ArticlePDF Available

Big Data Analytics: Opportunity or Threat for the Accounting Profession?

Authors:

Abstract

Contrary to Frey and Osborne's (2013) prediction that the accounting profession faces extinction, we argue that accountants can still create value in a world of big data analytics. To advance this position, we provide a conceptual framework based on structured/unstructured data and problem-driven/exploratory analysis. We argue that accountants already excel at problem-driven analysis of structured data, are well positioned to play a leading role in the problem-driven analysis of unstructured data, and can support data scientists performing exploratory analysis on big data. Our argument rests on two pillars: accountants are familiar with structured data sets, easing the transition to working with unstructured data, and possess knowledge of business fundamentals. Thus, rather than replacing accountants, we argue that big data analytics complements accountants' skills and knowledge. However, educators, standard setters, and professional bodies must adjust their curricula, standards, and frameworks t...
3/14/2018
Big Data Analytics: Opportunity or Threat for the Accounting Profession? by Greg Richins, Andrea Stapleton, Theophanis C. Stratopoulos, Christopher
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2813817 1/3
Advanced Search (https://papers.ssrn.com/sol3/DisplayAbstractSearch.cfm)
(https://www.ssrn.com)
REGISTER SIGN IN
Search eLibrary
Add Paper to My Library
Download This Paper (Delivery.cfm/SSRN_ID2973297_code582572.pdf?
abstractid=2813817&mirid=1)
Open PDF in Browser (Delivery.cfm/SSRN_ID2973297_code582572.pdf?
abstractid=2813817&mirid=1&type=2)
Share:

Big Data Analytics: Opportunity or Threat for the Accounting Profession?
40 Pages
Posted: 15 Sep 2016
Last revised: 24 May 2017
Greg Richins (https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?
per_id=1865375)
University of Waterloo - School of Accounting and Finance
Andrea Stapleton (https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?
per_id=2295873)
University of Waterloo - School of Accounting and Finance
Theophanis C. Stratopoulos
(https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=582572)
University of Waterloo - School of Accounting and Finance
Christopher Wong (https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?
per_id=1922796)
University of Waterloo - School of Accounting and Finance
Date Written: September 10, 2016
Abstract
Contrary to Frey and Osborne’s (2013) prediction that the accounting profession faces extinction, we argue that accountants can still create value in a world of big
data analytics. To advance this argument, we provide a conceptual framework based on structured/unstructured data and problem driven/exploratory analysis. We
argue that accountants already excel at problem driven analysis of structured data, are well positioned to play a leading role in the problem driven analysis of
unstructured data, and can support data scientists performing exploratory analysis on big data. Our argument rests on two pillars: accountants are familiar with
structured data sets, easing the transition to working with unstructured data, and possess knowledge of business fundamentals. Thus, rather than replacing
accountants, we argue that big data analytics complements accountants’ skills and knowledge. However, educators, standard setters, and professional bodies must
adjust their curricula, standards, and frameworks to accommodate the challenges of big data analytics.
Keywords: big data, data analytics, job automation, managerial accounting, financial accounting, auditing
Suggested Citation
Show Contact Information
Download This Paper (Delivery.cfm/SSRN_ID2973297_code582572.pdf?
abstractid=2813817&mirid=1)
Open PDF in Browser (Delivery.cfm/SSRN_ID2973297_code582572.pdf?
abstractid=2813817&mirid=1&type=2)
Register to support our free research
Paper statistics
Register (https://hq.ssrn.com/login/pubsigninjoin.cfm)
... Big data creates massive changes in the way businesses operate. With the emergence of BDA, many jobs and tasks become obsolete (Richins et al., 2017). The Professional Society of Accountants and Auditors has recognized the increasing use of BDA by corporations and has made recommendations on its use in auditing (Eilifsen et al., 2020). ...
... Earley (2015) also recommends that future research should focus on the challenges faced by auditors when dealing with such big data. Richins et al. (2017) investigate the impacts of BDA on accounting and auditing work by utilizing a qualitative method. The findings demonstrate that BDA complements auditors' work rather than taking over their work. ...
... Recently, Hashem (2023) conducted a survey among financial managers to assess the impact of electronic audits on the trustworthiness and legitimacy of financial data. Other streams of research adopt qualitative methods to investigate the BDA issues in different countries around the world (Earley, 2015;Richins et al., 2017;Gepp et al., 2018;Dagilienė & Klovienė, 2019;De Santis & D'Onza, 2021). ...
