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Abstract

In animal studies, sugar has been found to produce more symptoms than is required to be considered an addictive substance. Animal data has shown significant overlap between the consumption of added sugars and drug-like effects, including bingeing, craving, tolerance, withdrawal, cross-sensitisation, cross-tolerance, cross-dependence, reward and opioid effects. Sugar addiction seems to be dependence to the natural endogenous opioids that get released upon sugar intake. In both animals and humans, the evidence in the literature shows substantial parallels and overlap between drugs of abuse and sugar, from the standpoint of brain neurochemistry as well as behaviour.
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DiNicolantonioJJ, etal. Br J Sports Med 2017;0:1–5. doi:10.1136/bjsports-2017-097971
ABSTRACT
In animal studies, sugar has been found to produce
more symptoms than is required to be considered an
addictive substance. Animal data has shown significant
overlap between the consumption of added sugars and
drug-like effects, including bingeing, craving, tolerance,
withdrawal, cross-sensitisation, cross-tolerance, cross-
dependence, reward and opioid effects. Sugar addiction
seems to be dependence to the natural endogenous
opioids that get released upon sugar intake. In both
animals and humans, the evidence in the literature shows
substantial parallels and overlap between drugs of abuse
and sugar, from the standpoint of brain neurochemistry
as well as behaviour.
It has been suggested that refined added sugars are
habit-forming just like cocaine, nicotine, alcohol,
tobacco and caffeine.1–3 In fact, chronic smokers
suppress their cigarette cravings better than their
food cravings.4 Some individuals report increased
sweet cravings after giving up cigarettes,5 likely
accounting for the typical weight gain associated
with quitting smoking.6 In fact, oral glucose may
even decrease tobacco cravings7 and withdrawal
discomfort.5 One study in cocaine-addicted individ-
uals noted that their liking and wanting for food
was even greater than that for cocaine.8 As sweet
foods are the most craved foods, this suggests that
the reward and cravings from added sugars might
be comparable to that of addictive substances.
Indeed, food cravings have significant overlap
with drug cravings,1–3 9 and animal studies show that
sweetness, such as sugar or saccharin, is preferred
even over that of addictive drugs like cocaine.10–14
Once sugar is introduced (even in lab rats already
addicted to cocaine) the rats will almost always
switch over to consuming sugar. This is because the
reward from sugar surpasses that of even cocaine.2
Consuming sugar produces effects similar to that of
cocaine,15–19 altering mood,20 possibly through its
ability to induce reward and pleasure,2 leading to
the seeking out of sugar.2 Others have shown that
foods high in sugar produce drug-like psychoactive
effects.2 21–23
A natural reward from sugar is another evolu-
tionary adaptation, as it would have driven humans
to search out and consume sugar whenever it
was found in the food supply.10 24 The increased
consumption of foods high in sugar (such as ripened
fruit and honey) would have increased the chances
for survival during periods of food scarcity, as sugar
helps us to lay down fat, and when found in nature
generally indicates foods that would have provided
ample amounts of calories.24 Those individuals with
the greatest fat stores likely had a strong evolu-
tionary advantage when it comes to survival during
times of food scarcity. Thus sugar cravings likely
imparted a strong evolutionary advantage.
Unfortunately humans never adapted to the
intense reward that follows the consumption of
highly refined added sugars, and the 24/7 availability
of these sugars provides us with little reprieve. In
other words, we can run from sugar but we cannot
hide. The most common forms of added sugar are
sucrose (table sugar) and high-fructose corn syrup.
Each contains the simple sugars glucose and fruc-
tose. This unnatural reward from consuming sugar
(surpassing that of drugs of abuse) over-rides our
self-control mechanisms predisposing us to sugar
addiction.10 Indeed, sweet substances are extremely
rewarding to humans and other mammals, but there
does appear to be genetic differences in the strength
of this preference for sweetness.10 25–29 And with the
recent ‘sweetening of the world’s diet’, there has
followed a dramatic rise in the consumption of
sugar.30–33 Added sugars have penetrated the food
supplies of virtually every isolated corner of the
world.
The reason why we may not be able to give up
the sweet stuff is because sweet sensations are
one of the most intense sensory pleasures that
humans experience in the modern day.10 Our
seeking out of sugary substances exceeds any
metabolic need.10 And there is no physiological
requirement for consuming a single gram of added
sugar as there is technically no such thing as an
‘essential carbohydrate’ (unlike that for protein
or fat).34 Nonetheless as we previously discussed,
fructose consumption played a critical role in
human evolution. Although individuals can clearly
thrive and survive without any added sugars, the
human species likely would not have survived for
very long without the craving and consumption of
natural sources of fructose.
The issue of attractiveness of sweets in humans
is further complicated by the fact that individ-
uals perceive sweetness differently. The tendency
to experience addiction to refined sugars is likely
rooted in both the sweet taste perception and the
preference of each individual, likely reflecting
genetic factors.35 Thus although humans have the
ability to become addicted to sugar, the tendency to
do so is likely multifactorial.
DOES SUGAR BEHAVE LIKE A DRUG?
