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In the l ast 23 ye ar s, I wen t fro m ent re pren eur to in tr apre neur
wi th a re se arch at ti tude . Ac cumul at ing mor e th an $300 mil li on
of onl ine sale s, my re cent re se arch in te rest s a re th e b usin es s
mo de l t ransf ormat ion o f O mnic ha nnel Pl ay ers in to Ec osyst em
Dr iv ers a s we ll as t he in creme ntal g ains o f ev er y do llar s old
wi th in the di gi tal ec os yste m of a b rand on it s br ick- an d-mo rtar
sa l es.
As Vice President at Valtech, I currently guide and advise
the digital strategy of a portfolio of large enterprise accounts with a
da il y fo cu s on the di gita l tra ns form ation , the e cosy st em
di gi tiza ti on an d t he omn ic hann el g rowth go vern an ce of
pr es tigi ou s br ands in cl udin g L' Oréal (Bi other m, C la ris on ic, Shu
Ue mu ra a nd E ss ie), Yve s Ro ch er, M aiso n Bi rks, Mais on Ma ri e
Sa in t Pi er re, m 0851, R udsa k, Ka nu k, K am ik, J acob , Mobi li a,
Me ub les R D, Yog a J eans , Blus h L inge rie, S ouris M ini,
Au ba iner ie , Be nch, S ail, P rime au Vé lo, S to kes, L ouis G arnea u
Sp or ts, Em pire Spor ts and more .
Before joining Valtech more than 10 years ago, I worked 3
ye ar s as t he n o. 3 e mploy ee of F rank And O ak ( forme rl y
Mo da suit e) as t he Di rect or of M arke ti ng a nd the P R Of fi cer.
Si nc e 201 2, I a ls o tea ch sev eral c ourse s in 3 u nive rs itie s
lo ca ted in Mo ntrea l su ch as On li ne Con sumer R es earc h, Digi ta l
Tr an sfor ma tion , eC om merc e, Di gi tal A naly ti cs, F ashi on
Ma rk etin g, Inte grate d Mark et ing Co mmun icati on, Pu bl ic
Re la tion s, and S ocial M edia i n addi tion t o givi ng num e rous
co nf eren ce s in prof essio na l or acad em ic c ontex ts.
Sp a n i s h
English
Fr e n c h
In t r a p r en e u r s h ip
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
jea n -phili p p e.harr i sson-
bou d reau@m c g ill.ca
C O N T A C T
A B O U T M E
Peo ple desc ribe me as a
THO UG H T LEA DE R
CHA NG E AGEN T
GRO WT H HACK ER
P R O F I L E
+1 514 358 7353
P R O S K I L L S
Om n i c h a nn e l
T ea m M an age me nt
D ig ita l Tr an sf o rm at io n
R ev en ue G r ow th
D ig ita l Me di a/ A na ly ti cs
L A N G U A G E
Valtech
Su pp orte d A bsolu net's gr owth ef fecti ve ly fro m 7 0
to 300+ emp loyee s by bei ng ac count ab le u p t o 2
de pa rtme nt s (i nclud ing th e P& L) and supe rv isi ng up
to 5 0 co nc urre nt di rect re port s.
Mc Gi ll U ni vers ity, ESG U QA M S ch ool of Bu si ness &
Un iv ersi ty of Montr eal
De ve lope d 9 co urse s i n O nlin e C onsu me r Rese ar ch,
eC om merc e, Int er net Bus iness , Di gita l An alyti cs,
Di gi tal Me di a, Pub li c R elat io ns, an d I nt egra ted
Ma rk etin g Comm unica ti on in 3 universities.
Fr an k An d Oak ( form erly Mo dasu ite)
Co nt ribu te d t o th e ear ly d ay s o f thi s fa st -gro wth
me ns wear s tartu p as t he nu mb er 3 empl oy ee u ntil
th e se ed fina nc ing inc ludin g Re al Vent ur es and
An ge s Q ue bec . In 201 3, Fr ank A nd O ak h as b een
na me d I nnova to r o f th e Y ear b y P wC a nd l is ted by
Fa st Com pa ny in the T op 10 Inno va tive Comp an y in
Re t ail.
SE LF 360 ° Mar ke ting
Fo un ded an d succ es sful ly mana ge d a 36 0° m arke ting
fi rm /tec h comp any of 1 0+ em ploy ee s re ac hin g
al mo st $ 1M yea rly r ev enue volu me.