Article
In audit firms as well as in other types of firms, big data is regarded as an emerging technology next time (Rosnidah et al., 2022). Big data analysis (BDA) is an emerging issue in auditing that is generating intriguing research questions (Hezam et al., 2023). The purpose of this research is to investigate external auditors’ points of view related to their motivations behind adopting BDA in a developing country, Vietnam. We report on the level of adoption and challenges that audit firms are facing when implementing BDA technologies in Vietnam. This study reports findings from semi-structured interviews with 37 auditors in Vietnam, and we also use secondary sources of data. The results illustrate that, overall, client size, audit firms’ strategies, and market competition are the key indicators for determining the implementation of BDA within audit firms in Vietnam. While Big Four accounting companies are at the initial stages of adopting BDA, the non-Big Four counterparts are yet to reach the adoption stage. We report that audit firms in Vietnam are facing challenges in implementing BDA, which include 1) lacking the skills and training required, 2) the relevance and reliability of the various data sources, and 3) a shortage of investment funding in small and medium accounting companies. Our contribution to the debate revolves around the dominance of the Big Four in global audit markets and its potential to reduce market competition.
... This lack of interpretability raises questions about accountability, especially when AI-driven decisions lead to financial or legal consequences. Additionally, there are concerns about data privacy, cybersecurity, and algorithmic bias-issues that can undermine the credibility of AI-assisted audits (Richins et al., 2017). There is also a growing skills gap, as many auditors lack technical expertise to effectively use AI tools or interpret their outputs. ...
... This was echoed in interviews, where participants pointed out that traditional accounting education often fails to equip professionals with the technical skills needed in modern audit settings. Richins et al. (2017) emphasized the urgent need for upskilling to prevent obsolescence in the profession. ...
Article
Full-text available
The role of AI in auditing is quickly changing the world of business assurance. Traditional audit is limited in terms of scope, speed, and accuracy as business operates in more complex financial ecosystems. AI tools from machine learning algorithms to natural language processing and robotics process automation have the ability to enable auditors to analyse large data sets and detect anomalies leading to a continuous real-time audit. This article discusses how AI is changing the auditor's toolbox and by extension, transforming auditor role in providing value-added insights to companies. Based on a thorough literature review and an empirical analysis with practicing audit professionals and financial professionals, this work examines the current use of AI in the context of audit, as well as the beliefs about its potential and risks, and the emerging role it is expected to have in the work of auditors. Results show that AI can significantly improve audit quality, fraud detection, and/or enterprise risk and introduces some important challenges in data governance, transparency, and ethical oversight. The paper finds that AI does not substitute auditors but complements them by reallocating their focus from manual checking to strategic thinking and analysis. This development will require upskilling, adaptation of regulation, and a nuanced approach to combining the possibilities offered by technologies with professional norms. The paper provides actionable suggestions for auditors and audit firms and policy makers interested in leveraging AI for better business assurance.
... La comprensión del ciclo de vida del dato permite al auditor evaluar su trazabilidad, integridad y pertinencia como evidencia de auditoría, superando así los límites de la tradicional evidencia física o documental. En este sentido, el auditor se convierte en un "científico del dato aplicado al control", cuya misión es transformar datos complejos en información útil para la toma de decisiones organizacionales y regulatorias (Richins et al., 2017). Además, el auditor digital debe ser capaz de interactuar con algoritmos de inteligencia artificial que procesan millones de transacciones, clasifican riesgos y detectan anomalías. ...
... Desde una perspectiva formativa, la transformación digital obliga a una redefinición profunda del perfil del auditor. El auditor digital ya no puede limitarse al dominio normativo y contable; requiere competencias en ciencia de datos, gestión de sistemas de información, gobernanza tecnológica, análisis de seguridad informática y visualización avanzada de datos (Richins et al., 2017). Las habilidades técnicas deben estar acompañadas por capacidades analíticas, pensamiento crítico, adaptabilidad al cambio y una sólida conciencia ética. ...
Article
Full-text available
Given the rise of complex digital environments and emerging risks, this study analyzes digital transformations in auditing through a critical review of scientific literature between 2015 and 2024. Databases such as Scopus and Web of Science were used, prioritizing studies on emerging technologies applied to auditing, such as big data analytics, artificial intelligence, blockchain and RPA. The findings show a comprehensive redefinition of audit processes, oriented towards more predictive, automated and strategic models. It also identifies key challenges in terms of cybersecurity, algorithmic transparency and updating professional skills. The article concludes that technological adoption not only transforms the auditor's operability, but also his or her ethical, training and regulatory profile, requiring a coordinated response between academia, regulatory bodies and audit firms to ensure the effectiveness, legitimacy and sustainability of auditing in the digital era.