Nowadays, sugar has been refined to the state of a
chemical-like substance. Indeed, when sugar cane is
crushed and drained of all its liquid contents, boiled
down to a syrup, shaken and then stripped of all its
vitamins, minerals and molasses, we are left with
pure white crystals. This extraction and refinement
process is similar to that of other addictive white
crystals, that is, cocaine from the coca leaf, and
opium from the poppy seed/pod.36 Thus, it is the
Sugar addiction: is it real? A narrativereview
James J DiNicolantonio,1 James H O’Keefe,1 William L Wilson2
Review
To cite: DiNicolantonioJJ,
O’KeefeJH, WilsonWL.
Br J Sports Med Published
Online First: [please include
Day Month Year]. doi:10.1136/
bjsports-2017-097971
1Saint Luke’s Mid America Heart
Institute, Kansas, USA
2Lahey Health and the Wilson
Institute of Neurobiology,
Burlington, USA
Correspondence to
DrJames JDiNicolantonio,
Saint Luke’s Mid America Heart
Institute, Kansas City, USA;
jjdinicol@ gmail. com
Accepted 1 August 2017
2DiNicolantonioJJ, etal. Br J Sports Med 2017;0:1–5. doi:10.1136/bjsports-2017-097971
Review
refinement of sugar that significantly adds to its addictive prop-
erties.
During our evolutionary history we only had access to fruc-
tose in honey, fruits and certain vegetables, and in these sources
fibre and other substances are present that slow and limit the
absorption of the fructose. With low levels of fructose consump-
tion typical of our evolutionary history, about half is converted
to glucose and a quarter is converted to lactate. Very little fruc-
tose is converted into fat when consumption is at a low level
and fatty acid synthesis is also not upregulated. Thus throughout
our evolutionary history humans consumed a small amount of
fructose on a regular basis and this did not cross the fat storage
threshold. It is only when they occasionally binged on fructose
after finding a beehive or large supply of ripened fruit would they
store extra fat. Importantly, the natural antioxidants contained
in these natural foods would have decreased the formation of
‘inflammatory’ fat stores (unlike that with the consumption of
added sugars).
But does sugar behave like a drug of abuse? It has been noted
that the same increase in dopamine D1 receptor binding and
decreased D2 receptor binding in the striatum that occur with
cocaine administration also occur with intermittent access to
sugar or glucose.17 Rats with intermittent access to sugar also
have the same decrease in D2 receptor mRNA in the nucleus
accumbens that occurs with morphine and cocaine. Moreover,
the same increase in μ-receptor binding that occurs with cocaine
and morphine occurs with intermittent sugar intake. And finally
the same release of dopamine and reduction in extracellular
acetylcholine in the nucleus accumbens (indicating tolerance)
that occurs with injecting morphine occurs with bingeing on
sugar.17 Figure 1 provides a schematic of sugar addiction.
The sugar–drug connection goes even further as ‘addiction
transfer’ may occur between sugar and drugs of abuse and
alcohol.37 Some overweight patients may transfer their addic-
tion to high-sugar foods over to addictive drugs after weight
loss surgery. In one study, weight loss surgery patients who
reported preweight loss surgery problems with high-sugar
foods were the most likely to have new-onset substance use
disorders after surgery.37 Box 1 summarises how added sugars
(refined sugar and high-fructose corn syrup) behave like drugs
of abuse.
In order to understand if sugar is addictive, we need to under-
stand drug addiction. Take for example opiate addiction, which
can be diagnosed if naloxone (an opiate antagonist) produces
subsequent withdrawal signs. Shockingly, this is exactly what
occurs when animals are fed sugar and then given naloxone.
More importantly, the withdrawal that occurs with naloxone in
these animals eating sugar is similar to that found with nico-
tine or morphine. Sugar addiction seems to be a dependence on
the body’s own natural endogenous opioids that get released on
sugar intake.38 Indeed, there are substantial parallels and overlap
Figure 1 Schematic of sugar addiction
Box1 How added sugars behave like addictive drugs of
abuse
Behaves like a chemical or drug—due to its ‘pure’ white
crystalline form, which is readily absorbable leading to
unique metabolic harms1
Habit-forming just like alcohol, tobacco, cocaine, nicotine,
tea, coffee and chocolate1–3
Induces reward and cravings comparable to addictive drugs,
being more rewarding than cocaine3
Alters mood,4 induces reward and pleasure,3 leading to the
seeking out of sugar3
Produces drug-like psychoactive effects3 5–7
Produces cravings comparable to that of cocaine, sex and
cigarettes3 8 9
Can produce dependence/addiction (eg, bingeing,
withdrawals and cravings) indicating sugar can be
addictive10
3
DiNicolantonioJJ, etal. Br J Sports Med 2017;0:1–5. doi:10.1136/bjsports-2017-097971
Review
between drugs of abuse and sugar, from the standpoint of brain
neurochemistry as well as behaviour.
