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A test of two alternative cognitive processing models: Learning styles and dual coding

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This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less ubiquitous, and thus measured examination of the two methods has implications for practical application. The study involved 204 university students who were surveyed on their preferred learning style and then presented with information that they were prompted to process via either imagery or linguistic means. The results showed there was no significant interaction effect between learning style and condition, suggesting the most basic prediction of the learning styles hypothesis should be rejected. In a regression analysis, none of the four learning styles (visual, auditory, read/write, or kinesthetic) predicted students’ retention of the material. However, there was a highly significant main effect of condition with those in the visual condition retaining twice as much information as those in the auditory condition regardless of learning style, a result that strongly supports dual coding theory. Implications of the findings would suggest that learning styles instruction is an ineffective method for teachers to employ, and that, instead, incorporating principles of dual coding would have a much greater benefit to student learning.
... However, few of these studies have applied an appropriate research design, and there is no supporting evidence for the meshing hypothesis (Cuevas, 2015;Kavale & Forness, 1987;Pashler et al., 2008). Subsequent more carefully-designed studies have also not produced supporting evidence in support of learning styles and, instead, suggest taking an entirely opposite multimodal approach (Aslaksen and Lorås, 2018;Cuevas & Dawson, 2018;Newton & Salvi, 2020;Rohrer & Pashler, 2012). However, an educator who may see learning styles as "a good thing" will find an abundance of educational articles favourably reporting the use of learning styles. ...
... This is because it is processed separately by visual and auditory processing centres, each of which is presumed to have a separate working memory compartment (Hodes, 1998;Paivio, 1990). Cuevas and Dawson (2018), whose research found no support for a unimodal approach to instruction, present evidence instead for dual coding as an instructional tool. Participants in their study were verbally presented with the same 20 statements and instructed to remember these by either creating a corresponding mental image, or by focusing on the sounds of the words. ...
... It was found that better learning occurred for those learners able to combine both visual and auditory information. Cuevas and Dawson (2018) reason that this provides strong evidence for dual coding theory as an instructional approach. A study by Constantinidou and Baker (2002) also found that presenting visual images with an accompanying verbal list helped all learners with recall, regardless of their preferred modality. ...
... Howard-Jones (2014) reported that the popular hypothesis of learning styles is taught among 90% of teachers that reported in five countries. Though the learning styles hypothesis remains a popular teaching strategy among teachers in the UK and United States, the hypothesis is not supported by empirical evidence (Cuevas, 2015(Cuevas, , 2016(Cuevas, , 2016aCuevas et al., 2023, Pashler et al. 2009) and research indicates the approach is not effective for enhancing student learning (Cuevas & Dawson, 2018;Rogowsky et al., 2015), which should concern educators. A different theory focusing on auditory and visual processing, that has not been as popular as the aforementioned, is Dual Coding Theory (DCT). ...
... The work of Pashler et. al (2009) and Cuevas and Dawson (2018) among others have questioned the validity and noted the lack of empirical research on the learning styles hypothesis that is so prevalent in instructional strategies in K-12 schools. The learning styles hypothesis and DCT conceptually are diametrically opposed. ...
... It is important to note the large effect size despite the short duration of the intervention. Cuevas and Dawson (2018) similarly found a large effect size which indicates a substantial influence of the dual coding intervention on retention in a study of additive effects of language processing and visual processing centers. Though this current study was over the course of two-units in an upper-grades classroom, the above study was implemented very briefly in a college classroom. ...
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The goal of this quasi-experimental study was to assess the effects of Dual-Coding Theory on domain-specific vocabulary and comprehension in a 5th grade social studies classroom. The pretest/posttest design research was conducted in a rural elementary school (N = 49). Twenty-three students participated in an intervention of dual-coding based strategies. This study sought to determine if the instructional strategies that incorporated dual coding were more effective than traditional social studies strategies to promote domain-specific vocabulary learning and academic achievement. In addition to the measures for vocabulary and comprehension, students completed a motivational questionnaire on their view of social studies to ascertain if their motivation and enjoyment changed after the experiment. ANCOVA analyses showed consistent, statistically significant results indicating that dual coding strategies benefitted students in the area of academic achievement. Dual coding strategies appeared to have had a positive impact on student vocabulary learning and academic achievement.
... The Dual Coding Theory provides insights into the cognitive processes involved in learning. According to the theory (Cuevas & Dawson, 2018;Sadoski & Paivio, 2013), mental representations are processed through two distinct codes: the verbal code and the nonverbal code. The verbal code is specialized for representing and processing language, which may include the visual, auditory, and haptic representation of the language, while the nonverbal code refers to the knowledge of the world in the form of mental images that are derived from experience. ...
... The present study extends the scope of Kuo et al. (2014) and previous research on character acquisition by also examining the activation of verbal codes by nonverbal codes (Cuevas & Dawson, 2018;Sadoski & Paivio, 2013). Results from the character recall tasks revealed that these two directions of referential processing share some similarities but also differ in several respects. ...
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Drawing upon research on the visual complexity effect and Dual Coding Theory, this research examined the influence of character properties and the role of individual learner differences in Chinese character acquisition. The participants included 248 Chinese-speaking children in grades 1 through 3 in Taiwan. The study extended the scope of previous research by concurrently examining two types of cognitive processing: activation of verbal codes with nonverbal codes (activation of word form) and activation of nonverbal codes with verbal codes (activation of meaning). Results revealed the asymmetry in the two types of cognitive processing. Regarding the influence of character properties, while characters with less visual complexity and with radical presence are generally more acquirable, the interaction between these two properties was only present in the activation of meaning but not the activation of word form. Individual differences contributing to character acquisition did not mirror each other in the two directions of cognitive processing either. The contribution of radical awareness and visual skills remained the same across grade levels in the activation of meaning but varied with grades and the properties of the characters in the activation of word form. The methodological and theoretical contributions of the study were discussed.
... In a study that tried to differentiate between learning styles and dual coding, participants were read statements with one group instructed to determine how easy it was to form a mental image of the statement, and the other group instructed to determine how easily they could pronounce the statements (Cuevas & Dawson, 2018). Students completed a learning styles inventory to determine their preferred mode of information acquisition. ...
... This avoids the possibility that the instruction intended to be matched for a particular style is simply better across style groups. For example, college students who were prompted to visualize statements (visual matching) remembered more statements than their peers who were prompted to consider the sounds in the statements (auditory matching) across learning style categories (Cuevas and Dawson, 2018). ...
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