... To put it another way, the modern Big Data and its implementation have considerably increased the company's profitability, which includes the formulation of successful business decisions. Detailly, Gamage (2016) [26] , Bhimani (2016), Wang (2016) [78] , Richins (2017), Arnaboldi (2017) [61] , Heinzelmann (2018), Nielsen (2018), Oesterreich (2019) [54] , Heinzelmann (2019) [32] , Nielsen (2020) [51] , Pilipczuk (2020) [55] , Aboagye (2020), Möller (2020) [47] , Shi (2021) [64] , Herath (2021) [33] , Alam (2021) [5] , Fahlevi (2021) [21] , Ibrahim (2021), Spraakman (2021) [65] , Vasarhelyi (2015), Varma (2021) [74] , Arroyo (2021) [10] , Lin, (2021), Ibrahim (2021), Galeotti (2022) [25] , Gao (2022) [27] , Nielsen (2022) [49] , Onescu (2022), Munir (2022) [48] , Dai (2022), Marques (2023), Bose (2023) [15] , Ranta (2023), Литвин (2024) [38] , Egerson (2024) [20] , Ahmad (2024) [4] , Jamarani (2024) [36] , Rahaman (2024) [58] , Papiorek (2024), Yoshikuni (2024) [76] , Sun (2024) [67] , , Adewale (2024) [3] , Al-Okaily (2024), Abdelwahed (2024), Toromade (2024) [73] , Chinta (2024) [16] , Amer (2024) [7] , Imjai (2024), Yang (2024) [75] , and others consequently highlighted the importance of enhancing the adaptability of Big Data in order to achieve more sustained corporate profitability. ...
Article
Full-text available
The transformative influence of Big Data across diverse societal spheres is now unequivocal, with its pervasive impact extending to the domain of management accounting. Consequently, the strategic imperative for enterprises lies in the seamless integration of Big Data methodologies into their management accounting frameworks to cultivate enhanced business performance and a sustainable competitive advantage. This research endeavors to optimize the deployment of Big Data applications within the organizational context, to rigorously refine business analytics through the sophisticated application of management accounting tools, and, ultimately, to augment the efficacy of strategic business decision-making. The findings of this investigation reveal a salient positive correlation between Big Data and Management Accounting Information Systems (MAIS) in facilitating the generation of more robust and insightful analyses, thereby enabling superior evaluations of business profitability. A quantitative research paradigm, employing an online survey instrument incorporating Likert-scale items, was utilized to procure data from a sample cohort of 81 participants. Rigorous statistical analyses were subsequently conducted utilizing SPSS software. The reliability and internal consistency of the measurement instrument were meticulously assessed, with any requisite modifications duly documented, through the application of Cronbach's Alpha, EFA, and One-Sample t-tests. This research, conducted in Vietnam during the 2025 fiscal year, seeks to advance the effective stewardship of accounting information through the judicious and strategic adoption of Big Data, ultimately maximizing corporate performance within the dynamic contemporary market.
... Akuntan yang hanya mengandalkan keterampilan teknis konvensional memiliki risiko tergantikan oleh sistem otomatis (Yulianti et al., 2021). Profesional dengan literasi digital yang tinggi mampu memanfaatkan big data dan predictive analytics secara optimal untuk mendukung pengambilan keputusan strategis (Richins et al., 2017). ...
Article
Full-text available
This study aims to determine the role of digital literacy in mediating the influence of digital transformation on the role of management accountants among students of the Accounting Study Program, Faculty of Economics and Business, University of Nusa Cendana. This study applies a quantitative approach, with data collected through questionnaires completed by respondents. The sample consisted of 100 students from the Accounting Study Program, selected using a random sampling method. Data analysis was conducted using the Partial Least Square (PLS) method with the SmartPLS 3.0 application. The direct test results show that digital transformation has a positive and significant effect on both digital literacy and the role of management accountants. Digital literacy also has a positive and significant effect on the role of management accountants. The indirect test results reveal that digital literacy is proven to significantly mediate the relationship between digital transformation and the role of management accountants.
