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Discussion on financial management strategy of group enterprise based
on Internet
Ruoming Tang1, Cong Li 1*
1 Hainan University,Danzhou city Hainan Province 571737, China
*licong8866@qq.com
Keywords: Countermeasures Internet environment; financial management; strategy discussion
Abstract. At present, with the development of science and technology, Internet technology has
become more and more widely used in people's life, and its contribution to the progress of human
society is obvious to all. In the background of a market economy, great achievements have been made
in the economic development of our country. The emergence of group enterprises has provided the
impetus for the healthy development of China's market economy. In the process of the progress of the
group enterprise, the financial problem of the enterprise is the key factor that affects the development
of the group. Internet technology not only improves the accuracy of financial management and
effective application in the enterprise group financial management, improve the efficiency of the job,
at the same time, also caused some negative impact on the financial management, which requires
enterprises to improve work constantly to substitute their own management level and the system.
Introduction
In the Internet technology continues to develop today. The group enterprise financial management
has become more and faster, this is the Internet and the development of science and technology for
enterprise development brings convenience. In financial management, the application of the Internet
cannot only the enterprise financial management information collection and classification, and also
can design and perfect the procedure makes the financial management more standardized and
professional working group. Therefore, the application of Internet technology in the fiscal
management of the group enterprises is an important technical means to improve the business results
and improve the quality of enterprise management. However, science and technology are a
double-edged sword. In the promotion of financial management level of enterprises at the same time
there are many negative effects, which require the enterprise management and financial management
personnel to study for the problems.[1]
The modern characteristics of financial management of group enterprises under the Internet
Environment
At present, as China's market economy continues to advance and develop, China's economic
development has gradually entered a critical period of deepening reform. While enterprises as
participants in the market economy, we need to constantly adjust its development strategy in the
process of economic transformation in the market, and constantly improve their own management
ability and decision-making ability, through the establishment of modern enterprise system and
modern financial management system to ensure the healthy and sustainable development of
enterprises, it is not only the requirements of the enterprise, or the basic requirements to promote
China's economic development, building a modern nation. In a period of rapid economic
development, China's enterprises have a strong cooperation trend, and the group in the form of more
and more enterprises, a group of enterprises can ensure that the subsidiary can develop continuously
in the good development of the parent company's lead, promote the economic efficiency of
enterprises; on the other hand, group business risk increases, once a key part of the problem, then the
whole group will be affected, and even there will be a big problem for the survival of the group.
3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
Copyright © 2017, the Authors. Published by Atlantis Press.
This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Advances in Social Science, Education and Humanities Research, volume 119
149
Therefore, it is very necessary to discuss and study the financial management strategy for the
different characteristics of the group enterprise under the Internet environment.[2]
The Influence of the Internet environment on the financial management of group enterprises
The impact of Internet environment on the financial management objectives of group
enterprises. In twenty-first Century, with the development of science and technology and the
application of Internet in group enterprises, enterprises have changed in everyday administration and
financial management. Group enterprise because of its particularity of its profit model and business
model is changing with the change of market economy, therefore the enterprise economy also
changed, and with the business model changes constantly adjust, the specific performance in the
business process will gradually improve the technology innovation and knowledge capital the
strategic height of enterprise development is high, and in response to drive innovation and central
government advocates and the supply side reform policies, pay more attention to the innovation
ability of the enterprise and the enterprise culture construction. The new period, the change of
enterprise management model makes enterprises to obtain economic benefits has changed, which
requires the financial management of the enterprise group can follow the economic benefits of the
enterprise changes, on the one hand and constantly improve their own professional strength and the
level of financial management; the other one is to change the development mode and concept
development the key to talent and knowledge transfer. Through the enterprise financial management,
enterprise development goals and social development goals can be unified, so as to ensure that the
development of enterprises in line with social progress law.
