Business leaders are under pressure from stakeholders to comply with their demands while maintaining the organization’s competitiveness in increasingly complex markets. So, leaders are striving to continuously formulate strategies with management elements that will help them deliver more value to their customers and stakeholders. Strategic thinking is important to guide for examining all markets which are relevant to the core business of interest. Also, it is necessary for analyse the relevant forces creating new markets as identifying business strategy requirements. Therefor, are used management elements, management models as guides for managerial activity in the business world for increasing a firm’s competitive advantages. Companies confirm that integrated management model will result in dramatic benefits. In this way, strategy thinking enable company to determines its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, as defines the range of business the company is pursue and positively affects business performance. This is previous aim for companies in making good decisions in accessing finance. © 2017, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved.