RESUME OF JEAN-PHILIPPE HARRISSON-BOUDREAU

Abstract

In the last 23 years, Jean-Philippe Harrisson-Boudreau went from entrepreneur to intrapreneur with a research attitude, generating $300+ million of gross merchandise value so far serving corporations. His recent research interests are: the value of human being digital permissions in a smart society context, the business model transformation of omnichannel players into ecosystem drivers, the correlation between online revenue and brick-and-mortar sales as well as the business modularity architecture in an omnichannel context.

Before joining Valtech in 2011 (as a result of the integration of Baobaz Canada to Absolunet and then Absolunet to Valtech), he worked for 3 years as the Director of Marketing and the PR Officer at Modasuite (now Frank And Oak). Since 2012, this Executive MBA graduate also teaches eCommerce Business, Online Consumer Research, Digital Analytics, Digital Media, Fashion Marketing, Integrated Marketing Communication, Public Relations at the ESG UQAM School of Management, at the McGill University as well as at the University of Montreal and has given numerous conferences.

Consequently, his daily focus has been on digital transformation, ecosystem digitization, agile growth marketing and eCom governance of prestigious brands including L'Oréal (Biotherm, Clarisonic, Shu Uemura & Essie), Yves Rocher, Maison Birks, Maison Marie Saint Pierre, Structube, Mobilia, DAVIDsTEA, Stokes, m0851, Rudsak, Kanuk, Kamik, La Canadienne, Gorski Furs, Yoga Jeans, Jacob, La Vie en Rose, Blush Lingerie, Sail, Sportium, Primeau Vélo, Louis Garneau Sports, Empire Sports, Bench, Aubainerie, Souris Mini, and much more.

Full text

In the l ast 23 ye ar s, I wen t fro m ent re pren eur to in tr apre neur
wi th a re se arch at ti tude . Ac cumul at ing mor e th an $300 mil li on
of onl ine sale s, my re cent re se arch in te rest s a re th e b usin es s
mo de l t ransf ormat ion o f O mnic ha nnel Pl ay ers in to Ec osyst em
Dr iv ers a s we ll as t he in creme ntal g ains o f ev er y do llar s old
wi th in the di gi tal ec os yste m of a b rand on it s br ick- an d-mo rtar
sa l es.
As Vice President at Valtech, I currently guide and advise
the digital strategy of a portfolio of large enterprise accounts with a
da il y fo cu s on the di gita l tra ns form ation , the e cosy st em
di gi tiza ti on an d t he omn ic hann el g rowth go vern an ce of
pr es tigi ou s br ands in cl udin g L' Oréal (Bi other m, C la ris on ic, Shu
Ue mu ra a nd E ss ie), Yve s Ro ch er, M aiso n Bi rks, Mais on Ma ri e
Sa in t Pi er re, m 0851, R udsa k, Ka nu k, K am ik, J acob , Mobi li a,
Me ub les R D, Yog a J eans , Blus h L inge rie, S ouris M ini,
Au ba iner ie , Be nch, S ail, P rime au Vé lo, S to kes, L ouis G arnea u
Sp or ts, Em pire Spor ts and more .
Before joining Valtech more than 10 years ago, I worked 3
ye ar s as t he n o. 3 e mploy ee of F rank And O ak ( forme rl y
Mo da suit e) as t he Di rect or of M arke ti ng a nd the P R Of fi cer.
Si nc e 201 2, I a ls o tea ch sev eral c ourse s in 3 u nive rs itie s
lo ca ted in Mo ntrea l su ch as On li ne Con sumer R es earc h, Digi ta l
Tr an sfor ma tion , eC om merc e, Di gi tal A naly ti cs, F ashi on
Ma rk etin g, Inte grate d Mark et ing Co mmun icati on, Pu bl ic
Re la tion s, and S ocial M edia i n addi tion t o givi ng num e rous
co nf eren ce s in prof essio na l or acad em ic c ontex ts.
Sp a n i s h
English
Fr e n c h
In t r a p r en e u r s h ip
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
jea n -phili p p e.harr i sson-
bou d reau@m c g ill.ca
C O N T A C T
A B O U T M E
Peo ple desc ribe me as a
THO UG H T LEA DE R
CHA NG E AGEN T
GRO WT H HACK ER
P R O F I L E
+1 514 358 7353
P R O S K I L L S
Om n i c h a nn e l
T ea m M an age me nt
D ig ita l Tr an sf o rm at io n
R ev en ue G r ow th
D ig ita l Me di a/ A na ly ti cs
L A N G U A G E

