The development of winter tourism is very important in terms of sports and health. The progress and development of this area is very important for the spread of winter sports in our country and the training of skilled athletes in these kinds of sports.
One of the main topics of this study is to reveal the potential of winter tourism in Azerbaijan. Our economic regions such as Guba-Khachmaz and Sheki-Zagatala are potential centers for winter tourism in Azerbaijan. In this research, it is aimed to evaluate the current potential of Şhahdag and Tufandag winter tourism facilities and to make suggestions for being an international attraction point. Therefore, in this article, the number of tourists, tourism revenues, working days, current status and problems of Shahdag and Tufandag winter - summer tourism centers are examined.
In the sections of the research, information about winter tourism and tourism potential has been proposed. The potential of winter tourism has been demonstrated and the opportunities it has been investigated. In the last part of the study, SWOT analysis was conducted in line with the participants' opinions and screening lists of the mentioned strengths, weaknesses, opportunities and threats were created. Although Azerbaijan is suitable for development in terms of winter tourism, strategies and policies should be implemented in this regard.
In order to achieve sustainable tourism in our country, there is a need to create a winter tourism base and eliminate the seasonal concept. To achieve this goal, Shahdag has been established in Gusar region since 2012, and Tufandag Winter and Summer Tourism Complex in Gabala District since 2014. In the first stage, all investments were made by the state. Roads, electricity, gas, water lines, infrastructure, and the first hotel were created by the government.
“Shahdag” Tourism Center CJSC (Gusar) operates with offering about 17 kms of slope and 9 booths for approximately 120 days a year, and Tufandag Winter-Summer Tourism Recreation Complex (Gabala) operates with 15 km slope and 5 booths about 110 days. Also, considering the ease of access to tourist facilities is one of the major factors contributing to the development of winter tourism, the tourists from the countries of the region can enjoy winter charter flights and weekends using only charter flights and flights at a reasonable cost of 25 km from the nearest airport. it is known that it is a good choice.
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Looking at statistical data, we can see an increase in the percentage of foreign tourists in the winter season from 2012 to 2018. The percentage of skiers was 40% between 2015 and 2017. Most of the tourists coming to these centers in 2014-2015 are from the UK, Russia in 2015-2017, and the UAE in 2017-2018. There are problems in attracting tourists for winter tourism in the main tourist destination area - Gakh, Gabala, Guba-Gusar and Sheki. Road closures, lack of gas, water and electricity, etc. For this reason, tourists travel to Georgia and Turkey at a lower cost. He overall prices of holiday packages in Azerbaijan are higher than in Georgia and Dubai.
In the article, the problems that hinder the development of winter tourism were identified and solutions were explored.
Key words: Winter tourism, Azerbaijan, SWOT analysis, Strategic RoadMap, Shahdag winter and summer tourism center, Tufandag winter and summer tourism center