Student Entrepreneurship Development - UMK Experience

Conference Paper (PDF Available) · July 2017with 84 Reads
Conference: Student Entrepreneurship Development-UMK Experience, At Akademi Seni Budaya Dan Warisan Kebangsaan
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Abstract
Recent austerity measures implemented among Malaysian universities have forced many institutions to find alternative ways to generate funding for its programs. As an entrepreneurship-focused university, Universiti Malaysia Kelantan is pro-active in its efforts to not only be more self-efficient but to encourage entrepreneurship among its students. Creaspire Studios, a student company was set up on 4 th November 2016 and was given a pilot project consisting of industrial level 2D and 3D animation product. Early exposure for this new start up is eye opening for the students in terms of production management, creating content and owning intellectual property. This paper discusses the motivation, early implementation and future challenges of this project.
Student Entrepreneurship Development-UMK Experience
Abstract:
Recent austerity measures implemented among Malaysian universities have
forced many institutions to find alternative ways to generate funding for its
programs. As an entrepreneurship-focused university, Universiti Malaysia
Kelantan is pro-active in its efforts to not only be more self-efficient but to
encourage entrepreneurship among its students. Creaspire Studios, a student
company was set up on 4th November 2016 and was given a pilot project
consisting of industrial level 2D and 3D animation product. Early exposure for
this new start up is eye opening for the students in terms of production
management, creating content and owning intellectual property. This paper
discusses the motivation, early implementation and future challenges of this
project.
Introduction
Universiti Malaysia Kelantan (UMK) is the 19th public university in Malaysia. It was formed in
2006 and aiming to champion entrepreneurship with its slogan “Entrepreneurship is our
thrust”. In line with the Malaysian Education Blueprint 2015-2025, which support 1st shift of
10th Learned Values-Driven Talent, Universiti Malaysia Kelantan (UMK) has taken various
initiatives to inculcate widespread entrepreneurial attributes among its members.
The Faculty of Creative Technology and Heritage (FTKW) is one of the faculties in Universiti
Malaysia Kelantan (UMK), introduced a program in creative technology with the emphasis on
design and entrepreneur skill (Shuaib & Azizan,2011). The faculty’s tagline “sustaining
heritage and championing creative technology” was meant to utilize creative technology and
heritage as elements in creative industries. Thus, around October 2016, Creative
Accelerator Centre (CAC) was formed by the faculty as an impetus to the mission.
The focus is the paper will be on approach taken and the experience of preparing and
establishing a student-founded company into real life working experience and environment in
handling Industry level tasks. According to Cheng & Zhang (2010), project-based learning
can aid student in overcoming long-term challenges and compound abilities to resolve the
complex interdisciplinary problems. Thus, the focus will also be on the process and working
pipeline of the company and training that should the company undergo in order to realize the
main objective which is to become entrepreneurial ready.
Creative Accelerator Centre and Creaspire Production
According to Shuhaib & Azizan (2011), attempts to produce graduates with entrepreneur
attributes have been going on since 1997 among the public universities in Malaysia. Most of
the approaches was applying the entrepreneur elements in the courses itself or through
activities. According to Jusoh (2017) and the Ministry of Education Malaysia (2015), the
efforts to improve the marketability of graduates have been strengthened via strategic
initiatives in Malaysian Education Blueprint 2015-2025. Accordingly, the main objective is to
level up Malaysian graduates in the first paradigm: Holistic Graduates, Balance and
Entrepreneur Attributes. To help our graduates, Ministry of Higher Education has executed
Graduate Employability Program (GE) .Therefore, Creative Accelerator Centre (CAC) was
formed as an impetus in developing entrepreneurial attributes within the students. It was an
initiative to prepare and facilitate students on their entrepreneurial journey. Students will be
given the support and assistance needed on their early stage of handling business and their
company. The aim of the program is to see the student participating, being able to be
independent and championing their own business after the probation period ended.