Valtech
Su pp orte d A bsolu net's gr owth ef fecti ve ly fro m 7 0
to 300+ emp loyee s by bei ng ac count ab le u p t o 2
de pa rtme nt s (i nclud ing th e P& L) and supe rv isi ng up
to 5 0 co nc urre nt di rect re port s.
Mc Gi ll U ni vers ity, ESG U QA M S ch ool of Bu si ness &
Un iv ersi ty of Montr eal
De ve lope d 9 co urse s i n O nlin e C onsu me r Rese ar ch,
eC om merc e, Int er net Bus iness , Di gita l An alyti cs,
Di gi tal Me di a, Pub li c R elat io ns, an d I nt egra ted
Ma rk etin g Comm unica ti on in 3 universities.
Fr an k An d Oak ( form erly Mo dasu ite)
Co nt ribu te d t o th e ear ly d ay s o f thi s fa st -gro wth
me ns wear s tartu p as t he nu mb er 3 empl oy ee u ntil
th e se ed fina nc ing inc ludin g Re al Vent ur es and
An ge s Q ue bec . In 201 3, Fr ank A nd O ak h as b een
na me d I nnova to r o f th e Y ear b y P wC a nd l is ted by
Fa st Com pa ny in the T op 10 Inno va tive Comp an y in
Re t ail.
SE LF 360 ° Mar ke ting
Fo un ded an d succ es sful ly mana ge d a 36 0° m arke ting
fi rm /tec h comp any of 1 0+ em ploy ee s re ac hin g
al mo st $ 1M yea rly r ev enue volu me.
K E Y E X P E R I E N C E
VICE PRESIDENT
2011-2022
2012-2021
2009-2011
MONTREAL, CAN
KANSAS CITY, USA
PARIS, FRA
MONTREAL, CAN
D IR ECT OR O F MAR KE TI NG
MONTREAL, CAN
C O- FOU ND ER & PR ES ID EN T
1999-2009
MONTREAL, CAN
R E C E N T
P U B L I C A T I O N S
To see all my pu bl icati ons:
htt p s://ww w . resear c hgate. n
et/ p rofile / J ean_Ph i lippe_ H a
rri s son-Bo u d reau
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
LECTURER (UNDERGRADUATE/GRADUATE)

J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
E D U C A T I O N
C ol lèg e pri vé Sa in t-C ha rle s |  19 99 | Cav ai llo n, FR A
D ip lom a o bt ain ed a ft er l iv in g 3 y e ar s i n t he S o ut h o f F ra n ce
r eg ion , be fo re c omi ng b ac k t o C an a da a nd l au n ch in g a t ec h
com p a n y .
N AT ION AL DI PL OMA
B AC HEL OR OF B USI NE SS AD MIN IS TR A TI ON
E SG UQ AM Sc ho ol of Ma na gem en t | 2 00 7 | M on tre al , C AN
E SG U QAM cu lt iv at es c r it ic al t hi n ki ng an d d ev el op s u niq ue
m in ds to cha ng e th e b u si nes s e nv ir on me n t a nd ad a pt it to ne w
rea l i t i es.
E XE CUT IV E M AS TER O F B US INE SS AD MI NI S TR AT IO N
E SG UQ AM Sc ho ol of Ma na gem en t | 2 01 1 | M on tre al , C AN
A ve rag e gra de of A (3 .9 /4. 3)
A im ed a t e xp e ri en ce d m an a ge rs , t h is E xe c ut iv e M B A p r og ra m
i s lin ke d t o the r ea li ti e s of t he bu sin es s w or ld, u sin g rea l cas es
f ro m t he st ud ent -m ana ge rs' w ork pl ac e.
A GI LE CO ACH IN G
I CA gil e | 2 01 9 | M ont re al, C AN
I nt ern at ion al C o ns ort iu m f o r A gi le ( IC A gi le) i s a c omm un ity -
d ri ven o rg an iza ti on t ha t c ons is ts o f p io nee rs , e xp er ts , a nd
t ru ste d adv is ors .
I NC UBA TI NG CO MPA NY
C EN TEC H Acc el era to r P ro gra m | 2 02 0 | M ont re al , C AN
D ed ica te d t o d e ep te ch c om pa n ie s w it h hi g h g ro wt h p ot en ti al,
C EN TEC H i s a w or ld -c las s b us ine ss i nc ub ato r b as ed i n
M on tre al . In 20 19 , i t wa s r ec o gn ize d b y U BI Gl ob al in t he To p
1 0 of th e m os t s uc ces sf ul u ni v er si ty in cu bat or s i n the w orl d.

