria, fever, diarrhoea, microbial infections, anaemia and toothache. In addition, various plant parts are used as sources of food. The seed oil is applied topically as medicine or cosmetic. Several in vitro and in vivo pharmacological activities, including antimicrobial, anti-oxidant, anti-inflammatory, antimalarial and antidiabetic have been noted. Much research has been done on the nutritive value of the fruit pulp, seed kernels and seed oil. Chromatography techniques, such as semi-automated high-performance thin-layer chromatography (HPTLC), ultra-performance liquid chromatography coupled to mass spectrometry (UPLC–MS), and gas chromatography coupled to mass spectrometry (GC–MS), were used to determine the chemical profiles of A. digitata fruit pulp and seed oil. Several compounds, including procyanidin dimer I, epicatechin, procyanidin dimer II, kaempferol glycoside I and kaempferol glycoside II, were identified in the fruit pulp using UPLC–MS, whilst palmitic acid, stearic acid, linoleic acid and oleic acid were the major fatty acids detected in the seed oil, following esterification and analysis using GC–MS. The presence of some of the compounds was confirmed using HPTLC under 366 nm radiation.