RESUME OF JEAN-PHILIPPE HARRISSON-BOUDREAU

Abstract

In the last 23 years, Jean-Philippe Harrisson-Boudreau went from entrepreneur to intrapreneur with a research attitude, generating $300+ million of gross merchandise value so far serving corporations. His recent research interests are: the value of human being digital permissions in a smart society context, the business model transformation of omnichannel players into ecosystem drivers, the correlation between online revenue and brick-and-mortar sales as well as the business modularity architecture in an omnichannel context.

Before joining Valtech in 2011 (as a result of the integration of Baobaz Canada to Absolunet and then Absolunet to Valtech), he worked for 3 years as the Director of Marketing and the PR Officer at Modasuite (now Frank And Oak). Since 2012, this Executive MBA graduate also teaches eCommerce Business, Online Consumer Research, Digital Analytics, Digital Media, Fashion Marketing, Integrated Marketing Communication, Public Relations at the ESG UQAM School of Management, at the McGill University as well as at the University of Montreal and has given numerous conferences.

Consequently, his daily focus has been on digital transformation, ecosystem digitization, agile growth marketing and eCom governance of prestigious brands including L'Oréal (Biotherm, Clarisonic, Shu Uemura & Essie), Yves Rocher, Maison Birks, Maison Marie Saint Pierre, Structube, Mobilia, DAVIDsTEA, Stokes, m0851, Rudsak, Kanuk, Kamik, La Canadienne, Gorski Furs, Yoga Jeans, Jacob, La Vie en Rose, Blush Lingerie, Sail, Sportium, Primeau Vélo, Louis Garneau Sports, Empire Sports, Bench, Aubainerie, Souris Mini, and much more.

Full text

Spanish
English
French
Intrapreneurship
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
jea n-ph ilip pe.h arri s son-
bou drea u@mc gill . ca
C O N T A C T
A B O U T M E
Peo ple d escri be me as a
THO UG HT LE ADE R
CHA NG E A GE NT
GRO WT H H AC KER
P R O F I L E
+1 514 3 58 7 35 3
P R O S K I L L S
Omnichannel
T ea m Management
D ig ital Transformation
R ev enue Growth
D ig ital Media/Analytics
L A N G U A G E
As Vice President at Valtech, I currently guide and advise the
digital strategy of a portfolio of large enterprise accounts with a
daily focus on enterprise transformation, business ecosystem
digitization, and omnichannel growth governance of prestigious
brands including L'Oréal (Biotherm, Clarisonic, Shu Uemura and
Essie), Nestlé, Reitmans, SAQ, Soprema, Premier Tech, Evenko,
Panier Bleu, Yves Rocher, Maison Birks, Maison Jacynthe, Maison
Marie Saint Pierre, Rudsak, Kanuk, Kamik, SAIL, MEC, Jacob,
Mobilia, Meubles RD, Yoga Jeans, Blush Lingerie, Souris Mini,
Aubainerie, Bench, Primeau Vélo, Stokes, Louis Garneau Sports,
Empire Sports and more.
Before joining Valtech more than 10 years ago, I worked 3 years
as the no. 3 employee of Frank And Oak (formerly Modasuite) as
the Director of Marketing and the PR Officer. Since 2012, I also
teach and develop several courses in 3 universities located in
Mont real such as Online Consumer Research, Digita l
Transformation, MarTech, eCommerce, Digital Analytics, Fashion
Marketing, Integrated Marketing Communication, Public Relations,
and Social Media in addition to giving numerous conferences in
professional or academic contexts.
Since 1999, I went from entrepreneur to intrapreneur with a
research attitude. Accumulating more than $300 million of online
sales for my clients, my recent academic publications are about
the business model transformation of Omnichannel Players
into Ecosystem Drivers as well as the Future State of
Omnichannel in Alternate Realities.