So back to the question, is sugar addictive? The term addic-
tion is generally reserved for drugs of abuse (ie, cocaine, heroin,
morphine, nicotine and alcohol) and is many times used synon-
ymously with dependence.17 The Diagnostic and Statistical
Manual of Mental Disorders, Fifth Edition (DSM-5) defines
‘substance use disorder’ (ie, addiction) if at least two to three
criteria (symptoms) exist from a list of 11. This was a change
from DSM-IV, which categorised both substance abuse and
substance dependence as separate disorders, and substance
abuse only required one criterion. In DSM-5 these two catego-
ries have been combined into ‘substance use disorder’. It is also
interesting to note that binge eating disorder has been added to
DSM-5. Sweet and high-fat foods are preferred by those with
binge eating disorders and that those preferences are mediated
by the endogenous opioid system.39
In animal models, sugar produces more symptoms (eg, crav-
ings, bingeing, tolerance and withdrawal) than is required to be
considered an addictive substance.36 So we can be quite confident
that sugar is indeed addictive in animal models. In fact, animal
data demonstrate significant overlap between the consump-
tion of added sugars and drug-like effects,10 40–42 producing
(1) bingeing, (2) craving (a strong desire to ‘use’), (3) tolerance
(gradual escalation in intake with repeated use), (4) withdrawal
(adverse physiological signs with discontinuation of use), (5)
cross-sensitisation (increased response to drugs of abuse), (6)
cross-tolerance (animals become tolerant to the analgesic effects
of morphine after chronic intake of sugar and saccharin),43 44
(7) cross-dependence (suppression of withdrawal symptoms with
certain drugs),38 45 46 (8) reward47 48 (intense dopamine release
in the brain),17 49–51 and (9) opioid effects, such as the release
of endogenous opioids on consuming sweet substances,44 46 52
symptoms of narcotic withdrawal when an opiate blocker is
given, and other neurochemical changes in the brain.17 36
A person may become addicted to sugar due to dependence on
his or her own endogenously released opioids.38 This is particu-
larly revealing when looking at patients with anorexia who may
be ‘addicted to starvation’ by the same dependence pathway
that occurs when eating sugar (ie, addiction to endogenously
released opioids that occurs during starvation).53 If anorexia can
be classified as a disease, and is apparently the body’s addiction
to its own endogenously released opioids, then sugar addiction
(dependence to endogenously released opioids on consumption
of sweets) should also be able to fall under the classification of
a disease.
IS SUGAR ADDICTIVE IN HUMANS?
In the purest sense, addiction is simply a psychological depen-
dence, but also a physiological dependence to sugar.17 While
there is not a universal agreement for the definition of addic-
tion, certain characteristics must be present in order to diagnose
an addiction (ie, cravings, tolerance and withdrawal), otherwise
known as the ‘addiction triad’. In order for sugar to be truly
considered addictive, it must be able to induce a withdrawal.
And in order for humans to have withdrawals from sugar, a
threshold must be reached. Thus, a certain dose of sugar needs
to be consumed for a certain of time whereby neurochemical
changes occur in the brain. This period of time likely varies from
person to person based on genetic differences.
It just so happens that after several weeks to months of chronic
sugar intake, the period in between sugar intake may cause
‘dopamine deficiency’ in the brain due to downregulation of the
dopamine D2 receptors and a reduction in binding of dopamine
to those receptors.54 But why is dopamine deficiency in the brain
a problem?
When the brain is low in dopamine, this can then lead to
withdrawals. And it is the withdrawal that can lead to continued
perpetual sugar intake leading to addiction. But the withdrawals
from sugar are less obvious compared with addictive drugs.
Indeed, people are not visibly ‘strung-out’ on sugar, nor do they
have life-threatening or even physically apparent withdrawal
signs. But this does not mean that sugar withdrawal does not
exist in the brain. In fact, the lack of dopamine in the brain
during periods between sugar consumption has been suggested
to lead to attention deficit hyperactivity disorder (ADHD)-like
symptoms such as, hyperactivity, attention-deficit, distraction
and decreased performance.54 In essence, ADHD-type symp-
toms could be a sign of ‘withdrawal’ from eating refined added
sugars.
In fact, obesity, ADHD and drug addiction to cocaine and
heroin all share the same downregulation of the dopamine D2
receptors in the brain. This suggests that all three conditions
have the same underlying issue (dopamine deficiency). During
periods off sugar, a mild state of depression may ensue due
to dopamine deficiency, which can be temporarily relieved by
consuming more sugar (hence the term ‘sugar fix’). This leads to
an endless and vicious cycle of dopamine highs and lows, perpet-
uating continued sugar intake and dependence on its intake.
Sugar and high glycaemic carbohydrates also have an effect on
brain serotonin. After consuming a meal high in sugar or carbo-
hydrates, there is a surge in brain serotonin. In other words,
people may overconsume sugar because it makes them feel better.
Over time this may lead to depletion of serotonin in the brain
perpetuating sugar dependence. As we have discussed, these
patients also tend to be dopamine-deficient with downregula-
tion of dopamine receptors. This combination may well explain
the association of obesity with many other brain disorders like
depression, anxiety disorders, bipolar disorder and ADHD.55
After consuming large amounts of sugar, a drop in blood
glucose may cause further sugar dependence. Throughout our
evolutionary history, low blood glucose levels meant ‘it’s time to
eat’, and if given the chance it made perfect sense to eat some-
thing with sugar or starch, the fastest way to restore normal
glucose levels. Ramped up hunger and sweet cravings were
Mother Nature’s means of accomplishing this critical task. But
today with a constant supply of added sugar readily available,
advocating the consumption of sugar as a treatment of low blood
glucose levels may make the situation worse. Since it is now
estimated that around 110 million Americans have insulin resis-
tance,56 much of the population could be at particular risk for
sugar addiction.
