In all 13 Asian range countries of the wild Asian elephant (Elephas maximus L.), farmers suffer from crop damages caused by this endangered and highly protected species. As elephants are lured by highly nutritional crop types into agricultural lands, measures to deter or repel them from the high attraction will always be costly and labour intensive. The cultivation of crops, which are less attractive to elephants, yet economically viable for local farmers could lead to a new direction of land-use and income generation in human-elephant conflict areas. In this study, seven medicinal and aromatic plants (MAPs) containing higher amounts of specific plant secondary compounds were explored for their attractiveness to wild Asian elephants against a control of rice (Oryza sativa L.) and maize (Zea mays L.). The results show that chamomile (Matricaria chamomilla L.), coriander (Coriandrum sativum L.), mint (Mentha arvensis L.), basil (Ocimum basilicum L.), turmeric (Curcuma longa L.), lemon grass (Cymbopogon flexuosus (Nees ex Steud.) W. Watson) and citronella (Cymbopogon winterianus Jowitt.) were less attractive and were not consumed by elephants compared to rice. Damages to the MAPs occurred only through trampling, with mint being most prone to being trampled. Other wildlife species, however, were observed to feed on lemon-grass. Long-term learning effects and the eventual palatability of crops with less efficient antifeedants need to be further explored. This study, however, gives first evidence that MAPs bear a high potential for a secure income generation in and close to Asian elephant habitats. Furthermore, the strategic plantation of crops unattractive and attractive to elephants could lead to new land-use strategies and improve functionality of elephant corridors.