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ORIGINAL PAPER
Every Little Helps? ESG News and Stock Market Reaction
Gunther Capelle-Blancard
1
•Aure
´lien Petit
2
Received: 24 March 2016 / Accepted: 8 August 2017 / Published online: 18 September 2017
ÓSpringer Science+Business Media B.V. 2017
Abstract Stories about corporate social responsibility
have become very frequent over the past decade, and
managers can no longer ignore their impact on firm value.
In this paper, we investigate the extent and the determi-
nants of the stock market’s reaction following ordinary
news related to environmental, social and governance
issues—the so-called ESG factors. To that purpose, we use
an original database provided by Covalence EthicalQuote.
Our empirical analysis is based on about 33,000 ESG news
(positive or negative), targeting one hundred listed com-
panies over the period 2002–2010. On average, firms fac-
ing negative events experience a drop in their market value
of 0.1%, whereas companies gain nothing on average from
positive announcements. We find also that market partici-
pants are responsive to the media, but they do not react to
firms’ press releases or to NGOs’ disclosures. Moreover,
our results indicate that sector’s reputation mitigates the
loss (the goodwill hypothesis) and that cultural proximity
and lexical contents of ESG disclosures play a significant
role in the magnitude of the impact.
Keywords Corporate social responsibility Socially
responsible investing ESG news Disclosure
Event study
Introduction
‘‘Even the largest avalanche is triggered by small
things.’’ Vernor Vinge
1
Companies are used to coping, almost everyday, with one
or several news concerning their social responsibility.
Certainly, the debate on corporate social responsibility
(CSR) and what should be the firm’s objective(s) is not
settled. There are still lively controversies on this question
(Portney 2008; Porter and Kramer 2011), but whatever the
answer, evidence suggests that environmental, social or
corporate governance concerns—the so-called ESG fac-
tors—may impact firm value and managers can no longer
ignore this.
Recent history provides many instances where bad
corporate social responsibility caused huge economic and
financial losses. Consider, for instance, the Deepwater
Horizon oil spill in April 2010: 3 months after the disaster,
BP had lost half its share value, which represents tens of
billions dollars (Smith et al. 2011). Some even reported
that, given the size of the company, the oil spill impacted
the UK economy as a whole. The Fukushima Daiichi
nuclear disaster in March 2011 is a dramatic example too.
Admittedly, the accident is the direct consequence of the
Great East Japan Earthquake, but the extent of the accident
is also related to governance failures by TEPCO, whose
market value has collapsed (Kawashima and Takeda 2012;
Electronic supplementary material The online version of this
article (doi:10.1007/s10551-017-3667-3) contains supplementary
material, which is available to authorized users.
&Gunther Capelle-Blancard
gunther.capelle-blancard@univ-paris1.fr
Aure
´lien Petit
aurelien.petit@univ-lyon3.fr
1
University Paris 1 Pantheon-Sorbonne (Centre d’Economie
de la Sorbonne), Labex ReFi (Financial Regulation Lab) and
Paris School of Business, 106-112 Bd de l’Hopital,
75647 Paris Cedex 13, France
2
IAE Lyon (Centre de Recherche Magellan), University Jean
Moulin Lyon 3, Lyon, France
1
The Coming Technological Singularity, 1993.
123
J Bus Ethics (2019) 157:543–565
DOI 10.1007/s10551-017-3667-3
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