Conference Paper

How Web Design Influences User Experience: a Multi-Modal Method for Real-Time Assessment during Web Browsing

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Abstract

The World Wide Web is a place where people can shop, read articles, search for information of all kinds. Like other activities that are carried out by people offline, browsing the Web involves very complex cognitive processes. According to the Cognitive Load Theory, the human cognitive capacity is limited to processing a few pieces of information at a given time, because the cognitive resources available during the execution of a task are limited too. Many authors have pointed out that browsing the Web generally implies a high cognitive load. Interestingly, recent research studies have shown that it is possible to decrease the cognitive load during Web browsing by following specific Web design rule sets and guidelines. Despite this knowledge and the potential relevance of the topic, at the best of our knowledge no study has yet investigated how specific task have an impact in terms of cognitive load and user experience. There is also a lack of knowledge on how web design techniques can actually reduce cognitive load. On the basis of these observations, the proposed study has two main objectives: (1) to investigate the user experience while performing comprehension task on the Web through the adoption of a real-time multi-level assessment, with particular attention on cognitive load; (2) to test the relationship between specific aspects of web design and users experience. The experimental design and protocol of the study will be presented and discussed.

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... Navigating the web represents a complex cognitive activity, similar to many activities carried out offline. Nonetheless, tasks such as reading, buying products, or seeking information online require a correct processing and integration of a variety of different stimuli, as well as the correct functioning of several cognitive capacities, including attention, perception, and working memory [13][14][15]. The availability of cognitive resources during the execution of a task is limited, and such resources are selectively used to achieve an aim or a specific objective [9][10][11]. ...
... The availability of cognitive resources during the execution of a task is limited, and such resources are selectively used to achieve an aim or a specific objective [9][10][11]. Some studies [14,16,17] have pointed out that the web generally requires a high cognitive effort, and, therefore, it is often the cause of cognitive load increase [18,19]. Previous literature has drawn a link between the Cognitive Load Theory and the principles of web usability. ...
... information-seeking and text reading) and to how web design can positively or negatively affect cognitive load [16,[24][25][26][27][28][29]. Among the most frequently studied activities, information-seeking resulted to be particularly relevant in the examination of users' behaviour on the web and of their cognitive load [14,17,[30][31][32][33]. ...
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... The left part of Fig. 5 can be converted into the right one, by setting X as x X in (4). In reality, human cognitive capacity can only process a few elements of information at a given time because of their limited cognitive resources [20,21,22]. In our method, 0 X affects the selection of the given time and N I is constant and embodies individual working memory capacity. ...
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