J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
P R E S S R O O M
D ec em b er – Li e n Mu l ti m éd ia "S EL F c o nc oc t e M in ui t Le S oi r. c om "
N ov em b er – Ma g az in e C o nv er g en ce "U b is of t , SE L F et Va ri a l :
b ea uc o up d' im a gi n at io n "
2021
2020
March – L’Actualité “Commerce en ligne : sortir de la jungle”
A pr il – B NN B lo o mb e rg " Ca n ad ia n e- c om m er ce s a le s h a ve d ou b le d
s in ce pa n de mi c b e ga n, st u dy f i nd s "
A pr il – L e s A f fa ir e s " C OV ID - 19 : l es v en t es e n l i gn e bo n di s se nt a u
Q ué be c "
A pr il – L a Pr es s e " Le P an ie r Bl eu : Co mm e u n e a nn o nc e a u By e B y e
» p ou r l e s co m me r ce s l oc a ux "
J an ua r y – C M O b y A do b e " 5 N ew Y ea r' s R e so lu t io n s M ar k et er s
S ho ul d M a ke ( A nd Ke ep ) "
2019 O ct ob e r – P ub li c at io n " Cy b er M on d ay M ar k et i ng C he c kl i st :
C ol la b or a te t o C o mp et e "
2017 J an ua r y – M u lt i Ch a nn e l M er ch a nt " E co mm e rc e T re nd s a nd
P re di c ti o ns f o r 2 01 7"
J an ua r y – C h ai n S to r e A g e " To p e - co mm e rc e t re n ds th a t w i ll
i mp ac t r e ta il in 20 17 "
2016 N ov em b er – In f op re s se " Co mm e rc e él ec t ro n iq ue : à q u oi s 'a tt e nd r e
p ou r 2 01 7 ?"
2015 D ec em b er – T V A " Le s c om m er ça n ts d o iv e nt p o us s er p l us lo in le u r
p er cé e n u mé ri q ue "
D ec em b er – I n fo p re ss e " L e co m me rc e é l ec tr o ni q ue e n 1 0
t en da n ce s p ou r 2 0 16 "
2014 J ul y - L a P re s se "Q ue so n t de v en u s le s b lo g ue s d e m od e "
J ul y – L a Pr e ss e " La mo d e à l 'è r e In s ta gr a m"
2012 N ov em b er – Po d ca s t In f op r es se "T a bl e r on de So L oM o"
F eb ru a ry – M e tr o " M ar ke t in g d e l a b e au t é e t d e l a m o de : t o ut
p as se pa r l e c on s om ma t eu r e t p ar le W e b"
2011 N ov em b er – T V A L iv e I nt e rv ie w m e nt io n in g J AC O B' s e Co m me rc e
l au nc h ]
2010 December – National Post "He suits, he scores: Testing 2 online
o pt io n s i n ma d e- t o- me a su r e me n sw e ar "
M ay – R a di o- C an a da [ L iv e i nt e rv ie w f r om t h e M ad eW i th L ov e
e ve nt ]
2009 D ec em b er 2 0 09 – La Pr e ss e " La Ga s pé s ie , p ro c ha i n e ld or a do d e s
T IC ?"
2007
2006 S ep te m be r – I nf op r es s e "U b is of t t e st e s es ca nd i da t s en li gn e "
S ep te m be r – G ra fi k a " Ub is o ft c o ur t is e l a c om mu n au t é cr é at iv e "