SUGAR ADDICTION MIGHT PREDISPOSE TO DRUG
ADDICTION
Sugar produces drug-like effects that may increase the risk for
drug addiction.17 Indeed, sugar may have a ‘gateway effect’ as it
cross-sensitises with drugs of abuse.17 However, these effects are
not always reproducible and more work in humans is required
to fully elucidate these effects. The consumption of sugar has
even caused an increase in the intake of alcohol during periods
of sugar abstinence.17 Rats given daily amphetamine injections
become hyperactive after tasting sugar.17 And this occurs even
when low doses of amphetamine are used. Sugar has also been
found to cross-sensitise with cocaine,17 and can lead to sensiti-
sation to the dopamine agonist quinpirole.17 These data suggest
4DiNicolantonioJJ, etal. Br J Sports Med 2017;0:1–5. doi:10.1136/bjsports-2017-097971
What is already known?
Substances of abuse are acknowledged throughout the
medical community to have the potential to be addictive.
Sugar consumption has increased in parallel with its
introduction in the food supply.
Sugar may drive increased food consumption, obesity and
diabetes.
What are the findings?
Animal studies have confirmed that the reward for sugar can
surpass that of cocaine.
In animal studies, sugar produces more symptoms than is
required to be considered an addictive substance.
In animal studies there is overlap between the consumption
of added sugars and drug-like effects (eg, bingeing, craving,
tolerance, withdrawal, cross-sensitisation, cross-tolerance,
cross-dependence, reward and opioid effects).
Sugar addiction may be a dependence to the natural
endogenous opioids that get released on sugar intake.
In both animals and humans there are substantial parallels
and overlap between drugs of abuse and sugar, from the
standpoint of brain neurochemistry as well as behaviour.
Review
that sugar consumption may sensitise the brain dopamine system,
contributing to addiction and polysubstance abuse.17 More-
over, animals that prefer sweetness will self-administer cocaine
at a greater rate,17 which may be due to sugar’s dopaminergic,
cholinergic, opioid-mimicking effects and stimulant-mimicking
effects like dexamphetamine, methylphenidate and modafinil
(although smaller in magnitude).17
Postingestive glucose can activate the brain dopamine reward
circuit independently of sweet taste,57 and that sweet appetite
may even be stimulated by the presence of glucose in the gastro-
intestinal tract.58
Unlike drug or alcohol addiction, in general sugar addiction has
little direct negative social impact on individuals or their fami-
lies. Sugar addiction does have one clear impact on our collective
health—it makes us fat and metabolically sick. The fructose in
sucrose, honey, high-fructose corn syrup and fruits has little
impact on fat storage when it is consumed in small amounts.59
This was clearly how humans interacted with simple sugars most
of the time in the past. Our ancient ancestors would binge on
fruit or honey when it was available, but these episodes were
clearly sporadic. In today’s world with the 24/7 availability of
highly processed food loaded with added sugars, these episodes
of craving and bingeing would almost be constant, leading to a
markedly increased intake of fructose. Excessive consumption
of fructose promotes fat storage especially in the liver .60 This
supports the old adage ‘the dose makes the poison’.
Based on the aforementioned evidence, sugar meets many of
the criteria for a substance of abuse and could be potentially
addictive in humans. Changes that occur in the brain neuro-
chemistry with drugs are similar, although smaller in magnitude,
to those that result from sugar intake. Because of the nature of
addiction, simply telling people to consume less sugar is unlikely
to be successful. The focus of the medical profession should
be on finding treatments that suppress or eliminate these crav-
ings. Varenicline (Chantix) is approved by the Food and Drug
Administration as an aid to quitting cigarette smoking, and it
also markedly decreases cravings for sugar.61 There are a few
case reports suggesting that varenicline might be effective for
weight loss.
Certain supplements such as chromium picolinate and L-glu-
tamine have been reported to curb sweet cravings, but to date
research on these supplements has been limited. Chromium
picolinate appears to be especially effective for patients with
binge eating disorder and depression.62 Unfortunately as is the
case of many supplements, at the present time we are lacking
large controlled studies using these supplements.
In conclusion, now is the time to kick the habit and say
goodbye to the sweet stuff for good. Hopefully in the future we
will have more effective medical treatments that will help us in
this critical endeavour.
Contributors JJD performed the literature search and wrote the initial manuscript.
JHO’K and WLW reviewed, edited and wrote sections of the final manuscript.
Competing interests JJD is the author of The Salt Fix and operates the website
thesaltfix. com WLW sells a supplement that contains both L-glutamine and
chromium picolinate. JHO’K owns and operates a nutraceutical company.
Provenance and peer review Not commissioned; externally peer reviewed.
© Article author(s) (or their employer(s) unless otherwise stated in the text of the
article) 2017. All rights reserved. No commercial use is permitted unless otherwise
expressly granted.
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... Nonetheless, in the 19th century, sucrose, which became a common consumer product, replaced the sugars provided by fruits and honey [1]. Due to the recent 'sweetening of the world's diet', there has been a dramatic rise in the consumption of added sugar [2]. There is ample evidence linking the consumption of sugar-sweetened food products to adverse effects such as long-term weight gain, obesity and prevalence of metabolic and cardiovascular diseases [1,3]. ...
... There is ample evidence linking the consumption of sugar-sweetened food products to adverse effects such as long-term weight gain, obesity and prevalence of metabolic and cardiovascular diseases [1,3]. Furthermore, it has been suggested that sugar leads to a drug-like addiction, its habit-forming character being comparable to cocaine, nicotine, alcohol, tobacco, and caffeine [2]. The recent growth of health awareness among populations has led to the replacement of sugar with natural and artificial sweeteners [3] that belong to an important class of additives able to increase the effect of sugar in taste [3] and also to enhance food flavor, while contributing very little to energy intake [4]. ...
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Aspartame (ASP), an artificial sweetener abundantly consumed in recent years in an array of dietary products, has raised some concerns in terms of toxicity, and it was even suggested a link with the risk of carcinogenesis (colorectal cancer), though the present scientific data are rather inconclusive. This study aims at investigating the potential role of aspartame in colorectal cancer by suggesting two experimental approaches: (i) an in vitro cytotoxicity screening in HT-29 human colorectal carcinoma cells based on cell viability (Alamar blue assay), cell morphology and cell migration (scratch assay) assessment and (ii) an in ovo evaluation in terms of angiogenic and irritant potential by means of the chorioallantoic membrane method (CAM). The in vitro results showed a dose-dependent cytotoxic effect, with a significant decrease of viable cells at the highest concentrations tested (15, 30 and 50 mM) and morphological cellular changes. In ovo, aspartame (15 and 30 mM) proved to have a pro-angiogenic effect and a weak irritant potential at the vascular level. These data suggest new directions of research regarding aspartame’s role in colorectal cancer.
... Bu tür çalışmaların çoğunda eklenmiş şekerler ve madde kullanımının şiddetli istek, tolerans ve geri çekilme açısından paralelliklerini ortaya çıkaran hayvan modelleri kullanılmıştır. 69 Hayvan modellerinde şekerlerin ve madde kullanımının semptomları arasında önemli bir örtüşme olduğu bildirilmektedir. 70,71 Çeşitli çalışmalarda bahsedilen bu semptomlar arasında tıkınırcasına yeme (binge-eating), şiddetli istek, tolerans, yoksunluk (kullanımın kesilmesine bağlı olumsuz fizyolojik belirtiler), çapraz duyarlılaşma, çapraz tolerans, çapraz bağımlılık, ödül ve opioid etkinin yer aldığı belirtilmektedir. ...
... Dopaminin yüksek ve alçak seviyeleri şeker alımına bağımlılığı sürdürecek bir kısır döngüye yol açmaktadır. 69,75 Az sayıda çalışma insanlarda şeker bağımlılığını spesifik olarak incelemiştir ve destekleyici kanıtların çoğu hayvan çalışmasından gelmektedir. Hayvan çalışmalarının insanlara uyarlanmasında, insanların nadiren şekeri izole olarak tüketmeleri nedeniyle metodolojik bir takım zorluklar ve saf şeker tüketimini inceleyen çalışmaların ekolojik geçerliliğinin de sınırlı olması nedeniyle bu alandaki insan çalışmaları daha sınırlıdır. ...
... It is known that the duration and frequency of exposure to food advertising predicts final decision making [20,21]. Food companies focus on sugary products, since it helps them gain customer loyalty by stimulating the reward-processing circuitry of the brain in a similar pattern to addictive drugs [22], disabling the response to satiety [23,24]. For example, fast food is developed in very clever ways to make it addictive and very difficult to stop eating [25]. ...
... Despite the latest improvements in laws against these activities, advertising of unhealthy foods has become more aggressive in both frequency and focus, in agreement with other studies [55]. Contrary to our review [44][45][46], the results show a low risk of exposure to fast food adverts on children's channels, but there is still a high risk of exposure to adverts for high-sugar and high-fat foods, as concluded in previous research [14,22]. Moreover, health-oriented adverts such as for physical activity or healthy eating plans do not often appear on children's channels; their trend decreased compared to 2013. ...
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The prevalence of childhood obesity continues to increase. Screen time, one of the most documented reasons for the obesogenic environment, enhances childhood obesity, since advertisements for unhealthy food products are still broadcast on channels for children. This is presently one of the main challenges for the government in Spain, since the current laws and obligations are not updated. This study aims to analyze food advertising aimed at children on Spanish television in 2013 and 2018 on children's and general channels to test the effect of laws and obligations over time. In total, we viewed 512 h of the most viewed channels, two children's and two general channels, during the week and on weekends during specific periods of 2013 and 2018. Food advertising was categorized as core, non-core, and other food advertisement (CFA, NCFA, and OFA, respectively) according to the nutritional profile. A total of 2935 adverts were analyzed, 1263 in 2013 and 1672 in 2018. A higher proportion of NCFAs were broadcast on children's channels than in prior years, rising from 52.2% to 69.8% (p < 0.001). Nowadays, the risk of watching NCFAs on children's channels compared to general channels turns out to be higher (Odds ratio > 2.5; p < 0.001), due to exposure to adverts for high-sugar and high-fat foods such as cakes, muffins, cookies, and fried and frozen meals rich in fat. In conclusion, the trends of nutritional profiles in food advertising on television are worsening over time, since the prevalence of NCFAs was higher in 2018 than in 2013. Currently, CFAs are not mainly broadcast on children's channels, confirming high-risk exposure to non-core food advertising by watching them. Thus, food advertising laws and obligations should be adapted to increase compliance.