... Despite these insights, a significant gap persists in the literature: limited attention has been paid to the specific role of TI in enhancing the productivity of small and medium-sized enterprises (SMEs) through BDA. While prior studies have examined BDA and innovation independently, their synergistic effect on firm performance particularly within the SME context remains underexplored (Fatima et al., 2023;Richins, Stapleton, Stratopoulos, & Wong, 2017). To bridge this gap, this study proposes that technological innovation mediates the relationship between BDA adoption and SME performance. ...
Article
This study builds upon the theoretical foundation of the Resource-Based View Theory (RBVT), which posits that firm-specific resources and capabilities such as BDA can serve as sources of sustained competitive advantage. Specifically, this research aims to explore the role of BDA in fostering technological innovation and enhancing the performance of small and medium-sized enterprises (SMEs), which are vital contributors to economic development, especially in emerging economies. To empirically examine these relationships, we conducted a quantitative study involving a structured survey administered to 312 executives and managerial-level professionals working in various Chinese SMEs. The collected data were analysed using structural equation modelling (SEM) through AMOS software to validate the proposed conceptual framework and test the hypothesized relationships. The empirical findings reveal that both predictive and prescriptive forms of BDA have a significant positive impact on technological innovation, which encompasses both product and process innovation. In turn, these dimensions of technological innovation were found to have a strong positive effect on SME performance. Moreover, the results demonstrate that technological innovation acts as a mediating variable in the relationship between BDA and SME performance, suggesting that the influence of BDA on performance is channeled through innovation initiatives. These findings contribute to the existing body of knowledge by highlighting the strategic importance of big data capabilities in facilitating innovation and improving business outcomes among SMEs. From a practical standpoint, the results underscore the need for SME managers and policymakers to invest in advanced analytics infrastructure and foster a data-driven culture to achieve sustainable growth and competitive advantage. The study concludes with a comprehensive discussion of the theoretical and managerial implications, as well as recommendations for future research in this area.
... At the same time, they contribute to modifying the tools of managerial accounting and the way business employees work in order to be able to respond to the changes taking place in the business sector (Nicoleta, 2019). ECONOMICS WORKING PAPERS (2024) Zografou, Z. Vol. 8, No. 2, ISSN 1804-9516 (Online) 13 The big data revolution is pushing for automation of tasks that are repeated at regular intervals within the enterprise (Richins et al., 2017), thus saving time and reducing the cost of running businesses. Thus, management accountants focus their engagement mainly on the analysis of data, rather than the process of data collection (Lawson, 2019). ...
Conference Paper
Full-text available
AI and machine learning are revolutionizing industries, including the accounting profession. OpenAI's Chat Generative Pre-Trained Transformer (ChatGPT) uses machine learning techniques to generate text like human language, making it highly effective in various disciplines. It can improve efficiency, streamline processes, and simplify complex tasks in the accounting field. Implementing ChatGPT in accounting involves automating invoice categorization, generating financial forecasts, producing financial reports, simplifying auditing procedures, communicating with customers, forecasting and analysing financial data, ensuring tax compliance, and detecting fraud. However, AI is not expected to completely replace accountants due to complex decision-making, human interaction, professionalism, and ethics. Accountants are responsible for more than just data processing, and AI cannot replicate the subtleties of human communication and emotional intelligence. However, AI can provide specialized features like scenario planning, financial forecasting, sensitivity analysis, and integration with accounting software. Keywords Cost savings, financial data, fraud detection, financial forecast, financial reporting, Transformative revolution JEL Codes A14, G30, K40, K42,
Article
Full-text available
The rapid advancement of Artificial Intelligence (AI) technologies has initiated profound transformations across business sectors, including the accounting profession. The advent of Artificial Intelligence (AI) has significantly transformed the accounting profession, reshaping not only routine practices but also redefining the skills and roles of accounting professionals. This systematic literature review (SLR) investigates the extent to which AI technologies have influenced accounting processes and explores the evolving role of accountants in an increasingly automated and data-driven business environment. The objective is to provide a comprehensive synthesis of scholarly research conducted between 2015 and 2024, identifying key trends, opportunities, challenges, and future directions for research and practice. To ensure methodological rigor, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework was employed. An extensive search was conducted across reputable academic databases including Scopus, Web of Science, Science Direct, and Google Scholar. A total of 347 initial records were identified, of which 57 met the inclusion criteria after duplicate removal, screening, and quality assessment. The selected studies were systematically reviewed and categorized thematically into four major dimensions: (1) AI-driven transformation of accounting tasks, (2) the changing role and skill set of accountants, (3) technological, ethical, and organizational challenges, and (4) implications for accounting education and policy. In conclusion, this review offers a structured and in-depth understanding of how AI is reshaping the accounting profession and provides practical recommendations for educators, practitioners, and policymakers. The findings underscore the need for a proactive and holistic approach to AI adoption one that balances technological advancement with ethical responsibility and continuous human development. This study also highlights the importance of further longitudinal and cross-bencher research to explore the long-term implications of AI on the global accounting workforce.