2006
2022
2019
2017
2015
2013
2011
A C T I V I T I E S & H O N O R S
2006 – Podium Winner as Participant &
Delegation Copresident, Commerce Games
Academic Competition (HEC)
(8 congresses)
2006 – REFEAC Committee Member
2020
2018
2016
2020 – Keynote Speaker "COVID19 –
Welcome to the New Normal in Fashion
Apparel" (Vêtement Québec)
2020 – Keynote Speaker "Outperform your
online competitors" (Vêtement Québec)
2017 to 2022 – Judge: JMSB Annual
Graduate Research Expositions (Concordia
University)
2019 to 2022 – Academic Coach: Fashion
Spectrum Case Competition
2021 – Conference “Understanding the
Food eCommerce” (CCI)
2019 – Keynote Speaker "Digital Winners &
Losers of 2019" (TAG, formerly
eCommerce-Québec, CQCD)
2018 – "How MOBILIA Extends Their Brand
DNA to Omnichannel Consumers" (Keynote
@ Magento After Work, Toronto)
2018 – Conference "Vendre plus, sans
vendre à rabais ! Jumeler croissance et
profit" (eCommerce-Québec, CQCD)
Re-storing the In-Store Experience"
(JMUCC International Competition,
Concordia University)
2014 to 2018 – Semi-final Judge, Enterprise
Competition (Fashion Marketing, LaSalle
College)
2018 – Semi-final Judge, "Walmart:
2017 – Conference "Strategies for a
Profitable Holiday Season" (Absolunet)
2017 – "Gosselin: The Niche Omnichannel
Case" (eCommerce-Québec, CQCD)
2017 & 2018 – Conference, MMODE
Workforce Forum (Concordia University)
2016 & 2017 – Annual Doors Open
Conference, École supérieure de mode (ESG
UQAM School of Management)
2016 – "Primeau Vélo: The Niche
Omnichannel Case" (eCommerce-Québec,
CQCD)
2016 – New Curriculum Participant
"Fashion eCommerce & Digital Governance"
(ESG UQAM School of Management)
2015 – "Structube: The Omnichannel Case"
(eCommerce-Québec, CQCD)
2015 – 84th Congress of Acfas Conference
"Regard sur la mode de luxe" (ESG UQAM
School of Management)
2015 – World Conference on Mass
Customization, Personalization, and Co-
Creation (ESG UQAM School of
Management)
2015 – Fashion Marketing Program
Redesign (ESG UQAM School of
Management & Marie-Victorin College)
2010 to 2015 – Voting Member of the
Board & Treasurer, Fondation des jeunes
pour l’environnement (NPO)
2012
2012 – Conference "Rudsak: An
Omnichannel Fall/Winter Season",
Infopresse Mobility
2012 – Conference "The Future of Fashion",
Infopresse Fashion & Beauty Marketing
2012 – Conference "Omnichannel, SoLoMo
& Retail", Infopresse Tour & e-Tactiques
2010 to 2012 – Executive MBA Class
President (ESG UQAM School of
Management)
2012 to 2015 – Conference "The Future of
Fashion" (Cefrio, Marie-Victorin College,
LaSalle, MBA Program ESG UQAM,
Vestechpro)
2010
2013 & 2014 – Board Advisor, Stay22
(formerly known as StudentSphere)
2010 & 2011 – Vice President & Executive
Committee Member, Happening Marketing
2010 (ESG UQAM School of Management)
2008 to 2011 – Voting Member of the
Board & Treasurer, Creative Lab (NPO
association of 150 fashion designers)
2007 to 2010 – Podium Winner 3 times as
Coach, Commerce Games Academic
Competition (ESG UQAM School of
Management)