ChapterPDF Available

Creativity in the Visual Arts

Authors:

Abstract and Figures

In this chapter, we review research on creativity with visual art, and, specifically, how this has been addressed within the psychology of art. We begin with a brief review of the history of psychology of art and the unique challenges associated with studying artistic creativity and expression. We then review current creativity studies that touch on art making and that focus on techniques and methods that provide the foundation for current research. We conclude with a consideration of important questions that hold particular intrigue for future study, such as questions related to artistic development, approaches to assessing art making, and the artistic brain.
Content may be subject to copyright.
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
80
[80–109] 7.6.2017 8:29PM
6Creativity in the Visual Arts
Matthew Pelowski
University of Vienna
Helmut Leder
University of Vienna
Pablo P. L. Tinio
Montclair State University
Abstract
In this chapter, we review research on creativity with visual art, and, speci-
cally, how this has been addressed within the psychology of art. We begin
with a brief review of the history of psychology of art and the unique
challenges associated with studying artistic creativity and expression.
We then review current creativity studies that touch on art making and that
focus on techniques and methods that provide the foundation for current
research. We conclude with a consideration of important questions that hold
particular intrigue for future research, such as questions related to artistic
development, approaches to assessing art making, and the artistic brain.
Introduction
Arguably, no domain so closely connects humans to creativity as art.
Researchers suggest that art making or visual artistic expression dates back at least
40,000 to 75,000 years, and if one considers evidence from pigments, symbolic beads,
etc., possibly much farther (Zaidel, Nadal, Flexas, & Munar, 2013). Researchers also
argue that the intentional creation of art is both one of the major points of evolutionary
distinction from other animals and a dening feature of modern humans. Art is ubiqui-
tously produced in human societies, with a seemingly endless variety of expression, and
thus is a major point of inter-social and cultural comparison (Dissanayake, 2000; Dutton,
2009). Art is therefore one of the more intriguing avenues for considering the develop-
ment and action underlying creativity, as well as a main topic for psychology, because:
(1) art is spontaneously created by almost every individual at some point in his or her
lifetime; (2) art is considered a window reecting our perception and thinking (Zaidel,
2010); and (3) art making is a unique skill involving a range of prociencies.
This chapter was sponsored by a grant to HL by the Vienna Science and Technology Fund (WWTF),
RosLed CS15-036, and by a grant to MP and HL by the Marie Skłodowska-Curie (MSCA-IF-2014-EF)
Individual Fellowships, 655379.
80
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
81
[80–109] 7.6.2017 8:29PM
1 A brief Note on the Unique Challenge of Studying
Creativity in Art
One only has to consider the rich history of art and the evolving range of
artists and modes of visual expression to realize its importance as well as the unique
challenge inherent in its study. Since the dawn of human ability to create visual
images, those with a special ability in this domain have probably always held
a special place of reverence. Prototypical genius creators that often come to mind
when thinking about creativity are often artists. A visit to an elementary school or
a studio or museum will also conrm that we have a special respect, and sometimes
fear (Mitchell, 1987), for visual creative ability. Technically speaking, the large
number of overlapping abilities that must be utilized in visual art making percep-
tion, memory, motor control, language, spatial reasoning, not to mention imagina-
tion also makes art one of our most complex human activities. Naturally, the
question is asked: How is it possible that we can see something, or have an idea, and
translate that conception through physical manipulation of materials (or our bodies)
into a unique and pleasing representational, symbolic, or even abstract image?
Such questions related to artistic creativity comprise, in fact, some of the oldest
topics of psychology. While the consideration of painting and drawing had long
before been a topic of philosophy, studies on art making also emerged as a branch of
psychology in the late nineteenth century during a time when the eld was distin-
guishing itself as a scientic discipline. The elds founding is often attributed to
Fechner (e.g., 1876), who, among other approaches, stressed the method of pro-
ductionas a driving element in his search for general laws guiding aesthetic
preferences (Westphal-Fitch, Oh, & Fitch, 2013). Art making was also subsequently
taken up as a topic in the United States as well as Europe in the 192030s, during
which there was a demand for measures of peoples abilities, aptitudes, and person-
alities combined with a general discourse on creativity”–and which led to the
development of several standardized drawing assessments (Holert, 2009). This was
also coupled with standardized assessments of human visual memory and use of
perspective or spatial arrangements (e.g., Meyers & Meyers, 1995; McManus,
Chamberlain, Loo, Rankin, Riley & Brunswick, 2010). The next 100 years after
Fechner also saw a slow, steady rise in research on art viewing, including landmark
works by Arnheim (1956) and Berlyne (1974). This continues to the present day,
when there is an obvious burgeoning of psychology of art with new empirical
procedures, development of new physiological and neuroimaging measures, and
robust cognitive models of art processing (Chatterjee; 2003; Leder, Belke, Oeberst
& Ausgustin, 2004; Pelowski & Akiba, 2011) and dynamics between art making and
viewing (Tinio, 2013).
Aesthetic reception and artistic production are at two ends of the art spectrum,
with the latter being linked to the artist creating an artwork and the former to the
viewer encountering the artwork. While studies on the aesthetic reception of art have
been increasing, since Fechner there has been a disproportionate scarcity of studies
on creativity as expressed within the visual arts as well as artistic production. There
are several reasons for the challenging nature of such research. Amongst these is the
Creativity in the Visual Arts 81
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
82
[80–109] 7.6.2017 8:29PM
ineffable nature of art making (Chatterjee, 2010; Lundy, 2012). Even during
Fechners time, it was already recognized that the sheer breadth of decisions and
factors that go into art making, as well as its open-ended nature, make it particularly
difcult to study empirically (Leder, 2014; Westphal-Fitch et al., 2013). This was
coupled with a predominant focus in psychology (tied to its roots in philosophy) on
top-down discussions of aesthetic judgments and reception of viewers, rather than
bottom-up processes related to the making of art (Leder, 2013).
Researchers must also deal with a shifting denition of art itself. Art history has
witnessed a constant evolution of conceptualizations of what it means for an object
to be considered art (Becker, 1982). These include ideas, at various periods, that art
might be beautiful, realistic, technically superior, contain specic styles, or even
express the individuality of an artist, or challenge the prevalent conceptions held
among others who make and value art (Dutton, 2009). As a consequence, it has
become difcult to conceptualize what creativity in art should look like. Each of
these denitions is characterized by a particular art making approach, utilizing
different channels of information, and resulting in creativeworks as different as
the impressionist paintings of Monet and the conceptual pieces of Rauschenberg, or
the readymades of Duchamp. Approaches to art and creativity may also differ
between cultures (e.g., Li, 1997, see also Section 3 below), thus introducing the
danger of normalization and further challenging our understanding.
Finally, there has been minimal collaboration between scientists and artists.
As put by Arrell (1997, Teaching Aesthetics to Artists,para. 1), many individuals
involved with art are suspicious that too much analyzing of their art will harm their
creativity,or that thinking about art in this way is simply useless ...that the issues
discussed are not ones that they face as artists.
2 How Is Artistic Creativity Measured?
Even with the above challenges, there have been notable studies on crea-
tivity in art. Most of these studies are based on explorations of visual creativity in
general, which is typically dened as the production of both novel and useful forms
within a given context (Dake, 1991; Sternberg & Lubart, 1999). This is also
considered a main counterpoint to verbal creative ability, and thus is often combined
with such research. This skill is additionally considered as a primary component of
drawing, painting, photography, etc. At the same time, many of the studies that we
will review also directly involve the making or consideration of art. In general,
approaches can be split into four main areas (Lemons, 2011): the creative person,
product, process, and environment. These will be reviewed below.
2.1 The Creative Person
One approach to studying creativity in art focuses on the creator. This involves the
search for aspects of personality or behavior that might correlate to present creative
achievement or future prociency as an artist (or a visually creative person). A good
82 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
83
[80–109] 7.6.2017 8:29PM
body of research has shown that creative people tend to share certain characteristics,
many of which have also been connected to individual skills in art (e.g., Feist, 1999
for a review). Such individuals tend to be independent, resourceful, and spontaneous
(Cassandro & Simonton, 2010; Eysenck, 1997; Lemons, 2011), with tolerance for
risks, conict, or ambiguity (Feldman, 1999). They are also often condent in their
abilities and have low levels of cognitive or behavioral inhibition (Eysenck, 1997;
Feist, 1999). These features may be assessed through standardized personality scales
or observation.
More specically to the art domain, elements of personality such as openness to
experiencehave been linked to art making and art viewing. This element of the Big
Five Personality Inventory (Costa & McCrae, 1992) involves a willingness to seek
out unfamiliar or novel encounters, and has been shown to correlate with an
individuals ability to select aesthetically superiorpictures (Myszkowski et al.,
2014), as well as to positive ratings of both abstract and representational art (see
Feist & Brady, 2004). Openness to experience has also been shown to predict
creative achievement in both the arts and the sciences (Feist, 1998). Silvia,
Nusbaum, Berg, Martin and OConnor (2009) further note that openness can often
be combined with extraversion,another Big Five factor, to create a broader
category of placticity,or the ability to engage exibly with novelty in behavior
and cognition (see also DeYoung, 2006). Together, these two aspects predict scores
on several creativity measures. However, see Roy, 1996, who found introversion as
a key personality factor in ne artists.
2.1.1 Scales Assessing the Creative Person That Are Relevant to Art
Previous research has also used scales to identify creative persons, which can also
reference or predict ability in art (see Cropley, 2000). For example, the Group
Inventory for Finding Creative Talent (GIFT; Rimm & Davis, 1980) and the
Group Inventory for Finding Interests (GIFFII and GIFFIII; Davis & Rimm, 1982)
measure respondents(children of different age levels) agreement to a number of
Yes/No statements, which include examples such as, I am very aware of artistic
considerations.Answers are combined to yield scores for traits such as self-
condence, adventurousness, risk-taking, curiosity, humor, and artistic interest.
This scale has shown moderate correlation with teacher-judged creativity of draw-
ings (Cropley, 2000).
Similarly, the Creativity Scale for Diverse Domains (CSDD: Kaufman & Baer,
2004; see Silvia, Kaufman & Pretz, 2009 for a review) measures creative self-
concepts, or peoples view of themselves as creative. The scale uses nine items
covering areas from mathematics and interpersonal relations to art making, and
yields scores in specic domains of math/science,”“empathy/interpersonal,
hands-on creativity,as well as one global self-concept question (How creative
would you say you are in general?). Rawlings and Locarnini (2007), for example,
administered the scale to small groups of professional artists and scientists and
showed that artists scored higher both on items measuring creativity in art as well as
general creativity, while professional scientists scored higher only on items
Creativity in the Visual Arts 83
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
84
[80–109] 7.6.2017 8:29PM
measuring creativity in science and mathematics, but not general creativity
(Kaufman & Baer, 2004). A recent update of the scale, the Kaufman Domains of
Creativity Scale (K-DOCS: Kaufman, 2012), also added visual art/aesthetic crea-
tivity as one of its ve dimensions. The Rating the Behavioral Characteristics of
Superior Students (SRBCSS: Renzulli, Smith, White, Callahan, & Hartman, 1976),
especially its nine-item Creative Characteristics Rating (CCRS) subscale, also
touch on art. This scale is intended for grades K12, and is often used with teachers
to rate giftedness in creativity, art, music, drama, and communication, using creative
achievements or activities (however, see Chan and Zhao, 2010).
The richness of peoples personal visual imagination is also argued to relate to the
ability to produce artistic/creative images (Pérez-Fabello & Campos, 2007). This
has been assessed by, for example, the Vividness of Visual Imagery Questionnaire
(VVIQ: Marks, 1973; see McKelvie, 1995 for review), which asks participants to
read a description of a scene and then rate the vividness of their resulting mental
image. Kottlow, Praeg, Luethy and Jancke (2011) suggested that artists scored
higher than non-artists, although not to the level of statistical signicance.
2.1.2 Biographical Inventories
Art is also included as a factor in several batteries that assess life history as a means
of identifying creative talent. Examples include Schaefer and Anastasis (1968)
Biographical Inventory for Identifying Creativity in Adolescents, and Taylor and
Ellisons (1968) Alpha Biographical Inventory (ABI), both of which use scales that
touch on a number of areas potentially connected to creative achievement (see
Cropley, 2000 for a review). Schaefer and Anastasis inventory measures, for
example, family background, motivation (possession of special equipment, will-
ingness to skip meals to work on a project), intellectual and cultural orientation
(hobbies, frequency of visits to museums or art galleries), breadth of interests, and
drive towards novelty/diversity (including level of interest in unusual forms of art).