K E Y E X P E R I E N C E
VICE PRESIDENT
2011-2022
2012-2021
2009-2011
MONTREAL, CAN
KANSAS CITY, USA
PARIS, FRA
MONTREAL, CAN
D IR ECT OR O F MAR KE TI NG
MONTREAL, CAN
C O- FOU ND ER & PR ES ID EN T
1999-2009
MONTREAL, CAN
R E C E N T
P U B L I C A T I O N S
To see all my pu bl icati ons:
htt p s://ww w . resear c hgate. n
et/ p rofile / J ean_Ph i lippe_ H a
rri s son-Bo u d reau
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
LECTURER (UNDERGRADUATE/GRADUATE)
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
B B A , E M B A
C E R T I F I E D A G I L E
C O A C H
E D U C A T I O N
C ol lèg e pri vé Sa in t-C ha rle s | 19 99 | Cav ai llo n, FR A
D ip lom a o bt ain ed a ft er l iv in g 3 y e ar s i n t he S o ut h o f F ra n ce
r eg ion , be fo re c omi ng b ac k t o C an a da a nd l au n ch in g a t ec h
com p a n y .
N AT ION AL DI PL OMA
B AC HEL OR OF B USI NE SS AD MIN IS TR A TI ON
E SG UQ AM Sc ho ol of Ma na gem en t | 2 00 7 | M on tre al , C AN
E SG U QAM cu lt iv at es c r it ic al t hi n ki ng an d d ev el op s u niq ue
m in ds to cha ng e th e b u si nes s e nv ir on me n t a nd ad a pt it to ne w
rea l i t i es.
E XE CUT IV E M AS TER O F B US INE SS AD MI NI S TR AT IO N
E SG UQ AM Sc ho ol of Ma na gem en t | 2 01 1 | M on tre al , C AN
A ve rag e gra de of A (3 .9 /4. 3)
A im ed a t e xp e ri en ce d m an a ge rs , t h is E xe c ut iv e M B A p r og ra m
i s lin ke d t o the r ea li ti e s of t he bu sin es s w or ld, u sin g rea l cas es
f ro m t he st ud ent -m ana ge rs' w ork pl ac e.
A GI LE CO ACH IN G
I CA gil e | 2 01 9 | M ont re al, C AN
I nt ern at ion al C o ns ort iu m f o r A gi le ( IC A gi le) i s a c omm un ity -
d ri ven o rg an iza ti on t ha t c ons is ts o f p io nee rs , e xp er ts , a nd
t ru ste d adv is ors .
I NC UBA TI NG CO MPA NY
C EN TEC H Acc el era to r P ro gra m | 2 02 0 | M ont re al , C AN
D ed ica te d t o d e ep te ch c om pa n ie s w it h hi g h g ro wt h p ot en ti al,
C EN TEC H i s a w or ld -c las s b us ine ss i nc ub ato r b as ed i n
M on tre al . In 20 19 , i t wa s r ec o gn ize d b y U BI Gl ob al in t he To p
1 0 of th e m os t s uc ces sf ul u ni v er si ty in cu bat or s i n the w orl d.
J E A N -
P H I L I P P E
H A R R I S S O N -
B O U D R E A U
P R E S S R O O M
D ec em b er – Li e n Mu l ti m éd ia "S EL F c o nc oc t e M in ui t Le S oi r. c om "
N ov em b er – Ma g az in e C o nv er g en ce "U b is of t , SE L F et Va ri a l :
b ea uc o up d' im a gi n at io n "
2021
2020
March – L’Actualité “Commerce en ligne : sortir de la jungle”
A pr il – B NN B lo o mb e rg " Ca n ad ia n e- c om m er ce s a le s h a ve d ou b le d
s in ce pa n de mi c b e ga n, st u dy f i nd s "
A pr il – L e s A f fa ir e s " C OV ID - 19 : l es v en t es e n l i gn e bo n di s se nt a u
Q ué be c "
A pr il – L a Pr es s e " Le P an ie r Bl eu : Co mm e u n e a nn o nc e a u By e B y e
» p ou r l e s co m me r ce s l oc a ux "
J an ua r y – C M O b y A do b e " 5 N ew Y ea r' s R e so lu t io n s M ar k et er s
S ho ul d M a ke ( A nd Ke ep ) "
2019 O ct ob e r – P ub li c at io n " Cy b er M on d ay M ar k et i ng C he c kl i st :
C ol la b or a te t o C o mp et e "
2017 J an ua r y – M u lt i Ch a nn e l M er ch a nt " E co mm e rc e T re nd s a nd
P re di c ti o ns f o r 2 01 7"
J an ua r y – C h ai n S to r e A g e " To p e - co mm e rc e t re n ds th a t w i ll
i mp ac t r e ta il in 20 17 "
2016 N ov em b er – In f op re s se " Co mm e rc e él ec t ro n iq ue : à q u oi s 'a tt e nd r e
p ou r 2 01 7 ?"