Mc Gi ll U nive rs ity , ESG UQAM Sch oo l of Bus ines s &
Un iv ersi ty o f Mon tr eal
De ve lope d 9 cour se s in O nl ine C onsu me r Res ea rch,
eC om merc e, I nte rn et Bus in ess, Di gita l Ana lyti cs,
Di gi tal M edia , Pu bl ic R elat ions , and Int egra te d
Ma rk etin g Co mm uni ca tion in 3 universities.
Fr an k An d Oa k (f or merl y Mo dasu it e)
Co nt ribu ted t o the ear ly d ays o f thi s fas t-gr owth
me ns wear s tart up a s t he n um ber 3 e mpl oy ee u ntil
th e see d f in anci ng inc lu ding Re al V entu res and
An ge s Q ue bec. In 201 3, F ra nk A nd O ak h as b een
na me d I nnov at or of the Yea r b y P wC an d l iste d b y
Fa st Com pa ny in th e Top 10 In nova ti ve C ompa ny in
Re tail .
SE LF 360 ° Ma rket in g
Fo un ded an d succ essf ully m an aged a 3 60° ma rke tin g
fi rm /tec h c om pan y of 10+ e mp loye es rea ch ing
al mo st $ 1M y ea rly reve nue vo lume .
K E Y E X P E R I E N C E
2009-2011
MONTREAL, CAN
KANSAS CITY, USA
PARIS, FRA
MONTREAL, CAN
D IR ECTOR O F MARK ET ING
MONTREAL, CAN
C O- FOUND ER & PRE SI DENT
1999-2009
MONTREAL, CAN
R E C E N T
P U B L I C A T I O N S
To see a ll m y publ icati ons:
htt ps:/ /www .res earch gate .n
et/ prof ile/ Jean _ Phil ippe _Ha
rri sson -Bou drea u
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
LECTURER (UNDERGRADUATE/GRADUATE)
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J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
E D U C A T I O N
C ol lège privé S ai nt-Charles | 1999 | Cavaillon, FRA
D ip loma o btained a f te r l iving 3 y ears i n t he S o ut h o f F r an ce
r eg ion, b ef o re c om i ng b ac k t o C a na da a nd l aunc h in g a t ec h
company.
N AT IONAL DIPLOMA
B AC HELOR OF BU S IN ESS ADMINISTRATION
E SG UQAM Schoo l o f Management | 2007 | Montreal, C AN
E SG U QAM c ultivates c ritical t hinking a nd d evelops u nique
m in ds to ch ange th e b u si ness en vironment an d ad apt it to ne w
realities.
E XE CUTIVE MASTE R O F BUSINESS ADMINISTRATION
E SG UQAM Schoo l o f Management | 2011 | Montreal, C AN
A ve rage grade of A (3.9/4.3)
A im ed a t e x pe rienced m an a ge rs, t hi s E xe c ut ive M BA p rogram
i s linked to the realities of t he business world, using real cases
f ro m the student-manager s ' workplace.
A GI LE COACHING
I CA gile | 2019 | Mont r ea l, CAN
I nt ernational C o ns or t iu m f o r A gi l e ( IC Agile) i s a c ommunity-
d ri ven o rg anization t ha t c o ns is t s of p io n ee rs , e x pe rts, a nd
t ru sted advisors.
I NC UBATING COMP A NY
C EN TECH Acceler a to r Program | 2020 | Montreal, CAN
D ed icated t o d e ep te c h c o mp anies w it h h ig h g ro wth p ot en t ia l,
C EN TECH i s a w or ld-class b u si ness i nc ubator b a se d i n
M on treal. In 2019, it was re c og nized by U BI Gl o ba l i n the To p
1 0 of the most successful u n iv ersity incubators in the world.

J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
P R E S S R O O M
D ec em b er – Li e n Mu l ti m éd ia "S EL F c o nc oc t e M in ui t Le S oi r. c om "
N ov em b er – M ag a zi ne C o nv er g en c e " Ub is o ft , SE L F e t V ar i al :
b ea uc o up d' im a gi n at io n "
2021
2020
March – L’Actualité “Commerce en ligne : sortir de la jungle”
A pr il – B NN B lo o mb e rg " Ca n ad ia n e- c om m er ce s a le s h av e d ou bl e d
s in ce pa n de mi c b e ga n, st u dy f i nd s "
A pr il – L e s A ff a ir es " C OV I D- 19 : l es v en t es e n l i gn e b o nd i ss en t a u
Q ué be c "
A pr il – L a Pr es s e " Le P an ie r Bl eu : Co mm e u n e a nn o nc e a u By e B y e
» p ou r l e s co m me r ce s l oc a ux "
J an ua r y – C MO b y A d ob e " 5 N ew Y e ar ' s R es o lu t io ns M a rk e te rs
S ho ul d M a ke ( A nd Ke ep ) "
2019 O ct ob e r – P u bl i ca ti o n " C yb er M on da y M ar k et i ng C h ec kl i st :
C ol la b or a te t o C o mp et e "
2017 J an ua r y – Mu l ti C ha nn e l M e rc ha n t " E co m me rc e Tr e nd s a n d
P re di c ti o ns f o r 2 01 7"
J an ua r y – C ha i n S t or e A ge " To p e - co mm e rc e t r en ds t ha t w i ll
i mp ac t r e ta il in 20 17 "
2016 N ov em b er – In f op re s se " Co mm e rc e él ec t ro n iq ue : à q u oi s 'a tt e nd r e
p ou r 2 01 7 ?"
2015 D ec em b er – T V A " Le s c om m er ça n ts d o iv e nt p o us s er p l us lo in le u r
p er cé e n u mé ri q ue "
D ec em b er – I n fo p re ss e " L e co m me rc e é l ec tr o ni q ue e n 1 0
t en da n ce s p ou r 2 0 16 "
2014 J ul y - L a P re s se "Q ue so n t de v en u s le s b lo g ue s d e m od e "
J ul y – L a Pr e ss e " La mo d e à l 'è r e In s ta gr a m"
2012 N ov em b er – Po d ca s t In f op r es se "T a bl e r on de So L oM o"
F eb ru a ry – M et r o " M ar ke t in g d e l a b e au t é e t d e l a m o de : t ou t
p as se pa r l e c on s om ma t eu r e t p ar le W e b"
2011 N ov em b er – T V A L iv e I nt e rv ie w m e nt io n in g J AC O B' s e Co m me rc e
l au nc h ]
2010 December – National Post "He suits, he scores: Testing 2 online
o pt io n s i n ma d e- t o- me a su r e me n sw e ar "
M ay – R a di o- C an a da [ L iv e i nt e rv ie w f r om t h e M ad eW i th L ov e
e ve nt ]
2009 D ec em b er 2 0 09 – L a P r es s e " La G as p és i e, p ro c ha in e l do r ad o d es
T IC ?"
2007
2006 S ep te m be r – I nf op r es s e "U b is of t t e st e s es ca nd i da t s en li gn e "
S ep te m be r – G ra fi k a " Ub is o ft c o ur t is e l a c om mu n au t é cr é at iv e "