Creaspire Studios was among the earliest student-founded companies that were registered
with the Creative Accelerator Centre (CAC). It is an animation production company founded
by a group of animation courses students lead by Darwisy Shahidi Baharuddin and Ahmad
Mustofa Samsudin. Creative Accelerator Centre (CAC) has come up with a conceptual
framework in making things happened. Every Company registered with the CAC will be
assigned supervisor among the lecturers to facilitate on the technical skills and University-
owned company called Entrepreneur Institute Universiti Malaysia Kelantan (UMKEI), will
facilitate in term of entrepreneurship, financial and management. Then, the student founded
company, in this case, Creaspire Studios, will be attached to real industry projects and their
timeline and working processes will be facilitated along the way.
Diagram 1: Conceptual Framework of Creaspire Studios
Implementation
A group of students gathered and shared their dream on having their own animation
production team. On 4th November 2016, the student-owned company named Creaspire
Studios was registered under the Companies Commission of Malaysia (Suruhanjaya
Syarikat Malaysia, SSM). It was formed by 3rd year animation students that have different
sets of skills and knowledge. Creaspire Studios then registered to Suruhanjaya Syarikat
Universiti (SSU) that was handles by the Entrepreneurship Institute of Universiti Malaysia
Kelantan (UMKEI) and Creative Accelerator Centre (CAC).
On 10th November 2016, a company named AFO Production House Ptd Ltd met CAC
management and Creaspire Studios to offer a commission job based on their product, it was
a 2D animation for preschool educational content. The CEO, Mdm. Fardilla Din interested in
this collaboration after saw the talent and eagerness of students in making animation as their
career. In the early stage, a project timeline was proposes by the student company then
revised by both AFO Production House and CAC management. A new timeline was then
proposed based on the agreement of all parties involved. The first task is to animate a few
seconds of animation as a pilot project.
During the process, consultants gave advice on animation production pipelines and quality
control. In detail, the consultant supervises everything from digitising characters,
storyboarding and animatic, to key poses and in-betweening, to clean up and colouring
process and finally compositing. Thus, this is necessary as it was the first time the student
company was given a real job from industry. The project was halted for a while, to give
chance for the students involved to focus on their studies and classes. On 31th May 2017,
CEO of AFO Production House met the whole crew of Crespire Studio for the first time. We
were discussing new intellectual property of preschool animation content named Dodo and
Vivi. Character Designer from Creaspire Studio was assigned to developed character
designs and will be used for this project soon. The project is estimated to continue in
September 2017 during the semester break.
Image 1: screenshot of Aira Pilot Test, an animated preschool content.
By the end of December 2016, Creaspire Studios was offered another commission job by
Redang Digital Ptd Ltd. It was a 3D animation series and will be broadcast on a local
television station. The format was 12 episodes x 21 minutes. They were offered MYR20,000
(twenty thousand Ringgit Malaysia) for each episode. It was a big opportunity for Creaspire
Studios to be involved in this high profile and highly paid project, in addition students have a
chance to learn the motion capture process for this project. Unfortunately for the student
company, it was a rushed job and the team were still not ready for a big project like this.
After discussions between Redang Digital and CAC management, we decided that it is best
for Redang Digital to look for other animation team considering the limited time they have for
delivering the project to the broadcaster.
Image 2: screenshot of Adi Genius: Season 1.
Source from Youtube: https://www.youtube.com/watch?v=jIZgmRPr-pc
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  • KPT-Amanat 2017 Menteri Pendidikan Tinggi Retrieved from https
    • I Jusoh
    Jusoh, I. (2017, January 12). KPT-Amanat 2017 Menteri Pendidikan Tinggi. Retrieved from https://www.mohe.gov.my/muat-turun/awam/teks-ucapan-danslide/2017/amanat-tahun-baharu-2017/253-amanat-2017-menteri-pendidikan-tinggi
  • Conference Paper
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