This inventory was shown to correlate to teacher creativity ratings of art produced by
high school students (Cropley, 2000). Correlation with this inventory was also
higher for art than scientic creativity, with the test correctly identifying 96 percent
of students whose products were rated by teachers as artistically creative.
Similarly, the KhatenaTorrance Creative Perceptions Inventory (KTCPI:
Khatena & Torrance, 1976; see Lemons, 2011 for review), intended for ages 10
and up, includes a self-rating scale assessing tendency to function creatively, based
on items requiring a choice between pairs of characteristics representing high and
low creativity behaviors, as well as a fty-item self-rating scale assessing autobio-
graphical aspects (I have composed a dance, song, or musical piece). The Creative
Activities Checklist (Runco, 1987), developed for use with children in grades 5 to 8,
also asks participants to report how frequently they recently participated in six areas
of activity literature, music, drama, crafts, science, and art. Finally, the Creative
Achievement Questionnaire (CAQ: Carson, Peterson & Higgins, 2005) asks indivi-
duals to rate their own creativity in ten domains, including music, architectural
design, entrepreneurial ventures, humor, inventions, theater, lm, and visual art.
84 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
85
[80–109] 7.6.2017 8:29PM
It also has the unique feature of asking individuals to rate specic instances of
ability, which, the authors argue, may give a more objective and outwardly obser-
vable basis for measuring creative output. With visual art, this ranges from having no
training to taking lessons, showing works in galleries, and being in national
publications.
2.2 The Creative Art Product
Approaches to studying creativity in art have also focused on the art product. Here as
well, rather than directly testing creativity, most studies have focused on assessing
general creative ability using tasks such as creating gures or images that are
conceptually similar to art making. In a collection of 225 creativity tests by
Torrance and Goff (1989), gural image-making type tasks made up about 9 percent
of the total items. Although comparatively less common than other verbal measures,
the use of gural creation is valued for two reasons. First, as noted above, art is
a domain in which individuals, especially children, can act in a primarily creative
fashion. Thus, art making is considered a particularly ecologically valid means of
inducing creative action. Second, with its emphasis on visual problem solving, art
offers an alternative to verbal tests of creativity, which may also not always overlap.
Considered more broadly, however, these studies could also shed light on the unique
ability of artists.
2.2.1 Figure Completion
One such task that has seen widespread use is gure completion. This involves
participants drawing from visual cues pre-printed on paper. This approach can be
traced from early twentieth-century experimental psychology approaches, which
sought to explore drawing ability (see Holert, 2009 for a review), later used for
assessing creativity in general. Modern examples could be said to stem from the
Franck Figure Completion Test of Franck and Rosen (1949; see Runco, Millar, Acar
& Cramond, 2010 for updates and a review). This test provides participants with
thirty-six rectangular elds, each with a simple geometric or curved gure.
Participants are then asked to complete the drawing. Originally intended to test
masculinityfeminity differences, it was employed by Baron (reported in Ludington,
1965) to test creativity and personality, with the completed drawings scored for
novelty in terms of the extent to which they build on the cues. Similar approaches
were also used by the various tests of creative thinking developed by Guilford (1967;
later Meeker & Meeker, 1985). These included a drawing task, among various verbal
measures, with small elds in which participants are asked to make something
different,and with drawings scored for uency, exibility, transformation (ability
to revise something into a new form), and originality (see Lemons, 2011 for
a review).
This approach was also the inspiration for the Torrance Test of Creative Thinking
(TTCT: Torrance, 1966; recently re-normed in 2008; see also Cropley, 2000 and
Runco et al., 2010 for reviews). This is the most widely used method for assessing
Creativity in the Visual Arts 85
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
86
[80–109] 7.6.2017 8:29PM
creativity (Cramond, Matthews-Morgan, Torrance, & Zuo, 1999) and is comprised
of both a verbal and a gural section –“thinking creatively with pictures.This latter
section has three activities including picture completion using a blank paper divided
into ten squares, each containing a different stimulus gure. Participants are asked to
sketch a novel object or design by adding lines to the gures. This is paired with
a picture construction task in which participants complete a drawing and assign
a title, and a lines/circles task in which participants draw as many uses for a simple
image as possible. These activities yield scores for uency (ability to create
many images), originality, elaboration, abstractness of titles, and resistance to
premature closure (tendancy not to quickly close off line cues). The gural tests
can also be scored for thirteen creative strengths (Ball & Torrance, 1984; Kim,
2006), including: storytelling, movement and action, unusual visualization, richness
of imagery, etc.
As noted by Baer (1993), the TTCT was used in 75 percent of all published
creativity studies with elementary schoolchildren, and 40 percent of studies with
adults or college students. This prevalence may be because the TTCT expands past
verbal divergent thinking studies to integrate visual creativity and personality
(Cropley, 2000). The TTCT has shown good validity for predicting creativity
(Lemons, 2011). For example, a twelve-year longitudinal study of 400 primary
students (originally assessed between 1958 and 1964, Torrance, 1969) comparing
the TTCT, along with follow-up questionnaires on quantity/quality of creative
aspirations and achievement, showed a correlation of .27.45. The TTCT format
has also been adapted for more direct assessment of drawing (e.g., Yamamoto,
1964).
Similar assessments to the TTCT include the Creativity Assessment Packet (CAP:
Williams, 1980), which focuses on assessing the creativity of younger students
(grades 312). This test includes a divergent thinkingtask that asks students to
work on twelve incomplete drawings and create a title, with the end product being
scored for uency, originality, exibility, and elaboration. The WallachKogan
Creativity Test (WKCT: Wallach & Kogan, 1965) also focuses on divergent thinking
and assesses both visual and verbal content, including two gural subtests involving
interpretation of abstract lines and patterns. It is scored for uency (number of ideas)
and uniqueness of ideas.
A more recently developed assessment, also based on art production, is the Test
for Creative Thinking-Drawing Production (TCT-DP: Urban & Jellen, 1996; Urban,
2004; see Cropley, 2000 for a review). This test provides participants with two blank
sheets of paper with pre-printed cues, in this case a large square with several lines
inside and outside. Participants are then asked to complete a drawing, which are
rated according to dimensions from a Gestalt-psychology creativity theory and
which uses a standardized scoring sheet assessing factors such as continuation,
completion, connections, boundary-breaking (drawing outside the large square
frame), use of perspective, new elements, humor, and affectivity. Studies in
a number of countries have indicated inter-rater reliability of above .90, and test-
retest reliability of about .70 to .75 (Cropley, 2000). The test manual also reports
correlations of up to .82 with teacher ratings of creativity.
86 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
87
[80–109] 7.6.2017 8:29PM
2.2.2 Free Drawing from Imagination
Studies have also used more open-ended drawing tasks in which individuals are
asked to complete a drawing from imagination. One of the most common is Clarks
Drawing Abilities Test (CDAT: Clark & Zimmerman, 2004). This asks participants
to make four drawings a house, a running person, a playground, and participants
fantasy.This test has been used with over 5,000 upper elementary, middle, and
high school students in the United States and other countries, and has proven to be
a reliable, standardized screening and identication measure for artistically talented
students. CDAT scores have also been shown to correlate signicantly with teacher
rankings of student success in classes for artistically talented students (Clark &
Zimmerman, 2004). As noted below, the fantasy drawing aspect has been utilized in
several studies because of its ability to elicit original, free expression (Chan & Chan,
2007; Chan & Zhao, 2010).
2.2.3 Selection of Still-Life Objects, Collage
Researchers have also used paradigms in which individuals complete collages or
still-life drawings based on the arrangement of predened shapes or objects. One of
the most notable was used by Getzels and Csikszentmihalyi (1976) in their study of
adult art students. They presented participants with twenty-three objects and asked
them to use at least two objects in an arrangement, which was then drawn. This was
rst developed to explore the aspect of problem nding or ideation,referring to the
initial generation and graphic representation of visual ideas (Rostan, 2010).
The activity, which could be video-recorded (see Rostan, 2005), is typically scored
by noting total time spent drawing, total time spent completing basic shapes, and
percentage of time given to nding a problem, as well as time exploring and
choosing objects, and number of erasures, as a means of exploring the creation
process. Assessments can also be made of the nal produced art. Similar approaches
include the Test of Figural Combination (Finke, 1990), which provides participants
with three images that they are asked to combine into a creative object that is then
sketched, (see e.g., Palmiero et al., 2010 for recent use in a study of art making).
Amabile (1982) also offered an oft-duplicated approach in which participants
create collages from predened shapes, and which offers a more standardized, yet
open-ended means of assessing creativity. Collages can be rated on several artistic
dimensions including creativity, technical goodness, and aesthetic appeal, and have
shown good inter-rater reliability and separation between creativity judgments and
judgments of technical goodness or aesthetic appeal. This too has been used in recent
studies assessing interpersonal differences (Niu & Sternberg, 2001, see also
Section 3).
2.2.4 Methods for Rating Creative Art Products
The above aspect of art making also touches on the complementary approach of
individualsartistic creations being rated by peers, teachers, or experts. This approach
Creativity in the Visual Arts 87
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
88
[80–109] 7.6.2017 8:29PM
follows from the argument that many other creativity approaches such as those
involving personality or self-introspection tend to lack validity or reliability (Baer
& McKool, 2009). In contrast, simply asking people to rate the creativity of produced
art should reveal something meaningful about creativity or production, especially if
there is agreement in peoples ratings. The validity may be further enhanced if experts
serve as raters (e.g., Cropley, 2000; Getzels & Csikszentmihalyi, 1976).
One of the most dominant approaches is the Consensual Assessment Technique
(CAT: Amabile, 1982, 1983, 1996; Baer, 1993). With this method, raters (most often
experts), working independently, are given a full set of created products or artworks
and are asked to place the products into a number of groups representing points on
a scale from non- to highly creative. Individual ratings are checked for correspon-
dence and averaged to create a score for each product. This technique has been
shown to have high inter-rater agreement (Amabile, 1983), temporal stability (Baer,
1994), and generally increasing reliability as one increases the number of raters
(Baer & McKool, 2009).
This approach has had interesting use with art. Amabile (1983) reported a series of
twenty-one studies of visual art making (collage), with inter-rater reliabilities ran-
ging from .72 to .93. Amabile (1982, 1983) also found that while experts tended to
agree regarding creativity, ratings often did not correlate with other attributes such as
technical goodness, neatness, and expression (although it did correlate with aesthetic
appeal), potentially suggesting that creativity is distinct, and that raters appear to be
using the same domain specic factors for their judgments. Hennessey (1994) used
this approach to assess Picasso drawings and to analyze videos of Picassos art
making process, and showed consistent ratings even among untrained undergradu-
ates, further suggesting that even non-art-experts can agree on what they consider
creative (see also Section 3 below).
The Creative Product Analysis Matrix (CPAM: Besemer & OQuin, 1987) is
another scale developed to assess creative products across disciplines, including art.
This proposes three main dimensions: novelty, resolution (valuable, useful, solves
a need), and synthesis or elaboration (well crafted, attractive, elegant). Raters assess
the dimensions using a forty-three-item, semantic-differential scale. Besemer
(1998), for example, tested the CPAM with chairs, exhibited as art, revealing that
the hypothesized factors accounted for 7080 percent of the total variance.
2.3 Perspectives on the Creative Process
Researchers have also considered the process whereby creative products are gener-
ated. This focus predominantly refers to the modeling of stages of the creative
process in general. However, many of the aspects mentioned can be, and also have
been, connected to creativity in art. Wallas (1926; cited in Torrance, 1988; see Niu &
Sternberg, 2001 for a review), for example, proposed a four-step process of pre-
paration, incubation, illumination, and revision, which is helpful for considering art.
The work of Getzels and Csikszentmihalyi (1976) also considered the initial plan-
ning and execution of an idea during the process of drawing. Similarly,
Bogousslavsky (2005) proposed three stages: perception processing, extraction
88 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
89
[80–109] 7.6.2017 8:29PM
and abstraction (in which major features are delineated), and nal execution.