2006
2022
2019
2017
2015
2013
2011
A C T I V I T I E S & H O N O R S
2006 – Podium Winner as Participant &
Delegation Copresident, Commerce Games
Academic Competition (HEC)
(8 congresses)
2006 – REFEAC Committee Member
2020
2018
2016
2020 – Keynote Speaker "COVID19 –
Welcome to the New Normal in Fashion
Apparel" (Vêtement Québec)
2020 – Keynote Speaker "Outperform your
online competitors" (Vêtement Québec)
2017 to 2022 – Judge: JMSB Annual
Graduate Research Expositions (Concordia
University)
2019 to 2022 – Academic Coach: Fashion
Spectrum Case Competition
2021 – Conference “Understanding the
Food eCommerce” (CCI)
2019 – Keynote Speaker "Digital Winners &
Losers of 2019" (TAG, formerly
eCommerce-Québec, CQCD)
2018 – "How MOBILIA Extends Their Brand
DNA to Omnichannel Consumers" (Keynote
@ Magento After Work, Toronto)
2018 – Conference "Vendre plus, sans
vendre à rabais ! Jumeler croissance et
profit" (eCommerce-Québec, CQCD)
Re-storing the In-Store Experience"
(JMUCC International Competition,
Concordia University)
2014 to 2018 – Semi-final Judge, Enterprise
Competition (Fashion Marketing, LaSalle
College)
2018 – Semi-final Judge, "Walmart:
2017 – Conference "Strategies for a
Profitable Holiday Season" (Absolunet)
2017 – "Gosselin: The Niche Omnichannel
Case" (eCommerce-Québec, CQCD)
2017 & 2018 – Conference, MMODE
Workforce Forum (Concordia University)
2016 & 2017 – Annual Doors Open
Conference, École supérieure de mode (ESG
UQAM School of Management)
2016 – "Primeau Vélo: The Niche
Omnichannel Case" (eCommerce-Québec,
CQCD)
2016 – New Curriculum Participant
"Fashion eCommerce & Digital Governance"
(ESG UQAM School of Management)
2015 – "Structube: The Omnichannel Case"
(eCommerce-Québec, CQCD)
2015 – 84th Congress of Acfas Conference
"Regard sur la mode de luxe" (ESG UQAM
School of Management)
2015 – World Conference on Mass
Customization, Personalization, and Co-
Creation (ESG UQAM School of
Management)
2015 – Fashion Marketing Program
Redesign (ESG UQAM School of
Management & Marie-Victorin College)
2010 to 2015 – Voting Member of the
Board & Treasurer, Fondation des jeunes
pour l’environnement (NPO)
2012
2012 – Conference "Rudsak: An
Omnichannel Fall/Winter Season",
Infopresse Mobility
2012 – Conference "The Future of Fashion",
Infopresse Fashion & Beauty Marketing
2012 – Conference "Omnichannel, SoLoMo
& Retail", Infopresse Tour & e-Tactiques
2010 to 2012 – Executive MBA Class
President (ESG UQAM School of
Management)
2012 to 2015 – Conference "The Future of
Fashion" (Cefrio, Marie-Victorin College,
LaSalle, MBA Program ESG UQAM,
Vestechpro)
2010
2013 & 2014 – Board Advisor, Stay22
(formerly known as StudentSphere)
2010 & 2011 – Vice President & Executive
Committee Member, Happening Marketing
2010 (ESG UQAM School of Management)
2008 to 2011 – Voting Member of the
Board & Treasurer, Creative Lab (NPO
association of 150 fashion designers)
2007 to 2010 – Podium Winner 3 times as
Coach, Commerce Games Academic
Competition (ESG UQAM School of
Management)