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Estimating the price elasticity of demand for cannabis: A geographical and crowdsourced approach

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Abstract

Recent legalizations of cannabis at the state level in the United States have given rise to renewed interest in the price elasticity of demand for cannabis and implications for likely state excise and sales tax revenues. We use crowdsourced data on prices, qualities, and consumption of cannabis across regional markets in the United States to estimate the price elasticity of demand for cannabis. We use distances from growing areas to the major markets as a proxy for cost variations. We obtain an estimate of the price elasticity of demand for cannabis of -0.418, which suggests that legalizing and taxing recreational cannabis use would be lucrative for government treasuries.

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... Most studies were conducted in a population where cannabis was not legalized for non-medical use (n = 19), some were conducted in legalized environments (n = 9), while other had unknown or mixed legalization status (n = 8). Only fourteen studies Boehnke et al., 2019;Capler et al., 2017;Chait and Burke, 1994;Cole et al., 2008;Gilbert and DiVerdi, 2018;Goodman et al., 2019;Goudie et al., 2007;Halcoussis et al., 2017;Reinarman, 2009;Riley et al., 2020;Shi et al., 2019;Shukla, 2003;Wadsworth et al., 2019;Williams, 2004) explored nonprice attributes, further categorized into the following themes: quality, route of administration, packaging, and product recommendations (Fig. 2). ...
... Many non-price factors were explored in the included studies. These factors have been grouped into the following broad categories: (1) quality (n = 11) (Boehnke et al., 2019;Capler et al., 2017;Chait and Burke, 1994;Cole et al., 2008;Gilbert and DiVerdi, 2018;Goudie et al., 2007;Halcoussis et al., 2017;Reinarman, 2009;Riley et al., 2020;Shi et al., 2019;Vincent et al., 2017), (2) route of administration (n = 3) Boehnke et al., 2019;Capler et al., 2017), (3) product recommendations (n = 1) (Boehnke et al., 2019), (4) packaging (n = 2) Shi et al., 2019), and other (n = 6) ( Table 4) (Boehnke et al., 2019;Capler et al., 2017;Reed et al., 2020;Reinarman, 2009;Shukla, 2003;Wadsworth et al., 2019). ...
... Within the eleven studies that examined perceived cannabis quality, several different components of quality were explored. These include (1) demand elasticity based on perceived quality (n = 5) (Cole et al., 2008;Goudie et al., 2007;Halcoussis et al., 2017;Riley et al., 2020;Vincent et al., 2017), (2) product potency, strain (n = 4) (Boehnke et al., 2019;Chait and Burke, 1994;Reinarman, 2009;Shi et al., 2019), (3) aroma and visual appeal (n = 2) (Boehnke et al., 2019;Gilbert and DiVerdi, 2018), and quality by source (n = 1) (Capler et al., 2017). ...
Article
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Introduction: When non-medical cannabis use became legal, government regulators implemented policies to encourage safer consumption through access to a regulated market. While this market is growing, sales still occur through unregulated channels. This systematic review identifies factors influencing cannabis purchasing to help policymakers understand why consumers still purchase illicit market cannabis (registered with PROSPERO CRD42020176079). Methods: A comprehensive search strategy included databases in health, business, and social science fields (inception to June 2020). Studies were eligible for inclusion if they were conducted with persons who purchase cannabis and examine at least one attribute that would influence purchase choice and were published in the English language. Studies could be of any methodological design. Two independent reviewers completed two levels of screening, and all extraction was verified by a second reviewer. A qualitative synthesis of the findings was completed. The quality of the included studies was assessed using the Mixed Methods Appraisal Tool. Results: Of the 4839 citations screened, 96 were eligible for full-text review and 35 were included in the final synthesis. Aspects of price were the most common factors (27 studies). Twenty studies measured price elasticity; most studies found that demand was price inelastic. Many other attributes were identified (e.g., product quality, route of administration, product recommendations, packaging), but none were explored in depth. Eleven studies addressed aspects of product quality including demand elasticity based on quality, potency, and aroma. Studies also explored consumer-perceived "quality" but provided no definition; differences in quality appeared to impact consumer choice. Smoking cannabis appeared to be the preferred route of administration but was only examined in three studies. There was insufficient data to understand in the impact of other attributes on choice. There appeared to be preference heterogeneity for different attributes based on the consumer's experience, reason for use, and gender. Conclusion: While price influences choices, demand is relatively inelastic. This suggests that consumers may be seeking lowest-cost, unregulated cannabis to avoid reducing consumption. Beyond price, there is a significant gap in our understanding of consumer choices. Perceived quality does appear to impact choice; however, more research is needed due to the lack of a recognized definition for cannabis quality.
