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Contents
Editorial
Dafnis N. Coudounaris and Stanley Joseph Paliwoda
How culture shapes user responses to firm-generated content on social media: the role
of cultural dimensions of in-group collectivism, indulgence, and masculinity
Agnieszka Chwialkowska and Minnie Kontkanen
Market entry strategies and performance of Indian firms in Germany
Ritam Garg
Challenges to the internationalization of Brazilian fashion and clothing industry
Maria Laura Maclennan, Mariana Sutter and Renata Spers
A Brazilian experiment on the effect of psychic distance on internationalization of
retailers
Delane Botelho and Flavia Szylit

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