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(FANTASM)ODORIFIQUE ENVIRONNEMENT. L'influence de la mémoire olfactive sur notre perception de la réalité

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Abstract

Le paysage olfactif, expression mentale d'une sensations vécue suite à une expérience dans l'environnement, a un impact important sur notre définition de la réalité. Distinct de l'ambiance olfactive qui est essentiellement la mer odorante dans laquelle nous baignons, le paysage olfactif (smellscape), infusé de la subjectivité de l'observeur, est un univers composé de multiples paysages mnémiques en constante mutation, témoignant des harmonies intangibles de l'ambiance olfactive. Les odeurs sont autant de possibilités de restructurer le réel de l'individu. Entre les mains d'un concepteur habile elles peuvent devenir un outil d’intervention stratégique. La problématique est : de quelles façons un architecte, un designer de l'environnement ou un urbaniste peut s'y prendre pour composer avec la dynamique des odeurs? C'est déjà tout un défi de tenir compte de la diversité humaine lors de la conception d'un espace ou d'un bâtiment. L'âge, les capacités physiques, l'acuité sensorielle, les habiletés mentales, de même que la finesse des rouages mémoriels sont bien évidemment des facteurs qui varient d’un individu à un autre. Néanmoins, il est grand temps que les designers de l'environnement de tout acabit prennent d'assaut le théâtre du paysage olfactif.
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