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Integration of Digital Coaching in Training Programs for Complex Organizations

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The paper is focused on how digital coaching supports learning and development processes in organizations. Blending the benefits of training with the ROI of coaching, complex organizations can improve performance (building critical basic skills and advanced learning with their employees). The purpose of training is to transfer knowledge and change behaviours, thus helping organizations to look into a bright and profitable business future. Coaching supports change of behaviour and its better understanding. Coaching improves corporate culture, support knowledge management and generate leadership for employees with managerial responsibilities. To understand how to drive real change in managers and to adjust to the new “digital” generation, learning programs combine the power of technology with the best of human resources. Digital coaching – technology does not replace the coach. Instead, the coach operates through technology (video conferences, platforms, online resources, etc.), allowing deep, mobile and flexible learning experiences. Why digital coaching? How much technology in coaching? Will the coach be replaced by artificial intelligence in the future? Coaching and training together? These are only a few questions to be answered in the new digital context.
... An effective leader-coach has the following characteristics: a sense of usefulness, less need for control, empathy in dealing with others, openness to personal development and receiving feedback, a high standard, the desire to help others to grow (Hunt, Weintraub, 2002). For leaders to understand how to implement real changes and to adapt the forms of work and behaviour of the new "digital" generation, modern-day learning programs apply power technologies like on-line coaching and online training (Tudoran, 2017). A recent survey conducted by Google (which interviewed 10,000 Managers) detected a relatively surprising fact: to be an effective leader, he/she must "be a good coach", which is the first characteristic of eight (Sneider, 2017). ...
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