Social media has become a transformative force in agricultural extension, fostering real-time communication, peer-to-peer learning, and knowledge dissemination on an unprecedented scale. By leveraging platforms like WhatsApp, Facebook, YouTube, and Twitter, farmers are now able to connect with extension agents, policymakers, and researchers, breaking geographical and literacy barriers. These platforms enable access to information on crop management, pest control, weather forecasts, and market prices, offering real-time solutions that enhance decision-making and productivity. Through farmer-led groups and virtual communities, social media has democratized agricultural knowledge, promoting participatory learning and creating a sense of community. The role of analytics in social media-driven extension has further amplified its impact, allowing policymakers and stakeholders to track engagement, measure campaign outcomes, and refine strategies for greater outreach. Despite challenges such as limited connectivity, misinformation, and digital literacy gaps, social media's potential remains immense. Investments in broadband infrastructure, subsidized smartphones, and training programs can address barriers and ensure inclusivity for smallholder farmers and marginalized groups. Collaborative efforts among governments, private sectors, and NGOs can enhance content quality, moderation, and platform design, tailoring them to diverse linguistic and cultural needs. Emerging technologies such as artificial intelligence, augmented reality, and blockchain present opportunities to personalize advisories and create immersive learning experiences. By promoting gender-sensitive campaigns and incorporating indigenous knowledge, social media can further empower women farmers and preserve traditional practices.