... It has been explained that the brain response for food addiction is similar or as strong as addiction for drugs [6,7]. The craving for sugar has been found to be much stronger in comparison to cocaine [10]. The consumption of high calorie food honey, in ancient age and the addiction of sugar in modern age have been found to have evolutionary connection [10]. ...
... The craving for sugar has been found to be much stronger in comparison to cocaine [10]. The consumption of high calorie food honey, in ancient age and the addiction of sugar in modern age have been found to have evolutionary connection [10]. ...
... Added sugars are all those sugars that are present in foods, mainly UPFDs, or are naturally present in unsweetened fruit juices, honey and syrups [350]. Added sugars are considered empty calories, as they may substitute the intake of components with higher nutritional interest, and their consumption is prominently associated with negative cognitive functioning and addiction [351,352]. Fructose overconsumption, prominently through excessive refined sugars intake, is associated with a systemic pro-inflammatory status, and is also related with cortisol hyperactivation, increased visceral adiposity, and insulin resistance [353]. In addition, the deleterious effects of the consumption of added sugars, and particularly from sugar-sweetened drinks, have been reported in the gut microbiota, promoting an increased Firmicutes/Bacteroidetes ratio and reducing the proportion of favorable butyrate-producers such as Lachnobacterium [354]. ...
... Added sugars are all those sugars that are present in foods, mainly UPFDs, or are naturally present in unsweetened fruit juices, honey and syrups [350]. Added sugars are considered empty calories, as they may substitute the intake of components with higher nutritional interest, and their consumption is prominently associated with negative cognitive functioning and addiction [351,352]. Fructose overconsumption, prominently through excessive refined sugars intake, is associated with a systemic pro-inflammatory status, and is also related with cortisol hyperactivation, increased visceral adiposity, and insulin resistance [353]. In addition, the deleterious effects of the consumption of added sugars, and particularly from sugar-sweetened drinks, have been reported in the gut microbiota, promoting an increased Firmicutes/Bacteroidetes ratio and reducing the proportion of favorable butyrate-producers such as Lachnobacterium [354]. ...
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The most prevalent diseases of our time, non-communicable diseases (NCDs) (including obesity, type 2 diabetes, cardiovascular diseases and some types of cancer) are rising worldwide. All of them share the condition of an "inflammatory disorder", with impaired immune functions frequently caused or accompanied by alterations in gut microbiota. These multifactorial maladies also have in common malnutrition related to physiopathology. In this context, diet is the greatest modulator of immune system-microbiota crosstalk, and much interest, and new challenges, are arising in the area of precision nutrition as a way towards treatment and prevention. It is a fact that the westernized diet (WD) is partly responsible for the increased prevalence of NCDs, negatively affecting both gut microbiota and the immune system. Conversely, other nutritional approaches, such as Mediterranean diet (MD), positively influence immune system and gut microbiota, and is proposed not only as a potential tool in the clinical management of different disease conditions, but also for prevention and health promotion globally. Thus, the purpose of this review is to determine the regulatory role of nutritional components of WD and MD in the gut microbiota and immune system interplay, in order to understand, and create awareness of, the influence of diet over both key components. Keywords: gut microbiota; host immunometabolism; intestinal barrier; Mediterranean diet; Western diet; immunomodulation; food matrix; micronutrients; malnutrition
... Added sugars are all those sugars that are present in foods, mainly UPFDs, or are naturally present in unsweetened fruit juices, honey and syrups [350]. Added sugars are considered empty calories, as they may substitute the intake of components with higher nutritional interest, and their consumption is prominently associated with negative cognitive functioning and addiction [351,352]. Fructose overconsumption, prominently through excessive refined sugars intake, is associated with a systemic pro-inflammatory status, and is also related with cortisol hyperactivation, increased visceral adiposity, and insulin resistance [353]. In addition, the deleterious effects of the consumption of added sugars, and particularly from sugar-sweetened drinks, have been reported in the gut microbiota, promoting an increased Firmicutes/Bacteroidetes ratio and reducing the proportion of favorable butyrate-producers such as Lachnobacterium [354]. ...
Article
Full-text available
The most prevalent diseases of our time, non-communicable diseases (NCDs) (including obesity, type 2 diabetes, cardiovascular diseases and some types of cancer) are rising worldwide. All of them share the condition of an “inflammatory disorder”, with impaired immune functions frequently caused or accompanied by alterations in gut microbiota. These multifactorial maladies also have in common malnutrition related to physiopathology. In this context, diet is the greatest modulator of immune system–microbiota crosstalk, and much interest, and new challenges, are arising in the area of precision nutrition as a way towards treatment and prevention. It is a fact that the westernized diet (WD) is partly responsible for the increased prevalence of NCDs, negatively affecting both gut microbiota and the immune system. Conversely, other nutritional approaches, such as Mediterranean diet (MD), positively influence immune system and gut microbiota, and is proposed not only as a potential tool in the clinical management of different disease conditions, but also for prevention and health promotion globally. Thus, the purpose of this review is to determine the regulatory role of nutritional components of WD and MD in the gut microbiota and immune system interplay, in order to understand, and create awareness of, the influence of diet over both key components.
