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The Kiki-Bouba Paradigm : Where Senses Meet And Greet
Abstract and Figures
Humans have the ability to think in abstract ways. Experiments over the last 90 years have shown that stimuli from the external world can be evaluated on an abstract spectrum with 'Kiki' on one end and 'Bouba' on the other. People are in concordance with each other with respect to calling a jagged-edgy-sharp bordered two dimensional shape 'Kiki' and a curvy-smooth-round two dimensional shape 'Bouba'.. The proclivity of this correspondence is ubiquitous. Moreover, the Kiki-Bouba phenomenon seems to represent a non-arbitrary abstract connection between 2 or more stimuli. Studies have shown that cross-modal associations between and withinaudioception, opthalmoception, tactioception and gustatoception can be demonstrated by using Kiki-Bouba as a cognitive 'convergence point'. This review includes a critical assessment of the methods, findings, limitations, plausible explanations and future directions involving the Kiki-Bouba effect. Applications include creatingtreatments and training methods to compensate for poor abstract thinking abilities caused by disorders like schizophrenia and autism, for example. Continuing research in this area would help building a universal model of consciousness that fully incorporates cross-sensory perception at the biological and cognitive levels.
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