2015 D ec em b er – T V A " Le s c om m er ça n ts d o iv e nt p o us s er p l us lo in le u r
p er cé e n u mé ri q ue "
D ec em b er – I n fo p re ss e " L e co m me rc e é l ec tr o ni q ue e n 1 0
t en da n ce s p ou r 2 0 16 "
2014 J ul y - L a P re s se "Q ue so n t de v en u s le s b lo g ue s d e m od e "
J ul y – L a Pr e ss e " La mo d e à l 'è r e In s ta gr a m"
2012 N ov em b er – Po d ca s t In f op r es se "T a bl e r on de So L oM o"
F eb ru a ry – M e tr o " M ar ke t in g d e l a b e au t é e t d e l a m o de : t o ut
p as se pa r l e c on s om ma t eu r e t p ar le W e b"
2011 N ov em b er – T V A L iv e I nt e rv ie w m e nt io n in g J AC O B' s e Co m me rc e
l au nc h ]
2010 December – National Post "He suits, he scores: Testing 2 online
o pt io n s i n ma d e- t o- me a su r e me n sw e ar "
M ay – R a di o- C an a da [ L iv e i nt e rv ie w f r om t h e M ad eW i th L ov e
e ve nt ]
2009 D ec em b er 2 0 09 – La Pr e ss e " La Ga s pé s ie , p ro c ha i n e ld or a do d e s
T IC ?"
2007
2006 S ep te m be r – I nf op r es s e "U b is of t t e st e s es ca nd i da t s en li gn e "
S ep te m be r – G ra fi k a " Ub is o ft c o ur t is e l a c om mu n au t é cr é at iv e "
2006
2022
2019
2017
2015
2013
2011
A C T I V I T I E S & H O N O R S
2006 – Podium Winner as Participant &
Delegation Copresident, Commerce Games
Academic Competition (HEC)
(8 congresses)
2006 – REFEAC Committee Member
2020
2018
2016
2020 – Keynote Speaker "COVID19 –
Welcome to the New Normal in Fashion
Apparel" (Vêtement Québec)
2020 – Keynote Speaker "Outperform your
online competitors" (Vêtement Québec)
2017 to 2022 – Judge: JMSB Annual
Graduate Research Expositions (Concordia
University)
2019 to 2022 – Academic Coach: Fashion
Spectrum Case Competition
2021 – Conference “Understanding the
Food eCommerce” (CCI)
2019 – Keynote Speaker "Digital Winners &
Losers of 2019" (TAG, formerly
eCommerce-Québec, CQCD)
2018 – "How MOBILIA Extends Their Brand
DNA to Omnichannel Consumers" (Keynote
@ Magento After Work, Toronto)
2018 – Conference "Vendre plus, sans
vendre à rabais ! Jumeler croissance et
profit" (eCommerce-Québec, CQCD)
Re-storing the In-Store Experience"
(JMUCC International Competition,
Concordia University)
2014 to 2018 – Semi-final Judge, Enterprise
Competition (Fashion Marketing, LaSalle
College)
2018 – Semi-final Judge, "Walmart:
2017 – Conference "Strategies for a
Profitable Holiday Season" (Absolunet)
2017 – "Gosselin: The Niche Omnichannel
Case" (eCommerce-Québec, CQCD)
2017 & 2018 – Conference, MMODE
Workforce Forum (Concordia University)
2016 & 2017 – Annual Doors Open
Conference, École supérieure de mode (ESG
UQAM School of Management)
2016 – "Primeau Vélo: The Niche
Omnichannel Case" (eCommerce-Québec,
CQCD)
2016 – New Curriculum Participant
"Fashion eCommerce & Digital Governance"
(ESG UQAM School of Management)
2015 – "Structube: The Omnichannel Case"
(eCommerce-Québec, CQCD)
2015 – 84th Congress of Acfas Conference
"Regard sur la mode de luxe" (ESG UQAM
School of Management)
2015 – World Conference on Mass
Customization, Personalization, and Co-
Creation (ESG UQAM School of
Management)
2015 – Fashion Marketing Program
Redesign (ESG UQAM School of
Management & Marie-Victorin College)
2010 to 2015 – Voting Member of the
Board & Treasurer, Fondation des jeunes
pour l’environnement (NPO)
2012
2012 – Conference "Rudsak: An
Omnichannel Fall/Winter Season",
Infopresse Mobility
2012 – Conference "The Future of Fashion",
Infopresse Fashion & Beauty Marketing
2012 – Conference "Omnichannel, SoLoMo
& Retail", Infopresse Tour & e-Tactiques
2010 to 2012 – Executive MBA Class
President (ESG UQAM School of
Management)
2012 to 2015 – Conference "The Future of
Fashion" (Cefrio, Marie-Victorin College,
LaSalle, MBA Program ESG UQAM,
Vestechpro)
2010
2013 & 2014 – Board Advisor, Stay22
(formerly known as StudentSphere)
2010 & 2011 – Vice President & Executive
Committee Member, Happening Marketing
2010 (ESG UQAM School of Management)
2008 to 2011 – Voting Member of the
Board & Treasurer, Creative Lab (NPO
association of 150 fashion designers)
2007 to 2010 – Podium Winner 3 times as
Coach, Commerce Games Academic
Competition (ESG UQAM School of
Management)