... We have compared chronic passive cocaine intake with that of sucrose, since the latter is the main source of energy in the brain and a major component in highly palatable food. While sweetness has been reported to surpass cocaine reward in rodents [46], sugar addiction has been subjected to controversial issues [69,70]. Contrary to cocaine, little evidence has been provided for human sugar addiction or for a sugar-addiction model of overweight to support clinical DSM criteria, suggesting that sugary food does not directly promote excessive weight or obesity, but rather contributes minimally to 'food dependence' and increased risk of weight gain by overeating [71,72]. ...
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The circadian system interacts with the mesocorticolimbic reward system to modulate reward and memory in a time-of-day dependent manner. The circadian discrimination of reward however remains difficult to address between natural reinforcers and drugs of abuse. Circadian rhythms control cocaine sensitization and conversely cocaine causes long-term alteration in circadian periodicity in part through the serotonergic neurotransmission. Since neural circuits activated by cocaine and natural reinforcers do not completely overlap, we compared the effect of cocaine with that of sucrose, a strong reinforcer in rodents, by using passive chronic administration. The expression of fifteen genes playing a major role in DNA methylation ( Dnmts , Tets ), circadian rhythms ( Clock, Bmal1, Per1/2, Cry1/2, Rev-Erbβ, Dbp1) , appetite and satiety ( Orexin , Npy ) was analyzed in dopamine projection areas like the prefrontal cortex, the caudate putamen, and the hypothalamus interconnected with the reward system. The corresponding proteins of two genes (Orexin, Per2) were examined by IHC. For many factors controlling various biological functions, striking opposite responses were found between the two reinforcers. Global DNA methylation analysis showed that cocaine increased, while sucrose decreased the cytosine methylation content. The data are consistent with a repression of critical core-clock genes by cocaine, suggesting that consequently both agents differentially modulate day/night cycles. Whether cocaine-induced changes are long lasting, or contribute to the establishment of drug addiction requires further neuroepigenetic investigation. Understanding the mechanisms dissociating drugs of abuse from natural reinforcers remains a prerequisite for the design of selective therapeutic tools for compulsive behaviors.
... Moreover, although aware of the negative impact sugar intake may have on health, participants did not know the recommendations regarding the maximum daily intake of added/free sugars. Sugar was also perceived as a highly addictive substance, possibly owing to research disseminated on the media, namely establishing parallels between sugar consumption and drug addiction (DiNicolantonio et al., 2018;cf.;Westwater et al., 2016). ...
Article
Excessive sugar intake has been associated with multiple health conditions (e.g., higher risk for non-communicable diseases). Hence, health organizations have issued guidelines defining the maximum daily intake of free or added sugars. However, data from several countries suggests that these guidelines are rarely met, particularly by young adults. For example, almost half of Portuguese adolescents and young adults exceed the recommended sugar intake. In this work, we aim to further explore college students' attitudes, knowledge, and perceptions about sugar intake, as well as about sugar intake guidelines. A thematic analysis on data from five focus groups (N = 40) indicated that participants reported difficulty in the comprehension of added/free sugars definition and sugar intake recommendations. Overall, attitudes toward sugar were ambivalent. Sugar was simultaneously perceived as pleasurable and needed, but also as addictive and harmful. Although aware of the potential negative health outcomes associated with excessive sugar intake, most participants did not perceive being at risk due to their youth, exercise habits, or type of diet. The few concerns expressed were mostly associated with the negative impact of high sugar intake on body image (e.g., weight gain). The main barriers to reducing sugar intake identified were environmental (e.g., time restrictions, food available at the university). Still, participants could identify several individual strategies to effectively regulate sugar intake. By identifying knowledge gaps and sources of bias related to sugar consumption, our findings are useful to inform future interventions aiming to address the problem of high sugar intake among university students.