... We discuss both the tax structure and the considered rates. We then combine these elements with our estimates of the demand and price (see Section 5), and demand elasticities obtained from other studies (Halcoussis, Lowenberg, and Roof (2017), Riley, Vellios, and Walbeek (2020) and van Ours and Williams (2007), among others). Armed with these elements, we then present our tax revenue estimates. ...
... To do so, we fit a demand curve building upon the estimates of quantities and prices from Sections 5 and 6, and on the price elasticity of demand retrieved from Halcoussis, Lowenberg, and Roof (2017), Riley, Vellios, and Walbeek (2020) and van Ours and Williams (2007), among others. ...
Technical Report
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We estimate that the size of the illegal market of cannabis for recreational use in Portugal is between 36 and 58 tonnes; In the event of cannabis legalisation, we estimate the legal market size to range from 23.6 to 39.3 tonnes (conservative scenario) or reach 51.2 tonnes (optimistic scenario); Fiscal revenue would be between e52.7M to e70.8M (conservative scenario) or reach e151.3M (optimistic scenario); Legal cannabis for adult use would create between 1 325 and 6 624 jobs. Those jobs would be associated with a total amount of contributions to Social Security ranging between e0.576M and e2.879M, which add to the tax revenues previously discussed; These results should be interpreted with caution. The assumptions of this work are extensively discussed below. Any policy proposals based on our analysis should reflect the nature of our assumptions.
... Such research recommends using border interdiction to restrict drug supply, increase prices and so reduce the use [37]. Demand for addictive goods such as cigarettes and drugs tend to be highly inelastic [38][39][40]. In contrast, demand tends to be elastic in the case of normal goods, such as automobiles, or in the case of luxury goods, such as gold or diamonds [41,42]. ...
... Providing another useful comparison, the price elasticity of heroin is reported to be − 0.9 to − 0.8 and that of cocaine is − 0.055 to − 0.36 [39]. In contrast, the price elasticity for marijuana was estimated to be − 0.418 [40]. ...
Article
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Background The long border of Saudi Arabia with Yemen is the primary route for khat entry to the Kingdom. As of April 2015, the government of SA tightened the border, making it more difficult to import khat into the country. As a result, local user prices of khat probably increased due in part to higher supply costs and perhaps lower quantities. One anti-drug strategy is to increase consumption cost by increasing the price of supply. We aim in this study to measure the responsiveness of khat demand to price changes. Methods This study used a cross-sectional survey design. Two stage sampling was used to recruit 350 khat chewers from four selected primary healthcare centers in Jazan province (South western province of Saudi Arabia). The data were collected during the first quarter of 2017. This study used both contingent valuation and revealed preference methods to assess the impact of price increases on the purchasing of khat. Graphical analysis, paired-samples t-test, and one-way repeated measures analysis of variance (ANOVA) were used to assess the impact of price increases on khat consumption. Results The study results showed a significant decrease in khat consumption amount (t = 8.63, p ≤ 0.05), frequency (t = 30.42, p ≤ 0.05), and expenditure (t = 34.67, p ≤ 0.05) after the tightening of the Saudi–Yemeni border. Hence khat demand is price elastic. The price elasticity of khat demand in Jazan is estimated to be between − 2.38 and − 1.07. Therefore, each 1% increase in price is associated with 1–2% reduction in quantity demanded. This means khat chewers are relatively responsive to price changes (i.e., khat demand is price elastic). Repeated measures analysis of variance showed price increases significantly affect the quantity {F(4, 2.58) = 257, p ≤ 0.05, ηp² = 0.423} and frequency {F(4, 1.83) = 415, p ≤ 0.05, ηp² = 0.543} of khat chewing. Conclusions Increased prices for khat would significantly decrease demand. Accordingly, we recommend implementing law enforcement strategies focused on disrupting the khat supply chain to realize high prices and so discourage use, hence reducing the incidence of khat-related illnesses.
... El campo de la economía del crimen vincula un portafolio de actividades consideradas como productos y servicios complementarios y sustitutos, con ofertantes especializados: drogas, armas, tráfico de personas, explotación sexual, juegos ilegales de azar, entre otros; por lo cual, la legislación de estas actividades puede ejercer un rol relevante. Es un mercado que puede asumir competencia imperfecta con presencia de monopolios, duopolios u oligopolios, con características de sensibilidad inelástica de precios (Halcoussis, Lowenberg & Roof, 2017;Skott, & Thorlun, 2002). A nivel macro, existe una hipótesis de mejora generalizada en los agregados macroeconómicos, tales como: aumento del nivel en la actividad económica, aumento del nivel de empleo, oportunidad fiscal para percibir nuevos impuestos y recaudación tributaria, fortalecimiento del turismo, ingresos de divisas, entre otros (Hansen, Miller, & Weber, 2020b;Keul & Eisenhauer, 2019;Wright, 2019;Caputo & Ostrom, 1994). ...