Recently, Tinio (2013) proposed a model of art making, which included the three
stages of initialization, expansion and adaptation, and nalizing, connecting this as
well to similar stages in art viewing (see below). As noted by Acosta (2014), most of
these approaches share the idea that art making must begin with a baseline knowl-
edge of materials, techniques, and approaches. This provides a fertile setting for
new insight, which must then be codiedor recognized by the artist, and only
subsequently can it be brought to fruition through art making. Models often also
make explicit distinction between the roughing-out of visual ideas (e.g., initializa-
tion) and later revision/renement, which has been argued as a way of building
from the initial foundation and providing a general linear progression of art making
(e.g. Tinio, 2013).
2.3.1 Ideation
A related aspect of the artwork creation process that is often considered involves
ideation,or the process of creating an initial idea or goal for the creative act, and,
more specically, the ability to compose ideas that are novel or surprising (Jackson
& Messick, 1965; Kay, 1991). This type of problem solving has been cited as an
essential component of the creative process in various disciplines (Mednick, 1962;
Wallach & Kogan, 1965), but is also specically important for creating new and
interesting visual art. Runco and Chand (1995) offered a model stressing the inter-
action of processing components, motivation, and knowledge. Their rst tier posited
three primary controlling components problem-nding skills and processes, idea-
tional skills and processes, and evaluation. They suggested that it is both the ability
to come up with new insight, but perhaps more importantly, the time given to
problem nding and solution generation, which leads to creative products.
Empirical studies have also examined the related measure of ideational
uency”–the propensity to generate multiple or unusual answers to problems
(Barron & Harrington, 1981; Sawyers & Canestaro, 1989) which is often
a signicant aspect of art. This is most often assessed through measures of original
problem solving (e.g., Wallach & Kogan, 1965). Notably, the Multidimensional
Stimulus Fluency Measure (Moran, Milgram, Sawyers, & Fu, 1983) combines
several previous approaches, and was shown by Sawyers and Canestaro (1989) to
correlate to the degree of creativity (as assessed by teachers) of university design
studentsprojects. This ability may also relate to the unique ability of creative people
to see paststereotypical schema or ways of depiction, or to otherwise assume the
innocent eyeof the artist (Gombrich, 1960).
Research has shown differences amongst artists in their ability to initially con-
struct an idea visually. This was emphasized in the work of Getzels and
Csikszentmihalyi (1976), who showed that time spent thinking of an idea before
drawing, as well as time required to rough-out main aspects of a composition,
correlated with the assessed creativity of nal products. More recently, Jaarsveld
and van Leeuwen (2005; see also Verstijnen, van Leeuwen, Goldschmidt, Hamel, &
Hennessey, 1998) analyzed the strategies used by designers when developing visual
Creativity in the Visual Arts 89
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
90
[80–109] 7.6.2017 8:29PM
graphics or objects. By evaluating early and intermediate sketches, the authors found
that participants whose nal designs received the highest ratings by art critics
introduced a global structure in earlier sketches. They argued that by creating this
more solid foundation, designers might have constructed a stable basis for rening
their drawings during later stages. In an observational and eye-tracking study of
professional artists, Miall and Tchalenko (2001) also showed that time spent looking
and not drawing was signicantly longer than for nonartists(see also Cohen, 2005
for similar ndings).
Studies conducted by Kozbelt and Seran (2009), and especially Seran, Kozbelt,
Seidel and Dolese (2011), had expert and lay artists evaluate the quality of drawings
at multiple points during the art-making process. Results showed that artists were
able to quickly determine the quality of the emerging art, perhaps because they had
in mind a gist idea, a sense of the overall structure of the work. The authors
also found that for artworks rated as less creative, there was a linear, additive
relationship between time and quality. In contrast, for artworks rated as highly
creative, there were irregular patterns in their assessed quality during the art-
making process, which suggests that ideation may only be one component in
producing highly creative art.
2.4 Artistic Development and the Environment
Research has also considered artistic development, and the specic interaction of
biology, culture and/or environment (see Rostan, 1997 for a review). This is often
approached via componential models that posit elements that control and inuence
creative individuals. Notable among these, Amabile (1983) described creativity,
including creativity in art, as the result of domain-relevant skills, relating to exper-
tise developed through education and life experience, as well as basic motivation,
intelligence or talent. Urban (1991) proposed a model organized around divergent
thinking, general and specic knowledge bases, task commitment, tolerance of
ambiguity, and motivation. Runco and Chand (1995) proposed a two-tier model,
composed of controlling components such as problem-nding skills and processes,
ideational skills, and evaluation as well as contributing components such as envir-
onment and motivation.
The above models have also been coupled with empirical ndings, using many of
the procedures reviewed above. This has shown, for example, age-related differ-
ences in art making, often involving developments in aesthetic sensitivity, replete-
ness, expressivity with materials, composition, and technical ability (Gardner, 1982;
Goodman, 1968; Rostan, 1997). Carothers and Gardner (1979), for example, found
that childrens perception of aesthetic properties increases with age, as does techni-
cal ability. Children also show a universal and increasing attraction to representing
objects through graphical means (Winner, 1989), and a temporal progression from
structurally simpler to more complex art (Golomb, 1992). Studies have also shown
interpersonal differences regarding unique advantages of skilled artists. Milbrath
(1998) analyzed and compared artworks of artistically talented and less talented
children (as identied by parents and teachers). The latter acquired drawing skills at
90 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
91
[80–109] 7.6.2017 8:29PM
a more rapid rate, and also showed spontaneous compositional differences, such as
incorporating their personal viewing position in drawings rather than general or
stereotypical depictions.
Theories also consider the role of culture in creative development (Rostan, Pariser
& Gruber, 2002 for review). Notably, Csikszentmihalyi (1999) proposed a model
with three shaping factors: (1) a more or less stable symbol system of a culture (e.g.,
art), which can be employed by artists; (2) social institutions that both select
creative products, and that could promote or develop artists; and (3) the individual
artist, who is a product of training and experiences. Simonton (1984, 1996) also
considered contextual effects cultural, economic, social on creativity in art. He
used a historiometric method to study the creativity of eminent people in multiple
cultures and periods, arguing that social environment can have nurturing (or inhibi-
tory) effects on development. Lubart and Sternberg (1998) went further to propose
that the effects of culture can manifest itself in four areas: the creative process;
training; the extent to which people focus their creativity towards certain domains;
and the creativityconcept itself. Amabile (1996) also added specic emphasis on
the role of the educational system and family structure as important facilitating/
motivating or inhibiting aspects. These theories are also supported by a number of
studies (Cox, Koyasu, Hiranuma & Perara, 2001; Li, 1997; Huntsinger, Schoeneman
& Ching, 1994; Toku, 2001; see Niu & Sternberg, 2001 for a review). Studies have
also considered more longitudinal perspectives of creative talent over lifespans
(Simonton, 1996; Csikszentmihalyi, 1988, 1999; Helson, 1999).
3 Findings and Topics for Future Research
The above approaches have provided the building blocks for a number of
discussions that dene important currents in research on creativity in art. They also
raise intriguing questions, which we expect will help to dene future research. While
not an exhaustive review, in this section we will consider some topics that we expect
will dene the future of research in this area.
3.1 How Is Creativity in Art Developed, and Why Do Many Become
Progressively Worse at Art?
A number of issues arise from ongoing studies on artistic development, involving
questions as basic as how people develop and maintain creativity in the arts.
As noted above, while ndings do routinely show general improvements in creativ-
ity, there is also evidence that creativity in art may actually peak, and then decrease,
as children move from elementary to adolescence to adulthood (Barbot & Tinio,
2015). Only artistically gifted adolescents, in turn, retain or regain their artistic
creativity at later stages, resulting in a U-shapedtrajectory (Gardner & Winner,
1982; Davis, 1993). This nding is directly at the heart of artistic expression, and
raises the question of whether the underlying reason has more to do with nature or
culture and training.
Creativity in the Visual Arts 91
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
92
[80–109] 7.6.2017 8:29PM
There have also been several other explanations, such as those related to natural
abilities that may emerge as children develop (Milbrath, 1998), or related to a link
between decreasing creativity and an inhibitingfocus on realism or practiced
stereotypical popular images, as opposed to expressive drawing, both of which may
reduce artistic creativity in older individuals. This latter explanation could imply
either a natural literal stage(e.g., Rostan, 1997) in most peoples development, or
a social/normative impact on art making. Decreasing creativity may also be
a function of the task or motivation, which may be higher in individuals interested
in art (Chan & Zhao, 2010; Rostan, 1997), or even non-existent in others. It may
even have to do with the judge or art perceiver and use of changing evaluation
metrics for different individuals or ages (e.g., Pariser & van den Berg, 1995, 1997;
Rostan et al., 2002). A better understanding of these aspects could obviously inform
understanding of the unique abilities of artists, and how art making can be fostered.
Questions also arise regarding the role of training, which may play an important
role in helping some individuals to smoothly develop their creativity with art.
As noted above, several authors (Amabile, 1996; Csikszentmihalyi, 1999; Lubart
& Sternberg, 1998) argue for the importance of supporting factors that could over-
come the typical tendency to lose artistic creativity with age. Rostan et al. (2002)
suggested that training might facilitate creative expression through technical ability
or skill in imbuing artworks with aesthetic properties. Training could also lead to
more technical improvements in nished products, such as the use of personal
perspective (described above), which could increase judged creativity. This needs
to be further considered.
3.1.1 What Is the Relationship Between Creativity in Art and Technical Ability
with Art Media?
Another topic involves the link between creativity and the technical skill of artists.
Chan and Zhao (2010) noted that technical skill and creativity are two components
that have played prominent roles in the assessment of artistic quality, and how these
two components interact is a major question. Such an interaction is important for
two reasons. First, from a practical standpoint, assessed skill may often overlap or
largely determine the judged creativity of art. For example, Rostan (1997) revealed
the importance of expressivity and composition in predicting assessed novelty of
drawings (see also Kozbelt, 2004; Rostan et al., 2002). Rostan (2010, p. 262)
and attributed this to the implicit assumptions held by many viewers, including
judges, that artistically talented people are characterized by a natural technical
competence, which may lead to higher assessment of creativity when they see
such competence displayed in art. Kozbelt (2004) attempted to tease apart drawing
skill and creativity by asking judges to rate drawings on twenty-ve factors related to
quality, technical skill, and originality. All three items were correlated, and skill and
originality loaded highly on the same qualitydimension (accounting for 90 percent
of the variance).
Creativity may actually be facilitated via technical skill with media. Chan and
Zhao (2010) suggested that skill may facilitate artistic (and creative) performance.
92 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
93
[80–109] 7.6.2017 8:29PM
This was also suggested by, for example, Vinacke (1952, p. 253), who noted that no
matter how originalan idea, it cannot result in a work of art ...unless its originator
has the requisite skills to convert it into tangible form.Gallo, Golomb, and Barroso
(2002; see also Rostan, 2010 for review) also studied the drawing development of
children (aged 59) and argued that most childrens intentions exceeded their ability
to express them in drawing. Rostan et al. (2002) found that the combination of skill
mastery and opportunities for self-expression distinguished art students whose
artworks were also more likely to be judged as creative from non-art students.
Combining the above-discussed factors, Rostan (2005) also found differences in
technical skill, creativity, and processing of visual information as a function of
different amounts of art training. Rostan (1998) also showed that technical skill
could nurture an artistic identity and predict aesthetic success, as well as creativity.
This area needs much more research. Technical ability may also plateau as most
children develop, also raising the related question of whether training would impact
artistic creativity itself (e.g., Chan & Zhao, 2010).
3.1.2 Creativity and Motivation
Another interesting question involves motivation. Lemons (2011, p. 756) noted that
in addition to most other context or personal abilities, there is an often overlooked
factor –“passionfor art which may drive creativity development and the results of
many studies. This may occur to the extent that some researchers (e.g., Amabile,
2001) argue motivation to be the variable that distinguishes creative from noncrea-
tive individuals.
By merely participating in the arts or by continuing to participate one might
further develop his or her artistic creativity beyond that accomplished by others (e.g.,
Eisner, 2002; Rostan, 2010). This factor may also interact with skill level. Students
who initially show a certain amount of skill in art may be motivated internally, or
externally by teachers/parents, to pursue more training, or may come to think of
themselves as artists,thus leading to higher levels of creativity. They may also be
given more resources (e.g., attention, adult motivation), which could lead to both
higher creative and technical development.