Article
Full-text available
The objective of this exploratory analysis is to introduce proxies for the bargaining power of buyers (suppliers) and provide some initial evidence regarding their ability to account for cross sectional variations in profitably measures. We leverage information that is readily available to modern analysts and managers, i.e., SEC filed statements, in order to generate a count of buyers (suppliers) of a focal firm. We argue that as this number is rising the bargaining power of the focal firm’s buyers (suppliers) is declining. Preliminary results based on univariate non-parametric tests indicate that firms ranked high in terms of the suggested proxies, i.e., their buyers (suppliers) have low bargaining power, perform better than their peers which are ranked low on the same proxies.
Article
Full-text available
The aim of the paper is to design a general method usable for measuring the quality of the service from the customer’s point of view with the help of content analytics. Large amount of unstructured data is created by customers of the service. This data can provide a valuable feedback from the service usage. Customers talk among themselves about their experiences and feelings from consumption of the service. The design of the method is based on a systematic literature review in the area of the service quality and unstructured data analysis. Analytics and quality measurement models are collected and critically evaluated regarding their potential use for measuring IT service quality. The method can be used by IT service provider to measure and monitor service quality based on World-of-Mouth in order to continual service improvement.
Article
We examine whether CEOs are able to influence how investors react to a negative earnings surprise by directly communicating with them via Twitter prior to the earnings surprise. Results show that investors exhibit higher levels of trust and are more willing to invest in a firm when the firm’s CEO communicates broad firm news followed by a negative earnings surprise through a personal Twitter account than when the news and surprise comes from the CEO via a website or from the firm’s Investor Relations Twitter account or website. Further analysis reveals that direct communications from the CEO through a personal Twitter account help build more trust in the CEO, which leads investors to discount the subsequent negative surprise as a one-time event. We also find that repeated exposure to negative news through the Investor Relation’s Twitter account has a strong negative influence on investors’ investment decisions. Our results have implications for firms and executives who are considering the costs and benefits of directly communicating with investors via Twitter.
Chapter
Using survey questionnaire, this study aims to examine changes in management accounting practices, specifically management accountants’ roles, and tools and techniques adopted over specified periods within companies in Malaysia. Factors driving those changes were also investigated. The findings revealed that the management accountant’s role has expanded beyond its conventional boundary. In addition, the changes in management accountants’ roles and the tools and techniques used can be attributed to the factors driving the change. It was apparent that the most important factors that caused the change were core competency aims, changing work patterns/attitudes and broader scope of accountability. Thus, top management can exhibit substantial confidence in enhancing business performance that can be made by a better understanding of the change drivers, empowering management accountants, and adopting innovative techniques.
Article
Executives know that a company's measurement systems strongly affect employee behaviors. But the traditional financial performance measures that worked for the industrial era are out of sync with the skills organizations are trying to master. Frustrated by these inadequacies, some managers have abandoned financial measures like return on equity and earnings per share. "Make operational improvements, and the numbers will follow,"the argument goes. But managers want a balanced presentation of measures that will allow them to view the company from several perspectives at once. In this classic article from 1992, authors Robert Kaplan and David Norton propose an innovative solution. During a yearlong research project with 12 companies at the leading edge of performance management, the authors developed a "balanced scorecard;" a new performance measurement system that gives top managers a fast but comprehensive view of their business. The balanced scorecard includes financial measures that tell the results of actions already taken. And it complements those financial measures with three sets of operational measures related to customer satisfaction, internal processes, and the organization's ability to learn and improve-the activities that drive future financial performance. The balanced scorecard helps managers look at their businesses from four essential perspectives and answer Some important questions. First, How do customers see us? Second, What must we excel at? Third, Can we continue to improve and create value? And fourth, How do we appear to shareholders? By looking at all of these parameters, managers can determine whether improvements in one area have come at the expense of another. Armed with that knowledge, the authors say, executives can glean a complete picture of where the company stands-and where it's headed.