Article

A Face-to-Face Request Is 34 Times More Successful than an Email

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Abstract

If your office runs on email and text-based communication, it’s worth considering whether you could be a more effective communicator by having conversations in person. It is often more convenient and comfortable to use text-based communication than to approach someone in-person. However, despite the convenience and reach of email, asking in person is the significantly more effective approach. By overestimating the effectiveness of text-based communication, people may regularly—and unknowingly—choose inferior means of influence.

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