Developing creativity may also require intrinsic motivation, which could vary
depending on personality or life experiences. Researchers argue that the motivation
to get better, hone ones ability, or practice with increasingly greater challenges is
necessary for both the emergence of art talent and highly creative performance, and
may vary between individuals (Csikszentmihalyi, Abuhamdeh, & Nakamura, 2005;
Ericsson, 1996; Feldman, 2003). Csikszentmihalyis (1988, 1999) longitudinal
study of art students found that some of the most creative children ended up pursuing
occupations that had little to do with creativity or art, whereas others who had shown
less potential persevered and experienced artistic or creative achievements.
Amabiles (1996; Amabile & Conti, 1997) studies also showed a positive relation-
ship between intrinsic motivation and assessed creativity, and especially argued that
when one is intrinsically motivated one experiences more interest and is thus more
likely to produce creative output.
Creativity in the Visual Arts 93
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
94
[80–109] 7.6.2017 8:29PM
Motivation may also be a major factor affecting the results of creativity
assessments. Rostan (2010) compared the artistic process and the corresponding
nished artworks (free drawings from imagination and life drawings from
Getzels & Csikszentmihalyi, 1976) in both younger (ages 910) and older art
students (ages 1116). She also used the Need for Cognition assessment, which,
along with the number of years spent attending arts programs, was considered
a measure of motivation. Analyses revealed that technical skill explained age
differences in life-drawing problem identication, creativity, and motivation.
Number of years attending the art program and time spent drawing also corre-
lated with creativity.
3.1.4 Culture and Creativity with Art?
Another major issue involves specic differences related to creativity in art that can
arise as a function of culture. As noted above, several theorists have emphasized the
importance of culture, to the extent that some researchers (Csikszentmihalyi, 1988,
1996; Amabile, 1982; Niu & Sternberg, 2001) have argued that creativity may be
more of a cultural phenomenon than an innate/internal process. As a primary exam-
ple, a series of studies have looked at differences between European/North
American and Asian artists. As discussed by Niu and Sternberg (2001), in Western
cultures, which is considered more independent, there is often a focus on recogniz-
ing the unique capacity of individuals and promoting individual differences.
In contrast, Eastern cultures may emphasize relatedness or interdependence. Thus,
with Western art, artistic exceptionality may often be characterized by expressive-
ness and formal boldnessof production. Eastern art may be characterized by
emphasis on technical ability or learning and using traditional art methods (Li,
1997; Rostan, et al., 2002).
Such differences have been empirically shown by Jellen and Urban (1988), who
employed the TCT-DP to assess children from eleven countries, and revealed that
children from England, Germany, and the United States showed signicantly higher
art-related creativity scores than did children from China, India, and Indonesia. Niu
and Sternberg (2001) compared the rated creativity of artworks collages,
(Amabile, 1982), and free drawing of an extra-terrestrial alien (Ward, 1994) by
American and Chinese college students with no artistic training. American and
Chinese students (postgraduate psychology students, using CAT) served as judges.
American students produced higher-rated works on scales of creativity, likeability,
appropriateness, and technical quality, regardless of task or culture of rater.
American judges also tended to be stricter with ratings. Regarding technical training,
Cox et al. (2001) compared childrens human gure drawings in the United
Kingdom and Japan, and Toku (2001) compared American and Japanese children.
In both cases, Japanese children produced superior drawings, possibly reecting
their school art curriculum and value placed on copying standardized comic book
images (however, see Cox et al., 1998).
On the other hand, there is also evidence that interdependency within a culture
could actually foster creativity in art. Rudowicz, Lok, and Kitto (1995), using the
94 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
95
[80–109] 7.6.2017 8:29PM
TTCT gural circles task, found that children from Hong Kong received signi-
cantly higher creativity scores than children from the United States. The authors
posited that this may be due to the character-based Chinese language, which may
have given the children from Hong Kong a unique advantage. A similar study by
Huntsinger et al. (1994) found that Chinese-American children were more advanced
in both the technical quality and assessed creativity of their drawings and hand-
writing as compared to Caucasian-American children. The authors argued that this
may be due to the fact that Chinese parents emphasized ne muscle activities, which
may have enabled children to be more expressive of their creativity. However, once
again, more work is necessary.
3.2 Judging Creativity: To What Extent Can Judges Detect
Creativity in Art?
There is also the question of how and to what extent judges can detect creativity in
art. This is especially important for creativity in art because of important repercus-
sions from such judgments in regards to economic or educational advancement.
A number of studies have found reasonable agreement using both lay and expert or
quasi-expert judges (Getzels & Csikszentmihalyi, 1976; Amabile, 1982; Kozbelt,
2004; Hekkert & van Wieringen, 1996; Chan & Chan, 2007; but see Kaufman &
Baer, 2012, for a discussion of issues regarding these studies). However, in more
directed studies meant to specically identify future creative talent, the results are
less clear. Rostan, Pariser, and Gruber (1998) assessed whether contemporary judges
trained in Western modernist art could identify juvenile works of noted artists (e.g.
Picasso, Klee, Lautrec) as being exceptional. They tested such drawings mixed in
with the works of students(aged 611) in an after-school enrichment program.
Judges did not nd the mastersdrawings to be consistently above average for
technical skill, composition, or expressivity. Few of the mastersdrawings in fact
scored even among the top 25 percent (however, creativity was not directly
assessed). Interestingly, a similar study by Rostan, et al. (2002), which did assess
creativity, found that parents showed higher interrater reliability than experts,
suggesting that artists and art critics with more expert or personal experience may
lead to idiosyncratic reactions that may reduce agreement. This raises the possibility
that experts themselves may not always be the best judges of creativity. However,
expert and lay judges may be using different factors or heuristics, with experts
ratings being less agreed upon but potentially more valid. This topic also relates to
other areas of psychology of aesthetics, such as art perception, where the use of
creativityas a factor in art judgments is often overlooked in favor of basic hedonic
preference, pleasure, or liking. Rarely explored is how creativity might relate to such
judgments.
3.2.1 Can Art Tests Predict Future Creative Art Achievement?
Another question involves the use of tests of creative output to predict future success
in the arts. A typical nding from longitudinal studies (Lemons, 2011 for a review) is
Creativity in the Visual Arts 95
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
96
[80–109] 7.6.2017 8:29PM
that creative children do not necessarily become highly creative adults, as assessed
through their careers and activities. A review of creativity measures involving art
tasks by Cropley (2000) found that most testsability to predict real-life creative
achievements results in coefcients of around .50 (see also Plucker, 1999; Torrance,
2002 for similar ndings with the TTCT). In contrast, IQ often correlates at about
.70. Thus, researchers (Helson, 1999; Cropley, 2000) have suggested that creativity
tests may be best thought of as tests of creative potential, not of creativity itself, with
other factors also contributing to creative achievement. This highlights the need for
more rened testing.
This also suggests one particular benet that might be gleaned from creativity
testing through art. For example, Cropley (2000, p. 78) suggested that one explana-
tion for many creativity testslower predictive validity is that they do not resemble
real-life behavior. Art may provide for a more natural activity. This is supported by
the nding that personality-based tests often have lower validity than art-related
studies (Schraw, 2005; Jarosewich, Pfeiffer & Morris, 2002; Lemons, 2011).
However, this also begs further consideration and comparison against other perfor-
mance-based measures.
3.2.2 To What Extent Is Creativity in Art Generalizable to Other Domains?
There is also the open question of what type of creativity or other abilities could be
predicted by creativity within art, (see Lemons, 2011 and Silvia et al., 2009 for
recent reviews). As referenced in the Amusement Park Theoryof Kaufman and
Baer (2005), some aspects of artistically creative individuals should generalize
across domains. These might include many of the personality factors reviewed
above (e.g., see Chen et al., 2006; Feldman, 2003; Rostan, 2010), as well as
cognitive processes such as problem nding, combining, and abstracting
(Palmiero et al., 2010; Simonton, 2009), and which may in fact be even more
pronounced in individuals successful at art as compared to individuals showing
creativity in such areas as science or math (Kaufman & Baer, 2004).
On the other hand, each domain also involves unique skills (Kaufman, Cole, &
Baer, 2009; Plucker, 2005). Notably for art, these may include technical skills or
expressivity (see also Han, 2003), as well as spatial skill performance, spatial
manipulation, and visual memory, which have shown correlations to e.g., the
Vividness of Visual Imagery Questionnaire (see review above). Myszkowski,
Storme, Zenasni, and Lubart (2014) also found a relationship between gural
creativity and visual aesthetic sensitivity, which was not found for verbal creativ-
ity. A study by Silvia, Kaufman, and Pretz (2009), using the CAQ and the
Creativity Domain Questionnaire, also showed distinct creative classes.These
included uncreative,as well as specic smaller classes for visual and performing
arts, suggesting that art creativity may be unique. In a review of several other
studies, they further noted that if a study focused on the creative product/art, then
creativity often appeared domain-specic. In contrast, if a study focused on the
person typically involving divergent thinking then creativity often appears
general.
96 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
97
[80–109] 7.6.2017 8:29PM
3.3 How Do People Make Art? The Need for More Nuanced Conceptions
Another area that needs attention regards how people actually create art. As noted in
the above sections, there have been specic models put forth concerning basic
processes in art making. These typically describe the main stages of planning,
ideation, and revision. There have also been studies involving working artists.
However, there has not been a signicant attempt to move beyond these basic
aspects of art making and to the consideration of how individuals really go about
constructing art that is particularly creative. Some questions that arise include: How
do artists even begin to construct and shape aesthetic objects? What qualities of line,
form, and concept go into art making? How do artists respond to the evolving work?
Emerging research, not necessarily dealing with creativity, has noted various
elements that should be considered further. These primarily involve the ability to
quickly capture the gistor essence of an object (e.g., Chamberlain, McManus,
Riley, Rankin, & Brunswick, 2013), and the artists unique ability to perceive and
produce a gestalt or essential form (Tinio, 2013). Research on individuals skilled at
realistic drawing also suggests that artists may employ a local drawing strategy
(Drake & Winner, 2009; Chamberlain et al., 2013) that may begin with, focus on, or
jump between depictions of local and global details, and which then allows better
appreciation of the distinctiveness of objects. However, studies that have looked to
capture such elements have been inconclusive (Drake & Winner, 2009; Mottron
et al., 1999). The above research should be expanded, claried, and paired with
creativity assessments. There is also the overlooked aspect of style or expressivity in
artistic depiction, and its impact on perception of art (Leder et al., 2004).
3.3.1 A Model of Art Production Tied to Perception?
One recent development, which we will briey mention, involves new models that
attempt to characterize specic stages of art making while simultaneously tying
them to stages of art viewing. Notably, a new model by Tinio (2013) builds upon
current models of art perception that have emerged in the last decade in the
psychology of aesthetics (e.g., Chatterjee, 2003; Leder, et al., 2004; Pelowski &
Akiba, 2011). Tinio posited that art making can be considered as mirroring (percep-
tually and cognitively) the stages involved in art viewing. This model provides
a theoretical foundation for considering the making of aesthetically pleasing and
creative art. As can be seen in an updated version in Figure 6.1, where we have
combined the various models, this provides a basis for theoretically addressing how
to optimize the creative aspects of artworks, with such optimization aligning closely
with the initial creation of a gestalt or generation of an idea.
We also expect that the same features that individuals attend to in each processing
stage should correspond to specic decisions/techniques involved in the art-making
process. A recent study of art creativity (Stevenson-Taylor & Mansell, 2012), for
example, which was based in part on art viewing models (Pelowski & Akiba, 2011),
has shown evidence that this pursuit could be fruitful. Much work is however needed
in this regard.
Creativity in the Visual Arts 97
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
98
[80–109] 7.6.2017 8:29PM
Figure 6.1 Updated mirror model of art making and art perception: Top, model
of art viewing (adapted from Leder et al., 2004); Bottom, model of art making
(adapted from Tinio, 2013); Middle, posited key factors attended to in each stage.
Note that stages are argued to operate in reversed order between the art making
and art viewing activities.
98 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
99
[80–109] 7.6.2017 8:30PM
3.4 Creativity and the Brain
Last, an area of particular promise involves the role of the brain. This area
represents a natural extension of previous empirical and cognitive approaches,
connecting creative processes to their biological sources, and has grown with the
rise of reliable imaging methods (fMRI, EEG). Recent research has led to the
identication of a number of brain areas and neural processes that are closely
associated with creative action, or are more active in creative individuals (see
Palmiero, Di Giacomo, & Passaume, 2012; Zaidel, 2014). At the same time,
neuroscientic research on creativity in art has also proven to be rather challen-
ging because of difculty with nding appropriate art-making tasks, which must
also be done under restrictive laboratory conditions. Thus, there have only been
a handful of neuroscientic studies concerning creativity in art (see Aziz-Zadeh,
2013 for a review).
Nevertheless, there is evidence that such studies could be accomplished. For
example, an fMRI study by Kowatari et al. (2009) asked novice and expert designers
to mentally imagine designing a novel pen, which they later drew. Experts were
shown to utilize a more restricted area of activation, involving only the right
prefrontal cortex and parietal regions, potentially related to the processing of global
aspects of the problem. Degree of creativity of nished drawings was also correlated
with right prefrontal regions. Moreover, using EEG, Bhattacharya and Petsche
(2005) asked artists and non-artists to mentally compose drawings while looking
at a white wall. Artists had stronger delta synchronization, alpha desynchronization,
and right hemispheric synchronization dominance, possibly due to long-term art
memories and top-down processing.
Intriguing questions also involve hemispheric specialization, with previous studies
(Solso, 2001; Kowatari et al., 2009; Bhattacharya & Petsche, 2005; Kottlow et al.,
2011) nding right hemispheric lateralization in accomplished artists. Similarly,
artists have also shown greater synchrony in the right (as compared to left) hemi-
sphere during visual imagery tasks compared to non-artists (Bhattacharya & Petsche,
2005). This is potentially related to visuospatial processing, and thus may be of
particular importance for creativity in art. Artists may also have less hemispheric
connectivity. Moore et al. (2009), using the TTCT and fMRI, showed that higher
scores on visual creativity correlated negatively with splenium size of the Corpus
Callosum, which connects the two hemispheres. This suggests decreased connectiv-
ity and greater (right) hemispheric specialization. Gansler et al. (2011) further found
a link between TTCT visual creativity scores and right parietal gray matter volume,
which may play a role in global aspects of attention and visuospatial processing.
3.4.1 Lesion Studies, Dementia, and Creativity from the Damaged Brain
Another promising avenue for examining the neurological basis of creativity in art
involves looking at the effects of damage to the brain in regard to peoples ability to
produce art. This too has been a growing area of study (e.g., see Chatterjee, 2004;
Gretton & ffytche, 2014; Palmiero et al., 2012 for reviews), with ndings showing
Creativity in the Visual Arts 99
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
100
[80–109] 7.6.2017 8:30PM
intriguing although sometimes conicting results. For example, Miller et al. (1996)
reported several stroke patients who suffered damage to the left temporal hemi-
sphere and dorsolateral prefrontal and parietal regions, and who developed sudden
artistic abilities (see also Cela-Conde et al., 2011; Husslein-Arco & Koja, 2010;
Midorikawa et al., 2008; Miller & Hou, 2004). Palmiero et al. (2012) similarly found
that in fronto-temporal dementia that is restricted to the left anterior temporal
regions thus sparing frontal areas individuals may show a new passionfor
art as well as alterations of social behaviors, which lead to wilder, freer, creative art
making (also Mell, Howard, & Miller, 2003; Serrano et al. 2005).
Alzheimers disease, which often affects frontal and temporal areas, can also
have the effect of enhanced artistic creativity (Espinel, 1996), leading to surrea-
listic/abstract drawings for a time followed by progressively more schematic,
less original products (Palmiero et al., 2012; Serrano et al. 2005). Parkinsons
disease, which has been tied to the degeneration of the left inferior frontal cortex,
has also been linked to changes in artistic creativity (see Canesi, Rusconi, Isaias,
& Pezzoli 2012; Drago et al., 2009; Inzelberg, 2013 for a review), often leading
individuals to create more expressive art (however, see e.g., Rankin et al., 2007
for a counterargument). Although interesting and telling, more research on the
effects of brain damage or progressive brain degeneration on artistic creativity is
needed.
3.4.2. Can We Increase Creativity by Changing Brain Activity?
One nal area that we believe will be a major area of research involves interven-
tions e.g., technological or pharmaceutical that directly impact brain functioning
and thus that could increase (or reduce) creativity itself. Similar to the effects of
lesion, techniques that cause disruption or excitation of brain regions, such as by
using Transcranial Magnetic Stimulation (TMS) or Transcranial Direct Current
Stimulation (TDCS), could impact creativity in art. Similarly, creativity changes
could arise from dopamine therapy, often used as treatment for Parkinsons disease.
As noted above, Parkinsons disease may be related to a malfunctioning of the left
frontal regions, and tied to a deciency in dopamine production, and which could
also lead to increased right hemispheric activity. As a treatment, patients may take
dopaminergic medications, such as levodopa and dopamine agonists, both of which
could shift creativity to a normal level. In fact, researchers note the phenomenon of
Dopamine Dysregulation Syndrome (Inzelberg, 2013; Weintraub & Nirenberg,
2012), a drug addiction-like state marked by self-medication with inappropriately
high doses, which has been shown to occur among artists or other creative indivi-
duals who take the drugs to enhance creative performance, but often at the expense
of other aspects of daily life such as family relations (Inzelberg, 2013; Kulisevsky,
Pagonabarraga, & Martinez-Corral, 2009; Sessa, 2008).
While the specic effects of dopamine or TMS in creativity are still unclear, the
use of these stimulants as possible enhancers of artistic creativity is a controversial
issue (Inzelberg, 2013; see also Frecska, More, Vargha, & Luna, 2012) and lies at the
crossroads of science, ethics, and art.
100 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
101
[80–109] 7.6.2017 8:30PM
References
Acosta, L. M. Y. (2014). Creativity and Neurological Disease. Current neurology and
neuroscience reports,14(8), 16.
Amabile, T. M. (1982). Childrens artistic creativity: Detrimental effects of competition in
aeld setting. Personality and Social Psychology Bulletin,8, 573578.
Amabile, T. M. (1982). Social psychology of creativity: A consensual assessment technique.
Journal of Personality and Social Psychology,43, 9971013.
Amabile, T. M. (1983). The social psychology of creativity. New York, NY: Springer-Verlag.
Amabile, T.M. (1996). Creativity in context: Update to The social psychology of creativity.
Boulder, CO: Westview Press.
Amabile, T.M. (2001). Beyond talent: John Irving and the passionate craft of creativity.
American Psychologist,56, 333336.
Arnheim, R. (1956). Art and Visual Perception: A Psychology of the Creative Eye. London:
Faber and Faber.
Amabile, T. M., & Conti, R. (1997). Environmental determinants of work motivation,
creativity, and innovation: The case of R&D downsizing. Technological innova-
tion: Oversights and foresights,111125.
Arrell, D. (1997). Teaching Aesthetics to Artists.American Society for Aesthetics Newsletter,17(2).
Retrieved on April 10, 2017 from http://aesthetics-online.org/?page=ArrellArtists.
Aziz-Zadeh, L., Liew, S. L., & Dandekar, F. (2013). Exploring the neural correlates of visual
creativity. Social cognitive and affective neuroscience,8(4), 475480.
Baer, J. (1993). Creativity and divergent thinking: A task-specic approach. Hillsdale, NJ:
Lawrence Erlbaum.
Baer, J. (1994). Performance assessments of creativity: Do they have long-term stability?
Roeper Review,7(1), 711.
Baer, J., & McKool, S. (2009). Assessing creativity using the consensual assessment.
In C. Schreiner (Ed.), Handbook of assessment technologies, methods, and applica-
tions in higher education. Hershey, PA: IGI Global.
Ball, O. E., & Torrance, E. P. (1984). Torrance tests of creative thinking: Streamlined scoring
workbook: Figural and B. Bensenville, IL: Scholastic Testing Service.
Barbot, B., & Tinio, P. P. L. (2015). Where is the gin creativity? A specialization-
differentiation hypothesis. Frontiers in Human Neuroscience,8,14.
Barron, F., & Harrington, D. M. (1981). Creativity, intelligence, and personality. Annual
review of psychology,32(1), 439476.
Becker, H. S. (1982). Art worlds. Berkeley, CA: University of California Press.
Besemer, S. (1998) Creative Product Analysis Matrix: Testing the model structure and
a comparison among products-three novel chairs. Creativity Research Journal,
11(4), 333346.
Besemer, S., & OQuin, K. (1987). Creative analysis: Testing a model by developing
a judging instrument. In S. Isaksen (Ed.), Frontiers of creativity research (pp.
367389). Buffalo, NY: Bearly.
Bhattacharya, J., & Petsche, H. (2005). Drawing on minds canvas: Differences in cortical
integration patterns between artists and non-artists. Human brain mapping,26(1), 114.
Bogousslavsky J. (2005). Artistic creativity, style and brain disorders. European Journal of
Neurology,54(2), 10311.
Canesi, M., Rusconi, M. L., Isaias, I. U., & Pezzoli, G. (2012).Artistic productivity and creative
thinking in Parkinsonsdisease.European Journal of Neurology,19,468472.
Creativity in the Visual Arts 101
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
102
[80–109] 7.6.2017 8:30PM
Carothers, T., & Gardner, H. (1979). When childrens drawings become art: The emergence of
aesthetic production and perception. Developmental Psychology,15(5), 570.
Carson, S. H., Peterson, J. B., & Higgins, D. M. (2005). Reliability, validity, and factor structure
of the creative achievement questionnaire. Creativity Research Journal,17(1), 3750.
Cassandro, V., & Simonton, K. (2010). Versatility, openness to experience, and topical
diversity in creative products: An exploratory historiometric analysis of scientists,
philosophers, and writers. Journal of Creative Behavior,44,118.
Cela-Conde, C. J., Agnati, L., Huston, J. P., Mora, F., & Nadal, M. (2011). The neural
foundations of aesthetic appreciation. Progress in neurobiology,94(1), 3948.
Chamberlain, R., McManus, I. C., Riley, H., Rankin, Q., & Brunswick, N. (2013). Local
processing enhancements associated with superior observational drawing are due to
enhanced perceptual functioning, not weak central coherence. The Quarterly
Journal of Experimental Psychology,66(7), 14481466.
Chan, D. W., & Chan, L. (2007). Creativity and drawing abilities of Chinese students in
Hong Kong: Is there a connection? New Horizons in Education,55(3), 7794.
Chan, D. W., & Zhao, Y. (2010). The relationship between drawing skill and artistic
creativity: Do age and artistic involvement make a difference? Creativity
Research Journal,22(1), 2736.
Chatterjee, A. (2003). Prospects for a cognitive neuroscience of visual aesthetics. Bulletin of
Psychology of the Arts,4(2), 5560.
Chatterjee, A. (2004). The neuropsychology of visual artistic production. Neuropsychologia,
42(11), 15681583.
Chatterjee, A. (2010). Neuroaesthetics: a coming of age story. Journal of Cognitive
Neuroscience,23(1), 5362.
Chen, C., Himsel, A., Kasof, J., Greenberger, E., & Dmitrieva, J. (2006). Boundless creativ-
ity: Evidence for the domain generality of individual differences in creativity.
Journal of Creative Behavior,40, 179199.
Clark, G., & Zimmerman, E. (2004). Teaching talented art students: Principles and practices.
New York, NY: Teachers College, Columbia University.
Cohen, D. J. (2005). Look little, look often: The inuence of gaze frequency on drawing
accuracy. Perception & psychophysics,67(6), 9971009.
Costa, P. T., & McCrae, R. R. (1992). Normal personality assessment in clinical practice:
The NEO Personality Inventory. Psychological assessment,4(1), 513.
Cox, M.V., Koyasu, M., Hiranuma, H. & Perara, J. (2001). Childrens human gure drawings
in the UK and Japan: The effects of age, sex, and culture. British Journal of
Developmental Psychology,19, 275292.
Cropley, A. J. (2000). Dening and measuring creativity: are creativity tests worth using?
Roeper Review,23(2), 7279.
Cramond, B., Matthews-Morgan, J., Torrance, E. P., & Zuo, L. (1999). Why should the
Torrance tests of creative thinking be used to assess creativity? The Korean Journal
of Thinking and Problem Solving,9,77101.