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Legalización de las drogas y sus implicaciones para la reactivación económica en Bolivia' 'Drugs legalization and its implications for the Bolivian economic recovery UNIVERSIDAD AUTÓNOMA GABRIEL RENÉ MORENO RESUMEN: En este documento se estima la importancia relativa del 5% del PIB {±1%} de la economía ilegal de las drogas en Bolivia al 95% de confianza. Asimismo, la recaudación tributaria potencial derivada de una legalización representaría entre el 0.5 y el 1.0% del PIB. Los efectos positivos del consumo legalizado de las drogas se verían reflejados principalmente en el resultado fiscal. Un shock positivo de producción de drogas fomentaría al consumo privado, incrementando la inversión pública destinada a Salud y Educación, cuyos resultados se potencializarían con la mejora en la calidad institucional. La tasa de drogadicción representaría un costo social de oportunidad desde diferentes dimensiones. Para ello, se emplea un modelo de equilibrio general, dinámico y estocástico (MEGDE). CONTRIBUCIÓN/ORIGINALIDAD: La contribución del documento se orienta hacía la cuantificación de la participación del tráfico de las drogas en la economía boliviana (Cocaína y Cannabis), así como la recaudación tributaria potencial derivada de una posible legalización. Asimismo, se demuestran los beneficios económicos y costos sociales de oportunidad de la innovación institucional. ABSTRACT: In this paper is estimated a relative importance of 5% of GDP {±1%} for the illegal drug economy in Bolivia by 95% of confidence level. Likewise, the potential tax collection derived from legalization could represent between 0.5 to 1.0% of GDP. The positive effects of legalized drug consumption would be reflected in the fiscal balance primary. A positive drug productivity shock would increase public investment in Health and Education, this results would be enhanced by improving institutional quality. The rate of drug addiction is an opportunity social cost wit has
... El campo de la economía del crimen vincula un portafolio de actividades consideradas como productos y servicios complementarios y sustitutos, con ofertantes especializados: drogas, armas, tráfico de personas, explotación sexual, juegos ilegales de azar, entre otros; por lo cual, la legislación de estas actividades puede ejercer un rol relevante. Es un mercado que puede asumir competencia imperfecta con presencia de monopolios, duopolios u oligopolios, con características de sensibilidad inelástica de precios (Halcoussis, Lowenberg & Roof, 2017;Skott, & Thorlun, 2002). A nivel macro, existe una hipótesis de mejora generalizada en los agregados macroeconómicos, tales como: aumento del nivel en la actividad económica, aumento del nivel de empleo, oportunidad fiscal para percibir nuevos impuestos y recaudación tributaria, fortalecimiento del turismo, ingresos de divisas, entre otros (Hansen, Miller, & Weber, 2020b;Keul & Eisenhauer, 2019;Wright, 2019;Caputo & Ostrom, 1994). ...
Article
Full-text available
Contribución/originalidad: La contribución del documento se orienta hacía la cuantificación de la participación del tráfico de las drogas en la economía boliviana (Cocaína y Cannabis), así como la recaudación tributaria potencial derivada de una posible legalización. Asimismo, se demuestran los beneficios económicos y costos sociales de oportunidad de la innovación institucional.
... The distinction in perceived quality was important to note, as there appeared to be a lack of a formal definition for cannabis quality both in the literature and within the licensed market. Several studies [16][17][18][19][20] explored the impact of quality on choices, but this term has not been defined in relation to cannabis. Knowing that quality can mean different things to different people means that previous studies tell us little about what specific elements of cannabis quality are important in guiding consumer choices. ...
Article
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Background Cannabis was legalized in Canada for non-medical use in 2018. The goal of legalization was to improve health and safety by creating access to regulated products, with accurate product labels and warnings and no risk of contamination. However, more than 2 years post-legalization, a large proportion of purchases are still suspected to be through unlicensed retailers. This study sought to identify the factors that influenced the purchase decisions of cannabis consumers in Newfoundland and Labrador (NL). Methods Semi-structured focus groups and interviews were conducted in NL with individuals who were > 19 and had purchased cannabis within the last 12 months. All sessions were conducted virtually, audio-recorded, and transcribed. A thematic analysis was conducted, and two members of the research team coded the data using NVivo. A combination of deductive and inductive coding was carried out, themes from the literature were identified, and new themes from the transcripts were discovered. A final coding template of the data was agreed upon by the team through discussion and consensus. Results A total of 23 individuals (30% women) participated, with 83% coming from urban areas. While all cannabis product types were discussed, the conversation naturally focused on dried flower products. Participants discussed a variety of considerations when making purchase decisions categorized around five broad themes: 1) price, 2) quality, 3) packaging and warnings, 4) the source of the cannabis, and 5) social influences. The price difference between licensed and un-licensed sources was commonly discussed as a factor that influenced purchase decisions. Product quality characteristics (e.g. size, color, moisture content) and social influences were also considered in purchase decisions. Participants were generally indifferent to packaging and warning labels but expressed concern about the excessive packaging required for regulated products. Conclusion This study explores the many attributes that influence purchase decisions for dried leaf cannabis. Understanding the drivers of purchase decisions can help inform policy reforms to make regulated cannabis products more appealing to consumers. Further research is needed to measure the effect of each attribute on cannabis purchase decisions.