The influence of Internet environment on the financial management model of group
enterprises. Before the Internet application in the enterprise financial management, the group
enterprise has paid great attention to the fiscal forecast work, and placed it in the extremely important
position. Financial prediction is not only related to the beneficial operation of enterprise funds, but
also related to the effectiveness of enterprise financial management. Therefore, the group enterprise
will carry out the financial forecast before the capital is put into operation, and this prediction is
mainly artificial, whose judgment is based on the past experience and the authenticity of the data.
However, in the application of Internet technology to the group financial management, the enterprise
financial management model has undergone tremendous changes. It is mainly the following points:
first, the enterprise information collection is mainly dependent on the cyber source, which can not
only enhance the staff of financial management of the data collection speed and efficiency, but also
can guarantee the accuracy of data and authenticity. However, corresponding to the traditional
monetary management model and capital prediction mechanism of the group enterprises. Second,
group enterprises in the implementation of financial planning and planning work, the traditional
method can be based on past experience and market environment prediction and judgment on the
future development of the enterprise, guarantee the correctness. But in the Internet environment, the
update speed is beyond the imagination of the people and acceptance rate, in addition, the enterprise
financial management personnel and management to ensure the authenticity and accuracy of all kinds
of information in the Internet, so it is easy to cause the information decision-making mistakes, and
ultimately affect the development of enterprises. Third, the Internet environment affects the
implementation of enterprise decision-making. The traditional enterprise financial management
model summary, financial management personnel can accord to exist experience and data to develop
enterprise management strategy and program, and through effective communication for
decision-making implementation and implementation. However, in the Internet environment, great
changes have taken place in the traditional financial management mode of enterprise,
decision-making mechanism can not guarantee that the subordinate authorities can experience its
meaning accurately in order, and the group headquarters for the company of other industries and
departments of information understanding is not enough, it is easy to cause the information security
risks.[3]
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The influence of Internet environment on the financial management workflow of group
enterprise. The characteristics of the fiscal management of the group enterprises mainly show that
the departments are numerous and complex, and the establishment of institutions has an important
impact on the efficiency of the work. In the outmoded financial management mode of group
enterprises, their work depends on the communication and settlement of financial personnel, and this
mode of work has a serious negative impact on efficiency. Not only affects the efficiency of financial
management work, making time differences between departments, but also affect the enthusiasm of
the financial management staff and ordinary employees. However, its rationality lies in the ability to
manage the correctness of the process and the accuracy of the management mechanism. The
application of Internet technology in the enterprise group, has changed the traditional financial
management process, not only improve the efficiency of financial management, financial
management and makes the process more direct and concise, a savings of enterprise financial
management, making the same amount of work to be done enough in a shorter period of time. On the
other hand, the financial management process is more specialized, and the Internet environment, it
can reflect the professionalism of the group enterprises. However, in the Internet environment,
enterprise financial management process changes in financial management staff can arrange the time
at work, it has some unavoidable problems between the various departments is very easy to cause the
enterprise group and financial management department.[4]
The influence of Internet environment on the financial management and information
security of group enterprises. In the era of information, ensure that information security has been
the key to the development of the times. As a participator of market economy, the financial
information security of group enterprises is related to the good development of enterprises and the
image of enterprises. The application of Internet technology in the fiscal management of group
enterprises improves the management efficiency of enterprise information on the one hand, and also
provides convenience for some illegal personnel to steal information on the other hand. At present, in
the financial management of the enterprise group, enterprise database is an important storage space of
financial information storage enterprise, and equipped with strong security protection mode, but with
the development of science and technology, information security technology has become one of the
main problems of enterprise financial management under the environment of internet. The group
enterprise financial data security threats include network virus, hacker attacks and other factors, but
the enterprise information maintenance technology Co., makes enterprises at a disadvantage in the
process of maintaining information security, although in the R & D and innovation invested a lot of
manpower and material resources, but always have little effect.