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Background & Aims Consumption of sugar is associated with obesity, type 2 diabetes mellitus, non-alcoholic fatty liver disease, and cardiovascular disease. The conversion of fructose to fat in liver (de novo lipogenesis, DNL) may be a modifiable pathogenetic pathway. We determined the effect of 9 days of isocaloric fructose restriction on DNL, liver fat, visceral fat (VAT), subcutaneous fat, and insulin kinetics in obese Latino and African American children with habitual high sugar consumption (fructose intake more than 50 g/day). Methods Children (9–18 years old; n = 41) had all meals provided for 9 days with the same energy and macronutrient composition as their standard diet, but with starch substituted for sugar, yielding a final fructose content of 4% of total kcal. Metabolic assessments were performed before and after fructose restriction. Liver fat, VAT, and subcutaneous fat were determined by magnetic resonance spectroscopy and imaging. The fractional DNL area under the curve value was measured using stable isotope tracers and gas chromatography/mass spectrometry. Insulin kinetics were calculated from oral glucose tolerance tests. Paired analyses compared change from day 0 to day 10 within each child. Results Compared with baseline, on day 10, liver fat decreased from a median of 7.2% (inter-quartile range, 2.5%–14.8%) to 3.8% (inter-quartile range, 1.7%–15.5%)(P<.001) and VAT decreased from 123 cm³ (inter-quartile range, 85–145 cm³) to 110 cm³ (inter-quartile range, 84–134 cm³) (P<.001). The DNL area under the curve decreased from 68% (inter-quartile range, 46%–83%) to 26% (inter-quartile range, 16%– 37%) (P<0.001). Insulin kinetics improved (P<.001). These changes occurred irrespective of baseline liver fat. Conclusions Short-term (9 day) isocaloric fructose restriction decreased liver fat, VAT, and DNL, and improved insulin kinetics in children with obesity. These findings support efforts to reduce sugar consumption. ClinicalTrials.gov no: NCT01200043
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Excess sugar consumption has been shown to contribute directly to weight gain, thus contributing to the growing worldwide obesity epidemic. Interestingly, increased sugar consumption has been shown to repeatedly elevate dopamine levels in the nucleus accumbens (NAc), in the mesolimbic reward pathway of the brain similar to many drugs of abuse. We report that varenicline, an FDA-approved nicotinic acetylcholine receptor (nAChR) partial agonist that modulates dopamine in the mesolimbic reward pathway of the brain, significantly reduces sucrose consumption, especially in a long-term consumption paradigm. Similar results were observed with other nAChR drugs, namely mecamylamine and cytisine. Furthermore, we show that long-term sucrose consumption increases α4β2 * and decreases α6β2* nAChRs in the nucleus accumbens, a key brain region associated with reward. Taken together, our results suggest that nAChR drugs such as varenicline may represent a novel treatment strategy for reducing sugar consumption.
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Sugar exerts its potent reinforcing effects via both gustatory and post-ingestive pathways. It is, however, unknown whether sweetness and nutritional signals engage segregated brain networks to motivate ingestion. We found in mice that separate basal ganglia circuitries mediated the hedonic and nutritional actions of sugar. During sugar intake, suppressing hedonic value inhibited dopamine release in ventral, but not dorsal, striatum, whereas suppressing nutritional value inhibited dopamine release in dorsal, but not ventral, striatum. Consistently, cell-specific ablation of dopamine-excitable cells in dorsal, but not ventral, striatum inhibited sugar's ability to drive the ingestion of unpalatable solutions. Conversely, optogenetic stimulation of dopamine-excitable cells in dorsal, but not ventral, striatum substituted for sugar in its ability to drive the ingestion of unpalatable solutions. Our data indicate that sugar recruits a distributed dopamine-excitable striatal circuitry that acts to prioritize energy-seeking over taste quality.
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Data from animal experiments and human studies implicate added sugars (eg, sucrose and high-fructose corn syrup) in the development of diabetes mellitus and related metabolic derangements that raise car-diovascular (CV) risk. Added fructose in particular (eg, as a constituent of added sucrose or as the main component of high-fructose sweeteners) may pose the greatest problem for incident diabetes, diabetes-related metabolic abnormalities, and CV risk. Conversely, whole foods that contain fructose (eg, fruits and vegetables) pose no problem for health and are likely protective against diabetes and adverse CV outcomes. Several dietary guidelines appropriately recommend consuming whole foods over foods with added sugars, but some (eg, recommendations from the American Diabetes Association) do not recom-mend restricting fructose-containing added sugars to any specific level. Other guidelines (such as from the Institute of Medicine) allow up to 25% of calories as fructose-containing added sugars. Intake of added fructose at such high levels would undoubtedly worsen rates of diabetes and its complications. There is no need for added fructose or any added sugars in the diet; reducing intake to 5% of total calories (the level now suggested by the World Health Organization) has been shown to improve glucose tolerance in humans and decrease the prevalence of diabetes and the metabolic derangements that often precede and accompany it. Reducing the intake of added sugars could translate to reduced diabetes-related morbidity and premature mortality for populations. ª 2015 Mayo Foundation for Medical Education and Research n Mayo Clin Proc. 2015;nn(n):1-10
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Bariatric or weight loss surgery (WLS) patients are overrepresented in substance abuse treatment, constituting about 3% of admissions; about 2/3 of such patients deny problematic substance use prior to WLS. It is important to advance our understanding of the emergence of substance use disorders (SUDs) – particularly the New Onset variant -- after WLS. Burgeoning research with both animal models and humans suggests that “food addiction” may play a role in certain forms of obesity, with particular risk conferred by foods high in sugar but low in fat. Therefore, we hypothesized that WLS patients who reported pre-WLS problems with high-sugar/low-fat foods and those high on the glycemic index (GI) would be those most likely to evidence New Onset SUDs after surgery. Secondary data analyses were conducted using a de-identified database from 154 bariatric surgery patients (88% female, Mage = 48.7 yrs, SD = 10.8, Mtime since surgery = 2.7 yrs, SD = 2.2 yrs). Participants who endorsed pre-surgical problems with high-sugar/low-fat foods and high GI foods were at greater risk for New Onset SUD in the post-surgical period. These findings remained significant after controlling for other predictors of post-surgical SUD. Our findings provide evidence for the possibility of addiction transfer among certain bariatric patients.