The family business and entrepreneurship literatures have had some exchange in the past; however, this exchange has been largely limited in scope (e.g., the addition of a variable from one field into the other), borrowing in nature (e.g., the transferred variable maintains its initial meaning, form, and measurement), and uni-directional (i.e., contributing minimally back to the source ... [Show full abstract] literature). Nevertheless, studies combining these two literatures have made important contributions to both fields. For example, researchers have contributed to our understanding of family firms’ performance by exploring firms’ entrepreneurial orientation (e.g., Casillas, Moreno, & Barbero, 2009; Cruz & Nordqvist, 2012; Lumpkin, Brigham, & Moss, 2010; Naldi, Nordqvist, Sjöberg, & Wiklund, 2007; Short, Payne, Brigham, Lumpkin, & Broberg, 2009). Even with these important contributions, however, research could go further, investigating the possibility of a different level and form of exchange, one that has a broad scope and involves blending (Oswick, Fleming, & Hanlon, 2011) and bricolage (Boxenbaum & Rouleau, 2011). Importantly, this new exchange should provide the opportunity to contribute to both the family business and entrepreneurship literatures.