Enhance the group enterprise financial management strategy
Change the concept of enterprise financial management. The speed of social development
under the environment of Internet speed, change information and concept changing, so we need to
group enterprise managers and staff to change the work idea and positive attitude, especially the top
managers and financial managers can change the idea as the guide and the traveler. In the Internet
technology update and speed up the application of enterprises under the background of financial
enterprises need managers and employees can will change the management concept and attitude to
work in a prominent position, even in the enterprise strategic development position, will be
incorporated into the construction of enterprise culture in . To change the concept and attitude of
work, we have to make use of the advantages of the Internet to organize and divide the assets of
enterprises. On the one hand, in the financial management of enterprises, enterprise capital
classification, based on the knowledge of the original enterprise group cost accumulation, clearly
divided according to the existing stage of the asset management plan and financial management
program, in the process of consolidation plan in combination group to the future development of the
enterprise status and management strategy to collate and refinement, this can help the enterprise
financial management staff have intuitive understanding of the advantages of resources and capital
situation of the enterprise, help the staff of financial management work can be more accurate for the
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analysis of enterprise capital structure and financial risk prediction. On the other hand, financial
managers should also focus their attention on the Internet and analyze and judge the trend of group
operation through the Internet as part of their work.[5]
Optimize the enterprise financial management mode. The enterprise group as an important
participant of the market economy, with its strong strength and financial management ability, which
requires financial management of enterprise group can have a profound understanding of the Internet,
not only to clear the Internet application in financial management advantages, also need to prevent
and against some of its weaknesses. On the improvement of the enterprise group financial
management mode, first of all need to be centralized management in the primary position to optimize
the financial management model of group enterprise, try to play Internet information advantage, the
effective integration of financial information distribution through effective information calculation to
ensure financial management tasks reasonably, avoid dealing with different departments a work
situation, resulting in reduced damage to financial management. In addition, the enterprise group can
also integrate the advantages of resources through the Internet, the existing resources and other
enterprises for technology sharing and docking, so as to realize the electronic management of the
financial management of the enterprise group, which can guarantee the enterprise financial
management in the Internet to learn advanced knowledge and technology experience to continuously
enhance the management environment. The ability and level of their own, also can through the
Internet and between the Promotion Development Group subsidiaries and the parent company, to
ensure coordination between the quality of financial management and various departments.
In addition, the enterprise group in order to ensure the effective operation of the capital, we need to
ensure the correctness and effectiveness of relevant financial and capital data before it needs to work
in the same department, so as to avoid the lack of coordination between different departments and
poor communication situation. Therefore, this requires groups of enterprises in the management
model and work arrangements can be associated with the characteristics of the enterprise, through the
Internet management model and management software, memory allocation and coordination.
Establish a perfect financial management information system. Perfect information system is
the foundation and key enterprises to carry out the work of financial management. It can guarantee
the financial management of the enterprise group through the information system effectively and
accurately the enterprise financial management and Internet technology organic docking. In the rapid
development of Internet technology nowadays, enterprises can build the Internet platform for
businesses and consumers outside factors such as effective communication, through first hand data
and data analysis and sorting, realize the grasp and use of the data, which helps to create a perfect
management information system [6]. Through the analysis of the first hand data, financial
management staff can accord to the data for effective analysis of enterprise financial and capital
expenditure, which, as a basis for improving the enterprise's business strategy and financial
management. Internet technology as the basis of Economic Development Corporation, said the
network platform construction in an important position in the financial management and the
development of enterprises, and in the Internet environment, the advanced information system
construction and financial management knowledge.
Improve the safety of financial management. For the enterprise financial security on behalf of
the enterprise sustainable development, so the enterprise group in the Internet will be applied to the
financial management of the enterprise, need to carry on the effective evaluation and learn the
advanced experience of Internet information security at home and abroad in various areas, to prevent
leakage of unnecessary financial information in financial management. Cause serious negative
influence on the group. Secondly, enterprises also need to continue to work in the increase of
information security investment, promote enterprise through scientific research or technical
institutions and enterprises long-term cooperation to ensure the safety of their financial management
information. Finally, the group enterprise can also strengthen the link with the judicial organs, and
increase the security of enterprise financial management information.[7]
In short, the Internet technology in the financial management of the enterprise group not only can
play a great role in promoting, improve financial management level of enterprises, but also need to
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face up to the Internet in the group enterprise financial management problems, timely rectification,
ensure the safety of financial management.
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