Csikszentmihalyi, M. (1988). Society, culture, and person: A systems view of creativity.
In R. J. Sternberg (Ed.), The nature of creativity: Contemporary psychological
perspectives (pp. 325339). New York, NY: Cambridge University Press.
Csikszentmihalyi, M. (1996). The creative personality. Psychology today,29(4), 3640.
Csikszentmihalyi, M. (1999). Implications of a systems perspective for the study of creativity.
In R. J. Sternberg (Ed.), Handbook of creativity (pp. 313335). New York, NY:
Cambridge University Press.
102 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
103
[80–109] 7.6.2017 8:30PM
Csikszentmihalyi, M., Abuhamdeh, S., & Nakamura, J. (2005). Flow. A general context for
a concept of mastery motivation. In Elliot, A. J. & Dweck, C. S. (Eds.), Handbook of
competence and motivation (pp. 598608). New York, NY: Guilford Publications.
Dake, D.M. (1991). The visual denition of visual creativity. Journal of Visual Literacy,1,
99118.
Davis, J. (1993). Drawings demise: U-shaped development in graphic symbolization. Studies
in Art Education,38, 132157.
Davis, G. A., & Rimm, S. B. (1982). Group Inventory for Finding Interests (GIFFI) I and II:
Instruments for identifying creative potential in junior and senior high school.
Journal of Creative Behavior,16,5057.
DeYoung, C. G. (2006). Higher-order factors of the Big Five in a multi-informant sample.
Journal of personality and social psychology,91(6), 11381151.
Dissanayake, E. (2000). Art and intimacy: How the arts began. Seattle, WA: University of
Washington Press.
Drago, V., Foster, P. S., Okun, M. S., Haq, I., Sudhyadhom, A., Skidmore, F. M., &
Heilman, K. M. (2009). Artistic creativity and DBS: a case report. Journal of the
neurological sciences,276(1), 138142.
Drake, J. E., & Winner, E. (2009). Precocious realists: perceptual and cognitive character-
istics associated with drawing talent in non-autistic children. Philosophical
Transactions of the Royal Society B: Biological Sciences,364(1522), 14491458.
Dutton, D. (2009). The art instinct: Beauty, pleasure & human evolution. New York, NY:
Oxford University Press.
Eisner, E. W. (2002). The arts and the creation of mind. New Haven, CT: Yale University
Press.
Ericsson, K. A. (1996). The acquisition of expert performance: An introduction to some of the
issues. In K. A. Ericsson (Ed.), The road to excellence: The acquisition of expert
performance in the arts and sciences, sports and games (pp. 150). Hillsdale, NJ:
Lawrence Erlbaum Associates.
Espinel CH (1996) de Koonings late colours and forms: dementia, creativity, and the healing
power of art. Lancet,347, 10961098.
Eysenck, H. J. (1997). Creativity and personality. In M. Runco (Ed.), The creativity research
handbook (pp. 4166). Cresskill, NJ: Hampton Press.
Fechner, G. T. (1876). Vorschule der aesthetik (Vol. 1). Leipzig: Breitkopf & Härtel.
Feist, G. J. (1998). A meta-analysis of personality in scientic and artistic creativity.
Personality and Social Psychology Review,2(4), 290309.
Feist, G. (1999). The inuence of personality on artistic and scientic creativity.
In R. J. Sternberg (Ed.), Handbook of creativity (pp. 273296). Cambridge, MA:
Cambridge University Press.
Feist, G. J., & Brady, T. R. (2004). Openness to experience, non-conformity, and the
preference for abstract art. Empirical Studies of the Arts,22(1), 7789.
Feldman, D. H. (1999). The development of creativity. In R. J. Sternberg (Ed.), Handbook of
creativity (pp. 169188). Cambridge, MA: Cambridge University Press.
Feldman, D. H. (2003). Key issues in creativity and development. In R. K. Sawyer, V. John-
Steiner, S. Moran, R. J. Sternberg, D. H. Feldman, J. Nakamura, et al. (Eds.),
Creativity and development (pp. 219220). New York, NY: Oxford University
Press.
Finke, R. A. (1990). Creative imagery: Discoveries and inventions in visualization. Hillsdale,
NJ: Lawrence Erlbaum Associates.
Creativity in the Visual Arts 103
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
104
[80–109] 7.6.2017 8:30PM
Franck, K., & Rosen, E. (1949). A projective test of masculinity-femininity. Journal of
Consulting Psychology,13(4), 247.
Frecska, E., More, C. E., Vargha, A., & Luna, L. E. (2012). Enhancement of creative
expression and entoptic phenomena as after-effects of repeated ayahuasca
ceremonies. Journal of Psychoactive Drugs,44, 191199.
Gallo, F., Golomb, C., & Barroso, A. (2002). Compositional strategies in drawing: The effects
of two-and three-dimensional media. Visual Arts Research,28,223.
Gansler, D. A., Moore, D. W., Susmaras, T. M., Jerram, M. W., Sousa, J., & Heilman, K. M.
(2011). Cortical morphology of visual creativity. Neuropsychologia,49(9),
25272532.
Gardner, H. (1989). The key in the slot: Creativity in a Chinese key. Journal of Aesthetic
Education,23, 141158
Gardner, H., & Winner, E. (1982). First intimations of artistry. In S. Strauss (Ed.), U-shaped
behavioral growth (pp. 147168). New York, NY: Academic Press.
Getzels, J., & Csikszentmihalyi, M. (1976). The creative vision: A longitudinal study of
problem-nding in art. New York, NY: Wiley Interscience.
Golomb, C. (1992). The childs creation of a pictorial world. Berkley, CA: University of
California Press.
Gombrich, E. H. (1960). Art and illusion: A study in the psychology of pictorial
representation. Bollingen Ser. XXXV, (5), 9.
Goodman, N. (1968). Languages of art: An approach to a theory of symbols. Indianapolis, IN:
Hackett publishing.
Gretton, C., & ffytche, D. H. (2014). Art and the brain: a view from dementia. International
journal of geriatric psychiatry, 29(2), 111126.
Guilford, J. (1967). The nature of human intelligence. New York, NY: McGraw-Hill.
Han, K. (2003). Domain specicity of creativity in young children: How quantitative and
qualitative data support it. Journal of Creative Behavior,37,117142.
Hekkert, P., & Van Wieringen, P. C. (1996). Beauty in the eye of expert and nonexpert
beholders: A study in the appraisal of art. The American Journal of Psychology,
109(3), 389407.
Helson, R. (1999). A longitudinal study of creative personality in women. Creativity
Research Journal,12,89102.
Hennessey, B. A. (1994). The consensual assessment technique: An examination of the
relationships between ratings of product and process creativity. Creativity
Research Journal,7, 193208.
Holert, T. (2009, Summer). A child could do it. Cabinet, 34. Retrieved on April 10, 2017 from
http://cabinetmagazine.org/issues/34/holert.php.
Huntsinger, C. S., Schoeneman, J., & Ching, W. D. (1994). A cross-cultural study of young
childrens performance on drawing and handwriting tasks. Paper presented at the
conference of the Midwestern Psychological Association, Chicago, IL.
Husslein-Arco, A., & Koja, S. (2010). Lovis Corinth: A feast of painting. Munich: Prestel.
Inzelberg, R. (2013). The awakening of artistic creativity and Parkinsons disease. Behavioral
neuroscience,127(2), 256.
Jellen, H., and Urban, K.K. (1988). Assessing creative potential world-wide: The rst cross-
cultural application of the TCT-DP. Creative Child and Adult Quarterly,14,
151167.
Jaarsveld, S., & Leeuwen, C. (2005). Sketches from a design process: Creative cognition
inferred from intermediate products. Cognitive Science,29(1), 79101.
104 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
105
[80–109] 7.6.2017 8:30PM
Jackson, P. W., & Messick, S. (1965). The person, the product, and the response: conceptual
problems in the assessment of creativity. Journal of personality,33(3), 309329.
Jarosewich, T., Pfeiffer, S., & Morris, J. (2002). Identifying gifted students using teacher
rating scales: A review of existing instruments. Journal of Psychoeducational
Assessment,20, 322336.
Kaufman, J. C. (2012). Counting the muses: Development of the Kaufman Domains of Creativity
Scale (K-DOCS). Psychology of Aesthetics, Creativity, and the Arts, 6(4), 298.
Kaufman, J. C., & Baer, J. (2004). Sure, Im creative but not in mathematics!: Self-reported
creativity in diverse domains. Empirical Studies of the Arts,22, 143155.
Kaufman, J. C., & Baer, J. (2005). The amusement park theory of creativity. In J. C. Kaufman
& J. Baer (Eds.), Creativity across domains: Faces of the muse (pp. 321328).
New York, NY: Laurence Erlbaum Associates, Inc.
Kaufman, J. C., & Baer, J. (2012). Beyond new and appropriate: Who decides what is
creative? Creativity Research Journal, 24(1), 8391.
Kaufman, J., Cole, J., & Baer, J. (2009). The construct of creativity: Structural model for
self-reported creativity ratings. Journal of Creative Behavior,43,119134.
Kay, S. (1991). The gural problem solving and problem nding of professional and
semi-professional artists and non-artists. Creativity Research Journal,4, 233252.
Khatena, J., & Torrance, E. (1976). Khatena-Torrance Creative Perception Inventory.
Chicago, IL: Stoelting.
Kim, K. H. (2006). Can we trust creativity tests? A review of the Torrance tests of creative
thinking (TTCT). Creativity Research Journal,18,314.
Kowatari, Y., Lee, S. H., Yamamura, H., Nagamori, Y., Levy, P., Yamane,S.,etal.(2009).Neural
networks involved in artistic creativity. Human Brain Mapping,30,16781690.
Kozbelt, A. (2004). Originality and technical skill as components of artistic quality. Empirical
Studies of the Arts,22, 157170.
Kozbelt, A., & Seran, J. (2009). Dynamic evaluation of high-and low-creativity drawings by
artist and nonartist raters. Creativity Research Journal,21(4), 349360.
Kottlow, M., Praeg, E., Luethy, C., & Jancke, L. (2011). Artistsadvance: decreased upper
alpha power while drawing in artists compared with non-artists. Brain topography,
23(4), 392402.
Kulisevsky, J., Pagonabarraga, J., & Martinez-Corral, M. (2009). Changes in artistic style and
behaviour in Parkinsons disease: Dopamine and creativity. Journal of Neurology,
256, 816819.
Leder, H. (2013). Next steps in neuroaesthetics: Which processes and processing stages to
study? Psychology of Aesthetics, Creativity, and the Arts,7(1), 2737.
Leder, H. (2014). Beyond perception information processing approaches to art appreciation.
In P.L. Tinio,& J. K. Smith, (Eds). The Cambridge Handbook of the Psychology of
Aesthetics and the Arts. Cambridge. P. 115138
Leder, H., Belke, B., Oeberst, A., & Augustin, D. (2004). A Model of aesthetic appreciation
and aesthetic judgments. British Journal of Psychology,95, 489508.
Lemons, G. (2011). Diverse Perspectives of creativity testing controversial issues when used
for inclusion into gifted programs. Journal for the Education of the Gifted,34(5),
742772.
Li, J. (1997). Creativity in horizontal and vertical domains. Creativity Research Journal,10,
107132.
Lubart, T.I., & Sternberg, R.J. (1998). Creativity across time and place: Life span and
cross-cultural perspective. High Ability Studies,9,5974.
Creativity in the Visual Arts 105
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
106
[80–109] 7.6.2017 8:30PM
Ludington, C. (1965). Creativity and conformity: a problem for organizations. Ann Arbor,
MI: Foundation for Research on Human Behavior.
Lundy, D. E. (2012). Degrees of quality: A method for quantifying aesthetic
impact. Psychology Research,2(4), 205221.
Marks, D. F. (1973). Visual imagery differences in the recall of pictures. British Journal of
Psychology,64(1), 1724.
McKelvie, S. J. (1995). The VVIQ as a psychometric test of individual differences in visual
imagery vividness: A critical quantitative review and plea for direction. Journal of
Mental Imagery,19,1106.
McManus, I. C., Chamberlain, R., Loo, P. W., Rankin, Q., Riley, H., & Brunswick, N. (2010).
Art students who cannot draw: Exploring the relations between drawing ability,
visual memory, accuracy of copying, and dyslexia. Psychology of Aesthetics,
Creativity, and the Arts, 4(1), 18.
Mednick, S. A. (1962). The associative basis of the creative process. Psychological Review,
69, 220232.
Meeker, M., & Meeker, R. (1985). Structure of intellect learning abilities test. Los Angeles,
CA: Western Psychological Services.
Mell JC, Howard SM, Miller BL (2003) Art and the brain: the inuence of frontotemporal
dementia on an accomplished artist. Neurology,60, 17071710.
Meyers, J. E., & Meyers, K. R. (1995). Rey Complex gure test and recognition trial.
Psychological Assessment Resources.
Miall, R. C., & Tchalenko, J. (2001). A painters eye movements: A study of eye and hand
movement during portrait drawing. Leonardo,34(1), 3540.
Midorikawa, A., Fukutake, T., & Kawamura, M. (2008). Dementia and painting in patients
from different cultural backgrounds. European neurology,60(5), 224229.
Milbrath, C. (1998). Patterns of artistic development in children: Comparative studies of
talent. Cambridge: Cambridge University Press
Miller, B. L., & Hou, C. E. (2004). Portraits of artists: emergence of visual creativity in
dementia. Archives of Neurology, 61(6), 842844.
Miller, B. L., Ponton, M., Benson, D. F., Cummings, J. L., & Mena, I. (1996). Enhanced artistic
creativity with temporal lobe degeneration. The Lancet,348(9043), 17441745.
Mitchell, W. T. J. (1987). Iconology; image, text, ideology. Chicago, IL: University of
Chicago Press.
Moore, D. W., Bhadelia, R., Billings, R., Fulwiler, D., Heilman, K. M., Rood, K. M. J., et al.
(2009). Hemispheric connectivity and the visual-spatial divergent thinking compo-
nent of creativity. Brain and Cognition,70(3), 267272.
Moran III J. D., Milgram, R. M., Sawyers, J. K., & Fu, V. R. (1983). Original thinking in
preschool children. Child Development,54(4), 921926.
Mottron, L., Belleville, S., & Ménard, E. (1999). Local bias in autistic subjects as evidenced
by graphic tasks: perceptual hierarchization or working memory decit? Journal of
Child Psychology and Psychiatry,40(05), 743755.
Myszkowski, N., Storme, M., Zenasni, F., & Lubart, T. (2014). Is visual aesthetic sensitivity
independent from intelligence, personality and creativity? Personality and
Individual Differences,59,1620.
Niu, W. H., & Sternberg, R. J. (2001). Cultural inuences on artistic creativity and its
evaluation. International Journal of Psychology,36, 225241.
Palmiero, M., Di Giacomo, D., & Passaume, D. (2012). Creativity and dementia: a review.
Cognitive processing,13(3), 193209.
106 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
107
[80–109] 7.6.2017 8:30PM
Palmiero, M., Nakatani, C., Raver, D., Belardinelli, M. O., & van Leeuwen, C. (2010).
Abilities within and across visual and verbal domains: How specic is their
inuence on creativity? Creativity Research Journal,22(4), 369377.
Pelowski, M., & Akiba, F. (2011). A model of art perception, evaluation and emotion in
transformative aesthetic experience. New Ideas in Psychology,29(2), 8097.
Pérez-Fabello, M. J., & Campos, A. (2007). The inuence of imaging capacity on visual art
skills. Thinking Skills and Creativity,2(2), 128135.
Plucker, J. A. (1999). Is the proof in the pudding? Reanalyses of Torrances (1958 to present)
longitudinal data. Creativity Research Journal,12, 103114
Plucker, J. A. (2005). The (relatively) generalist view of creativity. In J. Kaufman & J. Baer
(Eds.), Creativity across domains (pp. 307312). Mahway, NJ: Lawrence Erlbaum.
Rankin, K. P., Liu, A. A., Howard, S., Slama, H., Hou, C. E., Shuster, K., & Miller, B. L.
(2007). A case-controlled study of altered visual art production in Alzheimers and
FTLD. Cognitive and Behavioral Neurology: Ofcial Journal of the Society for
Behavioral and Cognitive Neurology, 20(1), 48.
Rawlings, D., & Locarnini, A. (2007). Validating the creativity scale for diverse domains
using groups of artists and scientists. Empirical Studies of the Arts,25(2), 163172.
Renzulli, J. S., Smith, L., White, A., Callahan, C., & Hartman, R. (1976). Scales for rating the
behavioral characteristics of superior students. Manseld Center, CT: Creative
Learning Press.
Rimm, S., & Davis, G. A. (1980). Five years of international research withGIFT: An instrument
for the identication of creativity. Journal of Creative Behavior,14,3546.
Rostan, S. M. (1997). A study of young artists: The development of talent and creativity.
Creativity Research Journal,10, 175192.
Rostan, S. M. (1998). The development of artistic talent and creativity: An evolving systems
approach. AGATE (Journal of the Gifted and Talented Education Council of the
Alberta TeachersAssociation),12(2), 1525.
Rostan, S. M. (2005). Educational intervention and the development of young art students
talent and creativity. Journal of Creative Behavior,39, 237283.
Rostan, S. M. (2010). Studio learning: Motivation, competence, and the development of young
art studentsTalent and Creativity. Creativity Research Journal,22(3), 261271.
Rostan, S. M., Pariser, D., & Gruber, H. E. (2002). A cross-cultural study of the development
of artistic talent, creativity, and giftedness. High Ability Studies,13, 125156.
Roy, D. D. (1996). Personality model of ne artists. Creativity Research Journal, 9(4), 391394.
Rudowicz, E., Lok, D., & Kitto, J. (1995). Use of the Torrance tests of creative thinking in an
exploratory study of creativity in Hong Kong primary school children:
A cross-cultural comparison. International Journal of Psychology,30, 417430.
Runco, M. A. (1987). Interrater agreement on a socially valid measure of studentscreativity.
Psychological Reports,61, 10091010.
Runco, M. A., & Chand, I. (1995). Cognition and creativity. Educational Psychology Review,
7, 243267.
Runco, M. A., Millar, G., Acar, S., & Cramond, B. (2010). Torrance tests of creative thinking
as predictors of personal and public achievement: A fty-year follow-up. Creativity
Research Journal,22(4), 361368.
Sawyers, J. K., & Canestaro, N. C. (1989). Creativity and achievement in design coursework.
Creativity Research Journal,2(12), 126133.
Schaefer, C. E., & Anastasi, A. (1968). A biographical inventory for identifying creativity in
adolescent boys. Journal of Applied Psychology,52,4248.
Creativity in the Visual Arts 107
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
108
[80–109] 7.6.2017 8:30PM
Schraw, G. (2005). Review of the Khatena-Torrance Creative Perception Inventory.
In R. Spies & B. Plake (Eds.), The sixteenth mental measurements yearbook (pp.
542543). Lincoln, NE: University of Nebraska Press.
Seran, J., Kozbelt, A., Seidel, A., & Dolese, M. (2011). Dynamic evaluation of high-and
low-creativity drawings by artist and nonartist raters: Replication and methodolo-
gical extension. Psychology of Aesthetics, Creativity, and the Arts, 5(4), 350359.
Serrano, C., Allegri, R. F., Martelli, M., Taragano, F., & Rinalli, P. (2005). Visual art,
creativity and dementia. Vertex 16(64), 418429.
Sessa, B. (2008). Is it time to revisit the role of psychedelic drugs in enhancing human
creativity? Journal of Psychopharmacology,22, 821827.
Silvia, P. J., Nusbaum, E. C., Berg, C., Martin, C., & OConnor, A. (2009). Openness to
experience, plasticity, and creativity: Exploring lower-order, high-order, and inter-
active effects. Journal of Research in Personality,43(6), 10871090.
Silvia, P. J., Kaufman, J. C., & Pretz, J. E. (2009). Is creativity domain-specic? Latent class
models of creative accomplishments and creative self-descriptions. Psychology of
Aesthetics, Creativity, and the Arts,3(3), 139.
Simonton, D.K. (1984). Artistic creativity and interpersonal relationships across and within
generations. Journal of Personality and Social Psychology,46, 12731286.
Simonton, D. K. (1996). Creative expertise: A life-span developmental perspective.
In K. A. Ericsson (ed.), The road to excellence: The acquisition of expert perfor-
mance in the arts and sciences, sports, and games (pp. 227253). Mahwah, NJ:
Lawrence Erlbaum Associates Inc.
Solso, R. L. (2001). Brain activities in an expert versus a novice artist: An fMRI study.
Leonardo,34,3134.
Sternberg, R. (2002). Creativity as decision: Comment. American Psychologist, 57, 376.
Sternberg, R.J., & Lubart, T.I. (1999). The concept of creativity: Prospects and paradigms.
In R. J. Sternberg (Ed.), Handbook of creativity (pp. 315). New York, NY:
Cambridge University Press.
Stevenson-Taylor, A. G., & Mansell, W. (2012). Exploring the role of art-making in recovery,
change, and self-understanding: An interpretative phenomenological analysis of
interviews with everyday creative people. International Journal of Psychological
Studies,4(3), 104.
Taylor, C. W., & and Ellison, R. L. (1968). The Alpha Biographial Inventory. Greensboro,
NC: Prediction Press.
Tinio, P. P. (2013). From artistic creation to aesthetic reception: The mirror model of art.
Psychology of Aesthetics, Creativity, and the Arts,7(3), 265275.
Toku, M. (2001). Cross-cultural analysis of artistic development: Drawings by Japanese and
U.S. children. Visual Arts Research,27,4659.
Torrance, E. P. (1966). Torrance tests of creative thinking: Norms-technical manual.
Princeton, NY: Personnel Press.
Torrance, E. P. (1969). Curiosity of gifted children and performances on timed and untimed
tests of creativity. Gifted Child Quarterly,13, 155158.
Torrance, E. P. (1988). The nature of creativity as manifest in its testing. In R. J. Sternberg
(Ed.), The nature of creativity (pp. 4375). New York, NY: Cambridge University
Press.
Torrance, E.P. (1999). Torrance Test of Creative Thinking: Norms and technical manual.
Beaconville, IL: Scholastic Testing Services.
Torrance, E. P., & Goff, K. (1989). A quiet revolution. Journal of Creative Behavior,23, 13645.
108 matthew pelowski, helmut leder pablo p. l. tinio
C:/ITOOLS/WMS/CUP-NEW/10645185/WORKINGFOLDER/KAUFM/9781107110182C06.3D
109
[80–109] 7.6.2017 8:30PM
Urban, K. K. (1991). Recent trends in creativity research and theory in Western
Europe. European Journal of High Ability,1(1), 99113.
Urban, K. K. (2004). Assessing creativity: The test for creative thinking-drawing production
(TCT-DP) the concept, application, evaluation, and international studies.
Psychology Science,46(3), 387397.
Urban, K. K., & Jellen, H. G. (1996). Test for Creative Thinking Drawing Production
(TCT-DP). Lisse: Swets and Zeitlinger.
Verstijnen, I. M., van Leeuwen, C., Goldschmidt, G., Hamel, R., & Hennessey, J. M. (1998).
Creative discovery in imagery and perception: Combining is relatively easy,
restructuring takes a sketch. Acta Psychologica,99(2), 177200.
Vinacke, W. E. (1952). The psychology of thinking. New York, NY: McGraw-Hill.
Wallach, M., & Kogan, N. (1965). Modes of thinking in young children. New York, NY: Holt,
Rinehart & Winston.Ward, T. B. (1994). Structured imagination: The role of
category structure in exemplar generation. Cognitive psychology,27(1), 140.
Weintraub, D., & Nirenberg, M. J. (2012). Impulse control and related disorders in
Parkinsons disease. Neurodegenerative Diseases,11(2), 6371.
Westphal-Fitch, G., Oh, J., & Fitch, W. (2013). Studying aesthetics with the method of
production: Effects of context and local symmetry. Psychology of Aesthetics,
Creativity, and the Arts, 7(1), 1326.
Williams, F. (1980). Creativity assessment packet. Buffalo, NY: DOK.
Winner, E. (1989). Development in the visual arts. In W. Damon (Ed.), Child development
today and tomorrow (pp. 199221). San Francisco, CA: Jossey Bass.