... The distinction in perceived quality was important to note, as there appeared to be a lack of a formal de nition for cannabis quality both in the literature and within the licensed market. Several studies [27][28][29][30][31] explored the impact of quality on choices, but this term has not been de ned in relation to cannabis. ...
Preprint
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Background: Cannabis was legalized in Canada for non-medical use in 2018. The goal of legalization was to improve health and safety by creating access to regulated products, with accurate product labels and warnings and no risk of contamination. However, more than two years post-legalization, a large proportion of purchases are still suspected to be through unlicensed retailers. This study sought to identify the factors that influenced the purchase decisions of cannabis consumers in Newfoundland and Labrador (NL). Methods: Semi-structured focus groups and interviews were conducted in NL with individuals who were >19 and had purchased cannabis within the last 12 months. All sessions were conducted virtually, audio-recorded, and transcribed. A thematic analysis was conducted, and two members of the research team coded the data using NVivo. A combination of deductive and inductive coding was carried out, themes from the literature were identified, and new themes from the transcripts were discovered. A final coding template of the data was agreed upon by the team through discussion and consensus. Results: A total of 23 individuals (30% female) participated, with 83% coming from urban areas. While all cannabis product types were discussed, the conversation naturally focused on dried leaf products. Participants discussed a variety of considerations when making purchase decisions categorized around five broad themes: 1) price, 2) quality, 3) packaging and warnings, 4) the source of the cannabis, and 5) social influences. The price difference between licensed and un-licensed sources was commonly discussed as a factor that influenced purchase decisions. Product quality characteristics (e.g. size, color, moisture content) and social influences were also considered in purchase decisions. Participants were generally indifferent to packaging and warning labels but expressed concern about the excessive packaging required for regulated products. Conclusion: This study explores the many attributes that influence purchase decisions for dried leaf cannabis. Understanding the drivers of purchase decisions can help inform policy reforms to make regulated cannabis products more appealing to consumers. Further research is needed to measure the effect of each attribute on cannabis purchase decisions.
... The data collected by FixMyStreet have been used to assess locals' perceptions of disorder and fear of crime (Solymosi et al., 2020). Likewise, researchers have used the data collected by the Price of Weed (often through scraping the website) to determine price responses to law enforcement and decriminalization (Larson et al., 2015;Lawson & Nesbit, 2013;Malivert & Hall, 2013), price shifts across a geographic market (Giommoni & Gundur, 2018), and demand and price elasticity (Halcoussis et al., 2017). ...
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Prior studies, by relying on nationally representative surveys, have overlooked the important fact that use of addictive substances is not uniformly distributed; subgroups of hardcore users account for most of the drug consumption. This study employs the Arrestee Drug Abuse Monitoring system to analyze the demand for cocaine and heroin by urban arrestees, employing objective indicators of use based on urinalysis. The data are repeated city cross sections, and panel data methodology is employed to account for endogeneity. Cocaine and heroin prices have a negative effect on the probability of use even among this group of heavy users. Results indicate that subjective, self-reported measures of participation are likely to be under-reported, which may impart bias to estimates of the price elasticity. The own-price cocaine participation elasticity is about -0.15, and the own-price heroin participation elasticity is about -0.10 for arrestees. This contemporaneous elasticity understates the full effect, and the long-run price elasticity is about twice the magnitude. The magnitude of the price response is substantially smaller relative to the estimates in the prior literature, and calculations suggest that further enforcement and interdiction-driven increases in drug prices may not be cost-effective.
Article
Estimating elasticities of cigarette demand has become commonplace amongst economists and policymakers. Synthesizing the various elasticities into a coherent message is quite challenging, however, as the point estimates are obtained using quite disparate modeling techniques and data. In this study, we perform a meta-analysis to explore factors that influence variations within and across studies. Empirical results suggest that demand specification, data issues, and estimation methodology have varying degrees of influence on reported estimates of price, income, and advertising elasticities.
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