Yamamoto, K. (1964). Experimental scoring manuals for the Minnesota test of creative
thinking and writing. OH: Kent State University.
Zaidel, D. W. (2010). Art and brain: insights from neuropsychology, biology and evolution.
Journal of Anatomy,216(2), 177183.
Zaidel, D. W. (2014). Creativity, brain, and art: biological and neurological considerations.
Frontiers in Human Neuroscience,8(389), 19.
Zaidel, D. W., Nadal, M., Flexas, A., & Munar, E. (2013). An evolutionary approach to art and
aesthetic experience. Psychology of Aesthetics, Creativity, and the Arts,7(1), 100.
Creativity in the Visual Arts 109
... This interactive use of terminology to communicate opinions and justification using attributes appears to be a result of social-cultural and educational training in interacting with aesthetic goods 36 , and certainly might differ depending on social-cultural background and expertise 37,38 . Similarly, in scientific psychological assessments, there is a common practice of establishing correspondence between the concept of a term and behavioral outcomes 3,4 . Hence, studying the complex associations between judgment and attributes that can potentially be incorporated into numeric predicting patterns 4,5,36,39 , is intriguing considering that individuals appear to be adept at recognizing creativity. ...
... Similarly, in scientific psychological assessments, there is a common practice of establishing correspondence between the concept of a term and behavioral outcomes 3,4 . Hence, studying the complex associations between judgment and attributes that can potentially be incorporated into numeric predicting patterns 4,5,36,39 , is intriguing considering that individuals appear to be adept at recognizing creativity. ...
... This suggests that artworks may be deemed equally creative beyond a certain attribute intensity, potentially indicative of an aesthetic threshold. Previous research in the art domain has indeed suggested the existence of non-linear relationships 3,4,29,44,103 , although a comprehensive investigation into this aspect remains under-explored, especially in the field of creativity and psychological empirical art theories. Our machine learning approach holds promise in delving deeper into the concept of an aesthetic threshold. ...
Article
Full-text available
Creativity is a compelling yet elusive phenomenon, especially when manifested in visual art, where its evaluation is often a subjective and complex process. Understanding how individuals judge creativity in visual art is a particularly intriguing question. Conventional linear approaches often fail to capture the intricate nature of human behavior underlying such judgments. Therefore, in this study, we employed interpretable machine learning to probe complex associations between 17 subjective art-attributes and creativity judgments across a diverse range of artworks. A cohort of 78 non-art expert participants assessed 54 artworks varying in styles and motifs. The applied Random Forests regressor models accounted for 30% of the variability in creativity judgments given our set of art-attributes. Our analyses revealed symbolism, emotionality, and imaginativeness as the primary attributes influencing creativity judgments. Abstractness, valence, and complexity also had an impact, albeit to a lesser degree. Notably, we observed non-linearity in the relationship between art-attribute scores and creativity judgments, indicating that changes in art-attributes did not consistently correspond to changes in creativity judgments. Employing statistical learning, this investigation presents the first attribute-integrating quantitative model of factors that contribute to creativity judgments in visual art among novice raters. Our research represents a significant stride forward building the groundwork for first causal models for future investigations in art and creativity research and offering implications for diverse practical applications. Beyond enhancing comprehension of the intricate interplay and specificity of attributes used in evaluating creativity, this work introduces machine learning as an innovative approach in the field of subjective judgment.
... Before getting to these ndings, it is perhaps instructive to give an idea of how artistic ability or art production is often assessed for the purpose of most studies (see also Ref. [16] for review). Focusing on approaches used with adults, which best aligns with this book's overall aim, the ways in which researchers seek to measure artistic performance are, of course, diverse, and re ect different kinds of research questions: Researchers use a mix of self-report assessments, in which individuals are asked about their subjectively perceived creativity or penchant for art making, which can also reference or predict ability (see Ref. [17]). ...
... Studies have also recently used combinations of the free-drawing from keywords and starting-cue approaches in combination with asking participants to try to make an aesthetically pleasing image or even a "work of art," with scoring derived from a panel of task-naïve judges showing good ability to differentiate between more or less successful or skillful artists [23]. For a deep-dive into the nuances of the how, the how many, and the who regarding judges, see Kaufman and Baer [47]; also Ref. [16,48]. However, it is notable that, when studies use at least a single-blind procedure with a pre-de ned set of metrics, results tend to be quite robust and with high inter-rater agreement. ...
... 1 Researchers have also conducted some artistic case-studies or laboratory-based analyses in order to understand the artistic creation process. These often involve artists being asked to complete an artistic task (either their own standard working process or a more controlled activity) whilst being observed, especially tracking eye and hand movement ( [50][51][52][53]; see Ref. [16] for review), progressions between sketches and nal designs [54,55], or whilst artists narrate their thoughts and working processes [56][57][58][59]. ...
Chapter
Full-text available
This book, of which this chapter is a part, is about people who changed the ways in which they related to being visually creative or made art. Maybe they suddenly found themselves with a heightened interest in producing artworks, ramping up, greatly, their artistic production. Maybe they found themselves spontaneously able to see or think in novel ways, to make new associations, act with new confidence or courage; without inhibition. Maybe they found themselves producing in new media; in different styles or colors. Maybe they started up as artists for the first time ever. Or, maybe they felt their artistic interests and abilities slipping, changing, becoming something different—whether worse or better. Within the forthcoming chapters, these changes serve as the basis for a number of intriguing discussions of the equally changing lives, bodies, and especially brains of individuals living with neurological diseases, and with the overarching possibil- ity, if not explicit hypothesis, that these changes may be connected. Whether in the emerging body of case studies, discussions of caregivers, causative approaches, or even the reflections of artists about their lives and output, it is this bridge that holds the promise of this book’s very topic. Might—by changing our brain or our actions— we reveal something about what it means to have these disorders, about how we typically think and perceive; about how and why we make art? Similar interests, given the existence of this book, are evidently held by clinicians, neurologists, and working artists. However, this also begs a fundamental question: In order to discuss individuals becoming more, less, or differently involved in art, we must first have an idea of from what and to where these changes might proceed.
... Kim (2006), on the other hand, suggests that fluency, originality and elaboration can be observed in activities in which participants complete a drawing. Fluency, originality, flexibility and elaboration are evaluated in tasks that test divergent thinking (Pelowski et al. 2017). ...
Article
Full-text available
Playing with light and shadow is an inexhaustible stimulus for preschool children to develop divergent thinking and artistic expression. Creativity develops through artistic expression, and the experience enriches and matures thematically through the more conscious use of artistic language. The aim of the experimental study was to measure the level of artistic development in children aged five and six years. The level of creative, optical-thematic and artistic development was observed. In the study, two different programmes with implemented activities (experimental factors) were planned and compared with a control group. The first programme (experimental factor EP1) was described as modern and adapted to the children’s interests and incentives, while the second programme (experimental factor EP2) was prepared in advance and called traditional. A total of 161 children aged five and six years took part in the study. In order to measure the level of general artistic development, test drawings were made at the beginning and end of the experiment. These were analysed by a team of experts according to the aforementioned developmental aspects. The results of the experimental group with the traditional approach showed a statistically significantly higher performance in monitoring creative development than the control group. Within the two experimental programmes, the children in the EP1 programme achieved statistically better results in the aspect of creative development than the children in the EP2 programme. The results show that a well-designed programme for playing with light and shadow can have a positive effect on children’s artistic development.
... Today, artists use a wider range of tools, which includes digital tools and artificial intelligences. The historical development of visual arts is a good example to illustrate how a domain may change over time, and how each domain is mostly a grouping of technics and rules which enable us to engage with an underlying space (Pelowski et al., 2017). The fact that photography is a different domain than painting, or that drawing on a computer is different from drawing on a canvas, strengthens the need for a stable theory of creative spaces accounting for the continuity in these explorative behaviors. ...
Article
Full-text available
Despite significant transformations in most domains of activities, there might still be some constancies in the creativespaces explored throughout history. This paper introduces theCreative Space Theory(CST), a conceptual frameworkdelineating 10 distinct creative spaces, analogous to creative landscapes. These creative spaces are proposed as navi-gational terrains for an array of media, tools, activities, and domains. The 10 spaces of the theory aremovement,sound,image,sensation,emotion,strategy,story,symbol,network,andsystem. Notably, these creative spaces transcendspecific media, and cover artistic as well as intellectual domains. For example, the sound space would be relevant tomusic, poetry, filmmaking, and acting among others, whereas the system space may be relevant to engineering, medi-cine, science, and design among others. The proposed theory holds potential utility in three key areas: (1) nurturingindividual’s creative potential, (2) helping creators adapt to continuously changing circumstances, and (3) fosteringpositive creative self-beliefs in overlooked domains of creation. The current paper is a theoretical elaboration. Wedescribe the creative spaces and discuss the implications of the theory towards individuals, educational practices, andresearch within the fields of cognition and Artificial Intelligence.
Article
Full-text available
Art research has long aimed to unravel the complex associations between specific attributes, such as color, complexity, and emotional expressiveness, and art judgments, including beauty, creativity, and liking. However, the fundamental distinction between attributes as inherent characteristics or features of the artwork and judgments as subjective evaluations remains an exciting topic. This paper reviews the literature of the last half century, to identify key attributes, and employs machine learning, specifically Gradient Boosted Decision Trees (GBDT), to predict 13 art judgments along 17 attributes. Ratings from 78 art novice participants were collected for 54 Western artworks. Our GBDT models successfully predicted 13 judgments significantly. Notably, judged creativity and disturbing/irritating judgments showed the highest predictability, with the models explaining 31% and 32% of the variance, respectively. The attributes emotional expressiveness, valence, symbolism, as well as complexity emerged as consistent and significant contributors to the models’ performance. Content-representational attributes played a more prominent role than formal-perceptual attributes. Moreover, we found in some cases non-linear relationships between attributes and judgments with sudden inclines or declines around medium levels of the rating scales. By uncovering these underlying patterns and dynamics in art judgment behavior, our research provides valuable insights to advance the understanding of aesthetic experiences considering visual art, inform cultural practices, and inspire future research in the field of art appreciation.
Article
Full-text available
Immersive virtual reality (IVR) takes advantage of exponential growth in our technological abilities to offer an array of new forms of entertainment, learning opportunities, and even psychological interventions and assessments. The field of creativity is a driving force in both large-scale innovations and everyday progress, and imbedding creativity assessment in IVR programs has important practical implications for future research and interventions in this field. Creativity assessment, however, tends to either rely on traditional concepts or newer, yet cumbersome methods. Can creativity be measured within IVR? This study introduces the VIVA, a new IVR-based visual arts creativity assessment paradigm in which user create 3D drawings in response to a prompt. Productions are then rated with modern extensions of a classic product-based approach to creativity assessment. A sample of 67 adults completed the VIVA, further scored using item-response modeling. Results demonstrated the strong psychometric properties of the VIVA assessment, including its structural validity, internal reliability, and criterion validity with relevant criterion measures. Together, this study established a solid proof-of-concept of the feasibility of measuring creativity in IVR. We conclude by discussing directions for future studies and the broader importance and impact of this line of work for the field of creativity and virtual reality.
Chapter
The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.
Book
"Like Dewey, he has revolted against the empiricist dogma and the Kantian dualisms which have compartmentalized philosophical thought. . . . Unlike Dewey, he has provided detailed incisive argumentation, and has shown just where the dogmas and dualisms break down." --Richard Rorty, The Yale Review
Article
An aesthetics rating method facilitating quantitative refinement of individual aesthetic perception was created and applied to a large volume of music works. An exemplar method of concept perception, along with some elements of Thurstone’s attitude scale technique, was combined to create the DLAIRM (Definitive Levels of Aesthetic Impact Rating Method). To enhance individual refinement, one must first become familiar with a maximally wide range of works in a particular aesthetic area that are perceived as varying in aesthetic impact from 0 to 100, and then determine one’s list of definitive exemplar works for each level of aesthetic impact at gradations of 5%. When evaluating the impact of subsequent works, judgments are made relative to these familiar exemplars along the entire perceived continuum, allowing individual ratings of 2.5% precision. Using this method for a randomly selected group of albums led to more refined results on relevant statistical markers compared to professional critics’ ratings of those albums. While it has so far been applied to music, the same process could conceivably be applied to any aesthetic area.